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Expanding the Cannabis Consumer Base with Odourless Products

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The following content is sponsored by CannabCo.

odourless cannabis products

Expanding the Cannabis Consumer Base

The prohibition of cannabis is lifting around the world, and millions of consumers are pushing the market to exceed $75 billion by 2025, from $13 billion in 2019.

As awareness grows, more information about the health benefits of cannabis drives consumer interest, but there’s one problem. The smell of cannabis products—particularly when smoking flower—deters both current and potential cannabis consumers.

Today’s graphic from CannabCo explores the social stigma that clouds the cannabis industry and introduces a new technology that could provide a disruptive solution.

The Pressures of Social Stigma

The lingering stigma that surrounds cannabis consumption has existed for decades, limiting the number of recreational and medical users.

Although numerous dimensions of this stigma exists, two of them are particularly prominent and damaging to consumers:

  • Cannabis is addictive: Being negatively labelled as a drug addict, stoner, or “pothead”, personas which are associated with criminal activity.
  • Cannabis is an identity: Smokers have difficulty concealing their consumption, as the smell can cling to the user and become part of their identity.

This intrusive and long-lasting odour is a distinctive and often unwanted aspect of smoking cannabis. Despite great strides being made to change perceptions about the industry, the odour continues to fuel the stigma.

Where Does the Smell Come From?

The odour comes from chemicals found in the plant, known as terpenes. They produce aromatic oils that give cannabis strains a unique scent—such as lemon, pine, or even coffee—and have been used for thousands of years in traditional herb-based medicine.

Terpenes and cannabinoids work together to multiply the plant’s medicinal properties, in a process known as the entourage effect. Of course, this is a double-edged sword, as new users are attracted to the medicinal benefits of cannabis, but are deterred by the smell, harsh burn, headaches, and coughing that comes with inhaling it.

The Path to a Cleaner Cannabis

Aside from the pain points that arise from smoking, there is also a need to combat the smell of cannabis products when they are stored. Therefore, an odourless cannabis could potentially reach an entirely new group of consumers who are deterred by the smell, and provide peace of mind for existing consumers.

CannabCo has developed a breakthrough technology, called PURECANN™, which creates a purer form of cannabis by eliminating the smell and harshness. It also creates a wealth of associated benefits:

  • Virtually undetectable odour of stored dry product.
  • Undetectable odour while smoking in public.
  • No third-party gadgets or devices required by the user.
  • Less residual “day-after effect” associated with smoking cannabis.

The unique technology removes the plant’s aroma, without compromising any of its medical properties. Moreover, it also benefits non-smokers who do not want to smell second-hand smoke.

Opening the Floodgates

While smoking cannabis is not something to be ashamed of, the PURECANN™ technology can provide users with the option of smoking more discreetly.

CannabCo dedicates itself to using new technologies to enhance the way people consume cannabis, and its most recent creation has enormous potential.

By providing a cleaner product, the cannabis experience could become more tolerable and accessible. As a result, the heavily stigmatized industry could drastically transform—and convince millions of new consumers to take notice.

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On the Edge of Discovery: Canada’s Next Gold District

Canada is home to prolific mining regions, but there is still more to find. The Trans-Hudson Corridor could be Canada’s next major gold district.

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Trans-Hudson Corridor

On the Edge of Discovery: Canada’s Next Gold District

Canada is home to some of the greatest gold districts in mining history. These regions occur mostly across Ontario, Québec, and British Columbia, where past mineral exploration has uncovered their geological potential.

But Canada is vast, and there are still more regions to explore—in particular, the Trans-Hudson Corridor. It’s here that SKRR Exploration and Taiga Gold are leading the way into a new mineral frontier, with the hope of uncovering Canada’s next gold district.

Canada’s Major Gold Districts

The Abitibi Greenstone Gold Belt, the Red Lake Gold District, and the Golden Triangle are key sources of gold in Canada.

  1. Ontario and Québec’s Abitibi Greenstone Gold Belt:

    With over 100 mines, this gold belt stretches across the provinces of Ontario and Québec from Wawa to Val-d’Or. The belt has produced a massive 180M ounces of gold over its history and remains today a source of gold and employment in Northern Ontario.

  2. Ontario’s Red Lake Gold District:

    The Red Lake Gold District experienced its first gold rush following initial discoveries in 1897 and 1925. With over 30M ounces of gold produced since then, the Red Lake mining district is one of the largest and highest-grade gold camps in North America.

  3. British Columbia’s Golden Triangle:

    Having hosted the Stikine Gold Rush and the Atlin Gold Rush, the Golden Triangle is a popular destination for exploration companies. Investment in the region has produced 5.26M ounces of gold and impressive discoveries such as the Bruce Jack mine and the Kerr-Sulphurets-Mitchell (“KSM”) project.

Although these regions have garnered attention from large mining companies, the Trans-Hudson Corridor is open for a new era of discovery, and very few companies have taken advantage of it.

The Trans-Hudson Corridor: Canada’s Next Gold District?

The Trans-Hudson Corridor lacks an extensive exploration history, but it shows potential as a prime area for discovery.

Geological Potential

The Trans-Hudson Corridor stretches from the Dakotas of the United States to James Bay in Canada. One of the few remaining exposed portions of the Trans-Hudson, the Black Hills region of South Dakota, hosts the famous Homestake Mine, which produced 43.7 million ounces of gold and 9.9M ounces of silver before closing in 2001.

Despite the geological potential of this corridor, there have only been a few operating gold mines in the northern portion of the Trans-Hudson. One study indicates there may be more gold mineralization near the Snow Lake mine.

Saskatchewan: Major Gold Mines and a Lack of Exploration

Saskatchewan has geological potential—but compared to other regions, explorers are barely scratching the surface.

For all of Canada in 2018, mining and exploration investment amounted to C$2.2 billion. Saskatchewan received some of the lowest amounts with only C$165 million expended. Only 2% of the $165 million went towards exploration for gold, while the rest for uranium and potash.

Canada: Safe and Stable Mining Jurisdiction

The Trans-Hudson Corridor offers a safe, stable, and accessible mining region in today’s volatile world. In particular, Saskatchewan provides a competitive edge for mineral exploration:

  • Affordable access to North American capital markets
  • Mineral exploration incentive programs
  • Low-cost, high-quality road and power infrastructure
  • A well educated and professional workforce

Canada has the geological potential for big gold discoveries and the next era of discovery could be waiting in the Trans-Hudson Corridor.

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Unlocking Earth’s Treasures with Mineral Exploration

There are untold treasures in the Earth’s surface waiting for discovery. Skeena Resources is opening the vault in the Golden Triangle at Eskay Creek.

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Natural Wealth

Unlocking Earth’s Treasures with Mineral Exploration

There are untold treasures of gold, silver, copper, and much more that lie beneath the Earth’s surface, awaiting discovery—and it takes mineral exploration and the right team to unlock this hidden wealth from the depths.

Mining exploration company Skeena Resources is opening the vault to the treasures of British Columbia’s Golden Triangle at the famous Eskay Creek property.

Following in footsteps of other successful mineral exploration efforts, Skeena is proving there is more value to unlock at Eskay Creek. The Golden Triangle is already home to some of the most productive mines in the world.

Keys to the Vault: Turning Discoveries into Resources

A mineral exploration company such as Skeena conducts geological studies to turn a discovery into a mineable resource. As each mineral deposit becomes better understood, new value is unlocked and its economic value increases.

The mining industry uses three resource classifications for a mineral discovery, based on the amount and proximity of drill holes.

  1. Inferred
  2. Indicated
  3. Measured

Each one of these categories represent the confidence with which an economic source of minerals exists. The “Inferred” classification is the lowest level of confidence that a certain amount of ore exists in a location while “Measured” is the highest.

Companies drill holes and pull out small samples of the ground in order to discover and measure the continuity and grade of a mineral occurrence. The results of drilling provide more and more data for improving the understanding of a deposit. Each study eventually cuts the key to unlock the treasure below.

Grade is King: The Higher the Grade, The Lower the Costs

In order for a mineral deposit to be valuable it must pass the grade. The amount of the sought-after mineral within a particular amount of rock is known as the ore grade. Typically, the higher the ore grade, the more profitable a mine can be.

Skeena Resource’s Eskay Creek has a grade of 4.3 grams per tonne ‘g/t’, making it 3x higher than the global average grade of open pit mining projects. This could potentially make it all the more unique and valuable to investors.

Unlocking the Vault

Gold’s value is in part due to its rarity. The precious metal cannot be artificially produced and is only found deep inside the vault that is the Earth’s crust. This makes mineral exploration an extremely rewarding business if a discovery is made.

In terms of statistics, the odds are 1 in 10,000 that greenfield exploration produces a profitable mine—and odds are even more remote for a mineral occurrence to become a world-class mine. Further, if a gold deposit is actually found, there is only a 10% chance it will have enough gold justify further development.

Through targeted mineral exploration, Skeena Resources is proving there is more golden treasure to uncover at the legendary Eskay Creek.

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