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Mapped: The Price of Starbucks Coffee, by Country

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A map of the world with the price of a Starbucks Tall Latte listed against each country.

Mapped: The Price of Starbucks by Country

In 1971, three former students from the University of San Francisco set up the first Starbucks at Seattle’s Pike Place Market, selling fresh roasted coffee beans, teas, and spices from around the world. This was a relatively humble beginning for what is now the largest coffeehouse chain in the world.

Today, Starbucks boasts 32,000 stores across 80 countries, second only to McDonald’s in the fast-food chain business. And like McDonald’s, the price of a coffee at Starbucks varies wildly depending on the country you’re in.

This map made by SavingSpot has the answer to which country has the most and least expensive Starbucks coffee, for those connoisseurs who want to get the most bang for their (Star)buck—or for those who want to examine relative cost and purchasing power.

Which Country Has the Most Expensive Starbucks Coffee?

The underlying data for this map uses a combination of sources, including delivery apps, Google Reviews, menu images, and desk research, all cross-checked to come up with the price of a Tall Latte per country (converted to USD).

Per their findings, the most expensive Tall Latte (12 oz) in the world can be found in Switzerland for $7.17. On the other hand, the same drink can be bought for a little over a dollar in Türkiye.

Here’s the full rankings of the “Tall Latte Index”:

CountryTall Latte Price
Türkiye$1.31
Brazil$1.96
Aruba$2.22
Egypt$2.23
Peru$2.49
Colombia$2.50
South Africa$2.64
Bulgaria$2.69
Morocco$2.81
Italy$2.84
Russia$2.91
Cyprus$2.97
Malaysia$3.04
Indonesia$3.08
Bolivia$3.19
Guatemala$3.23
Cambodia$3.25
Philippines$3.26
United States$3.26
Andorra$3.28
Romania$3.29
Hungary$3.34
New Zealand$3.34
Trinidad and Tobago$3.39
Azerbaijan$3.41
Vietnam$3.42
Austria$3.48
Belgium$3.52
Jordan$3.53
India$3.56
Poland$3.56
Japan$3.57
Portugal$3.59
Thailand$3.64
Bahamas$3.75
Slovakia$3.80
Jamaica$3.84
Canada$3.85
Greece$3.92
Czech Republic$3.93
Spain$3.95
Australia$3.97
Puerto Rico$4.05
Oman$4.09
South Korea$4.11
Qatar$4.12
Costa Rica$4.22
China$4.23
Bahrain$4.24
El Salvador$4.25
Saudi Arabia$4.27 (Iced Caffè Latte)
UAE-Dubai$4.29
Kuwait$4.30
Ireland$4.39
Uruguay$4.42
Netherlands$4.44
Germany$4.49
Argentina$4.67
Panama$4.70
Monaco$4.80
Sweden$4.83
Taiwan$4.86
Singapore$4.90
Chile$4.95
Norway$5.08
United Kingdom$5.31
France$5.36
Luxembourg$5.51
Hong Kong/Macau$5.52
Finland$5.67
Denmark$6.55
Switzerland$7.17

The U.S. has the 21st-least expensive coffee in the world at $3.26 for a Tall Latte, making it an unusual combination of a high-income country with a low price. Usually, it’s more common to see countries with a “developing” or “low-to-middle income” status have cheaper Starbucks prices than higher-income countries.

The Price of a Tall Latte Relative to Income

However, simply converting local prices to USD doesn’t give the most accurate picture of how expensive Starbucks is in a country. Taking purchasing power into consideration, here’s how the price of a Tall Latte measures as a percentage of a country’s median daily income.

A bar chart showing the how much of a percentage of the daily median income would go into buying a Starbucks Tall Latte in the 10 most and least expensive countries.

In Cambodia and India, it would take more than 70% of the median daily wage to buy a Starbucks coffee. Other countries with relatively cheaper Tall Lattes in U.S. dollar terms include Indonesia, Morocco, and Bolivia—but these are still not the most affordable for local customers.

For a more broad-based view of Starbucks affordability, SavingSpot has also charted the price of a Tall Latte against each country’s per capita GDP. Countries placing higher than the trendline get relatively bad value at Starbucks, while those below the line can get more lattes with their average local paycheck.

Switzerland, Denmark and Luxembourg all have expensive Tall Lattes, even relative to their high-earning populations.

But countries like Chile, Panama, and Argentina have the worst of both worlds. Not only do they have more expensive lattes than higher GDP per capita countries like Canada, the U.S., and Australia, they do so at a fraction of the income.

What’s the Most Expensive Starbucks Item?

Based on SavingSpot’s findings, the Iced Caramel Macchiato in Switzerland is the most expensive Starbucks menu item in the world, coming in at a whopping $9.31 for a coffee with vanilla-flavored syrup and a caramel drizzle.

A graphic showing the 10 most expensive items at Starbucks. The Iced Caramel Macchiato in Switzerland costs $9.31.

Denmark, Luxembourg, and France also have items well above the $7 USD price tag.

Whether those prices justify the quality of Starbucks coffee is a question best left up to the coffee aficionados, but for Starbucks, it’s a strategy that’s certainly helping the company’s earnings.

Still have questions about coffee? Check out From Bean to Brew which breaks down the complicated coffee supply chain.
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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Misc

Charted: Car Brand Loyalty in 2024

This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle.

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Car Brand Loyalty in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.

Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.

Car Brands With the Most Loyal Customers

Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.

Company% who would buy again
🇺🇸 Rivian86
🇩🇪 Mini77
🇩🇪 BMW76
🇩🇪 Porsche76
🇺🇸 Tesla74
🇰🇷 Genesis73
🇯🇵 Lexus73
🇯🇵 Subaru70

It’s interesting to note that Tesla held the #1 spot in last year’s ranking.

Car Brands With the Least Loyal Customers

At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.

Company% who would buy again
🇺🇸 Cadillac61
🇺🇸 Chrysler60
🇩🇪 Mercedes-Benz59
🇩🇪 Audi59
🇺🇸 Jeep58
🇯🇵 Nissan55
🇩🇪 Volkswagen51
🇯🇵 Infiniti43

At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.

Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”

Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.

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