Visualizing the Boom in the CBD Beverage Market

It’s safe to say that the cascade of cannabis legislation has sent the world into a constant state of flux. We are witnessing a seismic shift in culture, as cannabis steps out of the black market and into unexpected industries—from big pharma, to beauty, and now to beverages.

According to Zenith Global, the U.S. CBD-infused drinks market will reach an estimated $1.4 billion by 2023, making it one of the fastest-growing segments in the overall industry.

Today’s infographic comes to us from Trait Biosciences, and outlines the magnitude of the CBD-infused beverage segment, along with some of the subsequent challenges and opportunities that will shape the future of cannabis.

CBD and its Benefits

CBD is an abbreviated term for cannabidiol, a type of cannabinoid that makes up 40% of a cannabis plant’s extract. It has become increasingly popular for relieving pain, promoting relaxation, and lifting mood without the psychoactive properties that come with THC (Tetrahydrocannabinol), the other major cannabinoid.

Recent studies suggest that CBD’s properties may be useful in combating a variety of health conditions such as epilepsy, schizophrenia, multiple sclerosis, migraines, arthritis, and even side effects of cancer.

The New Wave of Beverages

CBD-infused beverages will open the floodgates to new audiences who want to consume cannabis in different formats. They have many benefits, that will rival other methods of ingestion:

• Easy to Administer
  Beverages are seen as the healthier way to consume CBD, especially compared to smoking.
• More Accessible
  They are becoming more easily available in restaurants, bars, supermarkets, and online sites.
• Functionality
  There is some evidence to suggest that CBD in caffeinated products can curtail the feeling of being on “edge”.
• Higher Precision
  Dosage is controlled and, much like alcohol, consumers will be able to determine how much CBD content they want.

Both alcoholic and non-alcoholic product categories are currently being explored, resulting in some unexpected partnerships, such as Molson Coors—the world’s seventh largest brewer—and Hexo Corp, a Canadian cannabis product company.

Trends Shaping the Future of CBD Beverages

The CBD product landscape is constantly evolving. Demand for CBD-infused beverages will be fueled by three key trends.

1. Changing Consumer Preferences: The decline of alcohol sales globally is evidence of changing consumer tastes. Sales are expected to fall further as more people exchange alcohol for cannabis products.
2. Product Innovation: Sustainable packaging, transparency around ingredients, more convenient ready-to-drink solutions, and personalized strains are driving the furious pace of product innovation.
3. Big Players and Influencers: Growing knowledge and increasing brand/celebrity endorsements are creating an established CBD industry in mainstream culture. Already, singer Willie Nelson and former NFL star Terrell Davis have put their names to two seperate lines of CBD-infused beverages.

As these trends evolve, consumers will benefit from more education around CBD, which could lead to more CBD products, like beverages, entering the mainstream across numerous industries.

What’s Next for the CBD-infused Beverage Market?

CBD purity is a primary focus area of current scientific studies. For consumers, more transparency is needed around ingredients, dosage levels, and product labeling. For example, the state of Indiana now mandates that manufacturers must label CBD products with QR codes that can be scanned to show whether they contain acceptable levels of THC, CBD, pesticides, and other compounds.

Most notably, new methods of CBD infusion will transform the beverages market. Many industry players have used nano-emulsion to infuse CBD. However, these fat-based nanoparticles have been known to accumulate in organs, causing health concerns. That’s why creating water-soluble CBD has been an emerging industry priority.

CBD-infused beverages are poised to become the next big thing and create massive economic growth—despite strict industry regulations. Scientific advancements and changing laws will unlock the potential of the CBD market, potentially disrupting the entire beverage industry.



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Visualizing the Daily Routines of Famous Creative People

Creative people have a reputation for circumventing convention.

After all, if creatives always did things the same way as everyone else, how could they ever produce anything original and truly unique?

While it’s not always easy to do things differently, the most famous creative people throughout history have almost always followed their own paths. The end result, thankfully for us, is a wealth of original art that has served to inspire generation upon generation.

Time Well Spent

Today’s chart comes to us from Podio and it breaks down the daily routines of famous creative people, such as Pablo Picasso, Mozart, Maya Angelou, or Benjamin Franklin.

We highly recommend the interactive version which allows you to highlight segments of the chart to see more specific details on the routines of each creative person.

It’s also worth noting that the routines listed don’t necessarily represent the exact everyday activities for the listed creatives – instead, they are representations of what’s been recorded in diaries, journals, letters, or other literature by these greats themselves.

Finally, most of the data comes from the book Daily Rituals: How Artists Work by Mason Currey.

Unconventional Habits of Creative Geniuses

Here are some of the creatives that had some of the most unusual and eccentric routines:

Ludwig van Beethoven
The famous German composer and pianist was a coffee addict, and would count exactly 60 beans for each cup of joe he consumed.

Franz Kafka
The novelist would have strong bouts of insomnia and often hallucinated. This condition shaped his creative process, and he stated in his journal that he only knew the type of writing in which “fear [kept him] from sleeping”.

Honoré de Balzac
The French novelist and playwright “[went] to bed at six or seven in the evening, like the chickens” and started working just after midnight. When he worked, he wore “Moroccan slippers” and a “notorious white monkish robe with a belt of Venetian gold”. In his defense, with this type of routine, he was able to write 85 novels in 20 years.

W.H. Auden
The English-American poet took Benzedrine – an amphetamine – every morning for 20 years as a systematic part of his routine and creative process. He balanced its use with the barbiturate Seconal, for when he wanted to sleep. He called amphetamines a “labor-saving device” that gave direct energy to his work.

Victor Hugo
The French poet, novelist, and dramatist, best known for penning Les Misérables and The Hunchback of Notre-Dame, had very busy and eclectic days.

His breakfast would include coffee and two raw eggs, and after working for a few hours in the morning, he would take an ice bath on the roof. In the afternoon, he would try to fit in a quick visit with his barber, a date with his mistress, and also some strenuous exercise. In the evening, he would write some more, and then play cards and go out with friends.

The Reputation Lives On

Rightfully or wrongfully deserved, the reputation of creative geniuses for doing things differently is something that will likely continue to live on – and the rest of the world will likely pass judgement so long as they continue to receive the fruits of their labors.