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Ranked: Top 10 Most Valuable Airline Brands Since 2013

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Biggest airlines by brand value

Top 10 Most Valuable Airline Brands Since 2013

The global airline industry was experiencing strong growth before the pandemic wiped out years of momentum.

Global travel went from 1.9 billion scheduled passengers per year in 2004 to 4.7 billion in 2019, before dropping back down to 1.8 billion in 2020. And while the recovery story has begun, the values of the top airline brands have been significantly impacted.

This graphic from Julie R. Peasley shows the most valuable airline brands from 2013 to 2022, using data from Brand Finance. Each airline brand is also categorized by home continent.

Most Valuable Airlines From 2013‒2022

After two back-to-back years of suffered declines, brand values for the top airlines changed course and rose in 2022.

American companies have long dominated the airline space when categorized by brand value. American Airlines, Delta, United, and Southwest have represented four of the top five since 2017, with their brands worth a collective value of $24.1 billion in 2022.

CompanyBrand Value ($B)Region
Delta$7.3North America
American Airlines$6.3North America
United Airlines$5.5North America
Emirates$5.0Middle East
Southwest Airlines$5.0North America
Air Canada$2.5North America
Air China$2.4Asia
Lufthansa$2.3Europe
China southern$2.3Asia
ANA$2.3Asia

First-place Delta in particular has remained in either the top spot or second place since 2014. On the other hand, second-place American Airlines was not even in the top 10 in 2013, but rapidly climbed past companies like United, Lufthansa, and British Airways.

Emirates is also a serious competitor and has won numerous awards for customer service. The UAE-based airliner even held the most valuable title for four consecutive years from 2013 to 2016.

Will Airline Brands Recover?

While views amongst some airline executives are a lot more optimistic now, it’s fair to say the pandemic resulted in some considerable industry turmoil.

After all, in 2020 industry revenues declined by 54% from $838 billion in 2019.

As a result, you’ll notice each brand is below their historic high values. But as travel is projected to make a full comeback, recovery and higher brand values might be on the horizon.

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Ranked: America’s Best Places to Work in 2024

Glassdoor’s annual list is determined by an algorithm that converts reviews to ratings—here are America’s 15 best places to work since 2020.

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A cropped chart with Glassdoor's top 15 ranking of America's Best Places to Work since 2020.

Which Companies Are Considered America’s Best Places to Work?

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Research is divided on when is the best time to look for a new job, but it’s undeniable that a new year tends to hasten psychological effects: new beginnings, fresh clarity, and a renewed purpose. So for those on the lookout, it’s also useful to know which companies are the best places to work in the country—as rated by their employees.

Based on data gathered by recruiting website Glassdoor, here are America’s top 15 best places to work in 2024.

Glassdoor’s results are determined by their ‘proprietary algorithm’ which converts workplace reviews (rating companies on nine attributes like compensation, benefits, culture, etc.) from current and former employees, into a ranking. To read their full methodology, visit their website.

Ranked: America’s Best Places to Work in 2024

Based in Boston, Massachusetts, consulting firm Bain & Company is the best place to work in 2024 according to their employees on Glassdoor. The company’s page specifies what makes them so good: benefits, reliable teammates, growth opportunities, and crucially, strong leadership.

Here’s America’s top 15 best places to work in in 2024.

Rank Best Places to Work (2024)
1Bain & Company
2NVIDIA
3ServiceNow
4MathWorks
5Procore Technologies
6In-N-Out Burger
7VMware
8Deltek
92020 Companies
10Fidelity Investments
11Crew Carwash
12Keller Williams
13Delta Air Lines
14Raymond James Financial
15Adobe

Chipmaker Nvidia, whose stock has been on a tear in the last year, ranks second. Reviews cite work flexibility, workplace culture, and of course, focused leadership. In fact, Jensen Huang was recently rated America’s most popular CEO by professional social networking site Blind.

Three mid-sized tech companies, ServiceNow (cloud computing), MathWorks (mathematical computing software), and Procore Technologies (construction management software), round out the top five best workplaces in America.

Ranked in sixth is a break from the norm so far: beloved fast food place, In-N-Out Burger.

Missing from 2024’s list is Google which has dropped to 26th from eigth place in 2023. By doing so: no Big Tech company features in the top 15 best places to work for the first time in five years.

Rank 2020202120222023
1HubSpotBain & CoNVIDIAGainsight
2Bain & CoNVIDIAHubSpotBox
3DocuSignIn-N-Out BurgerBain & CoBain & Co
4In-N-Out BurgerHubSpoteXp RealtyMcKinsey
5Sammons Financial
Group
McKinseyBoxNVIDIA
6Lawrence Livermore
National Lab
GoogleBCGMathWorks
7Intuitive SurgicalDelta Air LinesGoogleBCG
8UKGLululemonVeterans United
Home Loans
Google
9VIPKidMicrosoftLululemonServiceNow
10Southwest AirlinesH E B SalesforceIn-N-Out Burger
11GoogleMetaRoyal Caribbean
Group
HubSpot
12LinkedInBCGNASA Jet
Propulsion
Slalom
13BCGLinkedInFive9Microsoft
14Trader Joe'sStrykerTwilioAdobe
15CoverMyMedsDocuSign
Johns Hopkins
Applied Physics
CrowdStrike

In fact, Big Tech does surprisingly poorly on these rankings despite the record profit and revenue they pull in every year.

Tech & Consulting Losing Sheen

A chart showing Glassdoor's rankings of major tech and consulting companies on their Best Places to Work list since 2019.

Apple for example has never been ranked higher than 31—which they achieved back in 2021.

Microsoft and Meta have done better in the past, but together with Google have slid down Glassdoor’s rankings rapidly, in conjunction with the recurring mass layoffs they’ve executed in the last two years.

And while Bain & Co head this year’s list, other major players in the same space—Boston Consulting Group and McKinsey & Company—are now at their worst ranks since 2019.

Smaller consulting firms have been struggling in the last year or so, as higher interest rates have hit everything from technology companies, to banks, to real estate conglomerates—all usual clients for consulting companies.

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