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Data Shows Investing is Heavily Biased by Geography



Data Shows Investing is Heavily Biased by Geography

Data Shows Investing is Heavily Biased by Geography

For investors, there’s no place like home. Data shows that investors are heavily sector-biased based on where they live., a platform tracking the performance and activity of 40,000 investors, calculated the overall popularity for the top 2,000 stocks and funds owned by its users in the United States. The data was then segmented based on sector and geography.

The results are clear: the West Coast of the United States loads up on tech stocks and the Northeast loves financials more than anyone else. The states along the Gulf of Mexico buy more energy stocks, and states in the Midwest are more likely to own industrials. Interestingly enough, the most balanced sector was healthcare, which all geographic regions seemed to own equally.

The real question is: what kind of returns did investors get? Over the course of 2014, the average investor on the West Coast led the pack with a 5.9% performance. The Midwest averaged 4.7% and the Northeast got 4.5% returns. The Southeast, which has a bias towards energy stocks, was likely hard hit by the oil price crash with the lowest average of 3.1%.

Familiarity with sectors and industries plays a big role, and it makes sense. People exposed to the technology sector in places like Silicon Valley and Seattle are more likely to feel comfortable investing in tech-related equities. While it is a good thing to invest in areas where one feels comfortable, it can also create asset allocation and risk problems. This is why it is important for investors to know their biases and to manage their portfolios accordingly.

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The World’s Top Cocoa Producing Countries

Here are the largest cocoa producing countries globally—from Côte d’Ivoire to Brazil—as cocoa prices hit record highs.



This tree map graphic shows the world's biggest cocoa producers.

The World’s Top Cocoa Producing Countries

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

West Africa is home to the largest cocoa producing countries worldwide, with 3.9 million tonnes of production in 2022.

In fact, there are about one million farmers in Côte d’Ivoire supplying cocoa to key customers such as Nestlé, Mars, and Hershey. But the massive influence of this industry has led to significant forest loss to plant cocoa trees.

This graphic shows the leading producers of cocoa, based on data from the UN FAO.

Global Hotspots for Cocoa Production

Below, we break down the top cocoa producing countries as of 2022:

Country2022 Production, Tonnes
🇨🇮 Côte d'Ivoire2.2M
🇬🇭 Ghana1.1M
🇮🇩 Indonesia667K
🇪🇨 Ecuador337K
🇨🇲 Cameroon300K
🇳🇬 Nigeria280K
🇧🇷 Brazil274K
🇵🇪 Peru171K
🇩🇴 Dominican Republic76K
🌍 Other386K

With 2.2 million tonnes of cocoa in 2022, Côte d’Ivoire is the world’s largest producer, accounting for a third of the global total.

For many reasons, the cocoa trade in Côte d’Ivoire and Western Africa has been controversial. Often, farmers make about 5% of the retail price of a chocolate bar, and earn $1.20 each day. Adding to this, roughly a third of cocoa farms operate on forests that are meant to be protected.

As the third largest producer, Indonesia produced 667,000 tonnes of cocoa with the U.S., Malaysia, and Singapore as major importers. Overall, small-scale farmers produce 95% of cocoa in the country, but face several challenges such as low pay and unwanted impacts from climate change. Alongside aging trees in the country, these setbacks have led productivity to decline.

In South America, major producers include Ecuador and Brazil. In the early 1900s, Ecuador was the world’s largest cocoa producing country, however shifts in the global marketplace and crop disease led its position to fall. Today, the country is most known for its high-grade single-origin chocolate, with farms seen across the Amazon rainforest.

Altogether, global cocoa production reached 6.5 million tonnes, supported by strong demand. On average, the market has grown 3% annually over the last several decades.

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