Visualized: The Most Googled Countries
View a higher resolution version of this network diagram.
Visualized: The Most Googled Countries, Worldwide
View a higher resolution version of this network diagram.
Analyzing societal trends can teach us a lot about a population’s cultural fabric.
And since Google makes up more than 90% of internet searches outside of the Great Firewall, studying its usage is one of the best resources for modern social research.
This series of visualizations by Anders Sundell uses Google Trends search data to show the most googled countries around the world, from 2004 to 2022. These graphics provide thought-provoking insight into different cultural similarities and geopolitical dynamics.
A Quick Note on Methodology
The visualization above shows the most googled country in each nation around the world over the last couple of decades.
For example, the arrow pointing from Canada to the United States means that, between 2004 and 2022, people in Canada had more searches about the U.S. than any other country globally.
And since this study only looked at interest in other countries, queries of countries searching for themselves were not included in the data.
Finally, each country’s circle is scaled relative to its search interest, meaning the bigger the circle, the more countries pointing to it (and searching for it).
The Top Googled Countries Overall
Perhaps unsurprisingly, the U.S. is the most googled country on the list, ranking first place in 45 of the 190 countries included in the dataset.
|Country||Top Googled Country|
|🇦🇩 Andorra||🇪🇸 Spain|
|🇦🇪 The United Arab Emirates||🇮🇳 India|
|🇦🇫 Afghanistan||🇮🇷 Iran|
|🇦🇬 Antigua and Barbuda||🇺🇸 The United States|
|🇦🇱 Albania||🇮🇹 Italy|
|🇦🇲 Armenia||🇷🇺 Russia|
|🇦🇴 Angola||🇧🇷 Brazil|
|🇦🇷 Argentina||🇪🇸 Spain|
|🇦🇹 Austria||🇩🇪 Germany|
|🇦🇺 Australia||🇺🇸 The United States|
|🇦🇿 Azerbaijan||🇹🇷 Turkey|
|🏴 Bosnia and Herzegovina||🇷🇴 Romania|
|🇧🇧 Barbados||🇬🇧 United Kingdom|
|🇧🇩 Bangladesh||🇮🇳 India|
|🇧🇪 Belgium||🇫🇷 France|
|🇧🇫 Burkina Faso||🇫🇷 France|
|🇧🇬 Bulgaria||🇷🇺 Russia|
|🇧🇭 Bahrain||🇮🇳 India|
|🇧🇮 Burundi||🇫🇷 France|
|🇧🇯 Benin||🇫🇷 France|
|🇧🇳 Brunei||🇲🇾 Malaysia|
|🇧🇴 Bolivia||🇦🇷 Argentina|
|🇧🇷 Brazil||🇺🇸 The United States|
|🇧🇸 The Bahamas||🇺🇸 The United States|
|🇧🇹 Bhutan||🇮🇳 India|
|🇧🇼 Botswana||🇿🇦 South Africa|
|🇧🇾 Belarus||🇷🇺 Russia|
|🇧🇿 Belize||🇺🇸 The United States|
|🇨🇦 Canada||🇺🇸 The United States|
|🇨🇩 The Democratic Republic of Congo||🇫🇷 France|
|🇨🇫 The Central African Republic||🇫🇷 France|
|🇨🇬 The Congo||🇨🇩 The Democratic Republic of Congo|
|🇨🇭 Switzerland||🇩🇪 Germany|
|🇨🇮 Côte d'Ivoire||🇫🇷 France|
|🇨🇱 Chile||🇦🇷 Argentina|
|🇨🇲 Cameroon||🇫🇷 France|
|🇨🇳 China||🇺🇸 The United States|
|🇨🇴 Colombia||🇺🇸 The United States|
|🇨🇷 Costa Rica||🇺🇸 The United States|
|🇨🇺 Cuba||🇪🇸 Spain|
|🇨🇻 Cabo Verde||🇺🇸 The United States|
|🇨🇾 Cyprus||🇬🇧 United Kingdom|
|🇨🇿 Czechia||🇩🇪 Germany|
|🇩🇪 Germany||🇺🇸 The United States|
|🇩🇯 Djibouti||🇫🇷 France|
|🇩🇰 Denmark||🇩🇪 Germany|
|🇩🇲 Dominica||🇺🇸 The United States|
|🇩🇴 The Dominican Republic||🇺🇸 The United States|
|🇩🇿 Algeria||🇫🇷 France|
|🇪🇨 Ecuador||🇺🇸 The United States|
|🇪🇪 Estonia||🇷🇺 Russia|
|🇪🇬 Egypt||🇸🇦 Saudi Arabia|
|🇪🇷 Eritrea||🇪🇹 Ethiopia|
|🇪🇸 Spain||🇺🇸 The United States|
|🇪🇹 Ethiopia||🇺🇸 The United States|
|🇫🇮 Finland||🇸🇪 Sweden|
|🇫🇯 Fiji||🇦🇺 Australia|
|🇫🇲 Micronesia||🇺🇸 The United States|
|🇫🇷 France||🇺🇸 The United States|
|🇬🇦 Gabon||🇫🇷 France|
|🇬🇧 United Kingdom||🇺🇸 The United States|
|🇬🇩 Grenada||🇺🇸 The United States|
|🇬🇪 Georgia||🇷🇺 Russia|
|🇬🇭 Ghana||🇺🇸 The United States|
|🇬🇲 Gambia||🇬🇧 United Kingdom|
|🇬🇳 Guinea||🇫🇷 France|
|🇬🇶 Equatorial Guinea||🇪🇸 Spain|
|🇬🇷 Greece||🇬🇧 United Kingdom|
|🇬🇹 Guatemala||🇸🇻 El Salvador|
|🇬🇼 Guinea-Bissau||🇵🇹 Portugal|
|🇬🇾 Guyana||🇮🇳 India|
|🇭🇳 Honduras||🇺🇸 The United States|
|🇭🇷 Croatia||🇩🇪 Germany|
|🇭🇹 Haiti||🇺🇸 The United States|
|🇭🇺 Hungary||🇺🇸 The United States|
|🇮🇩 Indonesia||🇯🇵 Japan|
|🇮🇪 Ireland||🇬🇧 United Kingdom|
|🇮🇱 Israel||🇺🇸 The United States|
|🇮🇳 India||🇺🇸 The United States|
|🇮🇶 Iraq||🇹🇷 Turkey|
|🇮🇷 Iran||🇹🇷 Turkey|
|🇮🇸 Iceland||🇬🇧 United Kingdom|
|🇮🇹 Italy||🇺🇸 The United States|
|🇯🇲 Jamaica||🇺🇸 The United States|
|🇯🇴 Jordan||🇪🇬 Egypt|
|🇯🇵 Japan||🇺🇸 The United States|
|🇰🇪 Kenya||🇺🇸 The United States|
|🇰🇬 Kyrgyzstan||🇷🇺 Russia|
|🇰🇭 Cambodia||🇹🇭 Thailand|
|🇰🇮 Kiribati||🇫🇯 Fiji|
|🇰🇲 Comoros||🇫🇷 France|
|🇰🇳 Saint Kitts and Nevis||🇺🇸 The United States|
|🇰🇵 North Korea||🇺🇸 The United States|
|🇰🇷 South Korea||🇯🇵 Japan|
|🇰🇼 Kuwait||🇮🇳 India|
|🇰🇿 Kazakhstan||🇷🇺 Russia|
|🇱🇦 Laos||🇹🇭 Thailand|
|🇱🇧 Lebanon||🇸🇾 Syria|
|🇱🇨 Saint Lucia||🇬🇧 United Kingdom|
|🇱🇮 Liechtenstein||🇨🇭 Switzerland|
|🇱🇰 Sri Lanka||🇮🇳 India|
|🇱🇷 Liberia||🇺🇸 The United States|
|🇱🇸 Lesotho||🇿🇦 South Africa|
|🇱🇹 Lithuania||🇷🇺 Russia|
|🇱🇺 Luxembourg||🇫🇷 France|
|🇱🇻 Latvia||🇷🇺 Russia|
|🇱🇾 Libya||🇪🇬 Egypt|
|🇲🇦 Morocco||🇫🇷 France|
|🇲🇨 Monaco||🇫🇷 France|
|🇲🇩 Moldova||🇷🇺 Russia|
|🇲🇪 Montenegro||🇷🇸 Serbia|
|🇲🇬 Madagascar||🇫🇷 France|
|🇲🇰 Republic of North Macedonia||🇷🇸 Serbia|
|🇲🇱 Mali||🇫🇷 France|
|🇲🇲 Myanmar||🇯🇵 Japan|
|🇲🇳 Mongolia||🇯🇵 Japan|
|🇲🇷 Mauritania||🇫🇷 France|
|🇲🇹 Malta||🇬🇧 United Kingdom|
|🇲🇺 Mauritius||🇮🇳 India|
|🇲🇻 Maldives||🇮🇳 India|
|🇲🇼 Malawi||🇿🇦 South Africa|
|🇲🇽 Mexico||🇺🇸 The United States|
|🇲🇾 Malaysia||🇯🇵 Japan|
|🇲🇿 Mozambique||🇧🇷 Brazil|
|🇳🇪 The Niger||🇫🇷 France|
|🇳🇬 Nigeria||🇺🇸 The United States|
|🇳🇮 Nicaragua||🇺🇸 The United States|
|🇳🇱 The Netherlands||🇩🇪 Germany|
|🇳🇴 Norway||🇸🇪 Sweden|
|🇳🇵 Nepal||🇮🇳 India|
|🇳🇿 New Zealand||🇦🇺 Australia|
|🇴🇲 Oman||🇮🇳 India|
|🇵🇦 Panama||🇺🇸 The United States|
|🇵🇪 Peru||🇪🇸 Spain|
|🇵🇬 Papua New Guinea||🇦🇺 Australia|
|🇵🇭 The Philippines||🇯🇵 Japan|
|🇵🇰 Pakistan||🇮🇳 India|
|🇵🇱 Poland||🇩🇪 Germany|
|🇵🇸 Palestine||🇮🇱 Israel|
|🇵🇹 Portugal||🇧🇷 Brazil|
|🇵🇾 Paraguay||🇦🇷 Argentina|
|🇶🇦 Qatar||🇮🇳 India|
|🇷🇴 Romania||🇮🇹 Italy|
|🇷🇸 Serbia||🇽🇰 Kosovo|
|🇷🇺 Russia||🇺🇸 The United States|
|🇷🇼 Rwanda||🇺🇬 Uganda|
|🇸🇦 Saudi Arabia||🇪🇬 Egypt|
|🇸🇧 Solomon Islands||🇦🇺 Australia|
|🇸🇨 Seychelles||🇮🇳 India|
|🇸🇩 Sudan||🇪🇬 Egypt|
|🇸🇪 Sweden||🇺🇸 The United States|
|🇸🇬 Singapore||🇯🇵 Japan|
|🇸🇮 Slovenia||🇭🇷 Croatia|
|🇸🇰 Slovakia||🇨🇿 Czechia|
|🇸🇱 Sierra Leone||🇬🇳 Guinea|
|🇸🇲 San Marino||🇮🇹 Italy|
|🇸🇳 Senegal||🇫🇷 France|
|🇸🇴 Somalia||🇮🇳 India|
|🇸🇷 Suriname||🇳🇱 The Netherlands|
|🇸🇸 South Sudan||🇺🇸 The United States|
|🇸🇹 Sao Tome and Principe||🇵🇹 Portugal|
|🇸🇻 El Salvador||🇺🇸 The United States|
|🇸🇾 Syria||🇱🇧 Lebanon|
|🇸🇿 Eswatini||🇿🇦 South Africa|
|🇹🇩 Chad||🇺🇸 The United States|
|🇹🇬 Togo||🇫🇷 France|
|🇹🇭 Thailand||🇯🇵 Japan|
|🇹🇯 Tajikistan||🇷🇺 Russia|
|🇹🇱 Timor-Leste||🇸🇬 Singapore|
|🇹🇲 Turkmenistan||🇷🇺 Russia|
|🇹🇳 Tunisia||🇫🇷 France|
|🇹🇴 Tonga||🇳🇿 New Zealand|
|🇹🇷 Turkey||🇺🇸 The United States|
|🇹🇹 Trinidad and Tobago||🇺🇸 The United States|
|🇹🇼 Taiwan||🇯🇵 Japan|
|🇹🇿 Tanzania||🇰🇪 Kenya|
|🇺🇦 Ukraine||🇷🇺 Russia|
|🇺🇬 Uganda||🇺🇸 The United States|
|🇺🇸 The United States||🇲🇽 Mexico|
|🇺🇾 Uruguay||🇦🇷 Argentina|
|🇺🇿 Uzbekistan||🇷🇺 Russia|
|🇻🇨 Saint Vincent and the Grenadines||🇧🇧 Barbados|
|🇻🇪 Venezuela||🇨🇴 Colombia|
|🇻🇳 Vietnam||🇯🇵 Japan|
|🇻🇺 Vanuatu||🇦🇺 Australia|
|🇽🇰 Kosovo||🇦🇱 Albania|
|🇾🇪 Yemen||🇸🇦 Saudi Arabia|
|🇿🇦 South Africa||🇬🇧 United Kingdom|
|🇿🇲 Zambia||🇿🇦 South Africa|
|🇿🇼 Zimbabwe||🇿🇦 South Africa|
While it’s the top googled country in neighboring places like Canada and Mexico, it’s also number one in countries much farther away like Nigeria, Sweden, and Australia.
The U.S. is currently the world’s largest economy by nominal GDP, and one of the biggest cultural influences globally. However, it’s worth noting that China, the world’s second-largest economy and the most populated, had very little search interest in comparison, at least based on Google Trends data.
Zooming into Specific Regions
In addition to the network map highlighting the overall top googled countries, Sundell created a series of videos breaking down the data monthly, by regions. Here are the videos for the U.S., Europe, and Asia.
The United States
Since 2004, there have been a high number of searches for Canada, Mexico and India in America.
The searches for Mexico seem to be concentrated in the Western U.S., which is also where a large portion of the country’s Hispanic population lives. In contrast, searches for India seem to come mostly from the eastern side of the country.
The U.S. is by the far the most commonly googled country across Europe, ranking number one consistently over the last two decades.
However, Russia stole the limelight in 2014, the year that they invaded and ultimately annexed Crimea.
In the early 2000s, the U.S. held the top googled spot in Asia, but over time, relative searches for the U.S. go down. India stole the top spot to become the most googled country in Asia for a majority of the 2010s.
One anomaly occurred when Japan briefly took the top spot in March 2011, which is when a magnitude 9.0 earthquake hit the northern coast of Japan, causing a devastating tsunami.
What will future search results reveal about the global landscape? Were any of the results surprising?
This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.
Comparing Population Pyramids Around the World
Population pyramids can show a country’s demographic advantages and challenges at a glance. See how different parts of the world stack up.
Understanding and Comparing Population Pyramids
Demographic data can reveal all kinds of insights about a population, from the country’s fertility and mortality rates to how certain events and policies have shaped the makeup of a population.
Population pyramids are one of the best ways to visualize population data, and comparing the pyramids of various countries and regions side-by-side can reveal unexpected insights and differences between groups.
This graphic uses population data from the United Nations to compare the demographics of some select nations and regions of the world, showcasing how much age distributions can vary.
Three Types of Population Pyramids
Although population pyramids can come in all shapes and sizes, most generally fall into three distinct categories:
- Expansive Pyramids: Recognized by their traditional “pyramid-like” shape with a broad base and narrow top, expansive pyramids reflect a population with a high birth rate along with a high mortality rate which is most common in developing countries.
- Constrictive Pyramids: With a narrow base and thicker middle and top sections of the pyramid, constrictive pyramids often occur in developed economies whose populations have low birth rates and long life expectancies.
- Stationary Pyramids: These pyramids showcase an evenly distributed population across age groups, often found in newly-developed countries which have stable birth and mortality rates.
Each population pyramid is essentially a visual snapshot of a nation’s current demographic breakdown, shaped by fluctuating birth and mortality rates as well as changes to immigration and social policies.
Understanding the inherent risks associated with different pyramid types can help give insight into the challenges these populations face.
The Risks of Different Population Pyramid Types
Each type of population pyramid structure has unique challenges and advantages often characterized by the country or region’s current stage of economic development.
Populations with expansive pyramids, such as the one representing the continent of Africa, have the advantage of a larger youth and working-aged population, however this advantage can be rendered null if job growth, education, and health care aren’t prioritized.
Countries with constrictive pyramids like Japan face the challenge of supporting their outsized aging population with a diminishing working-aged population. While immigration and increasing birth rates can help in both the short and long term, due to the working population being outnumbered, countries with constrictive pyramids must find ways to increase their productivity to avoid potential declines in economic growth.
China and India’s Demographics Compared
After the world’s population reached eight billion people last year, 2023 brought a new population milestone as India overtook China as the world’s most populous country.
When you compare the two nations’ population pyramids, you can see how India’s population has a strong base of young and working-aged people compared to China’s more constrictive population pyramid that also features a higher median age.
This demographic difference is largely shaped by China’s one-child policy which since 2021 was loosened to be a three-child policy. As a result, China’s total fertility rate is around 1.2 today, in contrast to India’s total fertility rate of 2.0.
While India is set to ride the productivity boom of its large working-age population, the country will have to ensure it can keep its population pyramid stable as the majority of the population ages and total fertility rates continue to decline.
|Interested in learning more about the various factors that affect demographics?
VC+ Members get an exclusive look comparing the G7 and BRICS nations, how war shapes population pyramids, and immigration’s role in demographics.
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