The Future of Work: Five Priorities For Businesses to Consider
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Five Business Priorities for the Future of Work

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Five Business Priorities for the Future of Work

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COVID-19 is ushering in an entirely different future in terms of working life. However, forces such as digitalization have been altering the workforce long before the pandemic.

OECD research suggests that 31% of jobs could be radically transformed as a result of automation. At the same time, specialized jobs are being created elsewhere. These big picture trends mean that many organizations are already preparing for a now-accelerated future.

This infographic from PwC identifies five priorities that can help provide a path forward for a company’s Future of Work plan—strengthened by responses from an ongoing survey of U.S. CFOs on their workforce strategy.

1. Business Strategy

According to the survey, 72% of U.S. chief financial officers (CFOs) say they that responding to COVID-19 with better resilience and agility will be a key factor to their company’s improvement in the long run.

Factor% Respondents
Work flexibility73%
Better resilience and agility72%
Technology investments56%
New ways to serve customers53%
Leaner inspirations50%
Community and societal engagement27%

Flexible ways of working, such as telecommuting or shorter workweeks, also can help improve productivity and work-life balance, further spurring this shift. Companies should avoid ignoring the needs of employees and invest in creating a thriving work environment.

2. Talent Planning

Hiring to accomplish workforce goals alone is not enough. Companies should think about three steps when building a strong talent pool:

  • Recruit well
    Assess your company’s values and mission, and keep an eye on diversity and inclusion while hiring. For example, it’s been proven that gender diversity initiatives are good for the bottom line, improving outcomes and increasing profits and productivity.
    • Retain talent
      At present, 55% of CFOs don’t feel very confident in their company’s ability to retain critical talent.
      Organizations should avoid hiring with a short-term mindset. Instead, focus on building employees’ skills, with emphasis on upskilling in digital tools and software.
      • Stay adaptable
        Businesses are increasingly leveraging the gig economy, as alternative models grow in popularity.

      3. Learning & Innovation

      Despite incoming automation threats, six in ten adults still lack basic information and communications skills. The good news? In the future, both digital and human skills will be in high demand.

      To keep up with these trends, upskilling—ranging from digital literacy to critical thinking—will be of the essence. It requires both an individual and an organizational commitment to create a culture of learning in the workforce.

      Currently, only 45% of CFOs feel very confident in their company’s ability to build the necessary skills for the future.

      4. Employee Experience

      These days, employees rarely approach their work as only a “Nine to Five” job. Instead, they seek meaningful work, relationships, and experiences—PwC notes that one in three workers would be willing to consider lower pay for a more fulfilling job.

      To that effect, there is a renewed spotlight on supporting individual needs and well-being. There are tangible benefits to an engaged workforce:

      • 41% reduction in absenteeism
      • 24-59% less turnover
      • 20% increase in sales
      • 17% increase in productivity

      For future success, organizations should build a holistic view of the employee experience. To that end, 49% of CFOs do not feel confident in their company’s ability to manage employee well-being and morale.

      5. Work Environment

      Flexible work is an essential component of the future of business, and it seems that it’s here to stay. 72% of CFOs believe that work flexibility will make their company better in the long run.

      This drives home the urgent need to reconfigure the traditional office and bolster remote work capabilities—enabling employees to work from wherever they want, whenever they want.

      It’s clear the Future of Work discussion isn’t happening in a bubble—these alternative workforce needs are simply speeding up the inevitable transition.

      Many companies only focus on two or three of the above priorities, but aligning all five will be crucial for the future of work.

      Note: All statistics are from the same PwC U.S. CFO Pulse survey unless otherwise stated.
      PwC surveyed 330 US CFOs and finance leaders between June 8-11, 2020. 88% percent of the respondents were from public and private companies in these top five sectors: health industries (9%), consumer markets (13%), financial services (23%), industrial products (23%), and technology, media and telecommunications (20%). Twenty-nine percent of respondents were from Fortune 1000 companies. The PwC CFO Pulse Survey is conducted on a periodic basis to track changing sentiment and priorities. Now in its sixth installment, the inaugural survey was conducted March 9-11, 2020.

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5 Trends Shaping the Future of eCommerce

eCommerce is evolving almost as fast as it’s growing. Here’s a look at five major trends that are shaping the future of the eCommerce market.

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The Future of eCommerce

5 Trends Shaping the Future of eCommerce

The global eCommerce market is growing at a rapid pace.

By 2025, it’s expected to reach $4.2 trillion in revenue. But the fast-growing eCommerce market is evolving just as quickly as it’s expanding. And because of rapid innovation in this space, tomorrow’s eCommerce landscape could look vastly different from today’s.

While we can’t predict the future, there are some telling signs of what’s to come. This graphic sponsored by Logiq explores five emerging trends that are transforming the future of eCommerce.

#1: Omnichannel Shopping

These days, a majority of consumers research a brand online before they set foot in a physical store. Because the customer journey now has a myriad of touchpoints across various devices, it’s important that businesses fully integrate their channels to provide a frictionless, holistic shopping experience.

That’s what omnichannel shopping aims to do—seamlessly integrate a company’s physical and online channels. When done correctly, omnichannel strategies can be valuable revenue drivers. In fact, according to research by Google, omnichannel strategies can help generate an estimated 80% of a business’s in-store visits.

#2: AI and AR

Artificial intelligence (AI) and Augmented Reality (AR) are transforming the online shopping experience, with things like:

  • AI-enabled chatbots
  • Virtual assistants
  • AI-enabled personalized shopping
  • AR-apps that help replicate the physical world online

Ideally, these applications provide an easier, more enjoyable shopping experience for consumers. AI and AR technologies are impressive on their own, but when combined, they leverage each other’s strengths to provide an elevated shopping experience.

For instance, an AI and AR-enabled app could use speech recognition to listen to what you’re saying, and then render an image right in front of your eyes.

#3: New Payment Options

In general, technological innovation is aimed at making the online shopping experience as seamless as possible. And payment is an important part of that process, which is why it’s crucial that businesses provide customers a variety of payment options at checkout, to reduce cart abandonment. Some payment options include:

  • Digital wallets
  • Mobile payments
  • Cryptocurrency

Cryptocurrency is especially trendy, as companies become increasingly more open to blockchain tech and cryptocurrency as payment.

#4: Rise of Visual Commerce

We’re living in a world of information overload, meaning brands are constantly competing for consumers’ attention. That’s why visual communication is more important than ever.

Businesses are using visual tactics like high-quality photography, videos, and AR to keep customers engaged.

Just like omnichannel strategies, visual commerce can help significantly increase revenue. According to research by Shopify, customers that viewed a product in AR were 65% more likely to make a purchase.

#5: Data-Driven, Dynamic Pricing

Dynamic pricing is when businesses adjust pricing to reflect consumer demand. While it’s not a new phenomenon, AI and new technology have made it more accurate, and accessible.

Companies like Amazon have already implemented tech that helps the company optimize its pricing strategies, and other businesses that follow suit could see a boost in earnings.

How Companies Can Stay Competitive

The eCommerce market is rapidly growing, and changing just as quickly. Because of this, companies don’t always have the resources to stay ahead of the curve. But Logiq can help.

Logiq is an American-based global provider of eCommerce solutions, helping companies step up their eCommerce offerings. Click here to learn more about Logiq.

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The Genomic Revolution: Why Investors Are Paying Attention

Faster cancer detection. Tracking disease. Gene editing. All three are driven by the genomic revolution. Here’s why it’s important now.

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Genomic Revolution

The Genomic Revolution: Why Investors Are Paying Attention

At the center of the genomic revolution is big data and DNA.

The implications are vast. With recent advancements, faster cancer detection is within reach, potentially saving thousands of lives each year. An initial research study shows this technology could save 66,000 live annually in the U.S. alone.

What’s more, genomic innovation goes beyond just cancer detection. Today it spans a variety of innovations, from gene editing to anti-cancer drugs.

In this graphic from MSCI, we look at four reasons why the genomics sector is positioned for growth thanks to powerful applications in medicine.

What is the Genomic Revolution?

To start, the genomic revolution focuses on the study of the human genome, a human (or organism’s) complete set of DNA.

A human consists of 23 pairs of chromosomes and 24,000 genes. Taken together, the human genetic code equals three billion DNA letters. Since most ailments have a link to our genetic condition, genomics involves the editing, mapping, and function of a genome.

With genomic innovation, large-scale applications of diagnostics and decision-making tools are made possible for a wide range of diseases.

4 Ways the Genomic Revolution is Changing Medicine

Over the last century, the field of genomics has advanced faster than any other life sciences discipline.

The hallmark achievement is the Human Genome Project completed in 2001. Since then, scientists have analyzed thousands of people’s genes to identify the cause of heart disease, cancer, and other fatal afflictions.

Here are four areas where genomic innovation is making a big difference in the medical field.

1. Gene Editing

Gene editing enables scientists to alter someone’s DNA, such as eye color. Broadly speaking, gene editing involves cutting DNA at a certain point and adding to, removing, or replacing this DNA.

For instance, gene editing enables living drugs. As the name suggests, living drugs are made from living organisms that harness a body’s immune system or other bodily process, and uses them to fight disease.

Based on analysis from ARK Invest, living drugs have a potential $200 billion addressable market.

2. Cancer Detection

Multi-cancer screening, supported by genomic sequencing and liquid biopsies, is projected to prevent more deaths from cancer than any other medical innovation.

Through a single blood test, multiple types of cancer can be detected early through synthetic biology advancements. Scientists use genomic sequencing (also referred to as DNA sequencing) to identify the genetic makeup of an organism, or a change in a gene which may lead to cancer.

Critically, screening costs are dropping rapidly, from $30,000 in 2015 to $1,500 in 2021. The combination of these factors is spurring a potential $150 billion market. This could be revolutionary for healthcare by shifting from a treatment-based model to a more preventative one in the future.

3. DNA Sequencing

One modern form of DNA sequencing is long-read DNA sequencing. With long-read DNA sequencing, scientists can identify genetic sequences faster and more affordably.

For these reasons, long-read DNA sequencing is projected to grow to a $5 billion market, growing at a 82% annual rate.

4. Agricultural Biology

Finally, the genomic revolution is making strides in agricultural biology. Here, research is looking at how to reduce the cost of producing crops, improving plant breeding, and enhancing quality.

One study shows that genomic advances in agriculture have led to six-fold increases in income for some farmers.

Investing in the Genomic Revolution

A number of genomic-focused companies have shown promising returns.

This can be illustrated by the MSCI ACWI Genomic Innovation Index, which has outperformed the benchmark by nearly 50% since 2013. The index, which was developed with ARK Invest, comprises roughly 250 companies who are working in the field of genomic innovation. In 2020 alone, the index returned over 43%.

From diagnostics to prevention, the genomic revolution is breaking ground in scalable solutions for global health. Investment opportunities are expected to follow.

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