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Visualized: The Most Googled Countries

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View a higher resolution version of this network diagram.

Network diagram of the most googled countries, by country

Visualized: The Most Googled Countries, Worldwide

View a higher resolution version of this network diagram.

Analyzing societal trends can teach us a lot about a populationโ€™s cultural fabric.

And since Google makes up more than 90% of internet searches outside of the Great Firewall, studying its usage is one of the best resources for modern social research.

This series of visualizations by Anders Sundell uses Google Trends search data to show the most googled countries around the world, from 2004 to 2022. These graphics provide thought-provoking insight into different cultural similarities and geopolitical dynamics.

A Quick Note on Methodology

The visualization above shows the most googled country in each nation around the world over the last couple of decades.

For example, the arrow pointing from Canada to the United States means that, between 2004 and 2022, people in Canada had more searches about the U.S. than any other country globally.

And since this study only looked at interest in other countries, queries of countries searching for themselves were not included in the data.

Finally, each countryโ€™s circle is scaled relative to its search interest, meaning the bigger the circle, the more countries pointing to it (and searching for it).

The Top Googled Countries Overall

Perhaps unsurprisingly, the U.S. is the most googled country on the list, ranking first place in 45 of the 190 countries included in the dataset.

CountryTop Googled Country
๐Ÿ‡ฆ๐Ÿ‡ฉโ€‹ Andorra๐Ÿ‡ช๐Ÿ‡ธโ€‹ Spain
๐Ÿ‡ฆ๐Ÿ‡ชโ€‹ The United Arab Emirates ๐Ÿ‡ฎ๐Ÿ‡ณ India
๐Ÿ‡ฆ๐Ÿ‡ซโ€‹ Afghanistan๐Ÿ‡ฎ๐Ÿ‡ท Iran
๐Ÿ‡ฆ๐Ÿ‡ฌ Antigua and Barbuda๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฆ๐Ÿ‡ฑ Albania๐Ÿ‡ฎ๐Ÿ‡น Italy
๐Ÿ‡ฆ๐Ÿ‡ฒ Armenia๐Ÿ‡ท๐Ÿ‡บ Russia
๐Ÿ‡ฆ๐Ÿ‡ด Angola๐Ÿ‡ง๐Ÿ‡ท Brazil
๐Ÿ‡ฆ๐Ÿ‡ท Argentina๐Ÿ‡ช๐Ÿ‡ธโ€‹ Spain
๐Ÿ‡ฆ๐Ÿ‡น Austria๐Ÿ‡ฉ๐Ÿ‡ช Germany
๐Ÿ‡ฆ๐Ÿ‡บ Australia๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฆ๐Ÿ‡ฟ Azerbaijan๐Ÿ‡น๐Ÿ‡ท Turkey
๐Ÿด๓ ข๓ ก๓ ข๓ ฉ๓ จ๓ ฟ Bosnia and Herzegovina๐Ÿ‡ท๐Ÿ‡ด Romania
๐Ÿ‡ง๐Ÿ‡ง Barbados๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
๐Ÿ‡ง๐Ÿ‡ฉ Bangladesh๐Ÿ‡ฎ๐Ÿ‡ณ India
๐Ÿ‡ง๐Ÿ‡ช Belgium๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ง๐Ÿ‡ซ Burkina Faso๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ง๐Ÿ‡ฌ Bulgaria๐Ÿ‡ท๐Ÿ‡บ Russia
๐Ÿ‡ง๐Ÿ‡ญ Bahrain๐Ÿ‡ฎ๐Ÿ‡ณ India
๐Ÿ‡ง๐Ÿ‡ฎ Burundi๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ง๐Ÿ‡ฏ Benin๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ง๐Ÿ‡ณ Brunei๐Ÿ‡ฒ๐Ÿ‡พ Malaysia
๐Ÿ‡ง๐Ÿ‡ด Bolivia๐Ÿ‡ฆ๐Ÿ‡ท Argentina
๐Ÿ‡ง๐Ÿ‡ท Brazil๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ง๐Ÿ‡ธ The Bahamas ๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ง๐Ÿ‡น Bhutan๐Ÿ‡ฎ๐Ÿ‡ณ India
๐Ÿ‡ง๐Ÿ‡ผ Botswana๐Ÿ‡ฟ๐Ÿ‡ฆ South Africa
๐Ÿ‡ง๐Ÿ‡พ Belarus๐Ÿ‡ท๐Ÿ‡บ Russia
๐Ÿ‡ง๐Ÿ‡ฟ Belize๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡จ๐Ÿ‡ฆ Canada๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡จ๐Ÿ‡ฉ The Democratic Republic of Congo๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡จ๐Ÿ‡ซ The Central African Republic๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡จ๐Ÿ‡ฌ The Congo๐Ÿ‡จ๐Ÿ‡ฉ The Democratic Republic of Congo
๐Ÿ‡จ๐Ÿ‡ญ Switzerland๐Ÿ‡ฉ๐Ÿ‡ช Germany
๐Ÿ‡จ๐Ÿ‡ฎ Cรดte d'Ivoire๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡จ๐Ÿ‡ฑ Chile๐Ÿ‡ฆ๐Ÿ‡ท Argentina
๐Ÿ‡จ๐Ÿ‡ฒ Cameroon๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡จ๐Ÿ‡ณ China๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡จ๐Ÿ‡ด Colombia๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡จ๐Ÿ‡ท Costa Rica ๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡จ๐Ÿ‡บ Cuba๐Ÿ‡ช๐Ÿ‡ธโ€‹ Spain
๐Ÿ‡จ๐Ÿ‡ป Cabo Verde๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡จ๐Ÿ‡พ Cyprus๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
๐Ÿ‡จ๐Ÿ‡ฟ Czechia๐Ÿ‡ฉ๐Ÿ‡ช Germany
๐Ÿ‡ฉ๐Ÿ‡ช Germany๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฉ๐Ÿ‡ฏ Djibouti๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ฉ๐Ÿ‡ฐ Denmark๐Ÿ‡ฉ๐Ÿ‡ช Germany
๐Ÿ‡ฉ๐Ÿ‡ฒ Dominica๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฉ๐Ÿ‡ด The Dominican Republic๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฉ๐Ÿ‡ฟ Algeria๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ช๐Ÿ‡จ Ecuador๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ช๐Ÿ‡ช Estonia๐Ÿ‡ท๐Ÿ‡บ Russia
๐Ÿ‡ช๐Ÿ‡ฌ Egypt๐Ÿ‡ธ๐Ÿ‡ฆ Saudi Arabia
๐Ÿ‡ช๐Ÿ‡ท Eritrea๐Ÿ‡ช๐Ÿ‡น Ethiopia
๐Ÿ‡ช๐Ÿ‡ธ Spain๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ช๐Ÿ‡น Ethiopia๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ซ๐Ÿ‡ฎ Finland๐Ÿ‡ธ๐Ÿ‡ช Sweden
๐Ÿ‡ซ๐Ÿ‡ฏ Fiji๐Ÿ‡ฆ๐Ÿ‡บ Australia
๐Ÿ‡ซ๐Ÿ‡ฒ Micronesia๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ซ๐Ÿ‡ท France๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฌ๐Ÿ‡ฆ Gabon๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฌ๐Ÿ‡ฉ Grenada๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฌ๐Ÿ‡ช Georgia๐Ÿ‡ท๐Ÿ‡บ Russia
๐Ÿ‡ฌ๐Ÿ‡ญ Ghana๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฌ๐Ÿ‡ฒ Gambia๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
๐Ÿ‡ฌ๐Ÿ‡ณ Guinea๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ฌ๐Ÿ‡ถ Equatorial Guinea๐Ÿ‡ช๐Ÿ‡ธโ€‹ Spain
๐Ÿ‡ฌ๐Ÿ‡ท Greece๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
๐Ÿ‡ฌ๐Ÿ‡น Guatemala๐Ÿ‡ธ๐Ÿ‡ป El Salvador
๐Ÿ‡ฌ๐Ÿ‡ผ Guinea-Bissau๐Ÿ‡ต๐Ÿ‡น Portugal
๐Ÿ‡ฌ๐Ÿ‡พ Guyana๐Ÿ‡ฎ๐Ÿ‡ณ India
๐Ÿ‡ญ๐Ÿ‡ณ Honduras๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ญ๐Ÿ‡ท Croatia๐Ÿ‡ฉ๐Ÿ‡ช Germany
๐Ÿ‡ญ๐Ÿ‡น Haiti ๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ญ๐Ÿ‡บ Hungary๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฎ๐Ÿ‡ฉ Indonesia๐Ÿ‡ฏ๐Ÿ‡ต Japan
๐Ÿ‡ฎ๐Ÿ‡ช Ireland๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
๐Ÿ‡ฎ๐Ÿ‡ฑ Israel๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฎ๐Ÿ‡ณ India๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฎ๐Ÿ‡ถ Iraq๐Ÿ‡น๐Ÿ‡ท Turkey
๐Ÿ‡ฎ๐Ÿ‡ท Iran ๐Ÿ‡น๐Ÿ‡ท Turkey
๐Ÿ‡ฎ๐Ÿ‡ธ Iceland๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
๐Ÿ‡ฎ๐Ÿ‡น Italy๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฏ๐Ÿ‡ฒ Jamaica๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฏ๐Ÿ‡ด Jordan๐Ÿ‡ช๐Ÿ‡ฌ Egypt
๐Ÿ‡ฏ๐Ÿ‡ต Japan๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฐ๐Ÿ‡ช Kenya๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฐ๐Ÿ‡ฌ Kyrgyzstan๐Ÿ‡ท๐Ÿ‡บ Russia
๐Ÿ‡ฐ๐Ÿ‡ญ Cambodia๐Ÿ‡น๐Ÿ‡ญ Thailand
๐Ÿ‡ฐ๐Ÿ‡ฎ Kiribati๐Ÿ‡ซ๐Ÿ‡ฏ Fiji
๐Ÿ‡ฐ๐Ÿ‡ฒ Comoros๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ฐ๐Ÿ‡ณ Saint Kitts and Nevis๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฐ๐Ÿ‡ต North Korea๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฐ๐Ÿ‡ท South Korea๐Ÿ‡ฏ๐Ÿ‡ต Japan
๐Ÿ‡ฐ๐Ÿ‡ผ Kuwait๐Ÿ‡ฎ๐Ÿ‡ณ India
๐Ÿ‡ฐ๐Ÿ‡ฟ Kazakhstan๐Ÿ‡ท๐Ÿ‡บ Russia
๐Ÿ‡ฑ๐Ÿ‡ฆ Laos๐Ÿ‡น๐Ÿ‡ญ Thailand
๐Ÿ‡ฑ๐Ÿ‡ง Lebanon๐Ÿ‡ธ๐Ÿ‡พ Syria
๐Ÿ‡ฑ๐Ÿ‡จ Saint Lucia๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
๐Ÿ‡ฑ๐Ÿ‡ฎ Liechtenstein๐Ÿ‡จ๐Ÿ‡ญ Switzerland
๐Ÿ‡ฑ๐Ÿ‡ฐ Sri Lanka๐Ÿ‡ฎ๐Ÿ‡ณ India
๐Ÿ‡ฑ๐Ÿ‡ท Liberia๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฑ๐Ÿ‡ธ Lesotho๐Ÿ‡ฟ๐Ÿ‡ฆ South Africa
๐Ÿ‡ฑ๐Ÿ‡น Lithuania๐Ÿ‡ท๐Ÿ‡บ Russia
๐Ÿ‡ฑ๐Ÿ‡บ Luxembourg๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ฑ๐Ÿ‡ป Latvia๐Ÿ‡ท๐Ÿ‡บ Russia
๐Ÿ‡ฑ๐Ÿ‡พ Libya๐Ÿ‡ช๐Ÿ‡ฌ Egypt
๐Ÿ‡ฒ๐Ÿ‡ฆ Morocco๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ฒ๐Ÿ‡จ Monaco๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ฒ๐Ÿ‡ฉ Moldova ๐Ÿ‡ท๐Ÿ‡บ Russia
๐Ÿ‡ฒ๐Ÿ‡ช Montenegro๐Ÿ‡ท๐Ÿ‡ธ Serbia
๐Ÿ‡ฒ๐Ÿ‡ฌโ€‹ Madagascar๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ฒ๐Ÿ‡ฐ Republic of North Macedonia๐Ÿ‡ท๐Ÿ‡ธ Serbia
๐Ÿ‡ฒ๐Ÿ‡ฑ Mali๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ฒ๐Ÿ‡ฒ Myanmar๐Ÿ‡ฏ๐Ÿ‡ต Japan
๐Ÿ‡ฒ๐Ÿ‡ณ Mongolia๐Ÿ‡ฏ๐Ÿ‡ต Japan
๐Ÿ‡ฒ๐Ÿ‡ท Mauritania๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ฒ๐Ÿ‡น Malta๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
๐Ÿ‡ฒ๐Ÿ‡บ Mauritius๐Ÿ‡ฎ๐Ÿ‡ณ India
๐Ÿ‡ฒ๐Ÿ‡ป Maldives๐Ÿ‡ฎ๐Ÿ‡ณ India
๐Ÿ‡ฒ๐Ÿ‡ผ Malawi๐Ÿ‡ฟ๐Ÿ‡ฆ South Africa
๐Ÿ‡ฒ๐Ÿ‡ฝ Mexico๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ฒ๐Ÿ‡พ Malaysia๐Ÿ‡ฏ๐Ÿ‡ต Japan
๐Ÿ‡ฒ๐Ÿ‡ฟ Mozambique๐Ÿ‡ง๐Ÿ‡ท Brazil
๐Ÿ‡ณ๐Ÿ‡ช The Niger๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ณ๐Ÿ‡ฌ Nigeria๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ณ๐Ÿ‡ฎ Nicaragua๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ณ๐Ÿ‡ฑ The Netherlands๐Ÿ‡ฉ๐Ÿ‡ช Germany
๐Ÿ‡ณ๐Ÿ‡ด Norway๐Ÿ‡ธ๐Ÿ‡ช Sweden
๐Ÿ‡ณ๐Ÿ‡ต Nepal๐Ÿ‡ฎ๐Ÿ‡ณ India
๐Ÿ‡ณ๐Ÿ‡ฟ New Zealand๐Ÿ‡ฆ๐Ÿ‡บ Australia
๐Ÿ‡ด๐Ÿ‡ฒ Oman๐Ÿ‡ฎ๐Ÿ‡ณ India
๐Ÿ‡ต๐Ÿ‡ฆ Panama๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ต๐Ÿ‡ช Peru๐Ÿ‡ช๐Ÿ‡ธโ€‹ Spain
๐Ÿ‡ต๐Ÿ‡ฌ Papua New Guinea๐Ÿ‡ฆ๐Ÿ‡บ Australia
๐Ÿ‡ต๐Ÿ‡ญ The Philippines๐Ÿ‡ฏ๐Ÿ‡ต Japan
๐Ÿ‡ต๐Ÿ‡ฐ Pakistan๐Ÿ‡ฎ๐Ÿ‡ณ India
๐Ÿ‡ต๐Ÿ‡ฑ Poland๐Ÿ‡ฉ๐Ÿ‡ช Germany
๐Ÿ‡ต๐Ÿ‡ธ Palestine๐Ÿ‡ฎ๐Ÿ‡ฑ Israel
๐Ÿ‡ต๐Ÿ‡น Portugal๐Ÿ‡ง๐Ÿ‡ท Brazil
๐Ÿ‡ต๐Ÿ‡พ Paraguay๐Ÿ‡ฆ๐Ÿ‡ท Argentina
๐Ÿ‡ถ๐Ÿ‡ฆ Qatar๐Ÿ‡ฎ๐Ÿ‡ณ India
๐Ÿ‡ท๐Ÿ‡ด Romania๐Ÿ‡ฎ๐Ÿ‡น Italy
๐Ÿ‡ท๐Ÿ‡ธ Serbia๐Ÿ‡ฝ๐Ÿ‡ฐ Kosovo
๐Ÿ‡ท๐Ÿ‡บ Russia๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ท๐Ÿ‡ผ Rwanda๐Ÿ‡บ๐Ÿ‡ฌ Uganda
๐Ÿ‡ธ๐Ÿ‡ฆ Saudi Arabia๐Ÿ‡ช๐Ÿ‡ฌ Egypt
๐Ÿ‡ธ๐Ÿ‡ง Solomon Islands๐Ÿ‡ฆ๐Ÿ‡บ Australia
๐Ÿ‡ธ๐Ÿ‡จ Seychelles๐Ÿ‡ฎ๐Ÿ‡ณ India
๐Ÿ‡ธ๐Ÿ‡ฉ Sudan ๐Ÿ‡ช๐Ÿ‡ฌ Egypt
๐Ÿ‡ธ๐Ÿ‡ช Sweden๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ธ๐Ÿ‡ฌ Singapore๐Ÿ‡ฏ๐Ÿ‡ต Japan
๐Ÿ‡ธ๐Ÿ‡ฎ Slovenia๐Ÿ‡ญ๐Ÿ‡ท Croatia
๐Ÿ‡ธ๐Ÿ‡ฐ Slovakia๐Ÿ‡จ๐Ÿ‡ฟ Czechia
๐Ÿ‡ธ๐Ÿ‡ฑ Sierra Leone๐Ÿ‡ฌ๐Ÿ‡ณ Guinea
๐Ÿ‡ธ๐Ÿ‡ฒ San Marino ๐Ÿ‡ฎ๐Ÿ‡น Italy
๐Ÿ‡ธ๐Ÿ‡ณ Senegal๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡ธ๐Ÿ‡ด Somalia๐Ÿ‡ฎ๐Ÿ‡ณ India
๐Ÿ‡ธ๐Ÿ‡ท Suriname๐Ÿ‡ณ๐Ÿ‡ฑ The Netherlands
๐Ÿ‡ธ๐Ÿ‡ธ South Sudan๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ธ๐Ÿ‡น Sao Tome and Principe๐Ÿ‡ต๐Ÿ‡น Portugal
๐Ÿ‡ธ๐Ÿ‡ป El Salvador๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡ธ๐Ÿ‡พ Syria๐Ÿ‡ฑ๐Ÿ‡ง Lebanon
๐Ÿ‡ธ๐Ÿ‡ฟ Eswatini๐Ÿ‡ฟ๐Ÿ‡ฆ South Africa
๐Ÿ‡น๐Ÿ‡ฉ Chad๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡น๐Ÿ‡ฌ Togo๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡น๐Ÿ‡ญ Thailand๐Ÿ‡ฏ๐Ÿ‡ต Japan
๐Ÿ‡น๐Ÿ‡ฏ Tajikistan๐Ÿ‡ท๐Ÿ‡บ Russia
๐Ÿ‡น๐Ÿ‡ฑ Timor-Leste๐Ÿ‡ธ๐Ÿ‡ฌ Singapore
๐Ÿ‡น๐Ÿ‡ฒ Turkmenistan๐Ÿ‡ท๐Ÿ‡บ Russia
๐Ÿ‡น๐Ÿ‡ณ Tunisia๐Ÿ‡ซ๐Ÿ‡ท France
๐Ÿ‡น๐Ÿ‡ด Tonga๐Ÿ‡ณ๐Ÿ‡ฟ New Zealand
๐Ÿ‡น๐Ÿ‡ท Turkey๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡น๐Ÿ‡น Trinidad and Tobago๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡น๐Ÿ‡ผ Taiwan๐Ÿ‡ฏ๐Ÿ‡ต Japan
๐Ÿ‡น๐Ÿ‡ฟ Tanzania๐Ÿ‡ฐ๐Ÿ‡ช Kenya
๐Ÿ‡บ๐Ÿ‡ฆ Ukraine๐Ÿ‡ท๐Ÿ‡บ Russia
๐Ÿ‡บ๐Ÿ‡ฌ Uganda๐Ÿ‡บ๐Ÿ‡ธ The United States
๐Ÿ‡บ๐Ÿ‡ธ The United States๐Ÿ‡ฒ๐Ÿ‡ฝ Mexico
๐Ÿ‡บ๐Ÿ‡พ Uruguay๐Ÿ‡ฆ๐Ÿ‡ท Argentina
๐Ÿ‡บ๐Ÿ‡ฟ Uzbekistan๐Ÿ‡ท๐Ÿ‡บ Russia
๐Ÿ‡ป๐Ÿ‡จ Saint Vincent and the Grenadines๐Ÿ‡ง๐Ÿ‡ง Barbados
๐Ÿ‡ป๐Ÿ‡ช Venezuela ๐Ÿ‡จ๐Ÿ‡ด Colombia
๐Ÿ‡ป๐Ÿ‡ณ Vietnam๐Ÿ‡ฏ๐Ÿ‡ต Japan
๐Ÿ‡ป๐Ÿ‡บ Vanuatu๐Ÿ‡ฆ๐Ÿ‡บ Australia
๐Ÿ‡ฝ๐Ÿ‡ฐ Kosovo๐Ÿ‡ฆ๐Ÿ‡ฑ Albania
๐Ÿ‡พ๐Ÿ‡ช Yemen๐Ÿ‡ธ๐Ÿ‡ฆ Saudi Arabia
๐Ÿ‡ฟ๐Ÿ‡ฆ South Africa๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
๐Ÿ‡ฟ๐Ÿ‡ฒ Zambia๐Ÿ‡ฟ๐Ÿ‡ฆ South Africa
๐Ÿ‡ฟ๐Ÿ‡ผ Zimbabwe๐Ÿ‡ฟ๐Ÿ‡ฆ South Africa

While itโ€™s the top googled country in neighboring places like Canada and Mexico, itโ€™s also number one in countries much farther away like Nigeria, Sweden, and Australia.

The U.S. is currently the worldโ€™s largest economy by nominal GDP, and one of the biggest cultural influences globally. However, itโ€™s worth noting that China, the worldโ€™s second-largest economy and the most populated, had very little search interest in comparison, at least based on Google Trends data.

Zooming into Specific Regions

In addition to the network map highlighting the overall top googled countries, Sundell created a series of videos breaking down the data monthly, by regions. Here are the videos for the U.S., Europe, and Asia.

The United States

Since 2004, there have been a high number of searches for Canada, Mexico and India in America.

The searches for Mexico seem to be concentrated in the Western U.S., which is also where a large portion of the countryโ€™s Hispanic population lives. In contrast, searches for India seem to come mostly from the eastern side of the country.

Europe

The U.S. is by the far the most commonly googled country across Europe, ranking number one consistently over the last two decades.

However, Russia stole the limelight in 2014, the year that they invaded and ultimately annexed Crimea.

Asia

In the early 2000s, the U.S. held the top googled spot in Asia, but over time, relative searches for the U.S. go down. India stole the top spot to become the most googled country in Asia for a majority of the 2010s.

One anomaly occurred when Japan briefly took the top spot in March 2011, which is when a magnitude 9.0 earthquake hit the northern coast of Japan, causing a devastating tsunami.

What will future search results reveal about the global landscape? Were any of the results surprising?

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Public Opinion

How Much Do Americans Trust the Media?

Media trust among Americans has reached its lowest point since Trump won the 2016 presidential election.

Published

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How Much Do Americans Trust the Media?

Media trust among Americans has reached its lowest point in six years.

Gallup began its survey on media trust in 1972, repeating it in 1974 and 1976. After a long period, the public opinion firm restarted the polls in 1997 and has asked Americans about their confidence level in the mass mediaโ€”newspapers, TV, and radioโ€”almost every year since then.

The above graphic illustrates Gallup’s latest poll results, conducted in September 2023.

Americansโ€™ Trust in Mass Media, 1972-2023

Americans’ confidence in the mass media has sharply declined over the last few decades.

Trust in the mass media% Great deal/Fair amount% Not very much% None at all
197268246
197469218
197672224
1997533115
199855359
1999553411
2000513712
2001533314
2002543511
2003543511
2004443916
2005503712
2007473517
2008433521
2009453718
2010433621
2011443619
2012403921
2013443322
2014403624
2015403624
2016324127
2017412929
2018453024
2019413028
2020402733
2021362934
2022342838
2023322939

In 2016, the number of respondents trusting media outlets fell below the tally of those who didnโ€™t trust the media at all. This is the first time that has happened in the poll’s history.

That year was marked by sharp criticism of the media from then-presidential candidate Donald Trump.

In 2017, the use of the term ‘fake news’ rose by 365% on social media, and the term was named the word of the year by dictionary publisher Collins.

The Lack of Faith in Institutions and Social Media

Although thereโ€™s no single reason to explain the decline of trust in the traditional media, some studies point to potential drivers.

According to Michael Schudson, a sociologist and historian of the news media and a professor at the Columbia Journalism School, in the 1970s, faith in institutions like the White House or Congress began to decline, consequently impacting confidence in the media.

โ€œThat may have been a necessary corrective to a sense of complacency that had been creeping inโ€”among the public and the news mediaโ€”that allowed perhaps too much trust: we accepted President Eisenhowerโ€™s lies about the U-2 spy plane, President Kennedyโ€™s lies about the ‘missile gap,’ President Johnsonโ€™s lies about the war in Vietnam, President Nixonโ€™s lies about Watergate,โ€
Michael Schudson – Columbia Journalism School

More recently, the internet and social media have significantly changed how people consume media. The rise of platforms such as X/Twitter and Facebook have also disrupted the traditional media status quo.

Partisans’ Trust in Mass Media

Historically, Democrats have expressed more confidence in the media than Republicans.

Democratsโ€™ trust, however, has fallen 12 points over the past year to 58%, compared with 11% among Republicans and 29% among independents.

How-Much-Do-Americans-Trust-the-Media

According to Gallup, Republicansโ€™ low confidence in the media has little room to worsen, but Democrat confidence could still deteriorate and bring the overall national reading down further.

The poll also shows that young Democrats have less confidence in the media than older Democrats, while Republicans are less varied in their views by age group.

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