Brands

Ranked: Top 10 Most Valuable Airline Brands Since 2013

Published

2 years ago

April 18, 2023

Julie R. Peasley

Creator Program Ambassador

Article/Editing:

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Top 10 Most Valuable Airline Brands Since 2013

The global airline industry was experiencing strong growth before the pandemic wiped out years of momentum.

Global travel went from 1.9 billion scheduled passengers per year in 2004 to 4.7 billion in 2019, before dropping back down to 1.8 billion in 2020. And while the recovery story has begun, the values of the top airline brands have been significantly impacted.

This graphic from Julie R. Peasley shows the most valuable airline brands from 2013 to 2022, using data from Brand Finance. Each airline brand is also categorized by home continent.

Most Valuable Airlines From 2013‒2022

After two back-to-back years of suffered declines, brand values for the top airlines changed course and rose in 2022.

American companies have long dominated the airline space when categorized by brand value. American Airlines, Delta, United, and Southwest have represented four of the top five since 2017, with their brands worth a collective value of $24.1 billion in 2022.

Company	Brand Value ($B)	Region
Delta	$7.3	North America
American Airlines	$6.3	North America
United Airlines	$5.5	North America
Emirates	$5.0	Middle East
Southwest Airlines	$5.0	North America
Air Canada	$2.5	North America
Air China	$2.4	Asia
Lufthansa	$2.3	Europe
China southern	$2.3	Asia
ANA	$2.3	Asia

First-place Delta in particular has remained in either the top spot or second place since 2014. On the other hand, second-place American Airlines was not even in the top 10 in 2013, but rapidly climbed past companies like United, Lufthansa, and British Airways.

Emirates is also a serious competitor and has won numerous awards for customer service. The UAE-based airliner even held the most valuable title for four consecutive years from 2013 to 2016.

Will Airline Brands Recover?

While views amongst some airline executives are a lot more optimistic now, it’s fair to say the pandemic resulted in some considerable industry turmoil.

After all, in 2020 industry revenues declined by 54% from $838 billion in 2019.

As a result, you’ll notice each brand is below their historic high values. But as travel is projected to make a full comeback, recovery and higher brand values might be on the horizon.

This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Markets

The World’s 50 Most Valuable Brands in 2025

American tech firms largely dominate the most valuable brands, but large Chinese competitors are quickly rising up the rankings.

Published

2 months ago

March 21, 2025

Dorothy Neufeld

Circle graphic showing the world's 50 most valuable brands in 2025.

The World’s Most Valuable Brands in 2025

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Key Takeaways

Apple ranks first globally, with its brand valued at $574.5 billion in 2025.
Nvidia entered the top 10 for the first time, with its brand value jumping 98% over the year.
Both Starbucks and Tesla saw the steepest declines in their brand value across the top 50 rankings.

Brands are deeply embedded in a company, providing a powerful source of value.

The value of brands, together with other intangible assets such as intellectual property and research and development (R&D), stands at all-time highs of $80 trillion globally. While valuing these assets is subjective in nature, it’s clear they are playing a more dominant role in capital markets today.

This graphic shows the most valuable brands worldwide in 2025, based on the annual ranking from Brand Finance.

Methodology Behind the Most Valuable Brands

Brand Finance analyzed companies based on the degree that the brand generated profits for each company, including their subsidiaries. The key attributes that were examined include the brand’s strength, brand equity, and brand investment. Overall, 175,000 survey responses were collected globally as part of the analysis. For more details on the methodology, see the end of this article.

Ranked: The Top 50 Most Valuable Brands

Below, we show the most valuable brands in the world as of January 1, 2025:

Ranking 2025	Name	Country	Brand Value	Annual Change in Brand Value
1	Apple	🇺🇸 U.S.	$574.5B	11%
2	Microsoft	🇺🇸 U.S.	$461.1B	35%
3	Google	🇺🇸 U.S.	$413.0B	24%
4	Amazon	🇺🇸 U.S.	$356.4B	15%
5	Walmart	🇺🇸 U.S.	$137.2B	42%
6	Samsung Group	🇰🇷 South Korea	$110.6B	11%
7	TikTok/Douyin	🇨🇳 China	$105.8B	26%
8	Facebook	🇺🇸 U.S.	$91.5B	21%
9	NVIDIA	🇺🇸 U.S.	$87.9B	98%
10	State Grid Corporation of China	🇨🇳 China	$85.6B	20%
11	T	🇩🇪 Germany	$85.3B	16%
12	Instagram	🇺🇸 U.S.	$79.9B	13%
13	ICBC	🇨🇳 China	$79.1B	10%
14	China Construction Bank	🇨🇳 China	$78.4B	19%
15	Verizon	🇺🇸 U.S.	$72.3B	1%
16	Agricultural Bank of China	🇨🇳 China	$70.2B	16%
17	Home Depot	🇺🇸 U.S.	$65.1B	23%
18	Toyota	🇯🇵 Japan	$64.7B	23%
19	Bank of China	🇨🇳 China	$63.8B	26%
20	Moutai	🇨🇳 China	$58.4B	17%
21	Oracle	🇺🇸 U.S.	$57.4B	8%
22	UnitedHealthcare	🇺🇸 U.S.	$54.2B	14%
23	Mercedes-Benz	🇩🇪 Germany	$53.0B	-11%
24	AT&T	🇺🇸 U.S.	$52.5B	7%
25	Allianz Group	🇩🇪 Germany	$49.8B	6%
26	Costco	🇺🇸 U.S.	$48.2B	0%
27	China Mobile	🇨🇳 China	$47.0B	6%
28	Coca-Cola	🇺🇸 U.S.	$46.3B	32%
29	Hyundai Group	🇰🇷 South Korea	$46.3B	25%
30	Shell	🇬🇧 UK	$45.4B	-10%
31	Bank of America	🇺🇸 U.S.	$45.0B	21%
32	Disney	🇺🇸 U.S.	$44.8B	-4%
33	Chase	🇺🇸 U.S.	$44.2B	23%
34	Tencent	🇨🇳 China	$44.0B	22%
35	Ping An	🇨🇳 China	$43.2B	-3%
36	Tesla	🇺🇸 U.S.	$43.0B	-26%
37	BMW	🇩🇪 Germany	$42.5B	4%
38	Aramco	🇸🇦 Saudi Arabia	$41.7B	0%
39	Accenture	🇺🇸 U.S.	$41.5B	2%
40	Porsche	🇩🇪 Germany	$41.1B	-5%
41	Deloitte	🇺🇸 U.S.	$41.1B	-2%
42	McDonald's	🇺🇸 U.S.	$40.5B	7%
43	Mitsubishi Group	🇯🇵 Japan	$40.4B	14%
44	American Express	🇺🇸 U.S.	$39.6B	9%
45	Starbucks	🇺🇸 U.S.	$38.8B	-36%
46	Chanel	🇫🇷 France	$37.9B	45%
47	Uber	🇺🇸 U.S.	$37.2B	25%
48	NTT Group	🇯🇵 Japan	$37.1B	19%
49	Wells Fargo	🇺🇸 U.S.	$36.0B	1%
50	Citi	🇺🇸 U.S.	$35.7B	14%

Despite sluggish iPhone sales in 2024, Apple continues to dominate the rankings, adding $57.9 billion to its brand value over the year.

Overall, American tech giants secured four of the top five spots, likely driven by their ubiquity in everyday lives, from internet traffic and AI tools to online purchases and electronics. With multi-trillion dollar market caps, these companies have long commanded strong brand familiarity and strength, although they are being increasingly challenged by Chinese competitors such as TikTok (ranking in #7) and Temu.

Meanwhile, Nvidia entered the top 10 brands by value for the first time in 2025, driven by explosive demand for its AI chips and its significant moat in the semiconductor industry.

Nvidia is the World’s Fastest Rising Brand

Given the inertia surrounding AI technologies, Nvidia’s brand value has surged 98% to reach $87.9 billion, seeing the largest growth in value across the world’s 50 most valuable brands.

Name	Country	Brand Value in 2025	Annual Change in Brand Value
NVIDIA	🇺🇸 U.S.	$87.9B	98%
Chanel	🇫🇷 France	$37.9B	45%
Walmart	🇺🇸 U.S.	$137.2B	42%
Microsoft	🇺🇸 U.S.	$461.1B	35%
Coca-Cola	🇺🇸 U.S.	$46.3B	32%
Bank of China	🇨🇳 China	$63.8B	26%
TikTok/Douyin	🇨🇳 China	$105.8B	26%
Hyundai Group	🇰🇷 South Korea	$46.3B	25%
Uber	🇺🇸 U.S.	$37.2B	25%
Google	🇺🇸 U.S.	$413.0B	24%

With a 45% increase in brand value, Chanel follows next as its flagship Chanel N.5 perfume marked its 100th anniversary, creating more brand awareness for the company. This led Chanel to surpass Louis Vuitton as the most valuable luxury brand globally in 2025.

The Fastest Declining Brands

On the other hand, Starbucks and Tesla shaved the most off their brand value as these companies fell short of meeting customer expectations. For Starbucks, the company’s higher prices along with focusing on app-based sales has drawn pushback from customers.

Moreover, leadership turnover has hurt its reputation, with the company seeing four new CEOs in two years.

Name	Country	Brand Value in 2025	Annual Change in Brand Value
Starbucks	🇺🇸 U.S.	$38.8	-36%
Tesla	🇺🇸 U.S.	$43.0	-26%
Mercedes-Benz	🇩🇪 Germany	$53.0	-11%
Shell	🇬🇧 United Kingdom	$45.4	-10%
Porsche	🇩🇪 Germany	$41.1	-5%
Disney	🇺🇸 U.S.	$44.8	-4%
Ping An	🇨🇳 China	$43.2	-3%
Deloitte	🇺🇸 U.S.	$41.1	-2%
Costco	🇺🇸 U.S.	$48.2	0%
Aramco	🇸🇦 Saudi Arabia	$41.7	0%

Additionally, Tesla’s brand value sank for the second year in a row.

Notably, public perception of Elon Musk and declining reputation scores, especially in Europe, weighed on Tesla’s value. However, loyalty remained strong in the U.S., with 90% of Tesla owners saying they are likely to stick with the brand over the next year.

Where does this data come from?

Source: Brand Finance Global 500 Report

Important note: The values shown above are brand value calculations as opposed to market capitalization. See below for more details.

How is brand value calculated? Generally speaking, the methodology for calculating “brand value” is a formula that is as follows:

Brand Strength (BSI) x Brand Royalty Rate x Brand Revenues = Brand Value

Brand Strength Index (BSI) looks at brand investment, brand equity, and brand performance. The brand royalty rate is determined based on sector. Lastly, forecast brand-specific revenues are determined based on the proportion of parent company revenues attributable to the brand in question. Brand value itself is discounted to net present value.