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Ranked: Top 10 Most Valuable Airline Brands Since 2013

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Biggest airlines by brand value

Top 10 Most Valuable Airline Brands Since 2013

The global airline industry was experiencing strong growth before the pandemic wiped out years of momentum.

Global travel went from 1.9 billion scheduled passengers per year in 2004 to 4.7 billion in 2019, before dropping back down to 1.8 billion in 2020. And while the recovery story has begun, the values of the top airline brands have been significantly impacted.

This graphic from Julie R. Peasley shows the most valuable airline brands from 2013 to 2022, using data from Brand Finance. Each airline brand is also categorized by home continent.

Most Valuable Airlines From 2013‒2022

After two back-to-back years of suffered declines, brand values for the top airlines changed course and rose in 2022.

American companies have long dominated the airline space when categorized by brand value. American Airlines, Delta, United, and Southwest have represented four of the top five since 2017, with their brands worth a collective value of $24.1 billion in 2022.

CompanyBrand Value ($B)Region
Delta$7.3North America
American Airlines$6.3North America
United Airlines$5.5North America
Emirates$5.0Middle East
Southwest Airlines$5.0North America
Air Canada$2.5North America
Air China$2.4Asia
Lufthansa$2.3Europe
China southern$2.3Asia
ANA$2.3Asia

First-place Delta in particular has remained in either the top spot or second place since 2014. On the other hand, second-place American Airlines was not even in the top 10 in 2013, but rapidly climbed past companies like United, Lufthansa, and British Airways.

Emirates is also a serious competitor and has won numerous awards for customer service. The UAE-based airliner even held the most valuable title for four consecutive years from 2013 to 2016.

Will Airline Brands Recover?

While views amongst some airline executives are a lot more optimistic now, it’s fair to say the pandemic resulted in some considerable industry turmoil.

After all, in 2020 industry revenues declined by 54% from $838 billion in 2019.

As a result, you’ll notice each brand is below their historic high values. But as travel is projected to make a full comeback, recovery and higher brand values might be on the horizon.

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Brands

Charted: Inflation Across U.S. Fast Food Chains (2014-2024)

Even fast food restaurants have seen their prices surge this past decade. Which ones lead in terms of fast food inflation?

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Cropped chart of fast food inflation across 10 restaurant chains

Inflation Across Fast Food Chains from 2014 to 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Fast food joints were once the go-to option for quick, cost-friendly meals, but now, they’re starting to pinch the budget.

Inflation has hit fast food chains hard in the past decade, with many restaurants seeing an average price increase on menu items of more than 50%.

This graphic visualizes the average price increase of 10 core menu items from select American fast food chains, as well as the change in the consumer price index (U.S. city average) for food away from home, from 2014 to 2024.

Fast food chain data comes from Finance Buzz and the food away from home figure comes from the Federal Reserve’s March 2024 Consumer Price Index data.

The Rising Costs of Dining Out

On average, eating at these 10 fast food restaurants has gotten 63% more expensive since 2014, as shown in the table below.

RestaurantAverage price increase of 10 different menu items (2014-2024)
McDonald's100%
Popeye's86%
Taco Bell81%
Chipotle75%
Jimmy John's62%
Wendy's55%
Arby's55%
Chick-fil-A55%
Burger King55%
Panera Bread54%
Food Away from Home Inflation49%
Starbucks39%
Subway39%

McDonald’s leads the pack in term of fast food inflation, with some of its food items doubling in price since 2014. The company likely took notice of complaints of its rising prices, and is preparing to roll out a month-long, affordable $5 combo meal deal this summer.

While not visualized on the graphic above, Subway and Starbucks were the only two restaurants that had average price increases that were lower than food away from home inflation, at 39% for both restaurants.

As the cost of dining out has increased across the board, with even fast food options surpassing overall inflation, consumers are running out of cheaper alternatives when it comes to having food away from home.

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