Infographic: How Different Generations Approach Work
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How Different Generations Approach Work

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How Different Generations Approach Work

How Different Generations Approach Work

View the full-size version of the infographic by clicking here

The first representatives of Generation Z have started to trickle into the workplace – and like generations before them, they are bringing a different perspective to things.

Did you know that there are now up to five generations now working under any given roof, ranging all the way from the Silent Generation (born Pre-WWII) to the aforementioned Gen Z?

Let’s see how these generational groups differ in their approaches to communication, career priorities, and company loyalty.

Generational Differences at Work

Today’s infographic comes to us from Raconteur, and it breaks down some key differences in how generational groups are thinking about the workplace.

Let’s dive deeper into the data for each category.

Communication

How people prefer to communicate is one major and obvious difference that manifests itself between generations.

While many in older generations have dabbled in new technologies and trends around communications, it’s less likely that they will internalize those methods as habits. Meanwhile, for younger folks, these newer methods (chat, texting, etc.) are what they grew up with.

Top three communication methods by generation:

  • Baby Boomers:
    40% of communication is in person, 35% by email, and 13% by phone
  • Gen X:
    34% of communication is in person, 34% by email, and 13% by phone
  • Millennials:
    33% of communication is by email, 31% is in person, and 12% by chat
  • Gen Z:
    31% of communication is by chat, 26% is in person, and 16% by emails

Motivators

Meanwhile, the generations are divided on what motivates them in the workplace. Boomers place health insurance as an important decision factor, while younger groups view salary and pursuing a passion as being key elements to a successful career.

Three most important work motivators by generation (in order):

  • Baby Boomers:
    Health insurance, a boss worthy of respect, and salary
  • Gen X:
    Salary, job security, and job challenges/excitement
  • Millennials:
    Salary, job challenges/excitement, and ability to pursue passion
  • Gen Z:
    Salary, ability to pursue passion, and job security

Loyalty

Finally, generational groups have varying perspectives on how long they would be willing to stay in any one role.

  • Baby Boomers: 8 years
  • Gen X: 7 years
  • Millennials: 5 years
  • Gen Z: 3 years

Given the above differences, employers will have to think clearly about how to attract and retain talent across a wide scope of generations. Further, employers will have to learn what motivates each group, as well as what makes them each feel the most comfortable in the workplace.

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Misc

Mapped: Top Trending Searches of 2021 in Every U.S. State

From presidential elections, to cryptocurrencies and billionaires, here are the trending searches in every U.S. state in 2021.

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Map of trending searches in every U.S. state in 2021

The Trending Searches in 2021

Google’s data editor Simon Rogers once said, “You’re never as honest as you are with your search engine. You get a sense of what people genuinely care about and genuinely want to know.”

This look at trending searches for every U.S. state is a window into the topics people were truly curious about in 2021. From political tensions to meme stocks, and from Elon Musk to a devastating tornado, we saw a wide range of trending searches throughout the year.

In the above animated video, Reddit user u/V1Analytics pulls together the top trending search terms from Google’s 2021 Year in Search summary (for the period before mid-November 2021) and Google’s Daily Search Trends page (from mid-November to December 20th) to illustrate the daily trends for each state.

It’s fascinating to see what Americans were looking up this year.

Trending Searches Offer a Glimpse of American Psyche

In the year when COVID-19 vaccines became widely available, many Americans turned to the world’s most popular search engine to figure out how to come back to a life of normalcy.

In 2021, the search entries spoke to people’s interest in alternative assets like cryptocurrencies and NFTs, as well as persistent economic insecurity, evidenced by questions about when they would get their stimulus checks.

Entertainers and billionaires trended throughout the year, and so did topics of significant cultural impact at those moments in time.

Here is a look at the trending searches of 2021 and when they were searched most:

TopicTrending MonthsCategory
BidenJanuaryPolitical Figure
CapitolJanuaryMonuments
Mega MillionsJanuaryCulture
GMEJanuaryGaming
DogecoinJanuary, April, MayCryptocurrency
The WeekndFebruaryEntertainment
ValheimFebruaryGaming
Power OutageJune, July, AugustSociety
Stimulus CheckMarchSociety
Lil Nas XMarchEntertainment
DMXAprilEntertainment
Prince PhilipAprilFamous Personalities
Jake PaulApril, AugustContent Creator
AMC StockMay, June, AugustEntertainment
Jeff BezosJulyBusinessman
Simone BilesJulyAthlete
AfghanistanAugust, SeptemberCountry
Hurricane IdaAugustClimate Change
Gabby PetitoSeptemberCrime
Squid GameOctoberTV Shows
Alec BaldwinOctoberActor
Travis ScottNovemberEntertainment
Kyle RittenhouseNovemberCrime
AdeleNovemberEntertainment
TornadoDecemberClimate Change
Elon MuskDecemberBusinessman

Notable Trending Searches in 2021

Here’s a look at a few of the notable searches that trended across the U.S. in 2021:

President Biden and Capitol

Unsurprisingly, the year started with news of the presidential election and the U.S. Capitol riot, as President Biden was set to take office.

In six states, however, the top trending search was still related to the Mega Millions jackpot, even as individuals stormed the Capitol Building.

Valheim

One of the most sought-after games of the year, Valheim, came on the market in February, 2021. By August, it had garnered over 8 million users. The developing company’s new Hearth and Home patch has skyrocketed the game’s appeal even more.

Stimulus Check

In March, the U.S. government unveiled their plan to distribute the third stimulus check to Americans.

People started looking for more information about when they would be getting their checks and if there had been any changes in the amount they would receive.

Dogecoin

Created in 2013 as a parody of Bitcoin, Dogecoin saw record trading levels in May 2021. This was in part due to Elon Musk supporting the cryptocurrency.

The Dogecoin market capitalization surged to a peak of $88 billion, worth more than three-quarters of the companies in the S&P 500.

AMC Stock

After suffering significant losses due to the pandemic-related shuttering of theaters across the country, AMC Entertainment became a fan favorite of Reddit-based retail traders who drove the share price up beyond what most analysts considered reasonable.

AMC’s stock price rose by 95% in a couple of days, reaching a record high of $63 per share. This was the latest phase of the meme stock frenzy.

Afghanistan

President Biden decided to completely withdraw U.S. troops from Afghanistan by September 11th, 2021, ending the longest war the country has ever fought.

As an immediate consequence of the withdrawal, the Taliban militia took over the country and the government. The event, which was broadcast in near real-time, caused widespread panic among the citizens as some attempted to flee the country.

What’s in Store for 2022

It’s going to be everyone’s best guess as to what the trending searches for 2022 will be. Based on the events that dominated the news throughout the year, a few predictions could be made.

Experts predict that we will be moving to an endemic stage of the pandemic, which is bound to profoundly impact how we live in 2022.

New trends, movies, TV shows, and even newer gadgets will surely catch everyone’s attention next year. It will be fascinating to see what’s on the minds of people in the coming 12 months.

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China

Animated Chart: China’s Aging Population (1950-2100)

See why China is facing a demographic crisis in this animated chart.

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China’s Aging Population Problem

The one-child policy defined China’s demographic transition for over three decades.

But to combat an aging population and declining birthrates, the government scrapped the policy for a new two-child policy in 2016. Despite this massive change, China still faces a growing demographic crisis.

The above animated population pyramid from James Eagle looks at the distribution of China’s population by age group since 1950, with projections up to the year 2100.

How the One-Child Policy Created a Gender Imbalance

Until 2016, the Chinese government strictly enforced the one-child policy since 1979 with hefty fines for any breach of rules. According to the government, the policy reduced 400 million births over the years.

However, it also led to sex-selective abortions due to a deep-rooted cultural preference for boys. As a result, China’s gender balance tilted, with a sex ratio of 111 males to 100 females in the population aging from 0 to 4 years old in 2020.

Often termed “the missing women of China”, this shortage of women is expected to worsen over time. According to the U.N.’s World Population Prospects, China is projected to have around 244 million fewer women than men in 2050.

Additionally, the country faces another impending consequence of the one-child policy—a rapidly aging population.

Why China’s Population is Aging

In 2020, China’s fertility rate—the number of children a woman is expected to have over her lifetime—stood at 1.3.

Generally, fertility rates drop as economies develop. However, China’s fertility rate is now lower than that of the U.S. (1.64 in 2020) and on par with countries like Japan and Italy, both of which are facing aging populations. Consequently, fewer newborns are entering the population, while many in the workforce approach retirement.

Most Chinese workers retire by age 60. Here’s how China’s retirement-age population is expected to shape up by the year 2100:

Year60+ Population% of Total Population
198074,899,3857.5%
2000129,460,64810.0%
2021258,371,81017.9%
2050485,489,06634.6%
2070454,270,45836.1%
2100402,780,97237.8%

In 2021, people aged 60 and over made up nearly one-fifth of the Chinese population. As the country’s population begins declining around 2030, over 30% of all Chinese people are expected to be in this age group.

China’s aging population threatens long-term economic growth as its workforce shrinks and low fertility rates result in fewer newborns that would later enter the working-age population. Fewer working people means lower overall consumption, a higher burden on elderly care, and slowing economic growth.

So, how will China respond to the oncoming crisis?

The Three-child Policy

According to the 2020 national census, Chinese mothers gave birth to 12 million children in 2020—the lowest number of births since 1949.

In response to these results, the government passed a new law allowing each couple to have up to three children. Despite the change, the high cost of raising a child may deter couples from having a third child.

It remains to be seen how the three-child policy helps combat China’s demographic crisis and which other policies the government chooses to deploy.

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