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This Giant List of 100+ Marketing Stats Reveals What Actually Works

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In just the last decade, the marketing world has been dramatically transformed.

Spending on digital media surpassed television ads in 2017, and now global digital spend is anticipated to top $333 billion this year.

As a result, today’s entrepreneurs and small businesses are starting to think about marketing in almost exclusively digital terms – and to have a successful online strategy, it’s important to see the data on what tactics are actually working.

Visualizing 100+ Marketing Stats

Today’s infographic comes to us from Serpwatch and it highlights seven of the most important digital marketing trends to keep an eye on this year.

Along the way, it highlights over 100 useful marketing stats that help to reveal the strategies and tactics that maximize ROI in the online arena.

This Giant List of 100+ Marketing Stats Reveals What Actually Works

It’s well known that digital media tactics – such as using social media, SEO, search, email, and content marketing – all offer unprecedented levels of analytics, customization, and segmentation for the modern marketer.

However, with so much to think about when using these techniques online and at scale, they can also be quite overwhelming.

Luckily, the above list provides some marketing stats that stand out in potentially helping businesses make the most out of their digital campaigns.

Stats That Stand Out

Here are some of the marketing stats from the above list that we thought stood out the most, for each category:

  • Search:
    The top five search results for a keyword on Google get 70% of the clicks.
  • Social media:
    80% of B2B leads come in through LinkedIn vs. 13% on Twitter and 7% on Facebook.
  • Video marketing:
    Video will represent 82% of all internet traffic by 2021.
  • Cold email marketing:
    Emails sent between 10-11am have the highest open rates. Tuesday is the best day to send cold emails.
  • Paid advertising:
    The mobile ad blocking rate has increased 90% year-over-year.
  • Lead generation:
    61% of marketers say generating traffic and leads is their top challenge.
  • Content marketing:
    47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

Although the digital marketing space is vast, the useful statistics above may help create some clarity for marketers trying to get the most out of their efforts in 2019 and beyond.

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Science

Visualizing the Average Lifespans of Mammals

While smaller animals such as weasels typically live 1-2 years, larger counterparts can thrive for decades.

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Infographic depicting the average lifespans of diverse mammals.

Visualizing the Average Lifespans of Mammals

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Mammals, though comprising a small fraction of Earth’s creatures, hold vital ecological roles globally. They are crucial for maintaining ecosystem health through services like pollination, seed dispersal, and predator-prey dynamics.

In this visualization, we depict the average lifespans of mammals, using data from Discover Wildlife and the United Nations.

Human Lifespans on the Rise

Defined as warm-blooded creatures with hair or fur, mammals nurse their young with milk from mammary glands. While smaller animals such as weasels typically live 1-2 years, larger counterparts like elephants can thrive for decades, and bowhead whales can live for 200 years, or even longer.

AnimalAverage lifespan (years)
Weasel1 to 2
Hedgehog3
Wolverine12
Tiger14
Brown bear25
Lowland tapir30
Western gorilla35
Brandt's bat41
Humans (1950)47
Elephant56
Humans (2022)72
Bowhead whale200

Notably, human lifespans have experienced a remarkable surge. According to the UN Population Division, the global average life expectancy has surged from 47 years in 1950 to 72 years in 2022, marking a 25-year increase. This is attributed to advancements in nutrition, medication, and essential resources.

However, as human longevity flourishes, it can have an adverse effect on wildlife mammal populations. To put this into numbers, over the past 100,000 years, the surge in human population has precipitated an 85% reduction in wild mammal biomass.

Today, livestock dominates 62% of the world’s mammal biomass, with humans accounting for 34%, while wild mammals comprise only 4%.

Despite a decline in mammal diversity, the total biomass of terrestrial mammals has significantly increased, expanding approximately ninefold over the past 10,000 years.

Curious to learn more about mammals? Check out this graphic that shows the biomass of all the world’s mammals.

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