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Visualized: The Daily Routines of Famous Creatives

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A grid of donut charts showing the daily routines of 16 great artists, writers, and thinkers.

Visualized: The Daily Routines of Famous Creatives

What is the best daily routine to unlock creativity, or is there such a thing?

Many modern suggestions for optimizing creativity—like scheduling time for “deep work,” and building small, sustainable “atomic habits”—can be traced back to famous creatives in many different eras. And though they all found success, they employed different methods as well.

In this unique visualization, RJ Andrews from InfoWeTrust has charted how notable creatives in different fields spent their days. He picked 16 of the 161 “inspired minds” covered by Daily Rituals: How Artists Work, a book by writer and editor Mason Currey published in 2013.

How Much “Creativity Time” in Famous Daily Routines?

Dividing the day into 24 hours, Andrews denoted certain categories for daily activities like working creatively, sleeping, and other miscellaneous endeavors (meals, leisure, exercise, and social time).

For the creatives with a separate day job—Immanuel Kant and Wolfgang Amadeus Mozart—their ordinary labor is also counted in miscellaneous activities.

Below is a breakdown of the daily routine of all 16 people featured above:

NameOccupationCreative (hrs)Sleep (hrs)Miscellaneous (hrs)
Maya AngelouWriter/Poet97.57.5
W.H. AudenPoet11.575.5
Honoré de BalzacNovelist13.58.52
L.V. BeethovenComposer / Pianist888
Le CorbusierArchitect8.578.5
Charles DarwinNaturalist / Biologist/ Geologist789
Charles DickensWriter5712
Gustave FlaubertNovelist10.576.5
Sigmund FreudPsychologist12.565.5
Benjamin FranklinWriter / Inventor / Scientist / Statesman879
Victor HugoWriter2814
Immanuel KantPhilosopher7710
Thomas MannNovelist888
John MiltonPoet879
W.A. MozartComposer / Pianist8511
P.I. TchaikovskyComposer4.5811.5

The average and median amount of time spent on creative work for these individuals was just over 8 hours a day. At the extremes were two French novelists, Honoré de Balzac with 13.5 hours daily spent on creative work, and Victor Hugo with only 2 hours.

Interestingly, the allocation of creative work time was different in almost every daily routine. Maya Angelou’s routine resembles the modern work day, with the bulk of her writing between 7 a.m. to 2 p.m. Others like Kant and Mozart had creativity blocks when time allowed, such as before and after their teaching jobs.

Then there are outliers like Honoré de Balzac and Sigmund Freud, who worked as much as they could. Balzac wrote from 1:00 a.m. to 4:00 p.m. with just an hour and a half nap break in between, fueled by up to 50 cups of coffee. Freud split up his creative work into three different blocks: analyzing patients in the morning, consulting in the afternoon, and reading and writing journals into the late evening.

But somewhere in their days, most of these brilliant minds made sure to get a good rest, with an average of 7.25 hours of sleep across the board.

Schedule Yourself to Create Success

Creativity may ebb and flow, but these great minds had one clear thing in common: scheduling time for creative work.

The perfect daily routine was usually what fit in with their lifestyle (and their bodies), not based on an arbitrary amount of work. For example, night owls with later chronotypes worked late, while socialites and politicians found time outside of their commitments.

They also found time to move and enjoy life. Half of the people in the dataset specified exercise in their accounts—either leisurely strolls or fast walks. Many also scheduled social time with partners, friends, or children, often paired with a meal.

Perhaps the greatest insight, however, is that the day-to-day routine doesn’t have to look extraordinary to be able to create extraordinary work.

Much of the data is sourced from personal anecdotes by the artists themselves, or from biographers, researched and collected by Currey in Daily Rituals. In some cases, Andrews needed to assume habits — usually sleep — due to missing, or non-specific information.
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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Misc

Charted: Car Brand Loyalty in 2024

This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle.

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Car Brand Loyalty in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.

Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.

Car Brands With the Most Loyal Customers

Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.

Company% who would buy again
🇺🇸 Rivian86
🇩🇪 Mini77
🇩🇪 BMW76
🇩🇪 Porsche76
🇺🇸 Tesla74
🇰🇷 Genesis73
🇯🇵 Lexus73
🇯🇵 Subaru70

It’s interesting to note that Tesla held the #1 spot in last year’s ranking.

Car Brands With the Least Loyal Customers

At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.

Company% who would buy again
🇺🇸 Cadillac61
🇺🇸 Chrysler60
🇩🇪 Mercedes-Benz59
🇩🇪 Audi59
🇺🇸 Jeep58
🇯🇵 Nissan55
🇩🇪 Volkswagen51
🇯🇵 Infiniti43

At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.

Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”

Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.

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