Visualized: The Most Googled Countries, Worldwide
View a higher resolution version of this network diagram.
Analyzing societal trends can teach us a lot about a population’s cultural fabric.
And since Google makes up more than 90% of internet searches outside of the Great Firewall, studying its usage is one of the best resources for modern social research.
This series of visualizations by Anders Sundell uses Google Trends search data to show the most googled countries around the world, from 2004 to 2022. These graphics provide thought-provoking insight into different cultural similarities and geopolitical dynamics.
A Quick Note on Methodology
The visualization above shows the most googled country in each nation around the world over the last couple of decades.
For example, the arrow pointing from Canada to the United States means that, between 2004 and 2022, people in Canada had more searches about the U.S. than any other country globally.
And since this study only looked at interest in other countries, queries of countries searching for themselves were not included in the data.
Finally, each country’s circle is scaled relative to its search interest, meaning the bigger the circle, the more countries pointing to it (and searching for it).
The Top Googled Countries Overall
Perhaps unsurprisingly, the U.S. is the most googled country on the list, ranking first place in 45 of the 190 countries included in the dataset.
|Country||Top Googled Country|
|🇦🇩 Andorra||🇪🇸 Spain|
|🇦🇪 The United Arab Emirates||🇮🇳 India|
|🇦🇫 Afghanistan||🇮🇷 Iran|
|🇦🇬 Antigua and Barbuda||🇺🇸 The United States|
|🇦🇱 Albania||🇮🇹 Italy|
|🇦🇲 Armenia||🇷🇺 Russia|
|🇦🇴 Angola||🇧🇷 Brazil|
|🇦🇷 Argentina||🇪🇸 Spain|
|🇦🇹 Austria||🇩🇪 Germany|
|🇦🇺 Australia||🇺🇸 The United States|
|🇦🇿 Azerbaijan||🇹🇷 Turkey|
|🏴 Bosnia and Herzegovina||🇷🇴 Romania|
|🇧🇧 Barbados||🇬🇧 United Kingdom|
|🇧🇩 Bangladesh||🇮🇳 India|
|🇧🇪 Belgium||🇫🇷 France|
|🇧🇫 Burkina Faso||🇫🇷 France|
|🇧🇬 Bulgaria||🇷🇺 Russia|
|🇧🇭 Bahrain||🇮🇳 India|
|🇧🇮 Burundi||🇫🇷 France|
|🇧🇯 Benin||🇫🇷 France|
|🇧🇳 Brunei||🇲🇾 Malaysia|
|🇧🇴 Bolivia||🇦🇷 Argentina|
|🇧🇷 Brazil||🇺🇸 The United States|
|🇧🇸 The Bahamas||🇺🇸 The United States|
|🇧🇹 Bhutan||🇮🇳 India|
|🇧🇼 Botswana||🇿🇦 South Africa|
|🇧🇾 Belarus||🇷🇺 Russia|
|🇧🇿 Belize||🇺🇸 The United States|
|🇨🇦 Canada||🇺🇸 The United States|
|🇨🇩 The Democratic Republic of Congo||🇫🇷 France|
|🇨🇫 The Central African Republic||🇫🇷 France|
|🇨🇬 The Congo||🇨🇩 The Democratic Republic of Congo|
|🇨🇭 Switzerland||🇩🇪 Germany|
|🇨🇮 Côte d'Ivoire||🇫🇷 France|
|🇨🇱 Chile||🇦🇷 Argentina|
|🇨🇲 Cameroon||🇫🇷 France|
|🇨🇳 China||🇺🇸 The United States|
|🇨🇴 Colombia||🇺🇸 The United States|
|🇨🇷 Costa Rica||🇺🇸 The United States|
|🇨🇺 Cuba||🇪🇸 Spain|
|🇨🇻 Cabo Verde||🇺🇸 The United States|
|🇨🇾 Cyprus||🇬🇧 United Kingdom|
|🇨🇿 Czechia||🇩🇪 Germany|
|🇩🇪 Germany||🇺🇸 The United States|
|🇩🇯 Djibouti||🇫🇷 France|
|🇩🇰 Denmark||🇩🇪 Germany|
|🇩🇲 Dominica||🇺🇸 The United States|
|🇩🇴 The Dominican Republic||🇺🇸 The United States|
|🇩🇿 Algeria||🇫🇷 France|
|🇪🇨 Ecuador||🇺🇸 The United States|
|🇪🇪 Estonia||🇷🇺 Russia|
|🇪🇬 Egypt||🇸🇦 Saudi Arabia|
|🇪🇷 Eritrea||🇪🇹 Ethiopia|
|🇪🇸 Spain||🇺🇸 The United States|
|🇪🇹 Ethiopia||🇺🇸 The United States|
|🇫🇮 Finland||🇸🇪 Sweden|
|🇫🇯 Fiji||🇦🇺 Australia|
|🇫🇲 Micronesia||🇺🇸 The United States|
|🇫🇷 France||🇺🇸 The United States|
|🇬🇦 Gabon||🇫🇷 France|
|🇬🇧 United Kingdom||🇺🇸 The United States|
|🇬🇩 Grenada||🇺🇸 The United States|
|🇬🇪 Georgia||🇷🇺 Russia|
|🇬🇭 Ghana||🇺🇸 The United States|
|🇬🇲 Gambia||🇬🇧 United Kingdom|
|🇬🇳 Guinea||🇫🇷 France|
|🇬🇶 Equatorial Guinea||🇪🇸 Spain|
|🇬🇷 Greece||🇬🇧 United Kingdom|
|🇬🇹 Guatemala||🇸🇻 El Salvador|
|🇬🇼 Guinea-Bissau||🇵🇹 Portugal|
|🇬🇾 Guyana||🇮🇳 India|
|🇭🇳 Honduras||🇺🇸 The United States|
|🇭🇷 Croatia||🇩🇪 Germany|
|🇭🇹 Haiti||🇺🇸 The United States|
|🇭🇺 Hungary||🇺🇸 The United States|
|🇮🇩 Indonesia||🇯🇵 Japan|
|🇮🇪 Ireland||🇬🇧 United Kingdom|
|🇮🇱 Israel||🇺🇸 The United States|
|🇮🇳 India||🇺🇸 The United States|
|🇮🇶 Iraq||🇹🇷 Turkey|
|🇮🇷 Iran||🇹🇷 Turkey|
|🇮🇸 Iceland||🇬🇧 United Kingdom|
|🇮🇹 Italy||🇺🇸 The United States|
|🇯🇲 Jamaica||🇺🇸 The United States|
|🇯🇴 Jordan||🇪🇬 Egypt|
|🇯🇵 Japan||🇺🇸 The United States|
|🇰🇪 Kenya||🇺🇸 The United States|
|🇰🇬 Kyrgyzstan||🇷🇺 Russia|
|🇰🇭 Cambodia||🇹🇭 Thailand|
|🇰🇮 Kiribati||🇫🇯 Fiji|
|🇰🇲 Comoros||🇫🇷 France|
|🇰🇳 Saint Kitts and Nevis||🇺🇸 The United States|
|🇰🇵 North Korea||🇺🇸 The United States|
|🇰🇷 South Korea||🇯🇵 Japan|
|🇰🇼 Kuwait||🇮🇳 India|
|🇰🇿 Kazakhstan||🇷🇺 Russia|
|🇱🇦 Laos||🇹🇭 Thailand|
|🇱🇧 Lebanon||🇸🇾 Syria|
|🇱🇨 Saint Lucia||🇬🇧 United Kingdom|
|🇱🇮 Liechtenstein||🇨🇭 Switzerland|
|🇱🇰 Sri Lanka||🇮🇳 India|
|🇱🇷 Liberia||🇺🇸 The United States|
|🇱🇸 Lesotho||🇿🇦 South Africa|
|🇱🇹 Lithuania||🇷🇺 Russia|
|🇱🇺 Luxembourg||🇫🇷 France|
|🇱🇻 Latvia||🇷🇺 Russia|
|🇱🇾 Libya||🇪🇬 Egypt|
|🇲🇦 Morocco||🇫🇷 France|
|🇲🇨 Monaco||🇫🇷 France|
|🇲🇩 Moldova||🇷🇺 Russia|
|🇲🇪 Montenegro||🇷🇸 Serbia|
|🇲🇬 Madagascar||🇫🇷 France|
|🇲🇰 Republic of North Macedonia||🇷🇸 Serbia|
|🇲🇱 Mali||🇫🇷 France|
|🇲🇲 Myanmar||🇯🇵 Japan|
|🇲🇳 Mongolia||🇯🇵 Japan|
|🇲🇷 Mauritania||🇫🇷 France|
|🇲🇹 Malta||🇬🇧 United Kingdom|
|🇲🇺 Mauritius||🇮🇳 India|
|🇲🇻 Maldives||🇮🇳 India|
|🇲🇼 Malawi||🇿🇦 South Africa|
|🇲🇽 Mexico||🇺🇸 The United States|
|🇲🇾 Malaysia||🇯🇵 Japan|
|🇲🇿 Mozambique||🇧🇷 Brazil|
|🇳🇪 The Niger||🇫🇷 France|
|🇳🇬 Nigeria||🇺🇸 The United States|
|🇳🇮 Nicaragua||🇺🇸 The United States|
|🇳🇱 The Netherlands||🇩🇪 Germany|
|🇳🇴 Norway||🇸🇪 Sweden|
|🇳🇵 Nepal||🇮🇳 India|
|🇳🇿 New Zealand||🇦🇺 Australia|
|🇴🇲 Oman||🇮🇳 India|
|🇵🇦 Panama||🇺🇸 The United States|
|🇵🇪 Peru||🇪🇸 Spain|
|🇵🇬 Papua New Guinea||🇦🇺 Australia|
|🇵🇭 The Philippines||🇯🇵 Japan|
|🇵🇰 Pakistan||🇮🇳 India|
|🇵🇱 Poland||🇩🇪 Germany|
|🇵🇸 Palestine||🇮🇱 Israel|
|🇵🇹 Portugal||🇧🇷 Brazil|
|🇵🇾 Paraguay||🇦🇷 Argentina|
|🇶🇦 Qatar||🇮🇳 India|
|🇷🇴 Romania||🇮🇹 Italy|
|🇷🇸 Serbia||🇽🇰 Kosovo|
|🇷🇺 Russia||🇺🇸 The United States|
|🇷🇼 Rwanda||🇺🇬 Uganda|
|🇸🇦 Saudi Arabia||🇪🇬 Egypt|
|🇸🇧 Solomon Islands||🇦🇺 Australia|
|🇸🇨 Seychelles||🇮🇳 India|
|🇸🇩 Sudan||🇪🇬 Egypt|
|🇸🇪 Sweden||🇺🇸 The United States|
|🇸🇬 Singapore||🇯🇵 Japan|
|🇸🇮 Slovenia||🇭🇷 Croatia|
|🇸🇰 Slovakia||🇨🇿 Czechia|
|🇸🇱 Sierra Leone||🇬🇳 Guinea|
|🇸🇲 San Marino||🇮🇹 Italy|
|🇸🇳 Senegal||🇫🇷 France|
|🇸🇴 Somalia||🇮🇳 India|
|🇸🇷 Suriname||🇳🇱 The Netherlands|
|🇸🇸 South Sudan||🇺🇸 The United States|
|🇸🇹 Sao Tome and Principe||🇵🇹 Portugal|
|🇸🇻 El Salvador||🇺🇸 The United States|
|🇸🇾 Syria||🇱🇧 Lebanon|
|🇸🇿 Eswatini||🇿🇦 South Africa|
|🇹🇩 Chad||🇺🇸 The United States|
|🇹🇬 Togo||🇫🇷 France|
|🇹🇭 Thailand||🇯🇵 Japan|
|🇹🇯 Tajikistan||🇷🇺 Russia|
|🇹🇱 Timor-Leste||🇸🇬 Singapore|
|🇹🇲 Turkmenistan||🇷🇺 Russia|
|🇹🇳 Tunisia||🇫🇷 France|
|🇹🇴 Tonga||🇳🇿 New Zealand|
|🇹🇷 Turkey||🇺🇸 The United States|
|🇹🇹 Trinidad and Tobago||🇺🇸 The United States|
|🇹🇼 Taiwan||🇯🇵 Japan|
|🇹🇿 Tanzania||🇰🇪 Kenya|
|🇺🇦 Ukraine||🇷🇺 Russia|
|🇺🇬 Uganda||🇺🇸 The United States|
|🇺🇸 The United States||🇲🇽 Mexico|
|🇺🇾 Uruguay||🇦🇷 Argentina|
|🇺🇿 Uzbekistan||🇷🇺 Russia|
|🇻🇨 Saint Vincent and the Grenadines||🇧🇧 Barbados|
|🇻🇪 Venezuela||🇨🇴 Colombia|
|🇻🇳 Vietnam||🇯🇵 Japan|
|🇻🇺 Vanuatu||🇦🇺 Australia|
|🇽🇰 Kosovo||🇦🇱 Albania|
|🇾🇪 Yemen||🇸🇦 Saudi Arabia|
|🇿🇦 South Africa||🇬🇧 United Kingdom|
|🇿🇲 Zambia||🇿🇦 South Africa|
|🇿🇼 Zimbabwe||🇿🇦 South Africa|
While it’s the top googled country in neighboring places like Canada and Mexico, it’s also number one in countries much farther away like Nigeria, Sweden, and Australia.
The U.S. is currently the world’s largest economy by nominal GDP, and one of the biggest cultural influences globally. However, it’s worth noting that China, the world’s second-largest economy and the most populated, had very little search interest in comparison, at least based on Google Trends data.
Zooming into Specific Regions
In addition to the network map highlighting the overall top googled countries, Sundell created a series of videos breaking down the data monthly, by regions. Here are the videos for the U.S., Europe, and Asia.
The United States
Since 2004, there have been a high number of searches for Canada, Mexico and India in America.
The searches for Mexico seem to be concentrated in the Western U.S., which is also where a large portion of the country’s Hispanic population lives. In contrast, searches for India seem to come mostly from the eastern side of the country.
The U.S. is by the far the most commonly googled country across Europe, ranking number one consistently over the last two decades.
However, Russia stole the limelight in 2014, the year that they invaded and ultimately annexed Crimea.
In the early 2000s, the U.S. held the top googled spot in Asia, but over time, relative searches for the U.S. go down. India stole the top spot to become the most googled country in Asia for a majority of the 2010s.
One anomaly occurred when Japan briefly took the top spot in March 2011, which is when a magnitude 9.0 earthquake hit the northern coast of Japan, causing a devastating tsunami.
What will future search results reveal about the global landscape? Were any of the results surprising?
This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.
How Much Do Americans Trust the Media?
Media trust among Americans has reached its lowest point since Trump won the 2016 presidential election.
How Much Do Americans Trust the Media?
Media trust among Americans has reached its lowest point in six years.
Gallup began its survey on media trust in 1972, repeating it in 1974 and 1976. After a long period, the public opinion firm restarted the polls in 1997 and has asked Americans about their confidence level in the mass media—newspapers, TV, and radio—almost every year since then.
The above graphic illustrates Gallup’s latest poll results, conducted in September 2023.
Americans’ Trust in Mass Media, 1972-2023
Americans’ confidence in the mass media has sharply declined over the last few decades.
|Trust in the mass media||% Great deal/Fair amount||% Not very much||% None at all|
In 2016, the number of respondents trusting media outlets fell below the tally of those who didn’t trust the media at all. This is the first time that has happened in the poll’s history.
That year was marked by sharp criticism of the media from then-presidential candidate Donald Trump.
In 2017, the use of the term ‘fake news’ rose by 365% on social media, and the term was named the word of the year by dictionary publisher Collins.
The Lack of Faith in Institutions and Social Media
Although there’s no single reason to explain the decline of trust in the traditional media, some studies point to potential drivers.
According to Michael Schudson, a sociologist and historian of the news media and a professor at the Columbia Journalism School, in the 1970s, faith in institutions like the White House or Congress began to decline, consequently impacting confidence in the media.
“That may have been a necessary corrective to a sense of complacency that had been creeping in—among the public and the news media—that allowed perhaps too much trust: we accepted President Eisenhower’s lies about the U-2 spy plane, President Kennedy’s lies about the ‘missile gap,’ President Johnson’s lies about the war in Vietnam, President Nixon’s lies about Watergate,”
Michael Schudson – Columbia Journalism School
More recently, the internet and social media have significantly changed how people consume media. The rise of platforms such as X/Twitter and Facebook have also disrupted the traditional media status quo.
Partisans’ Trust in Mass Media
Historically, Democrats have expressed more confidence in the media than Republicans.
Democrats’ trust, however, has fallen 12 points over the past year to 58%, compared with 11% among Republicans and 29% among independents.
According to Gallup, Republicans’ low confidence in the media has little room to worsen, but Democrat confidence could still deteriorate and bring the overall national reading down further.
The poll also shows that young Democrats have less confidence in the media than older Democrats, while Republicans are less varied in their views by age group.
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