Visualized: The Most Googled Countries
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Visualized: The Most Googled Countries

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View a higher resolution version of this network diagram.

Network diagram of the most googled countries, by country

Visualized: The Most Googled Countries, Worldwide

View a higher resolution version of this network diagram.

Analyzing societal trends can teach us a lot about a population’s cultural fabric.

And since Google makes up more than 90% of internet searches outside of the Great Firewall, studying its usage is one of the best resources for modern social research.

This series of visualizations by Anders Sundell uses Google Trends search data to show the most googled countries around the world, from 2004 to 2022. These graphics provide thought-provoking insight into different cultural similarities and geopolitical dynamics.

A Quick Note on Methodology

The visualization above shows the most googled country in each nation around the world over the last couple of decades.

For example, the arrow pointing from Canada to the United States means that, between 2004 and 2022, people in Canada had more searches about the U.S. than any other country globally.

And since this study only looked at interest in other countries, queries of countries searching for themselves were not included in the data.

Finally, each country’s circle is scaled relative to its search interest, meaning the bigger the circle, the more countries pointing to it (and searching for it).

The Top Googled Countries Overall

Perhaps unsurprisingly, the U.S. is the most googled country on the list, ranking first place in 45 of the 190 countries included in the dataset.

CountryTop Googled Country
🇦🇩​ Andorra🇪🇸​ Spain
🇦🇪​ The United Arab Emirates 🇮🇳 India
🇦🇫​ Afghanistan🇮🇷 Iran
🇦🇬 Antigua and Barbuda🇺🇸 The United States
🇦🇱 Albania🇮🇹 Italy
🇦🇲 Armenia🇷🇺 Russia
🇦🇴 Angola🇧🇷 Brazil
🇦🇷 Argentina🇪🇸​ Spain
🇦🇹 Austria🇩🇪 Germany
🇦🇺 Australia🇺🇸 The United States
🇦🇿 Azerbaijan🇹🇷 Turkey
🏴󠁢󠁡󠁢󠁩󠁨󠁿 Bosnia and Herzegovina🇷🇴 Romania
🇧🇧 Barbados🇬🇧 United Kingdom
🇧🇩 Bangladesh🇮🇳 India
🇧🇪 Belgium🇫🇷 France
🇧🇫 Burkina Faso🇫🇷 France
🇧🇬 Bulgaria🇷🇺 Russia
🇧🇭 Bahrain🇮🇳 India
🇧🇮 Burundi🇫🇷 France
🇧🇯 Benin🇫🇷 France
🇧🇳 Brunei🇲🇾 Malaysia
🇧🇴 Bolivia🇦🇷 Argentina
🇧🇷 Brazil🇺🇸 The United States
🇧🇸 The Bahamas 🇺🇸 The United States
🇧🇹 Bhutan🇮🇳 India
🇧🇼 Botswana🇿🇦 South Africa
🇧🇾 Belarus🇷🇺 Russia
🇧🇿 Belize🇺🇸 The United States
🇨🇦 Canada🇺🇸 The United States
🇨🇩 The Democratic Republic of Congo🇫🇷 France
🇨🇫 The Central African Republic🇫🇷 France
🇨🇬 The Congo🇨🇩 The Democratic Republic of Congo
🇨🇭 Switzerland🇩🇪 Germany
🇨🇮 Côte d'Ivoire🇫🇷 France
🇨🇱 Chile🇦🇷 Argentina
🇨🇲 Cameroon🇫🇷 France
🇨🇳 China🇺🇸 The United States
🇨🇴 Colombia🇺🇸 The United States
🇨🇷 Costa Rica 🇺🇸 The United States
🇨🇺 Cuba🇪🇸​ Spain
🇨🇻 Cabo Verde🇺🇸 The United States
🇨🇾 Cyprus🇬🇧 United Kingdom
🇨🇿 Czechia🇩🇪 Germany
🇩🇪 Germany🇺🇸 The United States
🇩🇯 Djibouti🇫🇷 France
🇩🇰 Denmark🇩🇪 Germany
🇩🇲 Dominica🇺🇸 The United States
🇩🇴 The Dominican Republic🇺🇸 The United States
🇩🇿 Algeria🇫🇷 France
🇪🇨 Ecuador🇺🇸 The United States
🇪🇪 Estonia🇷🇺 Russia
🇪🇬 Egypt🇸🇦 Saudi Arabia
🇪🇷 Eritrea🇪🇹 Ethiopia
🇪🇸 Spain🇺🇸 The United States
🇪🇹 Ethiopia🇺🇸 The United States
🇫🇮 Finland🇸🇪 Sweden
🇫🇯 Fiji🇦🇺 Australia
🇫🇲 Micronesia🇺🇸 The United States
🇫🇷 France🇺🇸 The United States
🇬🇦 Gabon🇫🇷 France
🇬🇧 United Kingdom🇺🇸 The United States
🇬🇩 Grenada🇺🇸 The United States
🇬🇪 Georgia🇷🇺 Russia
🇬🇭 Ghana🇺🇸 The United States
🇬🇲 Gambia🇬🇧 United Kingdom
🇬🇳 Guinea🇫🇷 France
🇬🇶 Equatorial Guinea🇪🇸​ Spain
🇬🇷 Greece🇬🇧 United Kingdom
🇬🇹 Guatemala🇸🇻 El Salvador
🇬🇼 Guinea-Bissau🇵🇹 Portugal
🇬🇾 Guyana🇮🇳 India
🇭🇳 Honduras🇺🇸 The United States
🇭🇷 Croatia🇩🇪 Germany
🇭🇹 Haiti 🇺🇸 The United States
🇭🇺 Hungary🇺🇸 The United States
🇮🇩 Indonesia🇯🇵 Japan
🇮🇪 Ireland🇬🇧 United Kingdom
🇮🇱 Israel🇺🇸 The United States
🇮🇳 India🇺🇸 The United States
🇮🇶 Iraq🇹🇷 Turkey
🇮🇷 Iran 🇹🇷 Turkey
🇮🇸 Iceland🇬🇧 United Kingdom
🇮🇹 Italy🇺🇸 The United States
🇯🇲 Jamaica🇺🇸 The United States
🇯🇴 Jordan🇪🇬 Egypt
🇯🇵 Japan🇺🇸 The United States
🇰🇪 Kenya🇺🇸 The United States
🇰🇬 Kyrgyzstan🇷🇺 Russia
🇰🇭 Cambodia🇹🇭 Thailand
🇰🇮 Kiribati🇫🇯 Fiji
🇰🇲 Comoros🇫🇷 France
🇰🇳 Saint Kitts and Nevis🇺🇸 The United States
🇰🇵 North Korea🇺🇸 The United States
🇰🇷 South Korea🇯🇵 Japan
🇰🇼 Kuwait🇮🇳 India
🇰🇿 Kazakhstan🇷🇺 Russia
🇱🇦 Laos🇹🇭 Thailand
🇱🇧 Lebanon🇸🇾 Syria
🇱🇨 Saint Lucia🇬🇧 United Kingdom
🇱🇮 Liechtenstein🇨🇭 Switzerland
🇱🇰 Sri Lanka🇮🇳 India
🇱🇷 Liberia🇺🇸 The United States
🇱🇸 Lesotho🇿🇦 South Africa
🇱🇹 Lithuania🇷🇺 Russia
🇱🇺 Luxembourg🇫🇷 France
🇱🇻 Latvia🇷🇺 Russia
🇱🇾 Libya🇪🇬 Egypt
🇲🇦 Morocco🇫🇷 France
🇲🇨 Monaco🇫🇷 France
🇲🇩 Moldova 🇷🇺 Russia
🇲🇪 Montenegro🇷🇸 Serbia
🇲🇬​ Madagascar🇫🇷 France
🇲🇰 Republic of North Macedonia🇷🇸 Serbia
🇲🇱 Mali🇫🇷 France
🇲🇲 Myanmar🇯🇵 Japan
🇲🇳 Mongolia🇯🇵 Japan
🇲🇷 Mauritania🇫🇷 France
🇲🇹 Malta🇬🇧 United Kingdom
🇲🇺 Mauritius🇮🇳 India
🇲🇻 Maldives🇮🇳 India
🇲🇼 Malawi🇿🇦 South Africa
🇲🇽 Mexico🇺🇸 The United States
🇲🇾 Malaysia🇯🇵 Japan
🇲🇿 Mozambique🇧🇷 Brazil
🇳🇪 The Niger🇫🇷 France
🇳🇬 Nigeria🇺🇸 The United States
🇳🇮 Nicaragua🇺🇸 The United States
🇳🇱 The Netherlands🇩🇪 Germany
🇳🇴 Norway🇸🇪 Sweden
🇳🇵 Nepal🇮🇳 India
🇳🇿 New Zealand🇦🇺 Australia
🇴🇲 Oman🇮🇳 India
🇵🇦 Panama🇺🇸 The United States
🇵🇪 Peru🇪🇸​ Spain
🇵🇬 Papua New Guinea🇦🇺 Australia
🇵🇭 The Philippines🇯🇵 Japan
🇵🇰 Pakistan🇮🇳 India
🇵🇱 Poland🇩🇪 Germany
🇵🇸 Palestine🇮🇱 Israel
🇵🇹 Portugal🇧🇷 Brazil
🇵🇾 Paraguay🇦🇷 Argentina
🇶🇦 Qatar🇮🇳 India
🇷🇴 Romania🇮🇹 Italy
🇷🇸 Serbia🇽🇰 Kosovo
🇷🇺 Russia🇺🇸 The United States
🇷🇼 Rwanda🇺🇬 Uganda
🇸🇦 Saudi Arabia🇪🇬 Egypt
🇸🇧 Solomon Islands🇦🇺 Australia
🇸🇨 Seychelles🇮🇳 India
🇸🇩 Sudan 🇪🇬 Egypt
🇸🇪 Sweden🇺🇸 The United States
🇸🇬 Singapore🇯🇵 Japan
🇸🇮 Slovenia🇭🇷 Croatia
🇸🇰 Slovakia🇨🇿 Czechia
🇸🇱 Sierra Leone🇬🇳 Guinea
🇸🇲 San Marino 🇮🇹 Italy
🇸🇳 Senegal🇫🇷 France
🇸🇴 Somalia🇮🇳 India
🇸🇷 Suriname🇳🇱 The Netherlands
🇸🇸 South Sudan🇺🇸 The United States
🇸🇹 Sao Tome and Principe🇵🇹 Portugal
🇸🇻 El Salvador🇺🇸 The United States
🇸🇾 Syria🇱🇧 Lebanon
🇸🇿 Eswatini🇿🇦 South Africa
🇹🇩 Chad🇺🇸 The United States
🇹🇬 Togo🇫🇷 France
🇹🇭 Thailand🇯🇵 Japan
🇹🇯 Tajikistan🇷🇺 Russia
🇹🇱 Timor-Leste🇸🇬 Singapore
🇹🇲 Turkmenistan🇷🇺 Russia
🇹🇳 Tunisia🇫🇷 France
🇹🇴 Tonga🇳🇿 New Zealand
🇹🇷 Turkey🇺🇸 The United States
🇹🇹 Trinidad and Tobago🇺🇸 The United States
🇹🇼 Taiwan🇯🇵 Japan
🇹🇿 Tanzania🇰🇪 Kenya
🇺🇦 Ukraine🇷🇺 Russia
🇺🇬 Uganda🇺🇸 The United States
🇺🇸 The United States🇲🇽 Mexico
🇺🇾 Uruguay🇦🇷 Argentina
🇺🇿 Uzbekistan🇷🇺 Russia
🇻🇨 Saint Vincent and the Grenadines🇧🇧 Barbados
🇻🇪 Venezuela 🇨🇴 Colombia
🇻🇳 Vietnam🇯🇵 Japan
🇻🇺 Vanuatu🇦🇺 Australia
🇽🇰 Kosovo🇦🇱 Albania
🇾🇪 Yemen🇸🇦 Saudi Arabia
🇿🇦 South Africa🇬🇧 United Kingdom
🇿🇲 Zambia🇿🇦 South Africa
🇿🇼 Zimbabwe🇿🇦 South Africa

While it’s the top googled country in neighboring places like Canada and Mexico, it’s also number one in countries much farther away like Nigeria, Sweden, and Australia.

The U.S. is currently the world’s largest economy by nominal GDP, and one of the biggest cultural influences globally. However, it’s worth noting that China, the world’s second-largest economy and the most populated, had very little search interest in comparison, at least based on Google Trends data.

Zooming into Specific Regions

In addition to the network map highlighting the overall top googled countries, Sundell created a series of videos breaking down the data monthly, by regions. Here are the videos for the U.S., Europe, and Asia.

The United States

Since 2004, there have been a high number of searches for Canada, Mexico and India in America.

The searches for Mexico seem to be concentrated in the Western U.S., which is also where a large portion of the country’s Hispanic population lives. In contrast, searches for India seem to come mostly from the eastern side of the country.

Europe

The U.S. is by the far the most commonly googled country across Europe, ranking number one consistently over the last two decades.

However, Russia stole the limelight in 2014, the year that they invaded and ultimately annexed Crimea.

Asia

In the early 2000s, the U.S. held the top googled spot in Asia, but over time, relative searches for the U.S. go down. India stole the top spot to become the most googled country in Asia for a majority of the 2010s.

One anomaly occurred when Japan briefly took the top spot in March 2011, which is when a magnitude 9.0 earthquake hit the northern coast of Japan, causing a devastating tsunami.

What will future search results reveal about the global landscape? Were any of the results surprising?

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Misc

Iconic Infographic Map Compares the World’s Mountains and Rivers

This iconic infographic map is an early and ambitious attempt to compare the world’s tallest mountains and longest rivers.

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Today, highly detailed maps of our planet’s surface are just a click away.

In times past, however, access to information was much more limited. It wasn’t until the 1800s that comparison diagrams and maps became widely accessible, and people found new ways to learn about the world around them.

The image above, published by J.H. Colton in 1849, is believed to be the first edition of the iconic mountains and rivers infographic map. This comparison chart concept would see a number of iterations over the years as it appeared in Colton’s world atlases.

Inspiring a Classic Infographic Map

A seminal example of this style of infographic was produced by Alexander von Humboldt in 1805. The diagram below is packed with information and shows geographical features in a way that was extremely novel at the time.

Alexander von Humboldt mountain diagram

In 1817, the brothers William and Daniel Lizars produced the first comparative chart of the world’s mountains and rivers. Breaking up individual natural features into components for comparison was a very innovative approach at that time, and it was this early French language prototype that lead to the Colton’s versions we’re familiar with today.

Digging into the Details

As is obvious, even at first glance, there is a ton of detail packed into this infographic map.

Firstly, rivers are artificially straightened and neatly arranged in rows for easy comparison. Lakes, mountain ranges, and cities are all labeled along the way. This unique comparison brings cities like New Orleans and Cairo side by side.

detailed view of longest rivers visualization

Of course, this visualization was based on the best available data at the time. Today, the Nile is widely considered to be the world’s longest river, followed by the Amazon and Yangtze.

Over on the mountain side, there are more details to take in. The visualization includes volcanic activity, notes on vegetation, and even the altitude of selected cities and towns.

detailed view of tallest mountains visualization

Above are a few of South America’s high-altitude population centers, including La Paz, which is the highest-elevation capital city in the world.

In the legend, many of the mountains are simply named “peak”. While this generic labeling might seem like a throwback to a time when the world was still being explored, it’s worth noting that today’s second tallest mountain is still simply referred to as K2.

What details do you notice while exploring this iconic infographic map?

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Demographics

Mapped: A Decade of Population Growth and Decline in U.S. Counties

This map shows which counties in the U.S. have seen the most growth, and which places have seen their populations dwindle in the last 10 years.

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A Decade of Population Growth and Decline in U.S. Counties

There are a number of factors that determine how much a region’s population changes.

If an area sees a high number of migrants, along with a strong birth rate and low death rate, then its population is bound to increase over time. On the flip side, if more people are leaving the area than coming in, and the region’s birth rate is low, then its population will likely decline.

Which areas in the United States are seeing the most growth, and which places are seeing their populations dwindle?

This map, using data from the U.S. Census Bureau, shows a decade of population movement across U.S. counties, painting a detailed picture of U.S. population growth between 2010 and 2020.

Counties With The Biggest Population Growth from 2010-2020

To calculate population estimates for each county, the U.S. Census Bureau does the following calculations:

A county’s base population → plus births → minus deaths → plus migration = new population estimate

 
From 2010 to 2020, Maricopa County in Arizona saw the highest increase in its population estimate. Over a decade, the county gained 753,898 residents. Below are the counties that saw the biggest increases in population:

RankCountyPoint of ReferenceStatePop. Growth (2010–2020)
#1Maricopa CountyPhoenix, ScottsdaleArizona+753,898
#2Harris CountyHoustonTexas+630,711
#3Clark CountyLas VegasNevada+363,323
#4King CountySeattleWashington+335,884
#5Tarrant CountyFort Worth, ArlingtonTexas+305,180
#6Bexar CountySan AntonioTexas+303,982
#7Riverside CountyRiverside, Palm SpringsCalifornia+287,626
#8Collin CountyPlanoTexas+284,967
#9Travis CountyAustinTexas+270,111
#10Hillsborough CountyTampaFlorida+264,446

Phoenix and surrounding areas grew faster than any other major city in the country. The region’s sunny climate and amenities are popular with retirees, but another draw is housing affordability. Families from more expensive markets—California in particular—are moving to the city in droves. This is a trend that spilled over into the pandemic era as more people moved into remote and hybrid work situations.

Texas counties saw a lot of growth as well, with five of the top 10 gainers located in the state of Texas. A big draw for Texas is its relatively affordable housing market. In 2021, average home prices in the state stood at $172,500$53,310 below the national average.

Counties With The Biggest Population Drops from 2010-2020

On the opposite end of the spectrum, here’s a look at the top 10 counties that saw the biggest declines in their populations over the decade:

RankCountyPoint of ReferenceStatePop. Growth (2010–2020)
#1Cook CountyChicagoIllinois-90,693
#2Wayne CountyDetroitMichigan-74,224
#3Cuyahoga CountyClevelandOhio-50,220
#4Genesee CountyFlintMichigan-20,165
#5Suffolk CountyLong IslandNew York-20,064
#6Caddo ParishShreveportLouisiana-18,173
#7Westmoreland CountyMurrysvillePennsylvania-17,942
#8Hinds CountyJacksonMississippi-17,751
#9Kanawha CountyCharlestonWest Virginia-16,672
#10Cambria CountyJohnstownPennsylvania-14,786

The largest drops happened in counties along the Great Lakes, including Cook County (which includes the city of Chicago) and Wayne County (which includes the city of Detroit).

For many of these counties, particularly those in America’s “Rust Belt”, population drops over this period were a continuation of decades-long trends. Wayne County is an extreme example of this trend. From 1970 to 2020, the area lost one-third of its population.

U.S. Population Growth in Percentage Terms (2010-2020)

While the map above is great at showing where the greatest number of Americans migrated, it downplays big changes in counties with smaller populations.

For example, McKenzie County in North Dakota, with a 2020 population of just 15,242, was the fastest-growing U.S. county over the past decade. The county’s 138% increase was driven primarily by the Bakken oil boom in the area. High-growth counties in Texas also grew as new sources of energy were extracted in rural areas.

The nation’s counties are evenly divided between population increase and decline, and clear patterns emerge.

population changes in u.s. counties (%)

Pandemic Population Changes

More recent population changes reflect longer-term trends. During the COVID-19 pandemic, many of the counties that saw the strongest population increases were located in high-growth states like Florida and Texas.

Below are the 20 counties that grew the most from 2020 to 2021.

RankCountyPoint of ReferenceStatePop. Growth (2020–2021)
#1Maricopa CountyPhoenixArizona+58,246
#2Collin CountyPlanoTexas+36,313
#3Riverside CountyRiverside, Palm SpringsCalifornia+35,631
#4Fort Bend CountySugar LandTexas+29,895
#5Williamson CountyGeorgetownTexas+27,760
#6Denton CountyDentonTexas+27,747
#7Polk CountyLakelandFlorida+24,287
#8Montgomery CountyThe WoodlandsTexas+23,948
#9Lee CountyFort MyersFlorida+23,297
#10Utah CountyProvoUtah+21,843
#11Pinal CountySan Tan ValleyArizona+19,974
#12Clark CountyLas VegasNevada+19,090
#13Pasco CountyNew Port RicheyFlorida+18,322
#14Wake CountyRaleighNorth Carolina+16,651
#15St. Johns CountySt. AugustineFlorida+15,550
#16Hillsborough CountyTampaFlorida+14,814
#17Bexar CountySan AntonioTexas+14,184
#18Ada CountyBoiseIdaho+13,947
#19Osceola CountyKissimmeeFlorida+12,427
#20St. Lucie CountyFort PierceFlorida+12,304

Many of these counties are located next to large cities, reflecting a shift to the suburbs and larger living spaces. However, as COVID-19 restrictions ease, and the pandemic housing boom tapers off due to rising interest rates, it remains to be seen whether the suburban shift will continue, or if people begin to migrate back to city centers.

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