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Just 20 Stocks Have Driven S&P 500 Returns So Far in 2023

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Top 20 Stocks Drive Most of S&P 500 Returns

Just 20 Stocks Have Driven Most of S&P 500 Returns

Just 20 firms—mainly AI-related stocks—are propping up the S&P 500 and driving it into positive territory, signaling growing risk in the market.

The above graphic from Truman Du shows which stocks are making up the vast majority of S&P 500 returns amid AI market euphoria and broader market headwinds.

Big Tech Stock Rally

Tech and AI stocks have soared as ChatGPT became a household name in 2023.

The below table shows data from last month, highlighting that just a small collection of companies drove most of the action on the U.S. benchmark index.

Company RankNameContribution to S&P 500 ReturnAverage Weight
1Apple1.49%6.61%
2Microsoft1.15%5.72%
3NVIDIA 1.00%1.62%
4Meta0.66%1.15%
5Amazon0.51%2.56%
6Tesla0.50%1.39%
7Alphabet (Class A Shares)0.34%1.72%
8Alphabet (Class C Shares)0.31%1.53%
9Salesforce0.19%0.51%
10Advanced Micro Devices0.16%0.39%
11General Electric0.10%0.28%
12Visa0.10%1.08%
13Broadcom0.09%0.73%
14Intel0.09%0.35%
15Walt Disney0.08%0.55%
16Booking Holdings0.07%0.28%
17Exxon Mobil0.06%1.37%
18Netflix0.06%0.44%
19Oracle0.06%0.40%
20Adobe0.06%0.49%
Top 20 Companies7.05%29.17%
S&P 500*7.55%100.00%

*Based on the Vanguard S&P 500 ETF as of April 11, 2023. Source: Vanguard S&P500 ETF, Bloomberg.

Microsoft invested $10 billion into OpenAI, the creators of ChatGPT. It has also integrated generative AI into its search engine Bing. This large language model is designed specifically to make search capabilities faster, generate text, and perform other automations.

Also of interest is NVIDIA, which is the most valuable chipmaker in America. It sells $10,000 chips called A100s that allow machine learning models to run. These models perform multiple tasks simultaneously to develop neural networks and train AI systems, including OpenAI’s ChatGPT. Companies that are developing AI-related services, such as chatbots or image generation, may use up to thousands of these chips.

Despite being the world’s most valuable company and a key driver of returns, Apple is an outlier among tech giants with no major projects announced in AI (so far).

Implications of Market Divergence

The problem with the strong gains seen in a few select AI-related stocks is that it clouds wider stock market performance.

Without the AI-led rally, the S&P 500 would be returning -1.4%. as of May 17, 2023.

This form of steep divergence, known as market breadth, often signals higher risk in the market.

When more companies experience positive returns it is less risky than a small handful seeing the majority of the gains. Today market breadth is very narrow, and these companies make up over 29% of the entire index’s market capitalization.

How long AI-related firms mask the broader performance of the S&P 500 remains to be seen. A growing number of market pressures, from higher interest rates to banking uncertainty could add further challenges.

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Gen Z

Visualizing Gen Z’s Favorite Social Media Platforms

Over 90% of U.S. adults between the ages of 18 and 29 have used YouTube. Which other social media platforms are popular among Gen Z?

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Gen Z’s Top Social Media Platforms

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Growing up as “digital natives,” Gen Zs have adopted a diverse range of social media platforms in their daily lives, ranging from niche interest websites like Pinterest to major social networks like Instagram and Facebook.

Over one-third of American Gen Zs spend over four hours a day on social media, according to a Morning Consult survey.

This chart visualizes the share of U.S. adults aged 18 to 29 that have used various social media platforms in 2023.

The data comes from a Pew Research survey conducted between May to September 2023.

What are Gen Z’s Favorite Social Media Platforms?

Below, we show the share of U.S. adults between the ages of 18 and 29 that have used the following social media platforms.

PlatformShare of U.S. adults (aged 18-29) who say they ever use...
YouTube93%
Instagram78%
Facebook67%
Snapchat65%
TikTok62%
Pinterest45%
Reddit44%
X / Twitter42%
LinkedIn32%
WhatsApp32%
BeReal12%

Video-sharing platforms like YouTube and TikTok are highly favored by Gen Z, with both long-form and short-form content being widely consumed.

Watching videos, both streamed and downloaded, is the most common way Gen Zs spend their time online, according to EMARKETER. Over 96% of American Gen Zs watch videos online at least once a month.

Preferences for YouTube and TikTok are also seen among the younger half of Gen Z, as seen in this graphic. Over 38% of American teens between the ages of 13 and 17 use YouTube several times a day, and about one-third use TikTok several times a day.

Instagram and Snapchat are also particularly popular among younger adults, reflecting their strong preference for visual content.

Although only 12% of younger adults use BeReal, it is far more popular with them compared to older age groups. Just 3% of adults aged 30-49 use the app, and only 1% of those aged 50-64 have tried it.

While these platforms might just seem like social and entertainment hubs, they’re becoming information resources for younger generations as well, with over half of Gen Z choosing TikTok over Google as their preferred search engine, according to a Her Campus survey.

Learn More on the Voronoi App

To learn more about how Gen Zs spend their time online, check out this graphic that visualizes what forms of digital entertainment U.S. Gen Zs engage in the most.

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