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Mapped: The Price of Starbucks Coffee, by Country

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A map of the world with the price of a Starbucks Tall Latte listed against each country.

Mapped: The Price of Starbucks by Country

In 1971, three former students from the University of San Francisco set up the first Starbucks at Seattle’s Pike Place Market, selling fresh roasted coffee beans, teas, and spices from around the world. This was a relatively humble beginning for what is now the largest coffeehouse chain in the world.

Today, Starbucks boasts 32,000 stores across 80 countries, second only to McDonald’s in the fast-food chain business. And like McDonald’s, the price of a coffee at Starbucks varies wildly depending on the country you’re in.

This map made by SavingSpot has the answer to which country has the most and least expensive Starbucks coffee, for those connoisseurs who want to get the most bang for their (Star)buck—or for those who want to examine relative cost and purchasing power.

Which Country Has the Most Expensive Starbucks Coffee?

The underlying data for this map uses a combination of sources, including delivery apps, Google Reviews, menu images, and desk research, all cross-checked to come up with the price of a Tall Latte per country (converted to USD).

Per their findings, the most expensive Tall Latte (12 oz) in the world can be found in Switzerland for $7.17. On the other hand, the same drink can be bought for a little over a dollar in Türkiye.

Here’s the full rankings of the “Tall Latte Index”:

CountryTall Latte Price
Türkiye$1.31
Brazil$1.96
Aruba$2.22
Egypt$2.23
Peru$2.49
Colombia$2.50
South Africa$2.64
Bulgaria$2.69
Morocco$2.81
Italy$2.84
Russia$2.91
Cyprus$2.97
Malaysia$3.04
Indonesia$3.08
Bolivia$3.19
Guatemala$3.23
Cambodia$3.25
Philippines$3.26
United States$3.26
Andorra$3.28
Romania$3.29
Hungary$3.34
New Zealand$3.34
Trinidad and Tobago$3.39
Azerbaijan$3.41
Vietnam$3.42
Austria$3.48
Belgium$3.52
Jordan$3.53
India$3.56
Poland$3.56
Japan$3.57
Portugal$3.59
Thailand$3.64
Bahamas$3.75
Slovakia$3.80
Jamaica$3.84
Canada$3.85
Greece$3.92
Czech Republic$3.93
Spain$3.95
Australia$3.97
Puerto Rico$4.05
Oman$4.09
South Korea$4.11
Qatar$4.12
Costa Rica$4.22
China$4.23
Bahrain$4.24
El Salvador$4.25
Saudi Arabia$4.27 (Iced Caffè Latte)
UAE-Dubai$4.29
Kuwait$4.30
Ireland$4.39
Uruguay$4.42
Netherlands$4.44
Germany$4.49
Argentina$4.67
Panama$4.70
Monaco$4.80
Sweden$4.83
Taiwan$4.86
Singapore$4.90
Chile$4.95
Norway$5.08
United Kingdom$5.31
France$5.36
Luxembourg$5.51
Hong Kong/Macau$5.52
Finland$5.67
Denmark$6.55
Switzerland$7.17

The U.S. has the 21st-least expensive coffee in the world at $3.26 for a Tall Latte, making it an unusual combination of a high-income country with a low price. Usually, it’s more common to see countries with a “developing” or “low-to-middle income” status have cheaper Starbucks prices than higher-income countries.

The Price of a Tall Latte Relative to Income

However, simply converting local prices to USD doesn’t give the most accurate picture of how expensive Starbucks is in a country. Taking purchasing power into consideration, here’s how the price of a Tall Latte measures as a percentage of a country’s median daily income.

A bar chart showing the how much of a percentage of the daily median income would go into buying a Starbucks Tall Latte in the 10 most and least expensive countries.

In Cambodia and India, it would take more than 70% of the median daily wage to buy a Starbucks coffee. Other countries with relatively cheaper Tall Lattes in U.S. dollar terms include Indonesia, Morocco, and Bolivia—but these are still not the most affordable for local customers.

For a more broad-based view of Starbucks affordability, SavingSpot has also charted the price of a Tall Latte against each country’s per capita GDP. Countries placing higher than the trendline get relatively bad value at Starbucks, while those below the line can get more lattes with their average local paycheck.

Switzerland, Denmark and Luxembourg all have expensive Tall Lattes, even relative to their high-earning populations.

But countries like Chile, Panama, and Argentina have the worst of both worlds. Not only do they have more expensive lattes than higher GDP per capita countries like Canada, the U.S., and Australia, they do so at a fraction of the income.

What’s the Most Expensive Starbucks Item?

Based on SavingSpot’s findings, the Iced Caramel Macchiato in Switzerland is the most expensive Starbucks menu item in the world, coming in at a whopping $9.31 for a coffee with vanilla-flavored syrup and a caramel drizzle.

A graphic showing the 10 most expensive items at Starbucks. The Iced Caramel Macchiato in Switzerland costs $9.31.

Denmark, Luxembourg, and France also have items well above the $7 USD price tag.

Whether those prices justify the quality of Starbucks coffee is a question best left up to the coffee aficionados, but for Starbucks, it’s a strategy that’s certainly helping the company’s earnings.

Still have questions about coffee? Check out From Bean to Brew which breaks down the complicated coffee supply chain.
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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Misc

Charted: Cigarette Smoking’s Decline in U.S. Young Adults

Despite an uptick in 2023, cigarette smoking in young Americans has declined by more than half since its peak in 1998.

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Line chart showing the decline in cigarette smoking in U.S. young adults.

Charted: The Decline of Cigarette Smoking in U.S. Young Adults

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Today, fewer than one in five young American adults reported smoking cigarettes in the past year—with smoking having declined more than 50% from its peak.

While occasional and social smoking among young adults persists, the overall trend from 1988 to 2023 across casual and heavy smoking reveals a remarkable and sustained decline.

This graphic shows the percentage of U.S. young adults aged 19-30 who have smoked cigarettes over 12 months since 1988, based on data from the University of Michigan Institute for Social Research.

Trends in Cigarette Smoking in Young Americans (1988-2023)

More than one-third (37.5%) of young adults in the U.S. smoked cigarettes in 1988, when the University of Michigan Institute for Social Research first started measuring data.

This figure has declined by almost half in 2023, with less than one-fifth (18.8%) of young adults smoking cigarettes in the last 12 months.

YearShare of U.S. young adults (age 19-30)
who have smoked cigarettes in the past 12 months
202318.8%
202217.8%
202120.3%
202021.7%
201923.1%
201823.6%
201723.4%
201624.3%
201526.2%
201427.4%
201329.9%
201230.0%
201132.1%
201033.3%
200934.3%
200834.8%
200735.3%
200636.7%
200537.4%
200437.9%
200336.7%
200238.1%
200138.5%
200039.2%
199938.6%
199839.7%
199739.3%
199638.0%
199537.3%
199437.2%
199336.7%
199236.3%
199137.1%
199036.5%
198938.0%
198837.5%

Cigarette smoking among 19 to 30 year-olds peaked in 1998 at 39.7%, and has declined steadily since then. For the 14 year period from 2004 to 2017, cigarette smoking rates declined every single year, only bumping up slightly in 2018 and now most recently in 2023 to 18.8%.

Despite the one percentage point uptick in past 12-month smoking in 2023, every measure—whether past 12-month, past 30-day, daily, or heavy use—has experienced significant decreases over both the past five and 10 years.

Daily cigarette smoking in young adults has continued to fall in 2023 to 3.6%, and only 2% of young adults reported smoking half a pack or more a day.

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While cigarette smoking has declined, vaping has surged among young adults in the United States. This graphic shows the surge in cannabis and nicotine vaping since 2017.

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