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Data Shows Investing is Heavily Biased by Geography

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Data Shows Investing is Heavily Biased by Geography

Data Shows Investing is Heavily Biased by Geography

For investors, there’s no place like home. Data shows that investors are heavily sector-biased based on where they live.

Openfolio.com, a platform tracking the performance and activity of 40,000 investors, calculated the overall popularity for the top 2,000 stocks and funds owned by its users in the United States. The data was then segmented based on sector and geography.

The results are clear: the West Coast of the United States loads up on tech stocks and the Northeast loves financials more than anyone else. The states along the Gulf of Mexico buy more energy stocks, and states in the Midwest are more likely to own industrials. Interestingly enough, the most balanced sector was healthcare, which all geographic regions seemed to own equally.

The real question is: what kind of returns did investors get? Over the course of 2014, the average investor on the West Coast led the pack with a 5.9% performance. The Midwest averaged 4.7% and the Northeast got 4.5% returns. The Southeast, which has a bias towards energy stocks, was likely hard hit by the oil price crash with the lowest average of 3.1%.

Familiarity with sectors and industries plays a big role, and it makes sense. People exposed to the technology sector in places like Silicon Valley and Seattle are more likely to feel comfortable investing in tech-related equities. While it is a good thing to invest in areas where one feels comfortable, it can also create asset allocation and risk problems. This is why it is important for investors to know their biases and to manage their portfolios accordingly.

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The Most Popular TV Brands in the U.S.

Korean brands dominate the U.S. TV market.

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A stacked bar chart ranking the most popular TV brands in the U.S.

The Most Popular TV Brands in the U.S.

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Every year, over 40 million TVs are sold in the U.S., making the device a flagship technology in many American homes.

In this graphic, we illustrate the most popular TV brands in the U.S. based on a 2023 Statista survey of over 8,000 American adults. Respondents were asked, ‘What brand is your main TV?’

Korean Brands Dominate the U.S. TV Market

Samsung and LG combined account for 52% of the TV market share. Interestingly, the two firms have a partnership in place, with LG supplying OLED TV panels to Samsung since 2023.

TV BrandCountry% of Respondents
Samsung🇰🇷 South Korea33
LG🇰🇷 South Korea19
Vizio🇺🇸 U.S.11
Sony🇯🇵 Japan7
Hisense🇨🇳 China5
TCL🇨🇳 China5
Philips🇳🇱 Netherlands3
Insignia🇺🇸 U.S.2
Sanyo🇯🇵 Japan2
Toshiba🇯🇵 Japan2
Sharp🇯🇵 Japan1
Other or don't know--9

Vizio, a California-based company, holds the third position, but its TVs aren’t manufactured in the United States. Rather, they are produced by Taiwanese companies AmTran Technology and Foxconn, the latter being a major manufacturer of the iPhone.

Further down the ranking is Insignia, owned by U.S. retailer Best Buy. While it’s uncertain who produces Insignia TVs, some speculate they’re made by China’s Hisense.

Despite holding the largest market share, South Korea ranks behind Japan in terms of the number of companies among the top brands. Japan boasts four brands on our list, with Sony ranked 4th overall, capturing 7% of the responses.

Growing Market

The U.S. is witnessing a surge in demand for high-definition televisions, driven by consumers’ desire for a more immersive home viewing experience.

Globally, the U.S. leads in revenue generation, with the American TV market projected to generate $18.2 billion in revenue in 2024.

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