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Visualizing Financials of the World’s Biggest Companies: From IPO to Today

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In today’s fast-paced world, companies need to adapt if they want to stay relevant. Even the Big Tech giants can’t get too comfortable—to remain competitive, large corporations like Google and Amazon are constantly innovating and evolving.

This series of graphics by Truman Du illustrates the income statements of five of the world’s biggest companies—Amazon, Apple, Microsoft, Tesla, and Alphabet—and shows how their financials have evolved since the date of their very first public disclosures.

Editor’s note: Click on any graphic to see a full-width version that is higher resolution. Also, because these companies are in some cases 10,000x the size they were at IPO date, the two visual financial statements are not meant to be directly comparable in sizing.

Visual Income Statements: From IPO to Today

Let’s start with Apple, the first company to go public, and the biggest in the mix:

1. Apple

Apple's Evolving Revenue Streams

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Back in 1998, Apple went by the name “Apple Computer,” because at the time, the company only sold computers and computer hardware kits. However, over the next decade, the company expanded its product offerings and started to sell various consumer tech products like phones, portable music players, and even tablets.

Apple’s consumer tech was so successful, that by 2007 the company decided to drop “Computer” from its name. Fast forward to today, and the company also generates revenue through services like Apple TV and Apple Pay.

While computers are still a core part of its business, the iPhone has become the biggest revenue driver for the company.

In 2021, Apple generated $94.7 billion in profit at a 26% margin. Today, the company is one of the only Big Tech companies that has been able to withstand the industrywide drop in valuations. Sitting strong with a market capitalization over $2 trillion, the company is worth roughly the same as Amazon, Alphabet, and Meta combined.

2. Microsoft

Microsoft's Evolving Revenue Streams

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Microsoft, one of the oldest companies on this list, went public in 1985. Back then, the company only sold microprocessors and software—hence the name Micro-Soft.

And while Microsoft’s flagship operating system (Windows) is still one of its major revenue drivers, the company’s product offerings have become much more diverse.

Now, its revenue streams are split fairly evenly between its cloud service (Azure), productivity tools (Office), and personal computing (Xbox and Windows OS).

3. Amazon

Amazon's Evolving Revenue Streams

View the full-size infographic

When Amazon went public in 1997, the online retailer was only selling books.

But by 1998, Amazon started rapidly expanding its product offering. Soon it was selling everything from CDs and toys to electronics, and even tools.

Fast forward to now, and the ecommerce segment of Amazon has become just a portion of the company’s overall business.

Amazon is also a cloud-service provider (AWS), supermarket chain (with its grocery brands Amazon Fresh and its acquisition of Whole Foods) and even a video streaming service (Prime Video). In particular, AWS stands out as an important part of Amazon’s overall business, driving a whopping 74% of operating profits.

4. Alphabet

Alphabet's Evolving Revenue Streams

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When Google went public in 2003, it was a simple search engine that generated about $1.4 billion in ad revenue from its website and cloud network.

Today, the company (now renamed Alphabet) has become synonymous with the internet, and accounts for an overwhelming majority of the internet’s search traffic. Because of this, it generates hundreds of billions in ad revenue each year.

The company also owns YouTube, and has branched out into different verticals as well like consumer tech (Fitbit), and premium streaming (YouTube Premium &TV).

5. Tesla

Tesla's Evolving Revenue Streams

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Tesla’s IPO was in 2008, making it the youngest company on the list. And as the newest kid on the block, Tesla’s revenue streams haven’t changed as drastically as the others have.

However, while electric vehicles are still the company’s main revenue driver, Tesla has managed to dip its toes into other verticals over the last 10 years. For instance, in 2021, about $2.8 billion of its $53.8 billion in revenue came from energy generation and storage.

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Technology

Chart: The Price of Entertainment Subscription Services

From Netflix to Google Play Pass, we compare the cost of subscription services across a range of entertainment platforms.

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This bar chart shows the price of entertainment subscription services per month.

The Price of Entertainment Subscription Services

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Subscription models have become ubiquitous in the entertainment sector, providing a recurring stream of revenue to a host of platforms.

While inattentive customers using subscription models can increase revenue by as much as 200%, many entertainment platforms struggle to make a profit. In fact, Netflix and Disney are the only two profitable streaming services in the market.

This graphic shows the cost of entertainment subscription services, based on data compiled by Goldman Sachs Global Investment Research and the providers of entertainment subscriptions.

Comparing Monthly Entertainment Subscription Costs

Here are the monthly subscription cost of various entertainment platforms as of April 2024:

SubscriptionMonthly Price (USD)Category
Spotify$10.99Music
YouTube Music$10.99Music
Apple Music$10.99Music
Audible$15.00Books
Scribd$11.99Books
Kindle Unlimited$11.99Books
Netflix$15.49Video
Sling TV$40.00Video
Disney+$13.99Video
Hulu+$17.99Video
Paramount+$11.99Video
Apple TV+$9.99Video
HBO Max$15.99Video
Amazon Prime Video$11.98Video
YouTube Premium$13.99Video
Apple Arcade$6.99Gaming
Google Play Pass$4.99Gaming
Xbox Game Pass Ultimate$16.99Gaming
Playstation Plus Premium$17.99Gaming
Nintendo Switch Online$3.99Gaming
NY Times (Digital)$4.00/month first six months,
$25 thereafter
News
Apple News+$12.99News
Wall Street Journal Digital$19.49/month first six months,
$38.99 thereafter
News

Prices represent standard individual plans with no ads excluding promotional periods/prices less than two months. YouTube Premium Video subscription includes YouTube Music which can be purchased seperately.

As we can see, the price of major music subscription services remains lower than many other forms of entertainment—with standard subscriptions costing 35% lower than Netflix in America.

Since late 2022, several music streaming platforms including Spotify, Apple, and YouTube, have increased their subscription price, marking the first increase in more than 10 years. In June, Spotify raised its price again, charging $11.99 per month for an individual plan.

Across video platforms, Amazon Prime Video makes up the largest share of the U.S. video-on-demand market, at 22% as of Q1 2024. Netflix falls closely behind, with a 21% share. Over the last two years, Netflix’s revenue has jumped following a password-sharing crackdown, integrating ads, and slowing content expenditures.

Often, streaming services add content to replace lost customers. This is because viewers will switch to providers that offer the shows they want to watch. Due to this churn, streaming providers lose on average 35% of their customers each year. To combat this, some providers are bundling content offerings to retain their customer base, such as Disney+, Hulu, and Max or Paramount+ and Showtime.

As an outlier from the pack, Sling TV offers live TV and sports broadcasting along with on-demand movies and shows, charging $40 per month.

When it comes to news subscriptions, major outlets charge among the highest in the dataset. With a monthly subscription price of $25 after the first six months, The New York Times has 9.7 million digital-only subscribers, roughly three times as many as The Wall Street Journal. These subscriptions are the biggest source of revenue for the publication, rising by more than eightfold over the last decade.

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