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Visualizing the World’s Flower Bouquet Export Market

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flower bouquet exports by country

Visualizing the World’s Flower Bouquet Export Market

For many, flower bouquets are the go-to gift choice when congratulating a colleague, visiting an ailing relative, or simply showing love and kindness to partners and friends.

And the global popularity of these carefully-arranged and vividly-colored bundles has led to the creation of a billion-dollar flower bouquet market. And demand for beautiful bouquets has kept growing, with global flower bouquet exports in 2021 reaching $11 billion—which is a 30.2% rise since 2017.

Louis Lugas Wicaksono uses data from World’s Top Exports to highlight the spread of this industry. In this image, he shows the flower bouquet exports across different countries in 2021.

Countries Trading the Most Flower Bouquets

Far at the top of the list and best known for their tulips, the Netherlands dominated the flower bouquet export industry in 2021.

RankCountryContinentFlower Bouquet Exports (2021 USD)
1🇳🇱 NetherlandsEurope$5.7B
2🇨🇴 ColombiaAmerica$1.7B
3🇪🇨 EcuadorAmerica$927.3M
4🇰🇪 KenyaAfrica$725.5M
5🇪🇹 EthiopiaAfrica$254.5M
6🇧🇪 BelgiumEurope$150.0M
7🇮🇹 ItalyEurope$140.9M
8🇨🇳 ChinaAsia$124.6M
9🇲🇾 MalaysiaAsia$90.5M
10🇨🇦 CanadaAmerica$82.0M
11🇮🇱 IsraelAsia$77.5M
12🇿🇦 South AfricaAfrica$70.4M
13🇪🇸 SpainEurope$69.6M
14🇩🇪 GermanyEurope$65.8M
15🇹🇷 TurkeyAsia$59.4M
🌎 Rest of the world$735.2M

The small European nation exported $5.7 billion worth of bouquets in 2021, accounting for over half of global flower bouquet trade. This dominance comes from centuries of being the world’s largest producer of flowers and being a floral trade hub due to its advantageous location and connections with other growers, suppliers, and wholesalers.

Colombia and Ecuador fall next on this list with their exports totaling $1.7 billion and $927 million, respectively. Roses, carnations, and chrysanthemums are heavily exported from these South American nations.

On the other side of the Atlantic, cut rose flower exports were the leading drivers for Kenya and Ethiopia, earning these African nations $725 million and $254 million respectively.

Together, these five nations contributed to 85% of the world’s flower bouquet trade in 2021.

Post-Pandemic Strategies

Despite the challenges posed by the COVID-19 pandemic, the flower bouquet export industry remained resilient. However, this was not an easy feat.

Many florists embraced new strategies like online sales and free home deliveries, and exporters dealt with global shipping slowdowns. Some countries including Columbia and Kenya focused on producing flowers with longer shelf lives that could be shipped further away.

As we continue to drift away from the pandemic and global trade eases up, we can expect this industry to blossom further.

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Agriculture

Ranked: The World’s Top Cotton Producers

As the most-used natural fiber, cotton has become the most important non-food agricultural product.

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Ranked: The World’s Top Cotton Producers

This was originally posted on Elements. Sign up to the free mailing list to get beautiful visualizations on natural resource megatrends in your email every week.

Cotton is present in our everyday life, from clothes to coffee strainers, and more recently in masks to control the spread of COVID-19.

As the most-used natural fiber, cotton has become the most important non-food agricultural product. Currently, approximately half of all textiles require cotton fibers.

The above infographic lists the world’s top cotton producers, using data from the United States Department of Agriculture.

Fancy Fabric

Originating from the Arabic word “quton,” meaning fancy fabric, cotton is a staple fiber made up of short fibers twisted together to form yarn.

The earliest production of cotton was around 5,000 B.C. in India, and today, around 25 million tons of cotton are produced each year.

Currently, five countries make up around 75% of global cotton production, with China being the world’s biggest producer. The country is responsible for over 23% of global production, with approximately 89 million cotton farmers and part-time workers. Cotton’s importance cannot be understated, as it is the primary input for the Chinese textile industry along with many other nations’ textile industries.

Top Cotton Producers2020/2021 (metric tons)2021/2022 (metric tons)
🇨🇳 China 6,445,0005,835,000
🇮🇳 India6,009,0005,334,000
🇺🇸 United States3,181,0003,815,000
🇧🇷 Brazil2,356,0002,504,000
🇦🇺 Australia610,0001,252,000
🇵🇰 Pakistan 980,0001,306,000
🇹🇷 Turkey631,000827,000
🌐 Other 4,059,0004,282,000
Total24,271,00025,155,000

The United States is the leading global exporter of cotton, exporting three-fourths of its crop with China as the top buyer.

Despite its importance for the global economy, cotton production faces significant sustainability challenges.

The Controversy Over Cotton

Cotton is one of the largest users of water among all agricultural commodities, and production often involves applying pesticides that threaten soil and water quality.

Along with this, production often involves forced and child labor. According to the European Commission, child labor in the cotton supply chain is most common in Africa and Asia, where it comes from small-holder farmers.

In 2020, U.S. apparel maker Patagonia stopped sourcing cotton from the autonomous territory of Xinjiang because of reports about forced labor and other human rights abuses against Uighurs and other ethnic minorities.

L Brands, the parent company of Victoria’s Secret, has also committed to eliminating Chinese cotton from its supply chain. Whether these changes in supply chains impact China’s cotton production and its practices, cotton remains essential to materials found across our daily lives.

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