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Visualized: The Largest Online Gambling Markets

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Countries with highest online gambling revenue 2021

Visualized: The Largest Online Gambling Markets

Gone are the days when gambling enthusiasts had to travel to the nearest casino or find underground gambling dens for a few games of poker or blackjack.

The start of internet gambling or virtual gambling provided enthusiasts with an avenue to spend their time (and money) at the click of a button from anywhere in the world.

Today, these digital casinos have turned into a multibillion-dollar industry in some countries. This graphic by Louis Lugas Wicaksono uses data from the H2 Gambling Capital—as cited by The Guardian—to highlight the countries with the largest regulated online gambling markets.

Biggest Online Gambling Markets in 2021

Gross online gaming revenue globally was estimated to have reached a whopping $102 billion in 2021. Here are the largest markets on a per-country basis.

RankCountryOnline Gambling Revenue (USD, 2021)
1🇬🇧 United Kingdom$12.48 billion
2🇺🇸 United States$10.96 billion
3🇦🇺 Australia$6.55 billion
4🇮🇹 Italy$4.51 billion
5🇫🇷 France$3.83 billion
6🇩🇪 Germany$3.65 billion
7🇨🇦 Canada$2.55 billion
8🇸🇪 Sweden$2.10 billion
9🇪🇸 Spain$1.60 billion
10🇬🇷 Greece$1.30 billion

Far and away at the top of the rankings, the UK ($12.5B) narrowly surpasses the U.S. ($11B) as the largest online gambling market in the world.

Next up is Australia ($6.5B) in third, comparatively with roughly half of the UK’s gaming spend. Europe features prominently on the top 10 list, including Italy, France, Germany, Sweden, Spain, and Greece.

Notably, no countries from Asia, South America, or Africa feature in the top 10. That’s despite some Asian countries having higher economic outputs and GDP per capita metrics than some of the featured European countries.

The True Cost of Gambling Revenue

Online gambling markets rose to new heights of popularity during the COVID-19 pandemic, as people were pushed into isolation with only time and the internet for company. In turn, this raised concerns of gambling addiction and its impacts, including crime.

England alone saw close to 3,000 cases of theft, fraud, and other gambling-related crimes between 2019 and 2020. Governments have now started pushing for policy changes to control these issues before it is too late.

To learn more about the true size of online gambling, check out The Staggering Numbers Behind the Online Betting Industry.
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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Chart: The Price of Entertainment Subscription Services

From Netflix to Google Play Pass, we compare the cost of subscription services across a range of entertainment platforms.

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This bar chart shows the price of entertainment subscription services per month.

The Price of Entertainment Subscription Services

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Subscription models have become ubiquitous in the entertainment sector, providing a recurring stream of revenue to a host of platforms.

While inattentive customers using subscription models can increase revenue by as much as 200%, many entertainment platforms struggle to make a profit. In fact, Netflix and Disney are the only two profitable streaming services in the market.

This graphic shows the cost of entertainment subscription services, based on data compiled by Goldman Sachs Global Investment Research and the providers of entertainment subscriptions.

Comparing Monthly Entertainment Subscription Costs

Here are the monthly subscription cost of various entertainment platforms as of April 2024:

SubscriptionMonthly Price (USD)Category
Spotify$10.99Music
YouTube Music$10.99Music
Apple Music$10.99Music
Audible$15.00Books
Scribd$11.99Books
Kindle Unlimited$11.99Books
Netflix$15.49Video
Sling TV$40.00Video
Disney+$13.99Video
Hulu+$17.99Video
Paramount+$11.99Video
Apple TV+$9.99Video
HBO Max$15.99Video
Amazon Prime Video$11.98Video
YouTube Premium$13.99Video
Apple Arcade$6.99Gaming
Google Play Pass$4.99Gaming
Xbox Game Pass Ultimate$16.99Gaming
Playstation Plus Premium$17.99Gaming
Nintendo Switch Online$3.99Gaming
NY Times (Digital)$4.00/month first six months,
$25 thereafter
News
Apple News+$12.99News
Wall Street Journal Digital$19.49/month first six months,
$38.99 thereafter
News

Prices represent standard individual plans with no ads excluding promotional periods/prices less than two months. YouTube Premium Video subscription includes YouTube Music which can be purchased seperately.

As we can see, the price of major music subscription services remains lower than many other forms of entertainment—with standard subscriptions costing 35% lower than Netflix in America.

Since late 2022, several music streaming platforms including Spotify, Apple, and YouTube, have increased their subscription price, marking the first increase in more than 10 years. In June, Spotify raised its price again, charging $11.99 per month for an individual plan.

Across video platforms, Amazon Prime Video makes up the largest share of the U.S. video-on-demand market, at 22% as of Q1 2024. Netflix falls closely behind, with a 21% share. Over the last two years, Netflix’s revenue has jumped following a password-sharing crackdown, integrating ads, and slowing content expenditures.

Often, streaming services add content to replace lost customers. This is because viewers will switch to providers that offer the shows they want to watch. Due to this churn, streaming providers lose on average 35% of their customers each year. To combat this, some providers are bundling content offerings to retain their customer base, such as Disney+, Hulu, and Max or Paramount+ and Showtime.

As an outlier from the pack, Sling TV offers live TV and sports broadcasting along with on-demand movies and shows, charging $40 per month.

When it comes to news subscriptions, major outlets charge among the highest in the dataset. With a monthly subscription price of $25 after the first six months, The New York Times has 9.7 million digital-only subscribers, roughly three times as many as The Wall Street Journal. These subscriptions are the biggest source of revenue for the publication, rising by more than eightfold over the last decade.

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