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The Evolution of Instant Messaging

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The concept of instant messaging crossed into the mainstream in the 1990s, allowing friends, acquaintances, colleagues, and like-minded thinkers from all over the world to connect in real-time.

Since then, instant messaging has revolutionized how we communicate, and today over 2.5 billion people are signed up for at least one messaging app. The present IM experience is seamless, and it intuitively integrates features like video, photos, voice, e-commerce, and gaming with plain-old messaging.

However, despite the impressive features of dominant apps like Snapchat, Facebook Messenger, and Whatsapp, today’s technology would simply not be possible without the earlier breakthroughs of their more rudimentary predecessors.

Instant Messaging: Past, Present, and Future

The following infographic from Hello Pal, a messaging app allowing for instant translation, shows the evolution of instant messaging. It pays homage to the advancements made in the early days by apps such as ICQ or AIM, while also looking at the trends in IM that will surface in the coming years.

The Evolution of Instant Messaging

While messaging is commonplace today, it was only two decades ago that chatting with friends and strangers online was a revolutionary concept.

The History of Instant Messaging

1961 – MIT’s Compatible Time-Sharing System (CTSS), along with other multi-user operating systems, helps to pioneer instant messaging by allowing up to 30 users to chat in real-time.

1988 – Internet Relay Chat (IRC) allows users to connect to networks with client software to chat with groups in real-time. IRC peaked in popularity in the 1990s, but still has hundreds of thousands of users today.

The late 1990s sees the first major competing IM platforms arrive: ICQ, AIM, MSN, and Yahoo all fight for market share in the new instant messaging market.

1992 – The first SMS message, “Merry Christmas”, is sent over the Vodafone GSM network in the U.K. in December.

1996 – Israeli company Mirabilis launches ICQ, which allowed users to chat one-on-one or in groups, exchange files, and search for other users. At its peak in 2001, ICQ had over 100 million accounts registered.

1997 – AOL launches AOL Instant Messenger (AIM), which pioneers the “Buddy List” concept. By the mid-2000s, AIM has the largest share of the instant messaging market in North America with 52%.

1998 – Yahoo! Messenger launches, allowing users with a Yahoo! ID to connect.

1999 – Microsoft releases MSN Messenger, a competitor to AIM and Yahoo. By 2005, roughly 2.5 billion messages are sent each day on the platform.

1999 – Across the Pacific Ocean, Tencent Holdings launches its first successful app. It’s called QQ, and it is initially a near-exact clone of ICQ.

To many, the 2000s is a Golden Age for instant messaging. Sharing photos, making video calls, and playing games are now common platform features

2001: By this time, only 30 million SMS text messages are sent per month in the United States.

2002: Apple launches iChat for its Mac OS X operating system, which is compatible with AIM.

2003: Skype allows Internet users to communicate with others through video, voice and instant messaging.

2005: Google Talk, available in a Gmail user’s window, is launched to allow easy communication between email contacts.

2006: MySpace launches the first instant messaging platform built within a social network: MySpaceIM.

2006: Market Snapshot (US Market)

  • AIM: 53 million
  • MSN: 27 million
  • Yahoo: 22 million
  • Google: 866,000

2006: By this time, 12.5 billion SMS text messages were sent each month in the United States

2008: Facebook Chat is released, allowing Facebook users to message friends or groups of friends on the social network. (Later on, Facebook would release a standalone mobile app version called Facebook Messenger in 2011.)

2009: An upstart WhatsApp allows users to text, send video, and audio for free.

Instant messaging undergoes a renaissance in the 2010s, as new apps like Snapchat, WhatsApp, and WeChat change how the game is played.

The popularity of new platforms change the concept of messaging entirely:

WeChat (2011)
Initially started by Tencent as a clone of WhatsApp, WeChat is now much more than a chat app. It’s a fully integrated mobile platform with shopping, payments, games, and much more.

WeChat processed $46 billion in payments in January 2016 – that’s about as twice as much as Paypal.

Snapchat (2011)
Snapchat, which is popular with millennials, allows users to send “snaps” which disappear after an allotted amount of time.

The app has evolved into a mix of private and public content, including brand networks and coverage of live events.

Slack (2013)
Slack’s workplace collaboration software allows teams to communicate easily and efficiently.

Slack was the fastest company to hit “unicorn” status ever, taking just 1.25 years to be worth over $1 billion.

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How Tech Logos Have Evolved Over Time

From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.

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A cropped chart with the evolution of prominent tech companies’ logos over time.

How Tech Logos Have Evolved Over Time

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.

In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.

How Many Times Has Google Changed Its Logo?

Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.

For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.

CompanyNumber of
Logo Changes
Google8
HP8
Amazon6
Microsoft6
Samsung6
Apple5*

Note: *Includes color changes. Source: 1000Logos.net

Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.

And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.

Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.

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Voronoi, the app by Visual Capitalist. Where data tells the story. Download on App Store or Google Play

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