How Automaker Logos Have Evolved Over the Past Century
Can you picture Ford’s blue oval, or Mercedes’ three-pointed star? These are some of the most recognizable logos in the world, thanks to a number of reasons.
For starters, automakers are some of the world’s biggest advertisers. In 2020, the automotive industry spent $33 billion on advertising in the U.S. alone.
Automakers also maintain a strong physical presence by placing their logo on every car they produce. This form of self-promotion is an automotive tradition, and because of it, car logos are designed to be eye-catching and memorable.
To learn more, we’ve illustrated the histories of six brands of interest.
Editor’s note: There are obviously many automotive brands with strong histories, but for this visualization we selected brands that we thought had the most interesting stories and graphical decisions behind their emblems. In the future, we may add more or create a follow-up post if readers express interest.
A Closer Look at Car Logos
Automakers often pack hidden meanings and details into their logos.
For example, Mazda’s current logo, introduced in 1997 and updated in 2015, depicts a pair of wings that represent the brand’s desire to “drive powerful, continuous growth.” The concept of flight is believed to embody the company’s pursuit of ongoing improvement. Of course, the wings also resemble a capital “M” for Mazda, similar to Honda’s “H” logo.
An interesting design choice of the Mazda lettering is that all of the letters except “D” are in lowercase. This was done because Mazda wanted to express precision, and a lower case “d” would have protruded above the upper line of the other letters.
Another logo with deeper meaning is Mercedes-Benz’s 3-pointed star, adopted in 1909. This symbol was based off a postcard that Paul and Adolf Daimler, sons of the company founder, got from their father in which the location of their home was marked by a 3-pointed star.
Today, the three points are believed to represent the strength of Mercedes’ engines across land, sea, and air.
Over the past decade, many brands have taken their logos in a more minimalist direction. Many recently redesigned car logos are devoid of any 3D effects or color.
Audi is one of the most prominent examples of this trend. In 2016, it removed the chrome effect on its “four rings” and opted for a flat black version instead. This clean and modern emblem is better suited for digital media and appears more bold. Furthermore, the name “Audi” is no longer included at the bottom—a statement of the four rings’ strength.
BMW took a similar approach with its logo in 2020, stripping away the black outer ring and 3D effect. This minimalist and transparent logo is for “brand communication” only, meaning the logos on its cars will remain unchanged.
Finally, there’s Cadillac, which unveiled its own minimalist logo in 2021. This logo is being used to represent the brand’s full-electric future, and features a monochromatic version of the classic Cadillac Crest.
An Opportunity to Reinvent
The race for EV dominance has provided automakers with the chance to update or reinvent their brands. In addition to the companies mentioned previously, Volkswagen and General Motors (GM) have also rolled out recent updates.
You may have already noticed Volkswagen’s new branding, which was updated in 2019. On trend with the rest of the industry, the company now uses a 2D logo which offers “outstanding flexibility in digital media”.
More importantly, the company’s branding is intended to feel much more colorful and natural, symbolizing a fresh start from Volkswagen’s 2015 diesel-gate scandal.
Shortly after, GM revealed a new logo as part of a campaign to promote its future electric vehicles. Unlike its minimalist competitors, GM’s new logo features a gradient of light blues that evokes “the clean skies of a zero-emissions future”.
Visualizing the Range of Electric Cars vs. Gas-Powered Cars
With range anxiety being a barrier to EV adoption, how far can an electric car go on one charge, and how do EV ranges compare with gas cars?
The Range of Electric Cars vs. Gas-Powered Cars
EV adoption has grown rapidly in recent years, but many prospective buyers still have doubts about electric car ranges.
In fact, 33% of new car buyers chose range anxiety—the concern about how far an EV can drive on a full charge—as their top inhibitor to purchasing electric cars in a survey conducted by EY.
So, how far can the average electric car go on one charge, and how does that compare with the typical range of gas-powered cars?
The Rise in EV Ranges
Thanks to improvements in battery technology, the average range of electric cars has more than doubled over the last decade, according to data from the International Energy Agency (IEA).
|Year||Avg. EV Range||Maximum EV Range|
|2010||79 miles (127 km)||N/A|
|2011||86 miles (138 km)||94 miles (151 km)|
|2012||99 miles (159 km)||265 miles (426 km)|
|2013||117 miles (188 km)||265 miles (426 km)|
|2014||130 miles (209 km)||265 miles (426 km)|
|2015||131 miles (211 km)||270 miles (435 km)|
|2016||145 miles (233 km)||315 miles (507 km)|
|2017||151 miles (243 km)||335 miles (539 km)|
|2018||189 miles (304 km)||335 miles (539 km)|
|2019||209 miles (336 km)||370 miles (595 km)|
|2020||210 miles (338 km)||402 miles (647 km)|
|2021||217 miles (349 km)||520 miles* (837 km)|
As of 2021, the average battery-powered EV could travel 217 miles (349 km) on a single charge. It represents a 44% increase from 151 miles (243 km) in 2017 and a 152% increase relative to a decade ago.
Despite the steady growth, EVs still fall short when compared to gas-powered cars. For example, in 2021, the median gas car range (on one full tank) in the U.S. was around 413 miles (664 km)—nearly double what the average EV would cover.
As automakers roll out new models, electric car ranges are likely to continue increasing and could soon match those of their gas-powered counterparts. It’s important to note that EV ranges can change depending on external conditions.
What Affects EV Ranges?
In theory, EV ranges depend on battery capacity and motor efficiency, but real-world results can vary based on several factors:
- Weather: At temperatures below 20℉ (-6.7℃), EVs can lose around 12% of their range, rising to 41% if heating is turned on inside the vehicle.
- Operating Conditions: Thanks to regenerative braking, EVs may extend their maximum range during city driving.
- Speed: When driving at high speeds, EV motors spin faster at a less efficient rate. This may result in range loss.
On the contrary, when driven at optimal temperatures of about 70℉ (21.5℃), EVs can exceed their rated range, according to an analysis by Geotab.
The 10 Longest-Range Electric Cars in America
Here are the 10 longest-range electric cars available in the U.S. as of 2022, based on Environmental Protection Agency (EPA) range estimates:
|Car||Range On One Full Charge||Estimated Base Price|
|Lucid Air||520 miles (837 km)||$170,500|
|Tesla Model S||405 miles (652 km)||$106,190|
|Tesla Model 3||358 miles (576 km)||$59,440|
|Mercedes EQS||350 miles (563 km)||$103,360|
|Tesla Model X||348 miles (560 km)||$122,440|
|Tesla Model Y||330 miles (531 km)||$67,440|
|Hummer EV||329 miles (529 km)||$110,295|
|BMW iX||324 miles (521 km)||$84,195|
|Ford F-150 Lightning||320 miles (515 km)||$74,169|
|Rivian R1S||316 miles (509 km)||$70,000|
Source: Car and Driver
The top-spec Lucid Air offers the highest range of any EV with a price tag of $170,500, followed by the Tesla Model S. But the Tesla Model 3 offers the most bang for your buck if range and price are the only two factors in consideration.
Visualized: The World’s Population at 8 Billion
Our population will soon reach a new milestone—8 billion. These visualizations show where all those people are distributed around the world
Visualized: The World’s Population at 8 Billion
At some point in late 2022, the eight billionth human being will enter the world, ushering in a new milestone for humanity.
In just 48 years, the world population has doubled in size, jumping from four to eight billion. Of course, humans are not equally spread throughout the planet, and countries take all shapes and sizes. The visualizations in this article aim to build context on how the eight billion people are distributed around the world.
For extended coverage of this moment and what it means to the world, you can get access to our full report and webinar by signing up to VC+, our premium newsletter.
Now, here’s a look at each country’s population as of September 2022:
|Global Rank||Country/Region||Population (2022)|
|3||🇺🇸 United States||335,391,957|
|16||Democratic Republic of Congo||96,104,525|
|92||United Arab Emirates||10,164,747|
|97||Papua New Guinea||9,342,727|
|104||Hong Kong SAR||7,635,279|
|125||Central African Republic||5,025,077|
|136||Bosnia and Herzegovina||3,235,985|
|154||Trinidad and Tobago||1,409,672|
|173||Micronesia (Fed. States of)||561,300|
|188||Sao Tome and Principe||228,652|
|196||Saint Vincent and the Grenadines||111,732|
|199||United States Virgin Islands||104,083|
|200||Antigua and Barbuda||99,773|
|202||Isle of Man||86,049|
|208||Northern Mariana Islands||58,336|
|211||Saint Kitts and Nevis||54,052|
|214||Turks and Caicos||39,924|
|220||British Virgin Islands||30,687|
|227||Wallis and Futuna||10,818|
|230||Saint Pierre & Miquelon||5,732|
Below are regional breakdowns of population.
Africa’s Population by Country
As of 2022, Africa’s total population stands at 1.4 billion people. Many of the countries with the fastest growth rates are located in Africa and by 2050, the population of the continent is expected to jump to 2.5 billion.
Nigeria is Africa’s most populous country and its largest economy. Based on current growth rates, Nigeria’s largest city, Lagos, could even emerge as the world’s top megacity by the end of the century.
Africa has by far the lowest median age of any of the other continents.
Asia’s Population by Country
With 4.7 billion people in 2022, Asia is by far the world’s most populous region.
The continent is dominated by the two massive population centers of China and India. In 2023, a big shift will occur, with India surpassing China to become the world’s most populous country. China has held top spot for centuries, but the mismatch between the two countries’ growth rates made it only a matter of time before this milestone arrived.
Asia is a region of contrast when it comes to population growth. On the one end are countries like Singapore and Japan, which are actually shrinking. On the other, are Middle Eastern nations like Oman and Qatar, which have robust population growth rates of 4-5%.
Vietnam is on the cusp of becoming the 15th country to surpass the 100 million population mark.
Europe’s Population by Country
Europe’s population in 2022 is 750 million people—more than twice the size of the United States.
A century ago, Europe’s population was close to 30% of the world total. Today, that figure stands at less than 10%. This is, in part, due to population growth throughout other regions of the world.
More importantly though, Europe’s population is contracting in a number of places—Eastern Europe in particular. Many of the countries with the slowest growth rates are located in the Balkans and former Soviet Bloc countries.
Russia remains Europe’s largest country by population. Although the country’s landmass extends all the way across Asia, three-quarters of Russia’s people live on the European side of the country.
Germany is the second largest country in Europe, followed by the UK, France, and Italy.
Ukraine is the seventh largest population center in Europe, but it remains to be seen how the current conflict with Russia impacts the country’s long-term population prospects.
North America’s Population by Country
North America’s population is 602 million people as of 2022.
The continent is dominated by the United States, which makes up more than half of the total population. America’s population is still growing modestly (by global standards), but perhaps more interesting are the internal migration patterns that are occurring. States like Texas and Florida are seeing an influx from other states.
Canada has one of the highest population growth rates of major developed economies thanks to international migration.
Mexico is currently the 10th most populous country, but will eventually be bumped from the top 10 list by fast-growing African nations.
South America’s Population by Country
The population of South America in 2022 is 439 million. Brazil makes up nearly half of that total.
Sometime this decade, Colombia’s capital, Bogotá, will become the region’s fifth megacity (which is defined as having a population of 10 million or more). São Paulo, Rio de Janeiro, Buenos Aires, and Lima are South America’s current megacities.
Oceania’s Population by Country
The population of the Oceania region is 44 million people—just slightly higher than the population of California.
Australia, New Zealand, and Papua New Guinea make up the lion’s share of the population of this region.
Interestingly, many of the smallest countries by population can also be found in this region.
When Will Earth’s Population Hit 9 Billion?
The next global population milestone—nine billion—will likely be hit sometime in the 2030s.
In fact, Earth’s population is expected to continue growing until it hits a peak at some point in the 2080s—possibly over the 10 billion mark.
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