Just a month ago, it was revealed that Facebook has more than two billion active monthly users. That means that in any given month, more than 25% of Earth’s population logs in to their Facebook account at least once.
This kind of scale is almost impossible to grasp.
Here’s one attempt to put it in perspective: imagine Yankee Stadium’s seats packed with 50,000 people, and multiply this by a factor of 40,000. That’s about how many different people log into Facebook every month worldwide.
A Smaller Window
The Yankee Stadium analogy sort of helps, but it’s still very hard to picture.
The scale of the internet is so great, that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures.
Instead, let’s drill down to just what happens in just one internet minute:
Created each year by Lori Lewis and Chadd Callahan of Cumulus Media, the above graphic shows the incredible scale of e-commerce, social media, email, and other content creation that happens on the web.
If you’ve ever had a post on Facebook or Instagram fizzle out, it’s safe to say that the above proliferation of content in our social feeds is part of the cause.
In a social media universe where there are no barriers to entry and almost infinite amounts of competition, the content game has tilted to become a “winner take all” scenario. Since people don’t have the time to look at the 452,200 tweets sent every minute, they naturally gravitate to the things that already have social proof.
People look to the people they trust to see what’s already being talking about, which is why influencers are more important than ever to marketers.
Eyes on the Prize
For those that are able to get the strategy and timing right, the potential spoils are salivating:
The never-ending challenge, however, is how to stand out from the crowd.
Ranked: The World’s Top 10 Electronics Exporters (2000-2021)
Here are the largest electronics exporters by country, highlighting how electronics trade has increasingly shifted to Asia over 20 years.
Top 10 Electronics Exporters in the World (2000-2021)
From personal computers to memory chips, the electronics trade plays a vital role in the world economy. In 2021, global electronics exports reached $4.1 trillion according to McKinsey Global Institute.
This graphic shows the 10 largest electronics exporters in the world, based on data from McKinsey, and how they’ve changed since 2000.
Ranked: The Top 10 Exporters of Electronics
Which countries are the leading exporters of electronics, and how has this shifted over the last two decades?
|Rank||Country||Share of Total 2021||Share of Total 2000|
|3||🇰🇷 South Korea||7%||5%|
|7||🇺🇸 United States||4%||16%|
We can see in the above table how global electronics trade has become more concentrated in Asia, specifically China and Taiwan. As an electronics powerhouse, 34% of the world’s electronic goods in 2021 came from China, representing $1.4 trillion in value.
Home to leading firms like TSMC, Taiwan also plays a major role due to its prowess in semiconductor manufacturing—highlighting the island’s global importance.
But not all of Asia has been thriving. In 2000, Japan was a global electronics powerhouse responsible for 13% of the industry’s exports, but has seen its share shrink to 4% in 2021. The U.S. has also sheen its electronics lead shrink, with exports down from 16% of the global total in 2000 to just 4% in 2021.
Several factors have driven this shift. Instead of manufacturing electronics domestically, the U.S. has outsourced technology to countries where manufacturing, production, and labor costs are lower. However, recently, the U.S. is focusing on reshoring semiconductor production specifically given its role in national security, as seen through the $52.7 billion CHIPS Act.
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