Expanding the Cannabis Consumer Base
The prohibition of cannabis is lifting around the world, and millions of consumers are pushing the market to exceed $75 billion by 2025, from $13 billion in 2019.
As awareness grows, more information about the health benefits of cannabis drives consumer interest, but there’s one problem. The smell of cannabis products—particularly when smoking flower—deters both current and potential cannabis consumers.
Today’s graphic from CannabCo explores the social stigma that clouds the cannabis industry and introduces a new technology that could provide a disruptive solution.
The Pressures of Social Stigma
The lingering stigma that surrounds cannabis consumption has existed for decades, limiting the number of recreational and medical users.
Although numerous dimensions of this stigma exists, two of them are particularly prominent and damaging to consumers:
- Cannabis is addictive: Being negatively labelled as a drug addict, stoner, or “pothead”, personas which are associated with criminal activity.
- Cannabis is an identity: Smokers have difficulty concealing their consumption, as the smell can cling to the user and become part of their identity.
This intrusive and long-lasting odour is a distinctive and often unwanted aspect of smoking cannabis. Despite great strides being made to change perceptions about the industry, the odour continues to fuel the stigma.
Where Does the Smell Come From?
The odour comes from chemicals found in the plant, known as terpenes. They produce aromatic oils that give cannabis strains a unique scent—such as lemon, pine, or even coffee—and have been used for thousands of years in traditional herb-based medicine.
Terpenes and cannabinoids work together to multiply the plant’s medicinal properties, in a process known as the entourage effect. Of course, this is a double-edged sword, as new users are attracted to the medicinal benefits of cannabis, but are deterred by the smell, harsh burn, headaches, and coughing that comes with inhaling it.
The Path to a Cleaner Cannabis
Aside from the pain points that arise from smoking, there is also a need to combat the smell of cannabis products when they are stored. Therefore, an odourless cannabis could potentially reach an entirely new group of consumers who are deterred by the smell, and provide peace of mind for existing consumers.
CannabCo has developed a breakthrough technology, called PURECANN™, which creates a purer form of cannabis by eliminating the smell and harshness. It also creates a wealth of associated benefits:
- Virtually undetectable odour of stored dry product.
- Undetectable odour while smoking in public.
- No third-party gadgets or devices required by the user.
- Less residual “day-after effect” associated with smoking cannabis.
The unique technology removes the plant’s aroma, without compromising any of its medical properties. Moreover, it also benefits non-smokers who do not want to smell second-hand smoke.
Opening the Floodgates
While smoking cannabis is not something to be ashamed of, the PURECANN™ technology can provide users with the option of smoking more discreetly.
CannabCo dedicates itself to using new technologies to enhance the way people consume cannabis, and its most recent creation has enormous potential.
By providing a cleaner product, the cannabis experience could become more tolerable and accessible. As a result, the heavily stigmatized industry could drastically transform—and convince millions of new consumers to take notice.
The Carbon Footprint of Trucking: Driving Toward A Cleaner Future
The impact of booming ecommerce and international trade on trucking’s carbon footprint and GHG emissions is heavy—but there are solutions.
The Carbon Footprint of Trucking: Towards a Cleaner Future
The pandemic may have temporarily curbed greenhouse gas (GHG) emissions, but even a global recession can’t negate the impact of transportation—especially the carbon footprint of trucking.
In 2020, lockdowns resulted in an 8% average global decrease in GHG emissions over the first half of the year, when compared to 2019.
As this infographic from dynaCERT shows, trucking remains a significant contributor of GHGs amid booming ecommerce and increased international trade. But innovative solutions can help.
GHGs and the Impact of Trucking
Between 2005 and 2012, global GHG emissions plateaued but have risen every year since.
This growth is not expected to slow in the coming years. Between 2019 and 2050, the amount of atmospheric CO2 is projected to nearly double, from 4.5 to 8.2 gigatons.
Carbon dioxide is not the only substance emitted by trucking that’s detrimental to the environment:
|Greenhouse Gases (GHGs)||Black Carbon (BC)|
Road vehicles have been major contributors to GHG and BC emissions for decades—particularly heavy-duty vehicles (HDVs) and diesel-engine vehicles, like those used for long-haul trucking.
Below is a snapshot of trucking’s global carbon footprint, beginning with global road emissions:
|Global Road Transportation||Heavy-duty Vehicles (Trucks)||Diesel Engines|
Industry Impact: Logistics and Shopping Show No Signs of Stopping
Ecommerce has become one of the most popular online activities. As a result, we’ve become more dependent on trucking—long-haul and last-mile—for the delivery of our goods, both personal and for business.
That trend is expected to continue:
- By 2040, it’s estimated that 95% of all purchases will be facilitated by ecommerce
- By 2022, e-retail revenues are projected to double from $3.53 trillion in 2019 to $6.54 trillion
- Logistics is already a $6.5 trillion industry, of which trucking makes up 43%
Combined with international trade, the impact on long-haul and last-mile transport—and CO2 emissions—becomes more pronounced every year, and has accounted for the 80% rise in worldwide GHG emissions from 1970 to 2010.
Although last-mile transport is increasingly reliant on electric vehicles, long-haul trucking still relies heavily on fossil fuels that emit GHGs like CO2.
As a result, road freight’s contribution to CO2 emissions is projected to grow to 56% by 2050.
The Carbon Market: Reducing Emissions and Improving Bottom Lines
In 1997, the United Nations’ Intergovernmental Panel on Climate Change (IPCC) developed a carbon credit proposal—the Kyoto Protocol—to reduce global carbon emissions. It has guided policies ever since, leading to a proliferation of green strategies that mitigate climate risk and improve business operations.
Companies can leverage this opportunity with a multi-pronged, integrated approach that results in a patented way to harness the carbon market, while improving operations and bottom lines:
|The Carbon Market||Technological Solutions & Carbon Credits|
The benefits of integrated solutions range from improved driver safety and retention to optimized routes, fuel savings, and carbon credit accumulation.
Heavy-Duty Solutions: Driving a Cleaner Future
The long-term impact of the ecommerce boom on CO2 emissions remains to be seen. But it’s coming up quickly on the horizon.
When the weight of the pandemic is lifted, we are likely to encounter more than a transformed economy. An evolving global transport network—supported by technological innovation and new policies like those planned by the U.S. Biden government—is likely to enable more opportunities on the carbon market and pave the way for a greener future.
More Than Precious: Silver’s Role in the New Energy Era (Part 3 of 3)
Long known as a precious metal, silver in solar and EV technologies will redefine its role and importance to a greener economy.
Silver’s Role in the New Energy Era (Part 3 of 3)
Silver is one of the first metals that humans discovered and used. Its extensive use throughout history has linked its name to its monetary value. However, as we have advanced technologically, so have our uses for silver. In the future, silver will see a surge in demand from solar and electric vehicle (EV) technologies.
Part 3 of the Silver Series comes to us from Endeavour Silver, and it outlines silver’s role in the new energy era and how it is more than just a precious metal.
A Sterling Reputation: Silver’s History in Technologies
Silver along with gold, copper, lead and iron, was one of the first metals known to humankind. Archaeologists have uncovered silver coins and objects dating from before 4,000 BC in Greece and Turkey. Since then, governments and jewelers embraced its properties to mint currency and craft jewelry.
This historical association between silver and money is recorded across multiple languages. The word silver itself comes from the Anglo-Saxon language, seolfor, which itself comes from ancient Germanic silabar.
Silver’s chemical symbol, “Ag”, is an abbreviation of the Latin word for silver, argentum. The Latin word originates from argunas, a Sanskrit word which means shining. The French use argent as the word for money and silver. Romans bankers and silver traders carried the name argentarius.
While silver’s monetary meanings still stand today, there have been hints of its use beyond money throughout history. For centuries, many cultures used silver containers and wares to store wine, water, and food to prevent spoilage.
During bouts of bubonic plague in Europe, children of wealthy families sucked on silver spoons to preserve their health, which gave birth to the phrase “born with a silver spoon in your mouth.”
Medieval doctors invented silver nitrate used to treat ulcers and burns, a practice that continues to this day. In the 1900s, silver found further application in healthcare. Doctors used to administer eye drops containing silver to newborns in the United States. During World War I, combat medics, doctors, and nurses would apply silver sutures to cover deep wounds.
Silver’s shimmer also made an important material in photography up until the 1970s. Silver’s reflectivity of light made it popular in mirror and building windows.
Now, a new era is rediscovering silver’s properties for the next generation of technology, making the metal more than precious.
Silver in the New Energy Era: Solar and EVs
Silver’s shimmering qualities foreshadowed its use in renewable technologies. Among all metals, silver has the highest electrical conductivity, making it an ideal metal for use in solar cells and the electronic components of electric vehicles.
Silver in Solar Photovoltaics
Conductive layers of silver paste within the cells of a solar photovoltaic (PV) cell help to conduct the electricity within the cell. When light strikes a PV, the conductors absorb the energy and electrons are set free.
Silver’s conductivity carries and stores the free electrons efficiently, maximizing the energy output of a solar cell. According to one study from the University of Kent, a typical solar panel can contain as much as 20 grams of silver.
As the world adopts solar photovoltaics, silver could see dramatic demand coming from this form of renewable energy.
Silver in Electric Vehicles
Silver’s conductivity and corrosion resistance makes its use in electronics critical, and electric vehicles are no exception. Virtually every electrical connection in a vehicle uses silver.
Silver is a critical material in the automotive sector, which uses over 55 million ounces of the metal annually. Auto manufacturers apply silver to the electrical contacts in powered seats and windows and other automotive electronics to improve conductivity.
A Silver Intensive Future
A green future will require metals and will redefine the role for many of them. Silver is no exception. Long known as a precious metal, silver also has industrial applications metal for an eco-friendly future.
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