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This Giant List of 100+ Marketing Stats Reveals What Actually Works

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In just the last decade, the marketing world has been dramatically transformed.

Spending on digital media surpassed television ads in 2017, and now global digital spend is anticipated to top $333 billion this year.

As a result, today’s entrepreneurs and small businesses are starting to think about marketing in almost exclusively digital terms – and to have a successful online strategy, it’s important to see the data on what tactics are actually working.

Visualizing 100+ Marketing Stats

Today’s infographic comes to us from Serpwatch and it highlights seven of the most important digital marketing trends to keep an eye on this year.

Along the way, it highlights over 100 useful marketing stats that help to reveal the strategies and tactics that maximize ROI in the online arena.

This Giant List of 100+ Marketing Stats Reveals What Actually Works

It’s well known that digital media tactics – such as using social media, SEO, search, email, and content marketing – all offer unprecedented levels of analytics, customization, and segmentation for the modern marketer.

However, with so much to think about when using these techniques online and at scale, they can also be quite overwhelming.

Luckily, the above list provides some marketing stats that stand out in potentially helping businesses make the most out of their digital campaigns.

Stats That Stand Out

Here are some of the marketing stats from the above list that we thought stood out the most, for each category:

  • Search:
    The top five search results for a keyword on Google get 70% of the clicks.
  • Social media:
    80% of B2B leads come in through LinkedIn vs. 13% on Twitter and 7% on Facebook.
  • Video marketing:
    Video will represent 82% of all internet traffic by 2021.
  • Cold email marketing:
    Emails sent between 10-11am have the highest open rates. Tuesday is the best day to send cold emails.
  • Paid advertising:
    The mobile ad blocking rate has increased 90% year-over-year.
  • Lead generation:
    61% of marketers say generating traffic and leads is their top challenge.
  • Content marketing:
    47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

Although the digital marketing space is vast, the useful statistics above may help create some clarity for marketers trying to get the most out of their efforts in 2019 and beyond.

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Technology

Mapped: Drone Privacy Laws Around the World

By 2025, the global commercial drone market could reach $42.8 billion. With such diverse uses, how do countries navigate drone privacy laws?

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Mapped: Drone Privacy Laws Around the World

View the high-resolution of the infographic by clicking here.

From Olympic opening ceremonies to public safety, drone applications have come a long way.

In fact, their modern applications are set to almost double the total value of the commercial drone market from $22.5 billion to $42.8 billion between 2020-2025, at a 13.8% compound annual growth rate (CAGR).

Naturally, such diverse and complex uses can go quickly awry if not monitored and regulated correctly by governments—yet in some cases, it’s because of governments that drones’ uses border on sinister.

This in-depth map from Surfshark explores the murky guidelines surrounding drone privacy laws around the world, and some case studies of how they’re used in every region.

How Are Drone Privacy Laws Classified?

According to the map researchers, drone and unmanned aerial vehicle (UAV) regulations typically fall into one of the following buckets:

  1. Outright ban
  2. Effective ban
  3. Visual line of sight required
    Pilots need to be able to see the drones at all times, and must usually obtain a license or permit
  4. Experimental visual line of sight
    Pilots can let the drone fly outside their field of vision e.g. during a race
  5. Restrictions apply
    Drones need to be registered, and/or additional observers are required
  6. Unrestricted
    When drones are flown around private property and airports, and under 500 feet (150 meters)
  7. No drone-related legislation

Categories are assigned based on legislation as of October 2020.

Clearly, there is some overlap among these categories. They are highly dependent on judgment calls made by specific legal authorities, and change based on what a drone is being used for.

Explore the drone privacy laws in your specific country here:

Country/TerritoryContinentDrone Legal Status (Oct. 2020)
AfghanistanAsiaUnrestricted
AlbaniaEuropeNo drone-related legislation
AlgeriaAfricaOutright ban
AndorraEuropeVisual line of sight required
AngolaAfricaNo drone-related legislation
Antigua and BarbudaNorth AmericaExperimental visual line of sight
ArgentinaSouth AmericaUnrestricted
ArmeniaEuropeNo drone-related legislation
ArubaNorth AmericaVisual line of sight required
AustraliaOceaniaExperimental visual line of sight
AustriaEuropeUnrestricted
AzerbaijanEuropeVisual line of sight required
Bahamas, TheNorth AmericaUnrestricted
BahrainAsiaNo drone-related legislation
BangladeshAsiaUnrestricted
BarbadosNorth AmericaOutright ban
BelarusEuropeNo drone-related legislation
BelgiumEuropeVisual line of sight required
BelizeNorth AmericaEffective ban
BeninAfricaNo drone-related legislation
BermudaNorth AmericaVisual line of sight required
BhutanAsiaEffective ban
BoliviaSouth AmericaNo drone-related legislation
Bosnia and HerzegovinaEuropeNo drone-related legislation
BotswanaAfricaVisual line of sight required
BrazilSouth AmericaVisual line of sight required
Brunei DarussalamAsiaOutright ban
BulgariaEuropeEffective ban
Burkina FasoAfricaNo drone-related legislation
BurundiAfricaNo drone-related legislation
Cabo VerdeAfricaVisual line of sight required
CambodiaAsiaNo drone-related legislation
CameroonAfricaVisual line of sight required
CanadaNorth AmericaExperimental visual line of sight
Cayman IslandsNorth AmericaExperimental visual line of sight
Central African RepublicAfricaNo drone-related legislation
ChadAfricaUnrestricted
ChileSouth AmericaVisual line of sight required
ChinaAsiaExperimental visual line of sight
ColombiaSouth AmericaVisual line of sight required
ComorosAfricaNo drone-related legislation
Congo, Dem. Rep.AfricaNo drone-related legislation
Congo, Rep.AfricaNo drone-related legislation
Costa RicaNorth AmericaVisual line of sight required
Cote d'IvoireAfricaOutright ban
CroatiaEuropeVisual line of sight required
CubaNorth AmericaOutright ban
CuracaoNorth AmericaVisual line of sight required
CyprusEuropeVisual line of sight required
Czech RepublicEuropeExperimental visual line of sight
DenmarkEuropeExperimental visual line of sight
DjiboutiAfricaNo drone-related legislation
DominicaNorth AmericaNo drone-related legislation
Dominican RepublicNorth AmericaVisual line of sight required
EcuadorSouth AmericaVisual line of sight required
Egypt, Arab Rep.AfricaEffective ban
El SalvadorNorth AmericaNo drone-related legislation
Equatorial GuineaAfricaNo drone-related legislation
EritreaAfricaNo drone-related legislation
EstoniaEuropeUnrestricted
EthiopiaAfricaNo drone-related legislation
Faroe IslandsEuropeUnrestricted
FijiOceaniaVisual line of sight required
FinlandEuropeExperimental visual line of sight
FranceEuropeExperimental visual line of sight
GabonAfricaNo drone-related legislation
Gambia, TheAfricaNo drone-related legislation
GeorgiaEuropeVisual line of sight required
GermanyEuropeExperimental visual line of sight
GhanaAfricaExperimental visual line of sight
GibraltarEuropeEffective ban
GreeceEuropeUnrestricted
GreenlandNorth AmericaVisual line of sight required
GrenadaNorth AmericaNo drone-related legislation
GuamOceaniaUnrestricted
GuatemalaNorth AmericaNo drone-related legislation
GuineaAfricaNo drone-related legislation
Guinea-BissauAfricaNo drone-related legislation
GuyanaSouth AmericaExperimental visual line of sight
HaitiNorth AmericaNo drone-related legislation
HondurasNorth AmericaNo drone-related legislation
Hong Kong SAR, ChinaAsiaVisual line of sight required
HungaryEuropeUnrestricted
IcelandEuropeVisual line of sight required
IndiaAsiaVisual line of sight required
IndonesiaAsiaVisual line of sight required
Iran, Islamic Rep.AsiaOutright ban
IraqAsiaOutright ban
IrelandEuropeExperimental visual line of sight
IsraelAsiaVisual line of sight required
ItalyEuropeVisual line of sight required
JamaicaNorth AmericaVisual line of sight required
JapanAsiaExperimental visual line of sight
JordanAsiaUnrestricted
KazakhstanEuropeNo drone-related legislation
KenyaAfricaEffective ban
KiribatiOceaniaNo drone-related legislation
Korea, Dem. People’s Rep.AsiaNo drone-related legislation
Korea, Rep.AsiaVisual line of sight required
KosovoEuropeVisual line of sight required
KuwaitAsiaOutright ban
Kyrgyz RepublicAsiaOutright ban
Lao PDRAsiaUnrestricted
LatviaEuropeUnrestricted
LebanonAsiaNo drone-related legislation
LesothoAfricaNo drone-related legislation
LiberiaAfricaNo drone-related legislation
LibyaAfricaNo drone-related legislation
LiechtensteinEuropeExperimental visual line of sight
LithuaniaEuropeVisual line of sight required
LuxembourgEuropeVisual line of sight required
Macao SAR, ChinaAsiaVisual line of sight required
MadagascarAfricaOutright ban
MalawiAfricaVisual line of sight required
MalaysiaAsiaEffective ban
MaldivesAsiaEffective ban
MaliAfricaNo drone-related legislation
MaltaEuropeUnrestricted
Marshall IslandsOceaniaNo drone-related legislation
MauritaniaAfricaNo drone-related legislation
MauritiusAfricaVisual line of sight required
MexicoNorth AmericaVisual line of sight required
Micronesia, Fed. Sts.OceaniaNo drone-related legislation
MoldovaEuropeNo drone-related legislation
MonacoEuropeUnrestricted
MongoliaAsiaNo drone-related legislation
MontenegroEuropeVisual line of sight required
MoroccoAfricaOutright ban
MozambiqueAfricaNo drone-related legislation
MyanmarAsiaEffective ban
NamibiaAfricaVisual line of sight required
NauruOceaniaNo drone-related legislation
NepalAsiaVisual line of sight required
NetherlandsEuropeVisual line of sight required
New CaledoniaOceaniaNo drone-related legislation
New ZealandOceaniaExperimental visual line of sight
NicaraguaNorth AmericaOutright ban
NigerAfricaNo drone-related legislation
NigeriaAfricaEffective ban
North MacedoniaEuropeVisual line of sight required
NorwayEuropeVisual line of sight required
OmanAsiaEffective ban
PakistanAsiaNo drone-related legislation
PalauOceaniaNo drone-related legislation
PanamaNorth AmericaUnrestricted
Papua New GuineaOceaniaVisual line of sight required
ParaguaySouth AmericaNo drone-related legislation
PeruSouth AmericaVisual line of sight required
PhilippinesAsiaVisual line of sight required
PolandEuropeExperimental visual line of sight
PortugalEuropeExperimental visual line of sight
Puerto RicoNorth AmericaExperimental visual line of sight
QatarAsiaUnrestricted
RomaniaEuropeVisual line of sight required
Russian FederationEuropeExperimental visual line of sight
RwandaAfricaExperimental visual line of sight
SamoaOceaniaNo drone-related legislation
San MarinoEuropeNo drone-related legislation
Sao Tome and PrincipeAfricaNo drone-related legislation
Saudi ArabiaAsiaExperimental visual line of sight
SenegalAfricaOutright ban
SerbiaEuropeUnrestricted
SeychellesAfricaVisual line of sight required
Sierra LeoneAfricaNo drone-related legislation
SingaporeAsiaExperimental visual line of sight
Sint Maarten (Dutch part)North AmericaExperimental visual line of sight
Slovak RepublicEuropeVisual line of sight required
SloveniaEuropeOutright ban
Solomon IslandsOceaniaVisual line of sight required
SomaliaAfricaNo drone-related legislation
South AfricaAfricaExperimental visual line of sight
South SudanAfricaNo drone-related legislation
SpainEuropeExperimental visual line of sight
Sri LankaAsiaExperimental visual line of sight
St. Kitts and NevisNorth AmericaNo drone-related legislation
St. LuciaNorth AmericaUnrestricted
St. Martin (French part)North AmericaExperimental visual line of sight
St. Vincent and the GrenadinesNorth AmericaNo drone-related legislation
SudanAfricaNo drone-related legislation
SurinameSouth AmericaNo drone-related legislation
SwazilandAfricaVisual line of sight required
SwedenEuropeUnrestricted
SwitzerlandEuropeUnrestricted
Syrian Arab RepublicAsiaOutright ban
TaiwanAsiaVisual line of sight required
TajikistanAsiaNo drone-related legislation
TanzaniaAfricaVisual line of sight required
ThailandAsiaVisual line of sight required
Timor-LesteAsiaNo drone-related legislation
TogoAfricaNo drone-related legislation
TongaOceaniaNo drone-related legislation
Trinidad and TobagoNorth AmericaExperimental visual line of sight
TunisiaAfricaNo drone-related legislation
TurkeyEuropeUnrestricted
TurkmenistanAsiaNo drone-related legislation
Turks and Caicos IslandsNorth AmericaUnrestricted
TuvaluOceaniaNo drone-related legislation
UgandaAfricaExperimental visual line of sight
UkraineEuropeVisual line of sight required
United Arab EmiratesAsiaVisual line of sight required
United KingdomEuropeExperimental visual line of sight
United StatesNorth AmericaExperimental visual line of sight
UruguaySouth AmericaVisual line of sight required
UzbekistanAsiaOutright ban
VanuatuOceaniaVisual line of sight required
Venezuela, RBSouth AmericaUnrestricted
VietnamAsiaUnrestricted
Yemen, Rep.AsiaNo drone-related legislation
ZambiaAfricaVisual line of sight required
ZimbabweAfricaExperimental visual line of sight

So How Are Drones Used Worldwide?

The myriad of drone uses are literally and metaphorically up in the air—while they originated in military needs, drone uses now range from hobbies such as aerial photography to supporting disaster relief.

The following regional maps show privacy laws in closer detail, while also highlighting interesting case studies on how drones are used.

North America

Drone Privacy Laws 820px North America
Click here for the high-resolution version of this graphic.

According to the latest drone numbers, 70.5% of registered U.S. drones are recreational, but these proportions may soon decline in favor of commercial uses. As of December 2020, civilian drones are allowed to fly over populated areas, a step towards fulfilling their potential in package delivery.

Meanwhile, countries like Mexico are beginning to rely on drones to combat crime, with good results. In the city of Ensenada, a single drone’s surveillance patrol resulted in a 10% drop in overall crime rates in 2018. Drones are increasingly being used to monitor illicit activity such as drug trafficking routes.

South America

Drone Privacy Laws 820px South America
Click here for the high-resolution version of this graphic.

Interestingly, the environmental applications of drones come into play in the Amazon rainforest. An indigenous tribe in Brazil is using drones to track levels of deforestation and forest fires—and presenting that data evidence to authorities to urge them to act.

Across the continent, drones are also in place to deliver everything from hospital supplies to life jackets in Chile and El Salvador.

Europe

Drone Privacy Laws 820px Europe
Click here for the high-resolution version of this graphic.

The first unmanned, radio-controlled aircraft test flight occurred in the United Kingdom in 1917. The Kettering Aerial Target (or “The Bug”) carried 180 pounds of explosives and became the basis for modern missiles.

While Europe has some of the most liberal drone privacy laws today, that doesn’t mean they’re lenient. Even among countries that allow experimental visual lines of sight (such as Finland and Portugal), special permissions are required.

Middle East and Central Asia

Drone Privacy Laws 820px Middle east and central asia
Click here for the high-resolution version of this graphic.

The military applications of drones persist in this region. Iran was one of the first to use armed drones and continues to do so, while simultaneously banning their public use.

Neighboring Turkey also relies on kamikaze drones, augmented by AI and facial recognition, to strengthen border security.

Rest of Asia and Oceania

Drone Privacy Laws 820px Rest of Asia Oceania
Click here for the high-resolution version of this graphic.

China-based DJI is the world’s largest drone manufacturer, dominating 70% of the global market. Across Asia, drones have been in use for mass surveillance, particularly in China. In recent times, drones also track compliance with strict COVID-19 guidelines in Malaysia and Singapore.

Meanwhile, in Japan, Nokia is testing out a drone network to provide a more rapid response to future natural disasters. The relief capabilities include disseminating more real-time updates and monitoring evacuation progress.

Africa

Drone Privacy Laws 820px Africa
Click here for the high-resolution version of this graphic.

While many parts of Africa haven’t developed any drone-related laws yet, promising innovation is rearing its head. Medical drones are already saving lives in Rwanda, delivering supplies in as little as 15 minutes.

In the same vein, the pioneer African Drone and Data Academy (ADDA) opened in Malawi. The academy promotes drone usage for humanitarian and disaster preparedness, and aims to equip individuals with the relevant skills.

Towards Greater Heights?

As the uses of drones evolve over time, so will their legal status and the privacy concerns surrounding them. However, the adoption of any technology is always accompanied by a certain level of skepticism.

With drones, it remains to be seen whether they’ll mostly occupy the role of a friend or a foe for years to come—and that power lies only in the hands of those who remotely control them.

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Markets

Prediction Consensus: What the Experts See Coming in 2021

We analyzed 200+ articles, reports, and interviews to answer the question: Is there a consensus on what we can expect in 2021? Here are the results.

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prediction consensus 2021

2021 Predictions: What Experts See in the Year Ahead

Making predictions is a tricky business at the best of times, but especially so after a year of upheaval. Even so, that didn’t stop people from trying their hand at reading the crystal ball. If anything, the uncertainty creates a stronger temptation for us to try to forecast the year ahead.

Out of the thousands of public 2021 predictions and forecasts available, there are plenty of one-off guesses. However, things really get interesting when a desperate majority of experts begin to agree on what might happen. In some ways, these predictions from influential experts and firms have a way of becoming self-fulfilling prophesies, so it’s worth paying attention even if we’re skeptical about the assertions being made.

This year, we more than doubled the number of sources analyzed for our 2021 Predictions Consensus graphic, including outlooks from financial institutions, thought leaders, media outlets, consultancies, and more. Let’s take a closer look at seven of the most popular predictions:

ESG reaches a tipping point

It seems like only recently that the term ESG gained mainstream traction in the investment community, but in a short amount of time, the trend has blossomed into a full-blown societal shift. In 2020, investors piled a record $27.7 billion of inflows into ETFs traded in U.S. markets, and that momentum only appears to be growing.

prediction consensus esg

Fidelity, among others, noted that climate funds are delivering superior returns, which makes ESG an even easier sell to investors. Nasdaq has tapped ESG to be “one of the hottest trends” over the coming year.

China has a strong 2021

Financial institutions that issue predictions generally hedge their language quite a bit, but on this topic they were direct. The world’s most populous country has already left the pandemic behind and is back to business as usual. Of the institutions that mentioned a specific number, the median estimate for GDP growth in China was 8.4%.

prediction consensus china

A souring outlook on SPACs

Much like any hot trend, once enough people get on the bandwagon the mood begins to sour. Many experts believe that special purpose acquisition companies (SPACs) are going to enter that phase in 2021.

prediction consensus spacs

SPACs had a monster year in 2020, raising $82 billion in capital. That’s more funds in one year than in the last 10 years combined. Of course, now that these 200+ companies are flush with capital, they’ll need to find a target. Scott Galloway argues that SPACs “are going to vastly underperform over the next two to three years” since there aren’t enough good opportunities to satisfy that level of demand.

Brands must be authentic and values-driven

Over the past few years, brands have become increasingly values-driven. In their 2021 predictions, experts see this trend being pushed even further.

Millennials, which are now the largest generation in the workforce, are shaping society in their own image, and the expectation is that companies have an authentic voice and that actions align with words. This trend is augmented by the transparency that the internet and social media have enabled.

prediction consensus values-driven companies

Being a “values-driven” company can mean many things, and often involves focusing on a number of initiatives simultaneously. At the forefront is racial inequality and diversity initiatives, which were a key focus in 2020. According to McKinsey, nine out of ten employees globally believe companies should engage in diversity and inclusion initiatives. When the chorus of voices grows loud enough, eventually actions must follow.

A great rethinking of office life is underway

The great work-from-home experiment will soon be approaching the one-year mark and a lot has changed in a short amount of time.

Even firms that were incredibly resistant to remote work found themselves in a position of having to adapt to new circumstances thanks to COVID-19. Now that the feasibility of at-home work has been proven, it will be tough for companies to walk things back to pre-pandemic times. Over 2021, millions of companies will begin reengineering everything from physical offices to digital infrastructure, and this has broad implications on the economy and our culture.

prediction consensus rethinking office life

Individuals and employers start taking wellness seriously

The past year was not good for our collective mental health. In response, many companies are looking at ways to support employees from a health and wellness standpoint. One example is the trend of giving teams access to meditation apps like Headspace and Calm.

prediction consensus wellness

This focus on wellness will persist, even as people begin to return to the office. As commercial leases expire in 2021, companies will be re-evaluating their office needs, and many experts believe that wellness will factor into those decisions.

Lastly, this trend ties into the broader theme of values-driven companies. If brands profess a desire to impact society in a positive way, employees expect actions to extend inward as well.

Big Tech backlash continues

Among experts, there’s little doubt that the Big Tech backlash will bleed over into 2021. There is a divergence of opinion on exactly what will happen as a result. There are three general themes:

    1. 1. Regulators will admonish and threaten Big Tech publicly, but nothing concrete will happen.
      2. Facebook will be broken up into parts (Facebook, Instagram, and WhatsApp)
      3. Companies will proactively change their business practices and look for ways to settle quickly
  • prediction consensus tech-backlash

    Aside from the thread of regulatory action, the tech sector is facing a bit of an identity crisis. Silicon Valley is grappling with the reality that the center of gravity is shifting. Pitchbook notes that Bay Area will fall below 20% of U.S. deal count for first time, and there have been very public departures from the valley in recent months.

    Faced with pressure from a number of different angles, the technology sector may have a year of soul-searching ahead.

    The Elephant in the Room

    COVID-19 is the one factor that impacts nearly every one of these 2021 predictions, yet, there were few predictions–and certainly no consensus from experts–on vaccine rollouts and case counts. It’s possible that the complexity of the pandemic and the enormous task of dealing with this public health crisis makes it too much of a moving target to predict in specific terms.

    In general though, expert opinions on when we’ll return to a more “normal” stage again range from the summer of 2021 to the start of 2022. With the exception of China, most major economies are still grappling with outbreaks and the resulting economic fallout.

    It remains to be seen whether COVID-19 will dominate 2022’s predictions, or whether we’ll be able to look beyond the pandemic era.

    The Good Stuff: Sources We Like

    Of the hundreds of sources we looked at, here were a few that stood out as memorable and comprehensive:

    Bloomberg’s Outlook 2021
    : This article compiled over 500 predictions from Wall Street banks and investment firms.

    Kara Swisher and Scott Galloway’s Big 2021 Predictions: Swisher and Galloway combine their deep understanding of the technology ecosystem with frank (and hilarious) commentary to come up with some of the most plausible predictions of 2021. From Robinhood to Twitter, they cover a lot of ground in this interview.

    Crystal Ball 2021: Fortune’s annual batch of predictions is always one to watch. It’s comprehensive, succinct, and hits upon a wide variety of topics.

    John Battelle’s Predictions 2021: John Battelle has been publishing annual predictions for nearly two decades, and this year’s batch is perhaps the most eagerly anticipated. His predictions are thoughtful, credible, and specific. It’s also worth noting that Battelle circles back and grades his predictions – a level of accountability that is to be praised.

    Like this feature? An expanded look at 2021’s predictions will be shared with our VC+ audience later this month.

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