Brands

Ranked: Top 10 Most Valuable Airline Brands Since 2013

Published

2 years ago

April 18, 2023

Julie R. Peasley

Creator Program Ambassador

Article/Editing:

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Top 10 Most Valuable Airline Brands Since 2013

The global airline industry was experiencing strong growth before the pandemic wiped out years of momentum.

Global travel went from 1.9 billion scheduled passengers per year in 2004 to 4.7 billion in 2019, before dropping back down to 1.8 billion in 2020. And while the recovery story has begun, the values of the top airline brands have been significantly impacted.

This graphic from Julie R. Peasley shows the most valuable airline brands from 2013 to 2022, using data from Brand Finance. Each airline brand is also categorized by home continent.

Most Valuable Airlines From 2013‒2022

After two back-to-back years of suffered declines, brand values for the top airlines changed course and rose in 2022.

American companies have long dominated the airline space when categorized by brand value. American Airlines, Delta, United, and Southwest have represented four of the top five since 2017, with their brands worth a collective value of $24.1 billion in 2022.

Company	Brand Value ($B)	Region
Delta	$7.3	North America
American Airlines	$6.3	North America
United Airlines	$5.5	North America
Emirates	$5.0	Middle East
Southwest Airlines	$5.0	North America
Air Canada	$2.5	North America
Air China	$2.4	Asia
Lufthansa	$2.3	Europe
China southern	$2.3	Asia
ANA	$2.3	Asia

First-place Delta in particular has remained in either the top spot or second place since 2014. On the other hand, second-place American Airlines was not even in the top 10 in 2013, but rapidly climbed past companies like United, Lufthansa, and British Airways.

Emirates is also a serious competitor and has won numerous awards for customer service. The UAE-based airliner even held the most valuable title for four consecutive years from 2013 to 2016.

Will Airline Brands Recover?

While views amongst some airline executives are a lot more optimistic now, it’s fair to say the pandemic resulted in some considerable industry turmoil.

After all, in 2020 industry revenues declined by 54% from $838 billion in 2019.

As a result, you’ll notice each brand is below their historic high values. But as travel is projected to make a full comeback, recovery and higher brand values might be on the horizon.

This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Technology

Visualized: Nintendo Console and Game Sales Through The Years

The DS holds the title of Nintendo’s top-selling console of all time. Which other consoles have been Nintendo’s main moneymakers?

Published

2 weeks ago

November 25, 2024

Kayla Zhu

Nintendo Game and Console Sales By The Numbers

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Nintendo consoles have consistently ranked among the best-selling game consoles of all time.

The video game company, founded in 1889, released their first home gaming console, the Color TV-Game in 1977, and then their widely-known Nintendo Entertainment System (NES) in 1985.

Since then, the company hasn’t slowed down, having distributed a new console at least every five years until the release of the Switch in 2017.

This graphic visualizes the number of games and console units sold for each Nintendo console, as well as its release year and console type. The release dates represent U.S. release dates and console sale figures include variant models, such as the Switch Lite and Switch OLED.

The data comes from Nintendo and is updated as of March 2024.

The Nintendo DS is Nintendo’s Top-Selling Console

The Nintendo DS and its various models have sold a total of 154 million units, making it the highest-selling Nintendo console.

Its innovative dual-screen design—with the first touchscreen in handheld gaming–and multiplayer capabilities set it apart from other gaming consoles at the time, like the PlayStation Portable (PSP).

Console	Console type	Release year	Console sales (units, millions)	Software sales (units, millions)
Nintendo Switch (all models)	Hybrid	2017	141	1,236
Wii U	Hybrid	2012	14	104
Nintendo 3DS (all models)	Handheld	2011	76	392
Wii	Home	2006	102	922
Nintendo DS (all models)	Handheld	2004	154	949
Nintendo GameCube	Home	2001	22	209
Game Boy Advance (all models)	Handheld	2001	82	377
Nintendo 64	Home	1996	33	225
SNES	Home	1990	49	379
Game Boy	Handheld	1989	119	501
NES	Home	1985	62	500

Beyond the DS, Nintendo’s handheld devices have consistently outsold their home console counterparts. Nintendo’s newest console, the Switch, leads in game sales with 1.2 billion units sold, and is also the company’s second top-selling console.

The Switch’s hybrid gaming capability is also the first of its kind. The console combines the features of handheld and home consoles in one device with its docking abilities and removable joy-con controllers.

The Wii, released in 2006, was Nintendo’s best selling home console by far, with 102 million units sold. However, its successor, the Wii U, was the worst-selling Nintendo console by far.

The Nintendo Switch’s Successor

Earlier this year, Nintendo posted on X that they would announce the Nintendo Switch’s successor within this fiscal year, which ends March 31st, 2025.

Not much is known about the console, but the phrasing of it being the successor to the Nintendo Switch suggests it could be another home and handheld hybrid console.

Learn More on the Voronoi App

To learn more about video game consoles over the years, check out this graphic which shows the launch prices of video game consoles adjusted for inflation.