Expanding the Cannabis Consumer Base
The prohibition of cannabis is lifting around the world, and millions of consumers are pushing the market to exceed $75 billion by 2025, from $13 billion in 2019.
As awareness grows, more information about the health benefits of cannabis drives consumer interest, but there’s one problem. The smell of cannabis products—particularly when smoking flower—deters both current and potential cannabis consumers.
Today’s graphic from CannabCo explores the social stigma that clouds the cannabis industry and introduces a new technology that could provide a disruptive solution.
The Pressures of Social Stigma
The lingering stigma that surrounds cannabis consumption has existed for decades, limiting the number of recreational and medical users.
Although numerous dimensions of this stigma exists, two of them are particularly prominent and damaging to consumers:
- Cannabis is addictive: Being negatively labelled as a drug addict, stoner, or “pothead”, personas which are associated with criminal activity.
- Cannabis is an identity: Smokers have difficulty concealing their consumption, as the smell can cling to the user and become part of their identity.
This intrusive and long-lasting odour is a distinctive and often unwanted aspect of smoking cannabis. Despite great strides being made to change perceptions about the industry, the odour continues to fuel the stigma.
Where Does the Smell Come From?
The odour comes from chemicals found in the plant, known as terpenes. They produce aromatic oils that give cannabis strains a unique scent—such as lemon, pine, or even coffee—and have been used for thousands of years in traditional herb-based medicine.
Terpenes and cannabinoids work together to multiply the plant’s medicinal properties, in a process known as the entourage effect. Of course, this is a double-edged sword, as new users are attracted to the medicinal benefits of cannabis, but are deterred by the smell, harsh burn, headaches, and coughing that comes with inhaling it.
The Path to a Cleaner Cannabis
Aside from the pain points that arise from smoking, there is also a need to combat the smell of cannabis products when they are stored. Therefore, an odourless cannabis could potentially reach an entirely new group of consumers who are deterred by the smell, and provide peace of mind for existing consumers.
CannabCo has developed a breakthrough technology, called PURECANN™, which creates a purer form of cannabis by eliminating the smell and harshness. It also creates a wealth of associated benefits:
- Virtually undetectable odour of stored dry product.
- Undetectable odour while smoking in public.
- No third-party gadgets or devices required by the user.
- Less residual “day-after effect” associated with smoking cannabis.
The unique technology removes the plant’s aroma, without compromising any of its medical properties. Moreover, it also benefits non-smokers who do not want to smell second-hand smoke.
Opening the Floodgates
While smoking cannabis is not something to be ashamed of, the PURECANN™ technology can provide users with the option of smoking more discreetly.
CannabCo dedicates itself to using new technologies to enhance the way people consume cannabis, and its most recent creation has enormous potential.
By providing a cleaner product, the cannabis experience could become more tolerable and accessible. As a result, the heavily stigmatized industry could drastically transform—and convince millions of new consumers to take notice.
Visualizing the Rise of Cryptocurrency Transactions
As cryptocurrency transactions rise, merchants are looking to position themselves to take advantage of this new wave of crypto spenders.
Visualizing the Rise of Cryptocurrency Transactions
After Bitcoin and cryptocurrency’s wild bull run in late 2020 and early 2021, many holders are now using cryptocurrencies for their intended purpose: payments.
Every day, approximately $12 billion are transferred across the Bitcoin, Ethereum, and Litecoin blockchains, with millions of people using cryptocurrency for payments daily.
This graphic sponsored by CoinPayments looks at the rising transactions of the Bitcoin, Ethereum, and Litecoin networks.
Cryptocurrency Transactions are Rising in Value and Number
While prices are often the focus when crypto is in the spotlight, transaction counts show how much a network is being used as a medium of exchange. In just over five years, daily transactions across the Bitcoin, Ethereum, and Litecoin networks increased sixfold, from just 250,000 to more than 1.5 million transactions a day.
In mid-2017, Ethereum overtook Bitcoin in daily transactions as ETH was necessary to participate in ICOs (initial coin offerings), which fueled much of the speculation in the 2017 price run. With Ethereum still hosting thousands of ERC-20 and ERC-721 tokens on its blockchain today, its transaction counts have grown to be much higher compared to Bitcoin and Litecoin’s.
Along with crypto’s rising transaction numbers, the average USD value per transaction has increased by a minimum of 4x over the past five years.
|Year||Average Value per Bitcoin Transaction||Average Value per Ethereum Transaction||Average Value per Litecoin Transaction|
Source: Coin Metric
2021 figures as of July 13th, 2021
Crypto Spenders are Searching for Merchants
As transaction counts and values rise, merchants play a vital part in pushing forward the adoption of digital currencies for payments.
Many cryptocurrency users consider merchant adoption as a key barometer of success for crypto adoption. While companies like AT&T, Namecheap, and Overstock already accept crypto payments, there are still many businesses around the world which don’t offer cryptocurrency as a method of payment.
In a survey of over 8,000 U.S. consumers, 66.7% of crypto owners and 54.2% of non-owners said that not enough merchants accept cryptocurrency. Along with this, 47% of crypto owners said they seek out merchants that accept crypto for purchases, indicating clear demand for more crypto-accepting businesses.
How Can Merchants Make the Most of the Crypto Boom?
As the world embraces crypto, merchants need the in-store and online tools to be part of this next wave of commerce. Accepting crypto opens merchants up to an untapped audience of new consumers, eager to spend their crypto.
CoinPayments makes it easy to start accepting crypto payments at online checkout and with POS systems, with features like auto-coin conversion and over 2,000 coins supported.
Find out more about how the crypto market is growing, adapting to consumer needs, and the opportunity it presents to merchants around the world.
Visualizing the Economic Impact of British Columbia’s Golden Triangle
British Columbia’s Golden Triangle generates massive revenue and investments for the province, but where did it all begin?
The Economic Impact of British Columbia’s Golden Triangle
At the heart of British Columbia’s mining industry lies the Golden Triangle. This region has helped transform the province’s mining industry into a significant source of revenue and investment.
In 2020, the Golden Triangle accounted for roughly 44% of the $422 million in mineral exploration expenditures in British Columbia. In 2019, the Red Chris and Brucejack mines contributed around $1 billion to the province’s estimated annual gross mining revenues.
This infographic is sponsored by the B.C. Regional Mining Alliance (BCRMA) which brings the best of this region to the world through a partnership between indigenous groups, industry, and provincial government representatives.
Here is how the Golden Triangle began.
The Golden Triangle’s Unique Geology
Between 220 and 175 million years ago, the Golden Triangle’s wealth was forming deep in the Earth for the world to discover. Most metal deposits form from superheated water that cycle over many kilometers, collecting metal atoms as they rise to the surface of the Earth’s crust and settle into deposits.
Industry, government, and university geologists have worked for over a century to understand the Golden Triangle’s unique geology to uncover its mineral wealth. This unique geology cradles the world-class deposits that define the legendary “Golden Triangle” of British Columbia.
A History of Discovery and Mining in the Golden Triangle
Historical gold rushes brought mining to the area, but the region’s vast copper deposits will deliver the key mineral for B.C.’s green future. More than 150 mines have operated in the area since prospectors first arrived at the end of the 19th century.
- 1861: Alexander Choquette kicked off the Stikine Gold Rush after finding gold at the confluence of the Stikine and Anuk Rivers.
- 1918 – 1952: The first big discovery in the Golden Triangle was at the Premier Gold Mine, which started operations in 1918. It produced 2 million ounces of gold and 45 million ounces of silver. Today, Ascot Resources is re-starting processing from this gold mine.
- 1964: The Snip Mine was discovered by Cominco but the deposit stayed dormant until 1986. The mine produced approximately 1 million ounces of gold from 1991 until 1999. Today, Skeena Resources is advancing the Snip Project.
- 1994: Eskay became Canada’s highest-grade gold mine and the world’s fifth largest silver producer, with production above 3 million ounces of gold and 160 million ounces of silver. Skeena Resources is also bringing the Eskay mining back into production.
- 2009: The discovery of the Brucejack gold and silver deposit led to the development of an underground mine. The mine has produced 1,230,644 ounces of gold since it began operations in 2017.
- 2013: The KSM Project is one of the largest undeveloped gold projects in the world. A Preliminary Feasibility Study estimates proven and probable reserves total 38.8 million ounces of gold and 10.2 billion pounds of copper.
- 2015: The Red Chris shipped its first load of copper concentrate. In 2020 metals production was 88.3 million pounds copper and 73,787 ounces gold. Imperial Metals and Newcrest jointly operate the mine.
This long tradition of discovery and mining is laying the foundations for the next generation of investment.
Today’s Golden Age for Exploration and Development
Continued exploration is necessary for new discoveries and advancing projects to new mines. More importantly, the minerals discovered today will be needed in the low carbon economy and British Columbia—in particular, the Golden Triangle will play its part in delivering metals for renewable technology.
|British Columbia||Northwest Mining Region||The Golden Triangle|
|Average Expenditure Per Project||$1.6M||$3.4M||$7.09M|
Source: Based on data collected for the EY LLP, 2020 British Columbia Mineral and Coal Exploration Survey
Gold and copper account for most of the exploration in the Golden Triangle, but other commodities for the low-carbon economy such as silver, nickel, and zinc also attract interest. A strong exploration industry is the beginning for future investment, new jobs, and community development.
A Bright Future: Investing in Community
The Golden Triangle continues to attract exploration activity as infrastructure and community development lays the success for future generations and industries.
- Agreements with First Nations (Tahltan and Nisga’a Nations)
- 38% of expenditures stays in the region
- 97% stays in British Columbia
- 150+ communities benefit
- The paving of the Stewart-Cassiar highway
- The opening of ocean port facilities for concentrate export at Stewart
- The completion of a $700-million high-voltage transmission line bringing power into the region
This is a new beginning for the continued economic impact of British Columbia’s Golden Triangle.
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