Brands

The Most Searched Consumer Brands in 2022

Published

1 year ago

September 4, 2022

NeoMam Studios

Featured Creator

Article/Editing:

Carmen Ang

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The Most Searched Consumer Brands in 2022

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In today’s fast-paced world, a strong brand is a powerful asset that helps a business stand out in a sea of competition.

What are some of the most popular brands around the world? One way to gauge this is by looking at Google searches to see what consumers are searching for online (and therefore, what brands they’re paying the most attention to).

This graphic by BusinessFinancing.co.uk uses data from Google Keyword Planner to show the world’s most searched consumer brands in the twelve months leading up to March 2022.

Methodology

To source this wide of a dataset, the team at BusinessFinancing.co.uk first compiled a list of well-known brands, using a number of reputable sources including Forbes, the Financial Times, BrandDirectory, and more.

From there, the team created a shortlist of popular consumer brands. This year, they focused on businesses that sell products and services, so some of the big tech companies like Google and Meta were excluded from the 2022 ranking.

Next, the team used Google Ads API to extract search volume data for the shortlisted brands. They looked at a couple of things:

The monthly average of searches over the last 12 months for the brand name alone (e.g. “Nike”)
Brand name with the corresponding sector added to the keyword (“Nike clothing”), which helped offset the skew in search volume for generic terms like “Apple” or “Amazon”

They did this for every country in the world with data available. Here’s what they found.

The Top 5 Most Searched Brands

While Netflix is the most frequently searched brand in the highest number of countries (92), Amazon takes the top spot when it comes to total search volume.

Here’s a look at the top five most search brands by average global monthly searches:

Brand	Average global monthly searches (March 2022)	# Countries Most-Searched In
Amazon	335,400,000	42
Netflix	140,200,000	92
eBay	80,600,000	6
Walmart	76,100,000	2
IKEA	55,300,000	14

But a brand’s search popularity doesn’t necessarily reflect that the business is thriving. For instance, in April 2022, Netflix announced it had lost around 200,000 subscribers throughout Q1.

The week of the announcement, Netflix’s stock price dipped below $200—the lowest it had been since 2017.

Smartphones

Apple and its iPhone take the top spot when it comes to smartphone searches, which may be unsurprisingly considering the top five best-selling smartphones in 2021 were all iPhones.

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It’s worth noting that the top five best-selling smartphones only capture a fraction of the overall smartphone market, and while iPhones are undeniably popular, they only make up 16.7% of worldwide smartphone sales.

Gaming

Epic Games, the creator and platform of Fortnite, maintains its status as the most searched-for gaming brand worldwide, with an average of 14.9 million global monthly searches.

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No other gaming company came close to Epic Game’s search volume. For instance, Nintendo, which came in second place, only averaged 3.2 million searches a month.

However, Nintendo still managed to generate more than $16 billion in revenue throughout 2021, triple the gross revenue that Epic Games made the same year.

Fast Food

KFC was the most searched fast-food company in more than 83 countries, making it the most popular worldwide.

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However, it’s worth noting that, while McDonald’s ranked first in fewer countries, it had a higher global monthly search average than its fried chicken competitor.

In 2021, KFC generated approximately $2.79 billion in global revenue, while McDonald’s brought in $23.2 billion.

This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Brands

Ranked: Fast Food Brands with the Most U.S. Locations

An overview of America’s fast food landscape, as of 2022, visualizing the top fast food brands with the most stores in the country.

Published

2 weeks ago

November 23, 2023

Pallavi Rao

A cropped bar chart visualizing the top fast food brands with the most stores in the country.

Ranked: Fast Food Brands with the Most U.S. Locations

The fast food industry has become a behemoth in the U.S. from humble beginnings in Wichita a century ago, when the first White Castle store opened. Now, nearly 200,000 U.S. fast food brands make up an industry worth more than $300 billion.

We provide an overview of America’s fast food landscape, visualizing the top 15 companies with the most stores in the country. In this graphic, we use data from QSR Magazine, an industry magazine that focuses on the quick-service segment of the restaurant industry.

Which Fast Food Brands Have the Most Stores?

Ranked first, Subway is the only fast food brand with over 20,000 locations, even after a net reduction of 576 stores in 2022.

The previously family-run business is now owned by Roark Capital (which has substantial stake in other familiar names on this list including Arby’s and Sonic), and is mid-transformation, with 3,600 stores being remodeled in 2023.

Here’s the full breakdown of the top 50 fast food brands by number of U.S. locations in 2022.

Rank	Company	Locations	Change in Locations (YoY)
1	Subway*	20,576	-571
2	Starbucks*	15,873	+429
3	McDonald's	13,444	+6
4	Dunkin'	9,370	+126
5	Taco Bell	7,198	+196
6	Burger King	7,043	-61
7	Domino's	6,686	+126
8	Pizza Hut	6,561	+13
9	Wendy's	5,994	+56
10	Dairy Queen	4,307	-32
11	Little Caesars*	4,173	-14
12	KFC	3,918	-35
13	Sonic Drive-In	3,546	-6
14	Arby's	3,415	+6
15	Papa Johns	3,376	+37
16	Chipotle	3,129	+211
17	Popeyes Louisiana Kitchen	2,946	+169
18	Chick-fil-A*	2,837	+153
19	Jimmy John's	2,637	-26
20	Jersey Mike's	2,397	+297
21	Panda Express	2,393	+87
22	Baskin-Robbins	2,253	-54
23	Jack In The Box	2,180	-38
24	Panera Bread*	2,102	-33
25	Wingstop	1,721	+187
26	Hardee's	1,707	+45
27	Five Guys	1,409	+19
28	Tropical Smoothie Café	1,198	+159
29	Firehouse Subs	1,187	+23
30	Papa Murphy's	1,168	-72
31	Carl's Jr.	1,068	+1
32	Marco's Pizza	1,067	+65
33	Whataburger	925	+52
34	Zaxby's	922	+11
35	Culver's	892	+56
36	Church's Chicken	812	-91
37	Checkers/Rally's	806	+28
38	Bojangles	788	+15
39	Qdoba	728	-11
40	Crumbl Cookies	688	+363
41	Dutch Bros	671	+133
42	Raising Cane's	646	+79
43	Moe's	637	-21
44	Del Taco	591	-9
45	McAlister's Deli	525	+20
46	El Pollo Loco	490	+10
47	Freddy's Frozen Custard & Steakburgers	456	+36
48	In-N-Out Burger*	379	+12
49	Krispy Kreme*	352	+44
50	Shake Shack*	287	+44

*Figures estimated by QSR and Circana.

At second place, Starbucks has nearly 16,000 locations around the country, with California alone accounting for nearly 3,000 of them. The coffee chain is also going through a major shift as a result of post-pandemic trends. This includes a greater focus on drive-thru locations and overall speed and efficiency.

Ranked third, McDonald’s, grew its U.S. footprint for the first time in eight years, after adding six new locations. The brand has grown its global sales by nearly $20 billion since the beginning of the pandemic, even after exiting Russia in 2022.

Dunkin’ (dropped the “Donuts” in 2019) and Taco Bell round out the top-five with more than 9,000 and 7,000 locations respectively.

Notably there was only one ranking shift in the top 20 since last year, with Jersey Mike’s, a sandwich chain, moving past Panda Express to claim 20th place.

However the same list looks a little different when ordering by revenue earned in 2022.

Ranked: Fast Food Brands by 2022 Revenue

The Golden Arches take the golden crown for most revenue earned in 2022, easily beating out the competition. McDonald’s made nearly $48 billion in sales last year, 74% more than the next big brand.

Here’s the full ranking of most revenue earned by fast food brands in 2022.

Revenue Rank	Company	Revenue (USD millions)	Change from Locations Rank
1	McDonald's	$48,734	+2
2	Starbucks*	$28,100	0
3	Chick-fil-A*	$18,814	+15
4	Taco Bell	$13,850	+1
5	Wendy's	$11,694	+4
6	Dunkin'	$11,279	-2
7	Subway*	$10,372	-6
8	Burger King	$10,278	-2
9	Domino's	$8,752	-2
10	Chipotle	$8,600	+6
11	Panera Bread*	$6,787	+13
12	Pizza Hut	$5,500	-4
13	Sonic Drive-In	$5,499	0
14	Panda Express	$5,149	+7
15	KFC	$5,100	-3
16	Popeyes Louisiana Kitchen	$5,001	+1
17	Dairy Queen	$4,579	0
18	Arby's	$4,535	-4
19	Jack in the Box	$4,111	+4
20	Papa John's	$3,698	-5
21	Little Caesars*	$3,520	-10
22	Whataburger	$3,340	+11
23	Raising Cane's	$3,118	+19
24	Culver's	$2,830	+11
25	Jersey Mike's	$2,680	-5
26	Wingstop	$2,382	-1
27	Zaxby's	$2,380	+7
28	Jimmy John's	$2,364	-9
29	Five Guys	$2,204	-2
30	Hardee's	$2,020	-4
31	Bojangles	$1,600	+7
32	Carl's Jr.	$1,555	-1
33	Dutch Bros	$1,163	+8
34	Firehouse Subs	$1,154	-5
35	In-N-Out Burger*	$1,125	+13
36	Tropical Smoothie Café	$1,075	-8
37	El Pollo Loco	$1,039	+9
38	Crumbl Cookies	$1,004	+2
39	Qdoba	$1,002	0
40	Shake Shack*	$994	+10
41	Krispy Kreme*	$991	+8
42	Marco's Pizza	$968	-10
43	Del Taco	$957	+1
44	McAlister's Deli	$956	+1
45	Checkers/Rally's	$858	-8
46	Freddy's Frozen Custard & Steakburgers	$808	+1
47	Church's Chicken	$765	-11
48	Papa Murphy's	$753	-18
49	Moe's	$705	-6
50	Baskin-Robbins	$685	-28

*Figures estimated by QSR and Circana.

Starbucks holds on to the second spot, but Chick-fil-A shoots up 18 positions to third place by revenue, despite being closed on Sundays.

Raising Cane’s, which specializes in chicken fingers and Panera Bread, a bakery competitor to Starbucks, see similar upward trajectories, climbing 19 and 13 spots respectively on the revenue rankings.

On the other hand, Papa Murphy’s and Baskin Robbins have seen a steep drop, making between $600–700 million in 2022, putting them at the bottom of the sales rankings.

What’s Next for Fast Food?

QSR Magazine signals that automation is transforming the restaurant industry as businesses leverage robotics to ease staffing challenges that surged during the pandemic.

Some changes—increasing drive-thrus and apps for example—have already become commonplace but robot cooks and automated delivery vans may also soon proliferate.

With nearly eight out of 100 people in the American workforce involved in the food industry, these changes may cause significant shifts in employment patterns, potentially requiring upskilling for workers in this evolving landscape.