The Type of Business Every Country Wants to Start
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The Type of Business Every Country Wants to Start

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Map of the most searched businesses by region

The Type of Business Every Country Wants to Start

View a higher resolution version of this map.

Every year, millions of new businesses are started across the world—in 2021, nearly 5.4 million new business applications were filed in the U.S. alone.

And since startups and new businesses play a significant role in shaping a country’s economic growth, encouraging entrepreneurship is vital. But what types of businesses around the world are people most interested in starting?

These maps by ZenBusiness show the most popular types of businesses that entrepreneurs in nearly every country want to start, based on analyzing relevant internet search results.

Most Searched Businesses Around the World

To source the data, ZenBusiness analyzed searches from Ahrefs, specifically looking for the term “start a business” and its equivalents in local languages as of February 2022.

They then found the relevant topic or keyword with the highest search volume, and organized the results into 11 different industries:

  • Beauty & Cosmetics
  • Food & Drink
  • Logistics & Infrastructure
  • Personal Services
  • Recycling
  • Software Development
  • Business & Financial
  • Leisure & Tourism
  • Marketing
  • Real Estate
  • Retail & E-Commerce

The data showed that the industries entrepreneurs are most attracted to vary greatly from country to country, depending on a variety of factors such as infrastructure, business climate, and culture.

Here’s a breakdown of the most searched businesses around the world, broken down by region.

Africa

Map of the most searched businesses in Africa

From cooking gas refills in South Africa to supplements in the Gambia, entrepreneurs across Africa seem to be interested in starting a wide range of businesses (at least according to their searches).

But while the results varied across the region, the most-searched industry was personal services such as cleaning, interior design, and contracting. Cleaning was especially popular, ranking first in six different African countries.

One African country worth highlighting is Morocco, where freight is the most-searched startup term across the country. This makes sense considering Morocco is home to several major ports, including the Port of Tanger Med, which is Africa’s largest port by cargo capacity.

Europe

Map of the most searched businesses in Europe

In Europe, real estate is the most-searched industry, ranking number one in seven different countries across the continent. Over the last decade, the European Union’s real estate market has boomed—between 2010 and 2021, home prices in the EU increased by 42%.

Retail is also a popular industry across Europe, with clothing-related searching taking the top spot in five different European countries.

Middle East & Central Asia

Map of the most searched businesses in the Middle East

From soap production in Uzbekistan to dropshipping in Azerbaijan, the Middle East & Central Asia have the most diverse searches compared to any other region.

One particularly interesting top search was in the United Arab Emirates, where imports and exports ranked first. The UAE’s economy is heavily reliant on trade, especially oil, which makes up 30% of the region’s GDP and 41% of public revenues.

Rest of Asia & Oceania

Map of the most searched businesses in Asia and Oceania

Asia and Oceania had an interesting mix of unique business searches. For instance, pig farming ranked number one in the Solomon Islands, and lawn moving took the top spot in New Zealand.

But generally speaking, retail was one of the most-searched-for business types across this region, with clothing taking the top spot in countries like Australia, Indonesia, and Singapore.

North America

Map of the most searched businesses in North America

Across North America, retail takes the top spot for most searched business type. In fact, the top searches in nearly half of the region’s countries are related to the retail or e-commerce industry.

The U.S. currently has the largest retail market in the world, although China is close on its heels. In 2021, America’s retail market was valued at over $6.5 trillion U.S. dollars.

South America

Map of the most searched businesses in South America

Food was the top searched industry across South America, ranking number one in half the countries across the region. In Brazil, sweets took the top spot, which might not be surprising considering the country is the top sugar cane producer worldwide.

Clothing was also a popular business idea, taking the top spot in five South American countries.

Which countries surprised you the most with their new business interest?

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Charted: Tesla’s Unrivaled Profit Margins

This infographic compares Tesla’s impressive profit margins to various Western and Chinese competitors.

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Chart: Tesla’s Unrivaled Profit Margins

In January this year, Tesla made the surprising announcement that it would be cutting prices on its vehicles by as much as 20%.

While price cuts are not new in the automotive world, they are for Tesla. The company, which historically has been unable to keep up with demand, has seen its order backlog shrink from 476,000 units in July 2022, to 74,000 in December 2022.

This has been attributed to Tesla’s robust production growth, which saw 2022 production increase 41% over 2021 (from 930,422 to 1,313,851 units).

With the days of “endless” demand seemingly over, Tesla is going on the offensive by reducing its prices—a move that puts pressure on competitors, but has also angered existing owners.

Cranking up the Heat

Tesla’s price cuts are an attempt to protect its market share, but they’re not exactly the desperation move some media outlets have claimed them to be.

Recent data compiled by Reuters shows that Tesla’s margins are significantly higher than those of its rivals, both in terms of gross and net profit. Our graphic only illustrates the net figures, but gross profits are also included in the table below.

CompanyGross profit per carNet profit per car
🇺🇸 Tesla$15,653$9,574
🇺🇸 GM$3,818$2,150
🇨🇳 BYD$5,456$1,550
🇯🇵 Toyota$3,925$1,197
🇩🇪 VW$6,034$973
🇰🇷 Hyundai$5,362$927
🇺🇸 Ford$3,115-$762
🇨🇳 Xpeng$4,565-$11,735
🇨🇳 Nio$8,036-$19,141

Data from Q3 2022

Price cutting has its drawbacks, but one could argue that the benefits for Tesla are worth it based on this data—especially in a critical market like China.

Tesla has taken the nuclear option to bully the weaker, thin margin players off the table.
– Bill Russo, Automobility

In the case of Chinese EV startups Xpeng and Nio, net profits are non-existent, meaning it’s unlikely they’ll be able to match Tesla’s reductions in price. Both firms have reported year-on-year sales declines in January.

As for Tesla, Chinese media outlets have claimed that the firm received 30,000 orders within three days of its price cut announcement. Note that this hasn’t been officially confirmed by anyone within the company.

Tit for Tat

Ford made headlines recently for announcing its own price cuts on the Mustang Mach-E electric SUV. The model is a direct competitor to Tesla’s best-selling Model Y.

Chevrolet and Hyundai have also adjusted some of their EV prices in recent months, as listed in the following table.

ModelOld PriceNew PriceDiscount
Tesla Model Y Long Range$65,990$53,49018.9%
Chevrolet Bolt EUV 2023$33,500$27,20018.8%
Tesla Model Y Performance$69,990$56,99018.6%
Chevrolet Bolt 2023$31,600$26,50016.1%
Tesla Model 3 Performance$62,990$53,99014.3%
Hyundai Kona Electric 2022$37,390$34,0009.1%
Ford Mustang Mach-E GT Extended Range$69,900$64,0008.4%
Tesla Model 3 Long Range$46,990$43,9906.4%
Ford Mustang Mach-E Premium AWD$57,675$53,9956.4%
Ford Mustang Mach-E RWD Standard Range$46,900$46,0001.9%

Source: Observer (Feb 2023)

Volkswagen is a noteworthy player missing from this table. The company has been gaining ground on Tesla, especially in the European market.

We have a clear pricing strategy and are focusing on reliability. We trust in the strength of our products and brands.
– Oliver Blume, CEO, VW Group

This decision could hamper Volkswagen’s goal of becoming a dominant player in EVs, especially if more automakers join Tesla in cutting prices. For now, Tesla still holds a strong grip on the US market.

tesla US market share

Thanks, Elon

Recent Tesla buyers became outraged when the company announced it would be slashing prices on its cars. In China, buyers even staged protests at Tesla stores and delivery centers.

Recent buyers not only missed out on a better price, but their cars have effectively depreciated by the amount of the cut. This is a bitter turn of events, given Musk’s 2019 claims that a Tesla would be an appreciating asset.

I think the most profound thing is that if you buy a Tesla today, I believe you are buying an appreciating asset – not a depreciating asset.
– Elon Musk, CEO, Tesla

These comments were made in reference to Tesla’s full self-driving (FSD) capabilities, which Elon claimed would enable owners to turn their cars into robotaxis.

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