Generation Alpha—or just “Gen Alpha”—is the newest and most mysterious generational cohort, born from 2013 and onwards.

Mostly the children of Millennials, the reality is that Gen Alpha is still extremely young, with their most formative years still ahead of them.

Like other recent generations, it’s a fair assumption that Gen Alpha will likely be the most diverse and tech-savvy yet. However, there are far more questions than answers on what will define this newest generation, which makes up 8.4% of the U.S. population so far.

For example, how will the COVID-19 pandemic and its aftereffects play out on the development of young minds and how will it shape their generational world view? How will Generation Alpha seek opportunity in a future workplace that will increasingly be shaped by AI, remote work, and automation—all things that will seem quite normal to them?

In the GPI, we do not yet cover Generation Alpha because of a lack of data on this cohort—but we do know that this group will become increasingly important in the years to come.