5 Megatrends Fueling the Rise of Data Storytelling
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5 Megatrends Fueling the Rise of Data Storytelling

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Infographic explaining the Rise of Data Storytelling

Infographic: The Rise of Data Storytelling

Humanity is creating more data than ever before, and more of that data is publicly accessible.

While “data is the new oil” has almost become a cliché, the impact that data abundance is having on the world is undeniable. All of the world’s most valuable companies are heavily reliant on data for their continued success. Even oil giant Saudi Aramco, the world’s most valuable company, runs a 6,000 m² data center, and is partnering with Google Cloud.

In a world where nearly everything is quantified, communicating insights from that data becomes a massive opportunity. This is where data storytelling comes in. In simple terms, it’s the difference between simply making a chart, and actually explaining what it means, why it’s important, and how it fits into the broader context. This style of data-driven communication is cropping up everywhere, from newsrooms to corporate communications.

Here, we examine five megatrends fueling the rise of data storytelling.

① Information Overload

It’s estimated that between 2015 and 2025, the world will see a 16-fold increase in data.

  • The bad news: The rising tide of information is growing faster than our ability to harness it
  • The good news: This growing universe of data holds the promise of more insight, if properly utilized

Thankfully, data storytelling is an emerging field that thrives on information abundance.

As our society and economy grow more complex, more high-quality, actionable information is critical for today’s decision makers.

② Declining Trust in Media

Trust in news media has been declining for decades, and in many countries around the world, the majority of people don’t feel that media is a trustworthy source of information.

Trust in social media is similarly shaky. Only one-third of people surveyed around the world believe that social media is a trustworthy source of information. As well, a recent poll found that 75% of U.S. adults felt that political views were likely being censored by social media platforms.

The mass media ecosystem as it currently exists is facing a crisis of confidence. When a system is no longer adequately serving the needs of its users, that system is ripe for disruption.

③ Winner-Take-All Dynamics

This information abundance should be propelling humankind forward, but more often than not, valuable insights are lost in the noise—either poorly presented or pushed to the margins by clickbait and other distractions.

Today, most of us rely on algorithms and aggregators to deliver information to us. Over time, those systems become very good at feeding us information that is generally what we’re looking for. The downside, however, is that engagement-driven algorithms reward only the most compelling narratives. The handful of stories you see are the result of fierce, darwinistic competition on platforms like Twitter or Medium.

This hyper-competitive environment is part of the reason there are so many problems with media today—clickbait and tabloidization being two prominent examples.

Data storytelling takes potentially dry, complex topics and makes them more accessible, compelling, and more likely to win the battle for people’s attention.

④ Moving Beyond Text

Many of our existing systems look the way they do in part because of past technological limitations.

Search engines, for example, are still largely driven by text-based considerations. This makes sense as the early internet was essentially a collection of pages with text and hyperlinks.

Today, search engines are much better taking other forms of information into consideration, and technological advancements are breaking new ground in analyzing video and data visualizations. Advancements in AI could soon allow users to search for visualizations in ways that don’t even involve text keywords.

In a future where searching for information in a visual format is as intuitive as a Google search today, the utility and reach of data storytelling will increase dramatically.

⑤ Democratization of Data Storytelling

Even as the number of people with professional credentials in data analytics, data science, and other similar professions is on the rise, it’s never been easier for laypersons to create and publish high quality visualizations.

Free tools which are usable on almost any device have broken down barriers of access for millions of people around the world. There is now a universe of resources for people and organizations looking to convert data into a compelling visual format.

Below is a shortlist of data storytelling resources ranging from the intuitive design tools to powerful coding language libraries:

Resources for getting started   
Visualization selectionData Viz ProjectFrom Data to VizStorytelling With Data
Color selectionAdobe Color CCPalettonColors on the Web
Beginner friendlyInfogramPiktochartVenngage
Bringing data to life   
ClassicMicrosoft ExcelAdobe Creative SuiteGoogle Data Studio
BI-focusedPowerBITableauDomo
Web appsRAW GraphsFlourishDatawrapper
Powerful, specialized resources   
JavaScript librariesd3.jsChart.jsHighCharts
MappingArcGisMapBoxPolymaps
Programming languagesRPythonMatlab

Of course there are many more resources out there, and we’ll be covering this more comprehensively in the future.

The Last Mile

The concept of “the last mile” is typically associated with e-commerce. Fulfillment can be centralized in massive hubs and delivery can be optimized with uniform trucks and precise routes, but neighborhoods and residences refuse to conform to rigid standards. The last mile is where the orderly world of logistics fragments into randomness, making this leg of the journey the thorniest problem for companies like Amazon to solve.

This last mile analogy lends itself to communication as well. Analytics and datasets can be polished and made publicly accessible, but the real world is messy. Humans are unpredictable, each with their own style of learning and varying levels of data literacy.

Also, unlike e-commerce—which begins with a defined request—insight comes in unexpected flashes. Those moments of serendipity need the right conditions to occur, and the fact of the matter is, most sources of high quality information (databases, white papers, reports, etc.) are only accessed by the small number of people who conduct research for a living.

This is the great opportunity presented by data storytelling. High quality information is distilled into a form that is more digestible, memorable, and sharable, allowing more people to benefit from this era of information abundance.

Put simply: data storytelling bridges the gap between under-utilized knowledge and the growing number of people who are striving to separate the signal from the noise.

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Money

Mapped: Which Countries Have the Highest Inflation?

Many countries around the world are facing double or triple-digit inflation. See which countries have the highest inflation rates on this map.

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Mapped: Which Countries Have the Highest Inflation Rate?

This was originally posted on Elements. Sign up to the free mailing list to get beautiful visualizations on natural resource megatrends in your email every week.

Inflation is surging nearly everywhere in 2022.

Geopolitical tensions are triggering high energy costs, while supply-side disruptions are also distorting consumer prices. The end result is that almost half of countries worldwide are seeing double-digit inflation rates or higher.

With new macroeconomic forces shaping the global economy, the above infographic shows countries with the highest inflation rates, using data from Trading Economics.

Double-Digit Inflation in 2022

As the table below shows, countless countries are navigating record-high levels of inflation. Some are even facing triple-digit inflation rates. Globally, Zimbabwe, Lebanon, and Venezuela have the highest rates in the world.

CountryInflation Rate, Year-Over-YearDate
🇿🇼 Zimbabwe269.0%Oct 2022
🇱🇧 Lebanon162.0%Sep 2022
🇻🇪 Venezuela156.0%Oct 2022
🇸🇾 Syria139.0%Aug 2022
🇸🇩 Sudan103.0%Oct 2022
🇦🇷 Argentina88.0%Oct 2022
🇹🇷 Turkey85.5%Oct 2022
🇱🇰 Sri Lanka66.0%Oct 2022
🇮🇷 Iran52.2%Aug 2022
🇸🇷 Suriname41.4%Sep 2022
🇬🇭 Ghana40.4%Oct 2022
🇨🇺 Cuba37.2%Sep 2022
🇱🇦 Laos36.8%Oct 2022
🇲🇩 Moldova34.6%Oct 2022
🇪🇹 Ethiopia31.7%Oct 2022
🇷🇼 Rwanda31.0%Oct 2022
🇭🇹 Haiti30.5%Jul 2022
🇸🇱 Sierra Leone29.1%Sep 2022
🇵🇰 Pakistan26.6%Oct 2022
🇺🇦 Ukraine26.6%Oct 2022
🇲🇼 Malawi25.9%Sep 2022
🇱🇹 Lithuania23.6%Oct 2022
🇪🇪 Estonia22.5%Oct 2022
🇧🇮 Burundi22.1%Oct 2022
🇸🇹 Sao Tome and Principe21.9%Sep 2022
🇱🇻 Latvia21.8%Oct 2022
🇭🇺 Hungary21.1%Oct 2022
🇳🇬 Nigeria21.1%Oct 2022
🇲🇰 Macedonia19.8%Oct 2022
🇲🇲 Myanmar19.4%Jun 2022
🇰🇿 Kazakhstan18.8%Oct 2022
🇵🇱 Poland17.9%Oct 2022
🇧🇬 Bulgaria17.6%Oct 2022
🇹🇲 Turkmenistan17.5%Dec 2021
🇧🇦 Bosnia and Herzegovina17.3%Sep 2022
🇲🇪 Montenegro16.8%Oct 2022
🇦🇴 Angola16.7%Oct 2022
🇧🇫 Burkina Faso16.5%Sep 2022
🇪🇬 Egypt16.2%Oct 2022
🇰🇲 Comoros15.9%Sep 2022
🇰🇬 Kyrgyzstan15.4%Oct 2022
🇷🇴 Romania15.3%Oct 2022
🇧🇾 Belarus15.2%Oct 2022
🇨🇿 Czech Republic15.1%Oct 2022
🇷🇸 Serbia15.0%Oct 2022
🇸🇰 Slovakia14.9%Oct 2022
🇲🇳 Mongolia14.5%Oct 2022
🇳🇱 Netherlands14.3%Oct 2022
🇦🇿 Azerbaijan13.7%Oct 2022
🇦🇫 Afghanistan13.6%Sep 2022
🇬🇲 Gambia13.3%Sep 2022
🇭🇷 Croatia13.2%Oct 2022
🇧🇼 Botswana13.1%Oct 2022
🇸🇳 Senegal13.0%Oct 2022
🇨🇱 Chile12.8%Oct 2022
🇽🇰 Kosovo12.7%Oct 2022
🇷🇺 Russia12.6%Oct 2022
🇬🇳 Guinea12.4%Jul 2022
🇧🇪 Belgium12.3%Oct 2022
🇨🇴 Colombia12.2%Oct 2022
🇺🇿 Uzbekistan12.2%Oct 2022
🇨🇬 Congo12.2%Oct 2022
🇳🇮 Nicaragua12.2%Oct 2022
🇰🇾 Cayman Islands12.1%Jun 2022
🇲🇺 Mauritius11.9%Oct 2022
🇲🇿 Mozambique11.8%Oct 2022
🇮🇹 Italy11.8%Oct 2022
🇲🇱 Mali11.3%Sep 2022
🇲🇷 Mauritania11.3%Sep 2022
🇬🇧 United Kingdom11.1%Oct 2022
🇦🇹 Austria11.0%Oct 2022
🇸🇪 Sweden10.9%Oct 2022
🇺🇬 Uganda10.7%Oct 2022
🇬🇪 Georgia10.6%Oct 2022
🇩🇪 Germany10.4%Oct 2022
🇭🇳 Honduras10.2%Oct 2022
🇩🇰 Denmark10.1%Oct 2022
🇵🇹 Portugal10.1%Oct 2022
🇯🇲 Jamaica9.9%Oct 2022
🇸🇮 Slovenia9.9%Oct 2022
🇬🇹 Guatemala9.7%Oct 2022
🇿🇲 Zambia9.7%Oct 2022
🇰🇪 Kenya9.6%Oct 2022
🇦🇲 Armenia9.5%Oct 2022
🇮🇸 Iceland9.4%Oct 2022
🇲🇬 Madagascar9.3%Aug 2022
🇮🇪 Ireland9.2%Oct 2022
🇱🇸 Lesotho9.2%Sep 2022
🇹🇳 Tunisia9.2%Oct 2022
🇬🇷 Greece9.1%Oct 2022
🇺🇾 Uruguay9.1%Oct 2022
🇨🇷 Costa Rica9.0%Oct 2022
🇧🇩 Bangladesh8.9%Oct 2022
🇨🇾 Cyprus8.8%Oct 2022
🇫🇴 Faroe Islands8.8%Sep 2022
🇩🇿 Algeria8.7%Sep 2022
🇳🇵 Nepal8.6%Sep 2022
🇸🇧 Solomon Islands8.5%Aug 2022
🇲🇽 Mexico8.4%Oct 2022
🇬🇼 Guinea Bissau8.4%Sep 2022
🇦🇱 Albania8.3%Oct 2022
🇧🇧 Barbados8.3%Aug 2022
🇫🇮 Finland8.3%Oct 2022
🇲🇦 Morocco8.3%Sep 2022
🇵🇪 Peru8.3%Oct 2022
🇩🇴 Dominican Republic8.2%Oct 2022
🇨🇻 Cape Verde8.2%Oct 2022
🇵🇾 Paraguay8.1%Oct 2022
🇹🇱 East Timor7.9%Sep 2022
🇹🇬 Togo7.9%Sep 2022
🇵🇭 Philippines7.7%Oct 2022
🇺🇸 U.S.7.7%Oct 2022
🇨🇲 Cameroon7.6%Sep 2022
🇳🇴 Norway7.5%Oct 2022
🇸🇬 Singapore7.5%Sep 2022
🇿🇦 South Africa7.5%Sep 2022
🇸🇻 El Salvador7.5%Oct 2022
🇲🇹 Malta7.4%Oct 2022
🇦🇺 Australia7.3%Sep 2022
🇪🇸 Spain7.3%Oct 2022
🇹🇩 Chad7.2%Sep 2022
🇳🇿 New Zealand7.2%Sep 2022
🇧🇿 Belize7.1%Sep 2022
🇳🇦 Namibia7.1%Oct 2022
🇦🇼 Aruba7.0%Sep 2022
🇨🇦 Canada6.9%Oct 2022
🇱🇺 Luxembourg6.9%Oct 2022
🇸🇴 Somalia6.9%Oct 2022
🇮🇳 India6.8%Oct 2022
🇦🇪 United Arab Emirates6.8%Jun 2022
🇬🇾 Guyana6.5%Sep 2022
🇱🇷 Liberia6.5%Jul 2022
🇧🇷 Brazil6.5%Oct 2022
🇧🇸 Bahamas6.3%Aug 2022
🇨🇮 Ivory Coast6.3%Sep 2022
🇹🇹 Trinidad and Tobago6.3%Aug 2022
🇫🇷 France6.2%Oct 2022
🇩🇯 Djibouti6.1%Sep 2022
🇵🇷 Puerto Rico6.1%Sep 2022
🇧🇹 Bhutan6.1%Sep 2022
🇧🇹 Qatar6.0%Sep 2022
🇹🇭 Thailand6.0%Oct 2022
🇸🇿 Swaziland5.8%Aug 2022
🇮🇩 Indonesia5.7%Oct 2022
🇰🇷 South Korea5.7%Oct 2022
🇹🇯 Tajikistan5.7%Sep 2022
🇵🇬 Papua New Guinea5.5%Jun 2022
🇰🇭 Cambodia5.4%Jul 2022
🇮🇶 Iraq5.3%Sep 2022
🇯🇴 Jordan5.2%Oct 2022
🇫🇯 Fiji5.1%Sep 2022
🇮🇱 Israel5.1%Oct 2022
🇳🇨 New Caledonia5.0%Sep 2022
🇹🇿 Tanzania4.9%Oct 2022
🇧🇲 Bermuda4.5%Jul 2022
🇪🇷 Eritrea4.5%Dec 2021
🇲🇾 Malaysia4.5%Sep 2022
🇭🇰 Hong Kong4.4%Sep 2022
🇵🇸 Palestine4.4%Oct 2022
🇧🇳 Brunei4.3%Sep 2022
🇱🇾 Libya4.3%Sep 2022
🇻🇳 Vietnam4.3%Oct 2022
🇪🇨 Ecuador4.0%Oct 2022
🇧🇭 Bahrain4.0%Sep 2022
🇯🇵 Japan3.7%Oct 2022
🇰🇼 Kuwait3.2%Sep 2022
🇳🇪 Niger3.2%Sep 2022
🇲🇻 Maldives3.1%Sep 2022
🇬🇦 Gabon3.0%Jul 2022
🇱🇮 Liechtenstein3.0%Oct 2022
🇸🇦 Saudi Arabia3.0%Oct 2022
🇨🇭 Switzerland3.0%Oct 2022
🇸🇨 Seychelles2.9%Oct 2022
🇬🇶 Equatorial Guinea2.9%Dec 2021
🇧🇴 Bolivia2.9%Oct 2022
🇹🇼 Taiwan2.7%Oct 2022
🇨🇫 Central African Republic2.7%Dec 2021
🇻🇺 Vanuatu2.7%Mar 2022
🇴🇲 Oman2.4%Sep 2022
🇧🇯 Benin2.1%Oct 2022
🇨🇳 China2.1%Oct 2022
🇵🇦 Panama1.9%Sep 2022
🇲🇴 Macau1.1%Sep 2022
🇸🇸 South Sudan-2.5%Aug 2022

*Inflation rates based on the latest available data.

As price pressures mount, 33 central banks tracked by the Bank of International Settlements (out of a total of 38) have raised interest rates this year. These coordinated rate hikes are the largest in two decades, representing an end to an era of rock-bottom interest rates.

Going into 2023, central banks could continue this shift towards hawkish policies as inflation remains aggressively high.

The Role of Energy Prices

Driven by the war in Ukraine, energy inflation is pushing up the cost of living around the world.

Since October 2020, an index of global energy prices—made up of crude oil, natural gas, coal, and propane—has increased drastically.

Double-Digit Inflation

Compared to the 2021 average, natural gas prices in Europe are up sixfold. Real European household electricity prices are up 78% and gas prices have climbed even more, at 144% compared to 20-year averages.

Amid global competition for liquefied natural gas supplies, price pressures are likely to stay high, even though they have fallen recently. Other harmful consequences of the energy shock include price volatility, economic strain, and energy shortages.

“The world is in the midst of the first truly global energy crisis, with impacts that will be felt for years to come”.

-Fatih Birol, executive director of the IEA

Double-Digit Inflation: Will it Last?

If history is an example, taming rising prices could take at least a few years yet.

Take the sky-high inflation of the 1980s. Italy, which managed to combat inflation faster than most countries, brought down inflation from 22% in 1980 to 4% in 1986.

If global inflation rates, which hover around 9.8% in 2022, were to follow this course, it would take at least until 2025 for levels to reach the 2% target.

It’s worth noting that inflation was also highly volatile over this decade. Consider how inflation fell across much of the rich world by 1981 but shot up again in 1987 amid higher energy prices. Federal Reserve chair Jerome Powell spoke to the volatility of inflation at their November meeting, indicating that high inflation has a chance of following a period of low inflation.

While the Federal Reserve projects U.S. inflation to fall closer to its 2% target by 2024, the road ahead could still get a lot bumpier between now and then.

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Misc

Visualized: The Many Shapes of Bacteria

We introduce the visual diversity of bacteria and illustrate how they are categorized by appearance—from a single cell to an entire colony.

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Invisible Diversity: The Many Shapes of Bacteria

Bacteria are amazing.

They were the first form of life to appear on Earth almost 3.8 billion years ago.

They make up the second most abundant lifeform, only outweighed by plants.

And most interesting of all: they exist in practically every environment on our planet, including areas where no other lifeforms can survive. As a result, bacteria exhibit a wide variety of appearances, behaviors, and applications similar to the lifeforms we see in our everyday lives.

The incredible diversity of bacteria goes underappreciated simply because they are invisible to the naked eye. Here, we illustrate how researchers classify these creatures on the basis of appearance, giving you a glimpse into this microscopic world.

A Life of Culture

Though bacteria may look similar to other microorganisms like fungi or plankton, they are entirely unique on a microscopic and genetic level.

Bacteria make up one of the three main domains of life. All life shares its earliest ancestor with this group of microbes, alongside two other domains: the Archaea and the Eukarya.

Archaea are very similar to bacteria, but have different contents making up their cell walls.

Eukarya largely consists of complex, multicellular life, like fungi, plants, and animals. Bacteria are similar to its single-celled members because all bacteria are also unicellular. However, while all Eukarya have nuclear membranes that store genetic material, bacteria do not.

Bacteria have their genetic material free-floating within their cellular bodies. This impacts how their genes are encoded, how proteins are synthesized, and how they reproduce. For example, bacteria do not reproduce sexually. Instead, they reproduce on their own.

Bacteria undergo a process called binary fission, where any one cell divides into two identical cells, and so on. Fission occurs quickly. In minutes, populations can double rapidly, eventually forming a community of genetically identical microbes called a colony.

Colonies can be visible to the human eye and can take on a variety of different shapes, textures, sizes, colors, and behaviors. You might be familiar with some of these:

Superstars of a Tiny World

The following are some interesting bacterial species, some of which you may be familiar with:

Epulopiscium spp

This species is unusually large, ranging from 200-700 micrometers in length. They are also incredible picky, living only within the guts of sturgeon, a type of large fish.

Deinococcus radiodurans

D. radiodurans is a coccus-shaped species that can withstand 1,500 times the dose of radiation that a human can.

Escherichia coli

Despite being known famously for poisoning food and agriculture spaces from time to time, not all E.coli species are dangerous.

Desulforudis audaxviator

Down in the depths of a South African gold mine, this species thrives without oxygen, sunlight, or friends—it is the only living species in its ecosystem. It survives eating minerals in the surrounding rock.

Helicobacter pylori

Known for causing stomach ulcers, this spiral-shaped species has also been associated with many cancers that impact the lymphoid tissue.

Planococcus halocryophillus

Most living things cease to survive in cold temperatures, but P. halocryophillus thrives in permafrost in the High Arctic where temperatures can drop below -25°C/-12°F.

‘Bact’ to the Future

Despite their microscopic size, the contributions bacteria make to our daily lives are enormous. Researchers everyday are using them to study new environments, create new drug therapies, and even build new materials.

Scientists can profile the diversity of species living in a habitat by extracting DNA from an environmental sample. Known as metagenomics, this field of genetics commonly studies bacterial populations.

In oxygen-free habitats, bacteria continuously find alternative sources of energy. Some have even evolved to eat plastic or metal that have been discarded in the ocean.

The healthcare industry uses bacteria to help create antibiotics, vaccines, and other metabolic products. They also play a major role in a new line of self-building materials, which include “self-healing” concrete and “living bricks”.

Those are just a few of the many examples in which bacteria impact our daily lives. Although they are invisible, without them, our world would undoubtedly look like a much different place.

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