Infographic: The Rise of Data Storytelling
Humanity is creating more data than ever before, and more of that data is publicly accessible.
While “data is the new oil” has almost become a cliché, the impact that data abundance is having on the world is undeniable. All of the world’s most valuable companies are heavily reliant on data for their continued success. Even oil giant Saudi Aramco, the world’s most valuable company, runs a 6,000 m² data center, and is partnering with Google Cloud.
In a world where nearly everything is quantified, communicating insights from that data becomes a massive opportunity. This is where data storytelling comes in. In simple terms, it’s the difference between simply making a chart, and actually explaining what it means, why it’s important, and how it fits into the broader context. This style of data-driven communication is cropping up everywhere, from newsrooms to corporate communications.
Here, we examine five megatrends fueling the rise of data storytelling.
① Information Overload
It’s estimated that between 2015 and 2025, the world will see a 16-fold increase in data.
- The bad news: The rising tide of information is growing faster than our ability to harness it
- The good news: This growing universe of data holds the promise of more insight, if properly utilized
Thankfully, data storytelling is an emerging field that thrives on information abundance.
As our society and economy grow more complex, more high-quality, actionable information is critical for today’s decision makers.
② Declining Trust in Media
Trust in news media has been declining for decades, and in many countries around the world, the majority of people don’t feel that media is a trustworthy source of information.
Trust in social media is similarly shaky. Only one-third of people surveyed around the world believe that social media is a trustworthy source of information. As well, a recent poll found that 75% of U.S. adults felt that political views were likely being censored by social media platforms.
The mass media ecosystem as it currently exists is facing a crisis of confidence. When a system is no longer adequately serving the needs of its users, that system is ripe for disruption.
③ Winner-Take-All Dynamics
This information abundance should be propelling humankind forward, but more often than not, valuable insights are lost in the noise—either poorly presented or pushed to the margins by clickbait and other distractions.
Today, most of us rely on algorithms and aggregators to deliver information to us. Over time, those systems become very good at feeding us information that is generally what we’re looking for. The downside, however, is that engagement-driven algorithms reward only the most compelling narratives. The handful of stories you see are the result of fierce, darwinistic competition on platforms like Twitter or Medium.
This hyper-competitive environment is part of the reason there are so many problems with media today—clickbait and tabloidization being two prominent examples.
Data storytelling takes potentially dry, complex topics and makes them more accessible, compelling, and more likely to win the battle for people’s attention.
④ Moving Beyond Text
Many of our existing systems look the way they do in part because of past technological limitations.
Search engines, for example, are still largely driven by text-based considerations. This makes sense as the early internet was essentially a collection of pages with text and hyperlinks.
Today, search engines are much better taking other forms of information into consideration, and technological advancements are breaking new ground in analyzing video and data visualizations. Advancements in AI could soon allow users to search for visualizations in ways that don’t even involve text keywords.
In a future where searching for information in a visual format is as intuitive as a Google search today, the utility and reach of data storytelling will increase dramatically.
⑤ Democratization of Data Storytelling
Even as the number of people with professional credentials in data analytics, data science, and other similar professions is on the rise, it’s never been easier for laypersons to create and publish high quality visualizations.
Free tools which are usable on almost any device have broken down barriers of access for millions of people around the world. There is now a universe of resources for people and organizations looking to convert data into a compelling visual format.
Below is a shortlist of data storytelling resources ranging from the intuitive design tools to powerful coding language libraries:
|Resources for getting started|
|Visualization selection||Data Viz Project||From Data to Viz||Storytelling With Data|
|Color selection||Adobe Color CC||Paletton||Colors on the Web|
|Bringing data to life|
|Classic||Microsoft Excel||Adobe Creative Suite||Google Data Studio|
|Web apps||RAW Graphs||Flourish||Datawrapper|
|Powerful, specialized resources|
Of course there are many more resources out there, and we’ll be covering this more comprehensively in the future.
The Last Mile
The concept of “the last mile” is typically associated with e-commerce. Fulfillment can be centralized in massive hubs and delivery can be optimized with uniform trucks and precise routes, but neighborhoods and residences refuse to conform to rigid standards. The last mile is where the orderly world of logistics fragments into randomness, making this leg of the journey the thorniest problem for companies like Amazon to solve.
This last mile analogy lends itself to communication as well. Analytics and datasets can be polished and made publicly accessible, but the real world is messy. Humans are unpredictable, each with their own style of learning and varying levels of data literacy.
Also, unlike e-commerce—which begins with a defined request—insight comes in unexpected flashes. Those moments of serendipity need the right conditions to occur, and the fact of the matter is, most sources of high quality information (databases, white papers, reports, etc.) are only accessed by the small number of people who conduct research for a living.
This is the great opportunity presented by data storytelling. High quality information is distilled into a form that is more digestible, memorable, and sharable, allowing more people to benefit from this era of information abundance.
Put simply: data storytelling bridges the gap between under-utilized knowledge and the growing number of people who are striving to separate the signal from the noise.
Ranked: The World’s Top 10 Automotive Exporters (2000-2022)
Data from the World Trade Organization highlights the world’s 10 largest automotive exporters in 2022.
Ranked: The World’s Top 10 Automotive Exporters
According to the European Automobile Manufacturers’ Association, over 85 million motor vehicles were built around the world in 2022.
In this graphic, we add context to this massive figure by ranking the world’s 10 largest automotive exporters. The list is based on data from the World Trade Organization (WTO) and includes countries from nearly every corner of the world, highlighting the global nature of the industry.
Top 10 Exporting Countries
The data we used to create this graphic is included in the table below. It represents each country’s share of the total export value of global automotive products in both 2000 and 2022.
“Automotive products” are defined by the WTO as motor vehicles, parts and accessories for motor vehicles, and internal combustion engines for propelling said vehicles. This grouping excludes motorcycles and trailers.
(% of world exports)
(% of world exports)
|🇰🇷 South Korea||2.6%||5.1%||+2.5|
From this list we can identify which countries have experienced the most growth or decline over the past 22 years.
Countries With the Most Growth Since 2000
The automotive exporters that grew their share of global value the most since 2000 are China (+7.7 pp), Mexico (+3.2 pp), and South Korea (+2.5 pp).
There are clear drivers behind each of these growth stories.
For example, China became the world’s largest car market back in 2009, which accelerated the growth of its domestic automakers. China is also home to some of the world’s biggest automotive suppliers, including Weichai (diesel engines), Hasco Automotive (drivetrain and air conditioning systems), and CATL (EV batteries).
Mexico, on the other hand, has grown its auto industry by enticing global brands to construct their factories there. The country’s competitive edge includes cheaper labor and a land border to the United States.
Finally there’s South Korea, whose growth is largely attributed to Hyundai Motor Company. The Seoul-based automaker recently became the third largest on a global basis, trailing only Toyota and Volkswagen.
Countries With the Biggest Decline Since 2000
The automotive exporters that declined the most since 2000 are Canada (-7.2 pp), Japan (-6.4 pp), and the U.S. (-2.6 pp).
Canada’s auto industry has experienced a steady decline in recent years, though new EV-related investments could turn things around. In March 2022, Stellantis and LG Energy Solutions announced the construction of a $3.5 billion EV battery plant in Windsor, Ontario.
Canada’s automotive industry is largely concentrated in the province of Ontario, which neighbors Michigan, the top state for U.S. car production.
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