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The Type of Business Every Country Wants to Start

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Map of the most searched businesses by region

The Type of Business Every Country Wants to Start

View a higher resolution version of this map.

Every year, millions of new businesses are started across the world—in 2021, nearly 5.4 million new business applications were filed in the U.S. alone.

And since startups and new businesses play a significant role in shaping a country’s economic growth, encouraging entrepreneurship is vital. But what types of businesses around the world are people most interested in starting?

These maps by ZenBusiness show the most popular types of businesses that entrepreneurs in nearly every country want to start, based on analyzing relevant internet search results.

Most Searched Businesses Around the World

To source the data, ZenBusiness analyzed searches from Ahrefs, specifically looking for the term “start a business” and its equivalents in local languages as of February 2022.

They then found the relevant topic or keyword with the highest search volume, and organized the results into 11 different industries:

  • Beauty & Cosmetics
  • Food & Drink
  • Logistics & Infrastructure
  • Personal Services
  • Recycling
  • Software Development
  • Business & Financial
  • Leisure & Tourism
  • Marketing
  • Real Estate
  • Retail & E-Commerce

The data showed that the industries entrepreneurs are most attracted to vary greatly from country to country, depending on a variety of factors such as infrastructure, business climate, and culture.

Here’s a breakdown of the most searched businesses around the world, broken down by region.

Africa

Map of the most searched businesses in Africa

From cooking gas refills in South Africa to supplements in the Gambia, entrepreneurs across Africa seem to be interested in starting a wide range of businesses (at least according to their searches).

But while the results varied across the region, the most-searched industry was personal services such as cleaning, interior design, and contracting. Cleaning was especially popular, ranking first in six different African countries.

One African country worth highlighting is Morocco, where freight is the most-searched startup term across the country. This makes sense considering Morocco is home to several major ports, including the Port of Tanger Med, which is Africa’s largest port by cargo capacity.

Europe

Map of the most searched businesses in Europe

In Europe, real estate is the most-searched industry, ranking number one in seven different countries across the continent. Over the last decade, the European Union’s real estate market has boomed—between 2010 and 2021, home prices in the EU increased by 42%.

Retail is also a popular industry across Europe, with clothing-related searching taking the top spot in five different European countries.

Middle East & Central Asia

Map of the most searched businesses in the Middle East

From soap production in Uzbekistan to dropshipping in Azerbaijan, the Middle East & Central Asia have the most diverse searches compared to any other region.

One particularly interesting top search was in the United Arab Emirates, where imports and exports ranked first. The UAE’s economy is heavily reliant on trade, especially oil, which makes up 30% of the region’s GDP and 41% of public revenues.

Rest of Asia & Oceania

Map of the most searched businesses in Asia and Oceania

Asia and Oceania had an interesting mix of unique business searches. For instance, pig farming ranked number one in the Solomon Islands, and lawn moving took the top spot in New Zealand.

But generally speaking, retail was one of the most-searched-for business types across this region, with clothing taking the top spot in countries like Australia, Indonesia, and Singapore.

North America

Map of the most searched businesses in North America

Across North America, retail takes the top spot for most searched business type. In fact, the top searches in nearly half of the region’s countries are related to the retail or e-commerce industry.

The U.S. currently has the largest retail market in the world, although China is close on its heels. In 2021, America’s retail market was valued at over $6.5 trillion U.S. dollars.

South America

Map of the most searched businesses in South America

Food was the top searched industry across South America, ranking number one in half the countries across the region. In Brazil, sweets took the top spot, which might not be surprising considering the country is the top sugar cane producer worldwide.

Clothing was also a popular business idea, taking the top spot in five South American countries.

Which countries surprised you the most with their new business interest?

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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United States

Mapped: Energy Costs by State in 2024

Wyoming has the highest energy costs in 2024.

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This map compares the total monthly energy bills in each of the 50 U.S. states.

Mapped: Energy Costs by State in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Despite the average energy consumption per person trending downward since 2000, energy cost still represents a significant part of American household budgets.

This map compares the total monthly energy bills in each of the 50 states.

 

 

Methodology

WalletHub calculated each state’s average monthly energy bill by multiplying the average consumption of electricity, natural gas, home heating oil, and motor fuel by their respective prices and adding these amounts together as of June 3, 2024.

Wyoming Leads the Ranking

Wyoming has the highest energy costs in 2024.

The state has the highest gas and residential oil consumption per capita, and residents’ average monthly energy bill is $1,591. Among many factors, the state also has extremely cold winters, and many residents live in remote areas with limited heating options.

North Dakota, another state with harsh winters, has the second-most expensive average monthly energy bill, at $840. Interestingly, aside from heating oil, energy is relatively inexpensive in the state. It’s just high usage that drives up monthly bills.

Iowa is the third-most energy-expensive state, with residents’ average monthly energy bill costing $798, about half of the cost in Wyoming.

Overall RankStateTotal Energy Cost
1Wyoming$1,591
2North Dakota$840
3Iowa$798
4Montana$787
5Minnesota$782
6Massachusetts$759
7Connecticut$750
8Alaska$716
9South Dakota$709
10Virginia$694
11Rhode Island$690
12Utah$684
13Alabama$677
14Pennsylvania$669
15Maryland$665
16New Hampshire$662
18West Virginia$659
17Wisconsin$659
20Indiana$645
19Maine$645
21Vermont$644
22New Jersey$643
23Ohio$630
24Illinois$622
25Washington$618
27Idaho$591
26Oregon$591
28New York$589
29Hawaii$583
30Michigan$583
31Missouri$578
32Delaware$564
33North Carolina$557
34Kentucky$556
35Arkansas$541
36Nevada$538
37Georgia$533
38South Carolina$533
39Tennessee$524
40Oklahoma$477
41Californa$476
42Louisiana$474
43Colorado$470
44Florida$462
45Mississippi$457
46Nebraska$453
47Texas$437
48Kansas$436
49Arizona$400
50New Mexico$376

Meanwhile, New Mexico is the state with the lowest energy costs, at $376.

According to the U.S. Energy Information Administration, the highest energy consumption of the year is recorded during summer in July, followed by August.

 

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