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Discount Domination: Dollar Stores are Thriving in America

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The retail landscape is in a constant state of flux.

E-commerce is indisputably disrupting almost every imaginable aspect of retail, creating what has been coined as the “retail apocalypse”. As a result, certain segments of the market have had well publicized meltdowns – electronics and apparel, in particular – and the U.S. now has far more retail floor space available than any other nation.

That said, there is one type of store that’s thriving in this unpredictable landscape – dollar stores. Today, we examine data from the Institute of Local Self-Reliance, which puts the scale of the United States’ dollar store boom into perspective.

dollar store nation

Escaping the Retail Apocalypse

The rise of e-commerce giants like Amazon has led to a relentless wave of closures for brick and mortar retailers. Department stores and consumer electronics are taking hard hits, yet a curious trend emerges through the cracks – dollar stores are multiplying like rabbits.

The persistent growth of dollar stores is the biggest retail trend in the past decade. Between 2007 and 2017, over 11,000 new dollar stores were opened; that’s roughly 93 new stores a month, or three per day. Dollar General, in particular, is reaping the rewards: the company has a market cap of over $30 billion.

dollar general stock

Compared to mammoth retailer Walmart, Dollar General is the little store that could. Despite reporting lower sales per square foot, Dollar General outperforms Walmart in 5-year gross profit margins.

StoreSales per square foot5-year gross profit marginsCost of a new store
Dollar General$18430.9%$250,000
Walmart$43225.1%$15,000,000

Sources: Bloomberg, E-Marketer

This whopping difference in launching a new location contributes to the fast and furious spread of dollar stores. Dollar General and Dollar Tree (which now owns Family Dollar) boast 30,000 stores between them, eclipsing the six biggest U.S. retailers combined. Their combined annual sales also rival Apple Stores, including iTunes.

The Dollar Store Strategy

What makes dollar stores so lucrative? In a nutshell, they’re willing to go where others won’t.

Dollar General focuses on rural areas, while Dollar Tree and Family Dollar are more prominent in urban and suburban areas. But they have one thing in common – all three chains target small towns in rural America, resulting in a high concentration per capita, especially in the South.

Wal-Mart’s 40 miles away and we can meet those people’s needs.

– David Perdue, Former CEO of Dollar General

Dollar General’s ambitious expansion into smaller towns has proven successful. Residents can find many everyday products at prices similar to those at Walmart, but without the longer drive to a Supercenter. Despite the 3,500 Walmart Supercenters spread out across the country, chances are, there’s a dollar store even closer.

dollar stores versus walmart

Dollar stores fill a need in cash-strapped communities, saving time and gas money during a trip to the store, and then offering an affordable and enticing products inside the store itself.

America’s Grocery Gap

The no-frills shopping experience is also a quintessential trait of dollar stores. Dollar stores focus on a limited selection of private label goods, selling basics in small quantities instead of bulk.

However, there’s also a dark underbelly to this trend. Dollar stores often enter areas with no grocery stores at all, called food deserts. In the absence of choice, dollar stores are welcomed with open arms – but the lack of fresh produce and abundance of processed, packaged foods leave much to be desired.

If you live in Whole Foods-land – not the dollar store world – it’s an invisible reality that they’re supplying a lot of the groceries.

— Stacy Mitchell, Institute for Local Self-Reliance

On the other hand, when dollar stores compete with locally-owned grocery stores in the same area, sales in the latter can be cut by over 30% in some cases – taking an enormous toll on the community.

The ILSR report suggests that dollar stores may not always be a by-product of economic distress, but a cause of it. Regardless of what perspective you have on the spread of dollar stores, it’s clear they’re here to stay.

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Investor Education

The Top 5 Reasons Clients Fire a Financial Advisor

Firing an advisor is often driven by more than cost and performance factors. Here are the top reasons clients ‘break up’ with their advisors.

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The following content is sponsored by Morningstar
This circle graphic shows the top reasons for firing a financial advisor.

The Top 5 Reasons Clients Fire a Financial Advisor

What drives investors to fire a financial advisor?

From saving for a down payment to planning for retirement, clients turn to advisors to guide them through life’s complex financial decisions. However, many of the key reasons for firing a financial advisor stem from emotional factors, and go beyond purely financial motivations.

We partnered with Morningstar to show the top reasons clients fire an advisor to provide insight on what’s driving investor behavior.

What Drives Firing Decisions?

Here are the top reasons clients terminated their advisor, based on a survey of 184 respondents:

Reason for Firing% of Respondents
Citing This Reason
Type of Motivation
Quality of financial advice
and services
32%Emotion-based reason
Quality of relationship21%Emotion-based reason
Cost of services17%Financial-based reason
Return performance11%Financial-based reason
Comfort handling financial
issues on their own
10%Emotion-based reason

Numbers may not total 100 due to rounding. Respondents could select more than one answer.

While firing an advisor is rare, many of the primary drivers behind firing decisions are also emotionally driven.

Often, advisors were fired due to the quality of the relationship. In many cases, this was due to an advisor not dedicating enough time to fully grasp their personal financial goals. Additionally, wealthier, and more financially literate clients are more likely to fire their advisors—highlighting the importance of understanding the client. 

Key Takeaways

Given these driving factors, here are five ways that advisors can build a lasting relationship through recognizing their clients’ emotional needs:

  • Understand your clients’ deeper goals
  • Reach out proactively
  • Act as a financial coach
  • Keep clients updated
  • Conduct goal-setting exercises on a regular basis

By communicating their value and setting expectations early, advisors can help prevent setbacks in their practice by adeptly recognizing the emotional motivators of their clients.

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Curious about what drives investors to hire a financial advisor? Discover the top 5 reasons here.

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