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The Key Differences in Demographics for the Top 7 Social Networks

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In today’s multi-platform world, the smart businesses are tailoring their messages to audiences based on a variety of factors.

Of course, there are the benefits and limitations to each platform to be considered – but even more importantly, the audience and activity on each platform can differ considerably. The demographics of Pinterest vary from those of YouTube or Facebook, and content creators need to think about these fundamental differences in order to maximize user engagement.

Breaking Down the Top Social Networks

The following infographic comes to us from Tracx, and it dives deep into the demographic differences between the top seven social networks.

The Key Differences in Demographics for the Top 7 Social Networks

We noticed that Snapchat, owned by newly-IPO’d Snap Inc., is not included in the above infographic. While the growth of the $25 billion company has been extremely impressive, by some metrics it is still closing in on some of the smaller social networks (Twitter, Pinterest).

In any case, here’s what you need to know on the fast-growing, millennial-focused network.

The Missing Social Network

According to the most recent S-1 filing, Snapchat currently has 2.5 billion snaps created per day by an audience of 161 million Daily Active Users (DAUs) as of December 2016.

Here’s what growth looks like, on a quarterly level, for DAUs:

Snapchat User Growth

Some other interesting Snapchat stats?

  • Users who were 25 years old or older opened Snapchat around 12 times a day and spent 20 minutes a day in the app on average.
  • Users who were younger than 25 visited Snapchat more than 20 times a day and spent 30 minutes in it on average.
  • Millennials account for 7 out of every 10 Snapchatters.
  • Between 500,000 and 1 million Snapchat ads are seen per day.
  • About 70% of Snapchatters are female.
  • 30% of teens rank Snapchat as their most important social network.

Snapchat is already considered an important piece for companies looking to hit the North American millennial market. As a result, investors value the company over 2x more than Twitter, even despite Snapchat’s monetization problems.

The question is: how long can the growth continue – and when it stops, will it be a top three social network in North America overall?

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Ranked: Largest Semiconductor Foundry Companies by Revenue

Most of the 10 largest semiconductor foundries in the world, are headquartered in just three Asian countries, accounting for 90% of the entire industry’s revenue.

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A cropped chart showing the largest semiconductor foundry companies by their percentage of global revenues in Q1 2023.

Ranked: Largest Semiconductor Foundry Companies by Revenue

They’re in our phones, cars, planes, and even fridges.

Semiconductor chips have become critical for the modern way of life, and the biggest semiconductor foundry companies rake in billions of dollars from widespread demand.

This chart shows the largest semiconductor foundry companies by their percentage of global revenues in Q1 2023, using data sourced from Trendforce.

ℹ️ We highlight data for companies that only operate foundries (fabrication plants) that manufacture chips for clients, also known as a “pure-play” foundries, as well as companies that design and manufacture their own chips, known as integrated device manufacturers. “Fabless” manufacturers that only design and don’t manufacture their own chips are not included.

Semiconductor Foundry Companies by Revenue

At the top of the list and dwarfing every other company by revenue share is TSMC which earned 60% (or nearly $17 billion) of the entire industry’s revenue in Q1 2023.

Founded in 1987, TSMC is a pure-play foundry that has become Taiwan’s largest company and manufactures products for a host of clients including Apple, NVIDIA, and AMD.

RankCompanyCountryRevenue
(Q1 2023, USD)
1TSMC🇹🇼 Taiwan$16,735M
2Samsung🇰🇷 South Korea$3,446M
3GlobalFoundries🇺🇸 US$1,841M
4UMC🇹🇼 Taiwan$1,784M
5SMIC🇨🇳 China$1,462M
6HuaHong Group🇨🇳 China$845M
7Tower Semiconductor🇮🇱 Israel$356M
8PSMC🇹🇼 Taiwan$332M
9VIS🇹🇼 Taiwan$269M
10DB Hitek🇰🇷 South Korea$234M
Other$556M
Global Total$27,860M

Note: Revenue based on the following conversion rates: USD 1 = WON 1,276; USD 1 = NTD 30.4.

Well behind TSMC in foundry revenues is integrated device manufacturer Samsung, the biggest company in South Korea, which made $3.4 billion (12.4% of the industry’s revenue) from its semiconductor manufacturing business.

GlobalFoundries from the U.S., UMC from Taiwan and SMIC from China round out the top five, with each taking home around 6% of industry’s revenue share in Q1 2023. The former spun out from AMD’s manufacturing arm when the company went fabless in 2009.

Industry concentration is apparent in semiconductors. For example, the top 10 semiconductor foundry companies account for 98% of the entire industry’s revenue. Furthermore, 90% of the market is dominated by companies in just three Asian countries: Taiwan, South Korea, and China.

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