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Ranked: The Most Valuable NFL Teams in 2022

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visualizing the most valuable NFL teams in 2022

Ranked: The Most Valuable NFL Teams in 2022

The world’s most valuable sports teams include internationally beloved soccer clubs, massive NBA franchises, and renowned MLB teams. But, it’s the National Football League (NFL) that has arguably the most valuable teams in the world.

In June 2022, the Denver Broncos sold for $4.65 billion, a record for the most expensive team purchase. But if other teams were to sell, they’d potentially command an even greater price tag.

Which teams, and conferences, reign supreme in value? This graphic by Truman Du uses data from Forbes last calculated in August 2022 to show the most valuable NFL teams.

NFL Teams by Value

To calculate team values, Forbes used enterprise values (total team equity plus net debt) and factored in each team’s stadium-related revenue. This includes non-NFL revenue that accrues to each team’s owner, but doesn’t account for the stadium’s real estate value.

The findings? NFL teams continue to become more valuable, rising in 2022 to an average of $4.47 billion, an increase of 28% year-over-year.

RankNFL TeamValue (Aug 2022)
1Dallas Cowboys$8.00B
2New England Patriots$6.40B
3Los Angeles Rams$6.20B
4New York Giants$6.00B
5Chicago Bears$5.80B
6Washington Commanders$5.60B
7New York Jets$5.40B
8San Francisco 49ers$5.20B
9Las Vegas Raiders$5.10B
10Philadelphia Eagles$4.90B
11Houston Texans$4.70B
12Denver Broncos$4.65B
13Miami Dolphins$4.60B
14Seattle Seahawks$4.50B
15Green Bay Packers$4.25B
16Atlanta Falcons$4.00B
17Pittsburgh Steelers$3.98B
18Minnesota Vikings$3.93B
19Baltimore Ravens$3.90B
20Los Angeles Chargers$3.88B
21Cleveland Browns$3.85B
22Indianapolis Colts$3.80B
23Kansas City Chiefs$3.70B
24Tampa Bay Buccaneers$3.68B
25Carolina Panthers$3.60B
26New Orleans Saints$3.58B
27Tennessee Titans$3.50B
28Jacksonville Jaguars$3.48B
29Buffalo Bills$3.40B
30Arizona Cardinals$3.27B
31Detroit Lions$3.05B
32Cincinnati Bengals$3.00B

At the top of the rankings, the Dallas Cowboys sit at an estimated valuation of $8 billion, making them the most valuable sports team in the world.

They were the first team to generate over $1 billion in annual revenue thanks to massive sponsorship deals, including an estimated $220 million in stadium advertising and sponsorship revenue.

This is especially impressive, since NFL teams actually share just over 70% of football-related revenue. As Forbes points out, the Cowboys have been the most successful at capitalizing on stadium and branding in order to boost external revenues.

Most Valuable NFL Teams by Conference

Truman also broke down NFL team valuations by conference, highlighting the extra monetary weight one has over the other.

The National Football Conference (NFC) and the American Football Conference (AFC) were formed in 1970 after the NFL merged with the rival American Football League. Over time and as the league has expanded, the conferences have shifted and realigned to end up at 4 divisions of 4 teams for 16 teams each as of 2022.

visualizing the most valuable NFL teams by conference

Impressively, NFC teams had an average valuation about $500 million higher than the AFC. It also had five of the six most valuable teams, with just the #2 New England Patriots representing the AFC at the top.

But with the most recent record sale taking place in the AFC (Denver Broncos), and more potential high-profile relocations and sales in the wings, the landscape of NFL team values might shift yet again in the near future.

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Misc

Charted: Car Brand Loyalty in 2024

This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle.

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Car Brand Loyalty in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.

Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.

Car Brands With the Most Loyal Customers

Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.

Company% who would buy again
🇺🇸 Rivian86
🇩🇪 Mini77
🇩🇪 BMW76
🇩🇪 Porsche76
🇺🇸 Tesla74
🇰🇷 Genesis73
🇯🇵 Lexus73
🇯🇵 Subaru70

It’s interesting to note that Tesla held the #1 spot in last year’s ranking.

Car Brands With the Least Loyal Customers

At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.

Company% who would buy again
🇺🇸 Cadillac61
🇺🇸 Chrysler60
🇩🇪 Mercedes-Benz59
🇩🇪 Audi59
🇺🇸 Jeep58
🇯🇵 Nissan55
🇩🇪 Volkswagen51
🇯🇵 Infiniti43

At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.

Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”

Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.

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