Expanding the Cannabis Consumer Base
The prohibition of cannabis is lifting around the world, and millions of consumers are pushing the market to exceed $75 billion by 2025, from $13 billion in 2019.
As awareness grows, more information about the health benefits of cannabis drives consumer interest, but there’s one problem. The smell of cannabis products—particularly when smoking flower—deters both current and potential cannabis consumers.
Today’s graphic from CannabCo explores the social stigma that clouds the cannabis industry and introduces a new technology that could provide a disruptive solution.
The Pressures of Social Stigma
The lingering stigma that surrounds cannabis consumption has existed for decades, limiting the number of recreational and medical users.
Although numerous dimensions of this stigma exists, two of them are particularly prominent and damaging to consumers:
- Cannabis is addictive: Being negatively labelled as a drug addict, stoner, or “pothead”, personas which are associated with criminal activity.
- Cannabis is an identity: Smokers have difficulty concealing their consumption, as the smell can cling to the user and become part of their identity.
This intrusive and long-lasting odour is a distinctive and often unwanted aspect of smoking cannabis. Despite great strides being made to change perceptions about the industry, the odour continues to fuel the stigma.
Where Does the Smell Come From?
The odour comes from chemicals found in the plant, known as terpenes. They produce aromatic oils that give cannabis strains a unique scent—such as lemon, pine, or even coffee—and have been used for thousands of years in traditional herb-based medicine.
Terpenes and cannabinoids work together to multiply the plant’s medicinal properties, in a process known as the entourage effect. Of course, this is a double-edged sword, as new users are attracted to the medicinal benefits of cannabis, but are deterred by the smell, harsh burn, headaches, and coughing that comes with inhaling it.
The Path to a Cleaner Cannabis
Aside from the pain points that arise from smoking, there is also a need to combat the smell of cannabis products when they are stored. Therefore, an odourless cannabis could potentially reach an entirely new group of consumers who are deterred by the smell, and provide peace of mind for existing consumers.
CannabCo has developed a breakthrough technology, called PURECANN™, which creates a purer form of cannabis by eliminating the smell and harshness. It also creates a wealth of associated benefits:
- Virtually undetectable odour of stored dry product.
- Undetectable odour while smoking in public.
- No third-party gadgets or devices required by the user.
- Less residual “day-after effect” associated with smoking cannabis.
The unique technology removes the plant’s aroma, without compromising any of its medical properties. Moreover, it also benefits non-smokers who do not want to smell second-hand smoke.
Opening the Floodgates
While smoking cannabis is not something to be ashamed of, the PURECANN™ technology can provide users with the option of smoking more discreetly.
CannabCo dedicates itself to using new technologies to enhance the way people consume cannabis, and its most recent creation has enormous potential.
By providing a cleaner product, the cannabis experience could become more tolerable and accessible. As a result, the heavily stigmatized industry could drastically transform—and convince millions of new consumers to take notice.
Safe Spaces: Why Indoor Air Quality Has Never Mattered More
Proper indoor air quality prevents airborne viruses like COVID-19 from spreading, and require technical solutions so businesses run smoothly.
Why Indoor Air Quality Has Never Mattered More
Indoor air quality affects everyone, but many of us take it for granted.
From workplaces and retail spaces to restaurants and long-term care facilities, any air-conditioned or heated space needs good ventilation. Proper airflow in indoor spaces is also critical for curbing the spread of airborne viruses such as COVID-19, especially as more and more of these communal places open back up.
This visualization from mCloud looks at why indoor air quality matters, and unearths potential technical solutions that can help keep people safe and ensure businesses run smoothly.
Silent Threats: The Viral Potential of Airborne Viruses
Most respiratory diseases, including the flu virus and COVID-19 are transmitted through three typical methods.
- Contact Transmission
Through direct contact
- Droplet Transmission
Through close-proximity, large respiratory droplets
- Airborne Transmission
Through small droplets suspended in air
It’s this last factor in particular to keep an eye out for. In a study, over half (53%) of flu patients produced aerosol particles of the virus while coughing—and viral droplets can travel more than 10 meters when exhaled by an infected person. In addition, pollutants and other small particles are 2-5x more concentrated indoors.
While most respiratory diseases are preventable, it’s clear that handwashing and social distancing are not enough. Alongside other measures, experts recommend improved ventilation to help prevent the spread of COVID-19 in indoor spaces.
Avoid Sick Building Syndrome with Good Indoor Air Quality
Prior to the pandemic, 157 million people in the U.S. workforce spent the majority of their waking hours in shared areas like offices, stores, and more. In fact, there are 5.9 million commercial buildings in the U.S. alone, totaling 97 billion ft².
Within these indoor spaces, heating, ventilation, and air-conditioning (HVAC) systems help to keep the air fresh. But have you ever gone to work and realized that there’s a flu bug that everyone seems to be catching? Poor air flow could be the culprit behind what’s called “Sick Building Syndrome”.
Most buildings are designed to recirculate air to boost energy efficiency. However, this doesn’t always occur evenly—causing air to stagnate.
If what should be fresh air becomes stagnant air instead, this can result in the distribution of allergens and pathogens, including COVID-19 and the flu. Symptoms of Sick Building Syndrome include:
- Itchy, watery eyes
- Stuffy, runny nose
- Cognitive issues
- Dry throat
- Skin irritation
Studies show that air-conditioned buildings exhibit a higher prevalence of workers with these symptoms compared to naturally ventilated buildings. Many different types of buildings are at risk—although air is replaced in operating rooms every 3-6 minutes, it is only replaced every few hours in office buildings.
Proven Solutions to Keep Spaces Safe
Indoor air quality has a significant impact on containing respiratory diseases, including COVID-19. In fact, proper air ventilation can have the same impact as vaccinating 50-60% of people in a building.
mCloud partners with businesses to help augment their technical needs, and help manage workplace challenges associated with indoor health risks.
|Workplace Challenges||mCloud’s Strategies|
|Aerosol transmission is a main contributor to respiratory illnesses||Use technical solutions that include constant monitoring|
|Improved airflow is critical to reopening infrastructure and ramping up operations||Improve humidity levels: spikes in respiratory infections occur when humidity drops below 40%|
|Solutions must be cost-efficient, but measuring and improving indoor air quality is extremely difficult||Improve indoor air quality with ventilation and filtration technology|
Semiconductor-grade cleanrooms—filtered, controlled environments—improve HVAC systems, allowing for remote monitoring, and temperature and humidity control.
How do mCloud’s solutions help improve indoor air quality?
- HVAC & Ventilation
Full ventilation that maximizes influx of outside air
- Filtration & Purification
Ionization and ultraviolet light can capture and kill up to 99.9% of viruses, including COVID-19
Real-time monitoring by an expert team, with 24/7 monitoring
- 24/7 Compliance
Businesses ensure they meet local and federal safety guidelines
Combining connectivity with air purification can improve HVAC systems, allowing for remote monitoring, temperature and humidity control. This can result in a 95% reduction in airborne particles (compared to standard filtration in operating rooms), and could have a 95% pathogen kill rate within just three hours.
As a myriad of shared places from offices to retail stores reopen, physical safety and health is a top priority for employers. Businesses can partner with experts to create healthy, safe spaces that protect people, companies, and entire industries.
The Golden State: A Closer Look at Mining in California
California is known as the Golden State for its rich history of gold mining. Today, it remains one of the largest states for mining in the U.S.
The Golden State: A Closer Look at Mining in California
California is known as the Golden State for its history of gold production in the 19th and 20th centuries, and the mining industry continues to build on its rich history to this day.
With roughly $4.7 billion worth of non-fuel minerals produced in 2020, the Golden State is one of the largest states for mining and the sole source of rare earth elements in the United States.
The above infographic from KORE Mining highlights how California earned its famous nickname, and how its mining industry continues to shine today, just like its gold.
How the Golden State Found its Name
Back in the late 1770s, during the period of Spanish colonization in California, a group of Spaniards discovered gold in Imperial County, and small-scale mining began. However, it was not until 1848 that gold mining really kicked off.
In 1848, James Marshall—a carpenter and sawmill operator—went down to the American River in Coloma to inspect progress on a sawmill under construction, and saw something that defined the future of California’s economy.
“My eye was caught by something shining in the bottom of the ditch. . . . I reached my hand down and picked it up; it made my heart thump, for I was certain it was gold. . . Then I saw another.”
— James Marshall via Library of Congress.
As word spread, thousands of prospectors and gold-seekers made their way to California in search of their own shiny nuggets in an event now known as the Gold Rush. In fact, the influx of migrants was so large that they came to be known as the “forty-niners”, named after the year they started arriving. By 1855, miners had extracted over 12 million ounces of gold, and the Gold Rush neared its end.
Over a century later, in 1968, “the Golden State” became California’s official nickname for both its prolific gold discoveries and golden poppy fields. By this time, most historical gold mines had ceased operations, but for California’s mining industry, it was just the beginning.
Mining in California Today
Although California is well-known for Hollywood and Silicon Valley, it remains one of the most important states for mining in the country.
As of 2018, there were 739 mines in California producing 23 different commodities, from gold and rare earths to boron and construction minerals. Due to the industry’s size and significance, mining plays an important role in the Golden State’s economy.
In 2020, California’s mining industry generated:
- $7.3 billion in labor income
- $13.6 billion in GDP
- 99,120 direct and indirect jobs
Mining companies in California benefit from access to clean energy, infrastructure, and well-established transport networks. Additionally, the Golden State is also known for its high reclamation standards, which ensure that mining sites are returned to their original undisturbed states, reducing the environmental impact of mines.
The Future of Gold in California: Imperial County
Imperial County has a place in history with California’s first known gold discovery in the 1770s. Its golden history continues today with KORE’s Imperial Project, one of the largest gold discoveries in California, and the Mesquite Mine—California’s largest gold mine—which has been producing gold since 1985.
With its rich history, active mining industry, and up-and-coming gold discoveries, California will always remain the Golden State, and Imperial County has the potential to carry forward its legacy.
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