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The Type of Business Every Country Wants to Start

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Map of the most searched businesses by region

The Type of Business Every Country Wants to Start

View a higher resolution version of this map.

Every year, millions of new businesses are started across the world—in 2021, nearly 5.4 million new business applications were filed in the U.S. alone.

And since startups and new businesses play a significant role in shaping a country’s economic growth, encouraging entrepreneurship is vital. But what types of businesses around the world are people most interested in starting?

These maps by ZenBusiness show the most popular types of businesses that entrepreneurs in nearly every country want to start, based on analyzing relevant internet search results.

Most Searched Businesses Around the World

To source the data, ZenBusiness analyzed searches from Ahrefs, specifically looking for the term “start a business” and its equivalents in local languages as of February 2022.

They then found the relevant topic or keyword with the highest search volume, and organized the results into 11 different industries:

  • Beauty & Cosmetics
  • Food & Drink
  • Logistics & Infrastructure
  • Personal Services
  • Recycling
  • Software Development
  • Business & Financial
  • Leisure & Tourism
  • Marketing
  • Real Estate
  • Retail & E-Commerce

The data showed that the industries entrepreneurs are most attracted to vary greatly from country to country, depending on a variety of factors such as infrastructure, business climate, and culture.

Here’s a breakdown of the most searched businesses around the world, broken down by region.

Africa

Map of the most searched businesses in Africa

From cooking gas refills in South Africa to supplements in the Gambia, entrepreneurs across Africa seem to be interested in starting a wide range of businesses (at least according to their searches).

But while the results varied across the region, the most-searched industry was personal services such as cleaning, interior design, and contracting. Cleaning was especially popular, ranking first in six different African countries.

One African country worth highlighting is Morocco, where freight is the most-searched startup term across the country. This makes sense considering Morocco is home to several major ports, including the Port of Tanger Med, which is Africa’s largest port by cargo capacity.

Europe

Map of the most searched businesses in Europe

In Europe, real estate is the most-searched industry, ranking number one in seven different countries across the continent. Over the last decade, the European Union’s real estate market has boomed—between 2010 and 2021, home prices in the EU increased by 42%.

Retail is also a popular industry across Europe, with clothing-related searching taking the top spot in five different European countries.

Middle East & Central Asia

Map of the most searched businesses in the Middle East

From soap production in Uzbekistan to dropshipping in Azerbaijan, the Middle East & Central Asia have the most diverse searches compared to any other region.

One particularly interesting top search was in the United Arab Emirates, where imports and exports ranked first. The UAE’s economy is heavily reliant on trade, especially oil, which makes up 30% of the region’s GDP and 41% of public revenues.

Rest of Asia & Oceania

Map of the most searched businesses in Asia and Oceania

Asia and Oceania had an interesting mix of unique business searches. For instance, pig farming ranked number one in the Solomon Islands, and lawn moving took the top spot in New Zealand.

But generally speaking, retail was one of the most-searched-for business types across this region, with clothing taking the top spot in countries like Australia, Indonesia, and Singapore.

North America

Map of the most searched businesses in North America

Across North America, retail takes the top spot for most searched business type. In fact, the top searches in nearly half of the region’s countries are related to the retail or e-commerce industry.

The U.S. currently has the largest retail market in the world, although China is close on its heels. In 2021, America’s retail market was valued at over $6.5 trillion U.S. dollars.

South America

Map of the most searched businesses in South America

Food was the top searched industry across South America, ranking number one in half the countries across the region. In Brazil, sweets took the top spot, which might not be surprising considering the country is the top sugar cane producer worldwide.

Clothing was also a popular business idea, taking the top spot in five South American countries.

Which countries surprised you the most with their new business interest?

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Countries

Mapped: The Population of China and India in Perspective

We compare the populations of India and China to other top countries and regions for a unique perspective on the world’s demographics.

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The Population of China and India in Perspective

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

China and India, the world’s two most populous countries, each boast populations exceeding 1.4 billion people.

To put this into perspective, we visualized populations of China and India beside other leading countries and regions. All figures are for 2023, and were accessed via Worldometer.

Data and Key Takeaways

All of the data we used to create this graphic is listed in the table below.

Country / RegionPopulation (2023)
🌍 Africa1,460,481,772
🇮🇳 India1,428,627,663
🇨🇳 China1,425,671,352
🌎 Latin America & the Caribbean664,997,121
🇪🇺🇬🇧 EU plus UK516,659,018
🇺🇸 U.S.339,996,563
🇮🇩 Indonesia277,534,122

From these figures, we can see that the entire population of Africa (currently the fastest growing region in the world) barely surpasses that of China and India.

The populations of China and India are each more than double the size of Latin America and the Caribbean, and nearly triple that of the European Union (including the UK).

Fast Facts on Global Population

Here are some important figures to know regarding the world’s population:

  • China accounts for 17.7% of the world’s population, while India represents a slightly larger 17.8% share.
  • Africa is the fastest growing region in the world, with annual growth of about 2.4%.
  • Europe is the only region in the world that is shrinking, at about -0.17% annually.

Learn More About Demographics from Visual Capitalist

If you enjoy graphics like these, be sure to check out Population Projections: The World’s 6 Largest Countries in 2075.

It reveals a startling contrast between the trajectories of China and India, with the latter peaking at 1.7 billion in the mid-2060s.

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