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Visualized: The Most Googled Countries

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View a higher resolution version of this network diagram.

Network diagram of the most googled countries, by country

Visualized: The Most Googled Countries, Worldwide

View a higher resolution version of this network diagram.

Analyzing societal trends can teach us a lot about a population’s cultural fabric.

And since Google makes up more than 90% of internet searches outside of the Great Firewall, studying its usage is one of the best resources for modern social research.

This series of visualizations by Anders Sundell uses Google Trends search data to show the most googled countries around the world, from 2004 to 2022. These graphics provide thought-provoking insight into different cultural similarities and geopolitical dynamics.

A Quick Note on Methodology

The visualization above shows the most googled country in each nation around the world over the last couple of decades.

For example, the arrow pointing from Canada to the United States means that, between 2004 and 2022, people in Canada had more searches about the U.S. than any other country globally.

And since this study only looked at interest in other countries, queries of countries searching for themselves were not included in the data.

Finally, each country’s circle is scaled relative to its search interest, meaning the bigger the circle, the more countries pointing to it (and searching for it).

The Top Googled Countries Overall

Perhaps unsurprisingly, the U.S. is the most googled country on the list, ranking first place in 45 of the 190 countries included in the dataset.

CountryTop Googled Country
🇦🇩​ Andorra🇪🇸​ Spain
🇦🇪​ The United Arab Emirates 🇮🇳 India
🇦🇫​ Afghanistan🇮🇷 Iran
🇦🇬 Antigua and Barbuda🇺🇸 The United States
🇦🇱 Albania🇮🇹 Italy
🇦🇲 Armenia🇷🇺 Russia
🇦🇴 Angola🇧🇷 Brazil
🇦🇷 Argentina🇪🇸​ Spain
🇦🇹 Austria🇩🇪 Germany
🇦🇺 Australia🇺🇸 The United States
🇦🇿 Azerbaijan🇹🇷 Turkey
🏴󠁢󠁡󠁢󠁩󠁨󠁿 Bosnia and Herzegovina🇷🇴 Romania
🇧🇧 Barbados🇬🇧 United Kingdom
🇧🇩 Bangladesh🇮🇳 India
🇧🇪 Belgium🇫🇷 France
🇧🇫 Burkina Faso🇫🇷 France
🇧🇬 Bulgaria🇷🇺 Russia
🇧🇭 Bahrain🇮🇳 India
🇧🇮 Burundi🇫🇷 France
🇧🇯 Benin🇫🇷 France
🇧🇳 Brunei🇲🇾 Malaysia
🇧🇴 Bolivia🇦🇷 Argentina
🇧🇷 Brazil🇺🇸 The United States
🇧🇸 The Bahamas 🇺🇸 The United States
🇧🇹 Bhutan🇮🇳 India
🇧🇼 Botswana🇿🇦 South Africa
🇧🇾 Belarus🇷🇺 Russia
🇧🇿 Belize🇺🇸 The United States
🇨🇦 Canada🇺🇸 The United States
🇨🇩 The Democratic Republic of Congo🇫🇷 France
🇨🇫 The Central African Republic🇫🇷 France
🇨🇬 The Congo🇨🇩 The Democratic Republic of Congo
🇨🇭 Switzerland🇩🇪 Germany
🇨🇮 Côte d'Ivoire🇫🇷 France
🇨🇱 Chile🇦🇷 Argentina
🇨🇲 Cameroon🇫🇷 France
🇨🇳 China🇺🇸 The United States
🇨🇴 Colombia🇺🇸 The United States
🇨🇷 Costa Rica 🇺🇸 The United States
🇨🇺 Cuba🇪🇸​ Spain
🇨🇻 Cabo Verde🇺🇸 The United States
🇨🇾 Cyprus🇬🇧 United Kingdom
🇨🇿 Czechia🇩🇪 Germany
🇩🇪 Germany🇺🇸 The United States
🇩🇯 Djibouti🇫🇷 France
🇩🇰 Denmark🇩🇪 Germany
🇩🇲 Dominica🇺🇸 The United States
🇩🇴 The Dominican Republic🇺🇸 The United States
🇩🇿 Algeria🇫🇷 France
🇪🇨 Ecuador🇺🇸 The United States
🇪🇪 Estonia🇷🇺 Russia
🇪🇬 Egypt🇸🇦 Saudi Arabia
🇪🇷 Eritrea🇪🇹 Ethiopia
🇪🇸 Spain🇺🇸 The United States
🇪🇹 Ethiopia🇺🇸 The United States
🇫🇮 Finland🇸🇪 Sweden
🇫🇯 Fiji🇦🇺 Australia
🇫🇲 Micronesia🇺🇸 The United States
🇫🇷 France🇺🇸 The United States
🇬🇦 Gabon🇫🇷 France
🇬🇧 United Kingdom🇺🇸 The United States
🇬🇩 Grenada🇺🇸 The United States
🇬🇪 Georgia🇷🇺 Russia
🇬🇭 Ghana🇺🇸 The United States
🇬🇲 Gambia🇬🇧 United Kingdom
🇬🇳 Guinea🇫🇷 France
🇬🇶 Equatorial Guinea🇪🇸​ Spain
🇬🇷 Greece🇬🇧 United Kingdom
🇬🇹 Guatemala🇸🇻 El Salvador
🇬🇼 Guinea-Bissau🇵🇹 Portugal
🇬🇾 Guyana🇮🇳 India
🇭🇳 Honduras🇺🇸 The United States
🇭🇷 Croatia🇩🇪 Germany
🇭🇹 Haiti 🇺🇸 The United States
🇭🇺 Hungary🇺🇸 The United States
🇮🇩 Indonesia🇯🇵 Japan
🇮🇪 Ireland🇬🇧 United Kingdom
🇮🇱 Israel🇺🇸 The United States
🇮🇳 India🇺🇸 The United States
🇮🇶 Iraq🇹🇷 Turkey
🇮🇷 Iran 🇹🇷 Turkey
🇮🇸 Iceland🇬🇧 United Kingdom
🇮🇹 Italy🇺🇸 The United States
🇯🇲 Jamaica🇺🇸 The United States
🇯🇴 Jordan🇪🇬 Egypt
🇯🇵 Japan🇺🇸 The United States
🇰🇪 Kenya🇺🇸 The United States
🇰🇬 Kyrgyzstan🇷🇺 Russia
🇰🇭 Cambodia🇹🇭 Thailand
🇰🇮 Kiribati🇫🇯 Fiji
🇰🇲 Comoros🇫🇷 France
🇰🇳 Saint Kitts and Nevis🇺🇸 The United States
🇰🇵 North Korea🇺🇸 The United States
🇰🇷 South Korea🇯🇵 Japan
🇰🇼 Kuwait🇮🇳 India
🇰🇿 Kazakhstan🇷🇺 Russia
🇱🇦 Laos🇹🇭 Thailand
🇱🇧 Lebanon🇸🇾 Syria
🇱🇨 Saint Lucia🇬🇧 United Kingdom
🇱🇮 Liechtenstein🇨🇭 Switzerland
🇱🇰 Sri Lanka🇮🇳 India
🇱🇷 Liberia🇺🇸 The United States
🇱🇸 Lesotho🇿🇦 South Africa
🇱🇹 Lithuania🇷🇺 Russia
🇱🇺 Luxembourg🇫🇷 France
🇱🇻 Latvia🇷🇺 Russia
🇱🇾 Libya🇪🇬 Egypt
🇲🇦 Morocco🇫🇷 France
🇲🇨 Monaco🇫🇷 France
🇲🇩 Moldova 🇷🇺 Russia
🇲🇪 Montenegro🇷🇸 Serbia
🇲🇬​ Madagascar🇫🇷 France
🇲🇰 Republic of North Macedonia🇷🇸 Serbia
🇲🇱 Mali🇫🇷 France
🇲🇲 Myanmar🇯🇵 Japan
🇲🇳 Mongolia🇯🇵 Japan
🇲🇷 Mauritania🇫🇷 France
🇲🇹 Malta🇬🇧 United Kingdom
🇲🇺 Mauritius🇮🇳 India
🇲🇻 Maldives🇮🇳 India
🇲🇼 Malawi🇿🇦 South Africa
🇲🇽 Mexico🇺🇸 The United States
🇲🇾 Malaysia🇯🇵 Japan
🇲🇿 Mozambique🇧🇷 Brazil
🇳🇪 The Niger🇫🇷 France
🇳🇬 Nigeria🇺🇸 The United States
🇳🇮 Nicaragua🇺🇸 The United States
🇳🇱 The Netherlands🇩🇪 Germany
🇳🇴 Norway🇸🇪 Sweden
🇳🇵 Nepal🇮🇳 India
🇳🇿 New Zealand🇦🇺 Australia
🇴🇲 Oman🇮🇳 India
🇵🇦 Panama🇺🇸 The United States
🇵🇪 Peru🇪🇸​ Spain
🇵🇬 Papua New Guinea🇦🇺 Australia
🇵🇭 The Philippines🇯🇵 Japan
🇵🇰 Pakistan🇮🇳 India
🇵🇱 Poland🇩🇪 Germany
🇵🇸 Palestine🇮🇱 Israel
🇵🇹 Portugal🇧🇷 Brazil
🇵🇾 Paraguay🇦🇷 Argentina
🇶🇦 Qatar🇮🇳 India
🇷🇴 Romania🇮🇹 Italy
🇷🇸 Serbia🇽🇰 Kosovo
🇷🇺 Russia🇺🇸 The United States
🇷🇼 Rwanda🇺🇬 Uganda
🇸🇦 Saudi Arabia🇪🇬 Egypt
🇸🇧 Solomon Islands🇦🇺 Australia
🇸🇨 Seychelles🇮🇳 India
🇸🇩 Sudan 🇪🇬 Egypt
🇸🇪 Sweden🇺🇸 The United States
🇸🇬 Singapore🇯🇵 Japan
🇸🇮 Slovenia🇭🇷 Croatia
🇸🇰 Slovakia🇨🇿 Czechia
🇸🇱 Sierra Leone🇬🇳 Guinea
🇸🇲 San Marino 🇮🇹 Italy
🇸🇳 Senegal🇫🇷 France
🇸🇴 Somalia🇮🇳 India
🇸🇷 Suriname🇳🇱 The Netherlands
🇸🇸 South Sudan🇺🇸 The United States
🇸🇹 Sao Tome and Principe🇵🇹 Portugal
🇸🇻 El Salvador🇺🇸 The United States
🇸🇾 Syria🇱🇧 Lebanon
🇸🇿 Eswatini🇿🇦 South Africa
🇹🇩 Chad🇺🇸 The United States
🇹🇬 Togo🇫🇷 France
🇹🇭 Thailand🇯🇵 Japan
🇹🇯 Tajikistan🇷🇺 Russia
🇹🇱 Timor-Leste🇸🇬 Singapore
🇹🇲 Turkmenistan🇷🇺 Russia
🇹🇳 Tunisia🇫🇷 France
🇹🇴 Tonga🇳🇿 New Zealand
🇹🇷 Turkey🇺🇸 The United States
🇹🇹 Trinidad and Tobago🇺🇸 The United States
🇹🇼 Taiwan🇯🇵 Japan
🇹🇿 Tanzania🇰🇪 Kenya
🇺🇦 Ukraine🇷🇺 Russia
🇺🇬 Uganda🇺🇸 The United States
🇺🇸 The United States🇲🇽 Mexico
🇺🇾 Uruguay🇦🇷 Argentina
🇺🇿 Uzbekistan🇷🇺 Russia
🇻🇨 Saint Vincent and the Grenadines🇧🇧 Barbados
🇻🇪 Venezuela 🇨🇴 Colombia
🇻🇳 Vietnam🇯🇵 Japan
🇻🇺 Vanuatu🇦🇺 Australia
🇽🇰 Kosovo🇦🇱 Albania
🇾🇪 Yemen🇸🇦 Saudi Arabia
🇿🇦 South Africa🇬🇧 United Kingdom
🇿🇲 Zambia🇿🇦 South Africa
🇿🇼 Zimbabwe🇿🇦 South Africa

While it’s the top googled country in neighboring places like Canada and Mexico, it’s also number one in countries much farther away like Nigeria, Sweden, and Australia.

The U.S. is currently the world’s largest economy by nominal GDP, and one of the biggest cultural influences globally. However, it’s worth noting that China, the world’s second-largest economy and the most populated, had very little search interest in comparison, at least based on Google Trends data.

Zooming into Specific Regions

In addition to the network map highlighting the overall top googled countries, Sundell created a series of videos breaking down the data monthly, by regions. Here are the videos for the U.S., Europe, and Asia.

The United States

Since 2004, there have been a high number of searches for Canada, Mexico and India in America.

The searches for Mexico seem to be concentrated in the Western U.S., which is also where a large portion of the country’s Hispanic population lives. In contrast, searches for India seem to come mostly from the eastern side of the country.

Europe

The U.S. is by the far the most commonly googled country across Europe, ranking number one consistently over the last two decades.

However, Russia stole the limelight in 2014, the year that they invaded and ultimately annexed Crimea.

Asia

In the early 2000s, the U.S. held the top googled spot in Asia, but over time, relative searches for the U.S. go down. India stole the top spot to become the most googled country in Asia for a majority of the 2010s.

One anomaly occurred when Japan briefly took the top spot in March 2011, which is when a magnitude 9.0 earthquake hit the northern coast of Japan, causing a devastating tsunami.

What will future search results reveal about the global landscape? Were any of the results surprising?

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Culture

Ranked: America’s Most Popular Beers, by Generation

We visualize the results of a YouGov survey that determined the most popular beers among each U.S. generation.

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America’s Most Popular Beers, by Generation

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

In this graphic we’ve visualized the most popular beers for each U.S. generation as of Q4 2023, according to a consumer survey conducted by YouGov.

The “popularity” metric represents the % of people who had a positive opinion of that beer. Note that YouGov surveys are conducted with a representative sample of 1,500 respondents.

Overview: Millennials

U.S. millennials appear to favor foreign beers, with the top five spots taken by Dutch (Heineken) or Mexican beers (Modelo, Corona).

BeerPopularity (%)
🇳🇱 Heineken60
🇲🇽 Modelo59
🇲🇽 Corona59
🇲🇽 Corona Extra58
🇲🇽 Corona Light58
🇺🇸 White Claw56
🇮🇪 Guinness55
🇧🇪 Stella Artois55
🇺🇸 Budweiser54
🇺🇸 Miller54

While not exactly a beer, White Claws (which have a similar alcohol content) claimed sixth place. Hard seltzers have become very popular in recent years due to their variety of flavors, attractive packaging, and relatively low amount of carbs and calories.

Overview: Gen X

Gen X also has a strong preference for foreign beers, particularly Guinness (fun fact: Over 31 million Americans claim to be of Irish descent).

BeerPopularity (%)
🇮🇪 Guinness57
🇳🇱 Heineken49
🇲🇽 Corona49
🇲🇽 Modelo47
🇺🇸 Samuel Adams47
🇧🇪 Stella Artois46
🇲🇽 Corona Extra45
🇲🇽 Corona Light44
🇺🇸 Blue Moon43
🇺🇸 Miller41

Two American beers that weren’t on Millennials’ top 10 list are Samuel Adams and Blue Moon.

Samuel Adams is the flagship brand of the Boston Beer Company, named after U.S. Founding Father Samuel Adams. On the other hand, Blue Moon is a Belgian-style witbier brewed by Molson Coors.

Overview: Baby Boomers

Boomers’ top 10 favorite beers are similar to Gen X, with a few key differences. One is the absence of Modelo, which ranked second and fourth for Millennials and Gen X, respectively.

Modelo (which became America’s best-selling beer in 2023) has focused its advertising efforts on sports, which may not reach Boomers as effectively as younger generations.

BeerPopularity (%)
🇮🇪 Guinness49
🇳🇱 Heineken48
🇲🇽 Corona48
🇺🇸 Samuel Adams46
🇺🇸 Coors43
🇺🇸 Miller38
🇺🇸 Michelob Light38
🇺🇸 Miller Lite37
🇲🇽 Dos Equis37
🇧🇪 Stella Artois37

An interesting pick for Boomers is Dos Equis, which is produced by Heineken-owned Cuauhtémoc Moctezuma Brewery. The brand gained popularity for its “most interesting man in the world” commercials, which ran from 2006 to 2018.

See More Beer Graphics 🍺

Be sure to check out this graphic which breaks down global beer consumption by country.

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