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Cognitive Biases: Three Common Types Illustrated

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In a world of information overload, we can fall victim to all sorts of cognitive biases. Since they can lead us to generate false conclusions, it’s particularly important to understand what these biases are and how they work, as the consequences can become quite drastic.

Confirmation bias, sampling bias, and brilliance bias are three examples that can affect our ability to critically engage with information. Jono Hey of Sketchplanations walks us through these cognitive bias examples, to help us better understand how they influence our day-to-day lives.

Confirmation Bias

Cognitive Bias Examples - Confirmation

One of the most-commonly encountered and understood, you’re likely to have already heard about confirmation bias. This cognitive bias affects the way we test and evaluate hypotheses every day.

In simple terms, confirmation bias is the tendency to seek out or interpret evidence in such a way that supports our own strongly-held beliefs or expectations. This means that, given access to the same set of data and information, different people can come to wildly differing conclusions.

Feeding into confirmation bias can lead us to make ill-informed choices or even reinforce negative stereotypes. For this reason, it is important to remember to seek out information that both confirms and contradicts your presumptions about a certain topic.

Sampling Bias

Cognitive Bias Examples - Sampling

Sampling bias is a kind of bias that allows us to come to faulty conclusions based on inaccurate sample groups or data. Generally, the cause of sample bias is in poor study design and data collection.

When polling individuals for survey questions, it is important to get a representative picture of an entire population. But this can prove surprisingly difficult when the people generating the study are also prone to human flaws, including cognitive biases.

A common example involves conducting a survey on which political party is likely to win an election. If the study is run by a professor who only polls college students, since they are around and therefore easier to collect information from, the poll will not accurately reflect the opinions of the general population.

To avoid sampling bias, it is important to randomize data collection to ensure responses are not skewed towards individuals with similar characteristics.

Brilliance Bias

Cognitive Bias Examples - Brilliance

Brilliance bias is another common cognitive bias that makes us more likely to think of genius as a masculine trait. This is in part due to the lack of female representation in both traditional academic and executive positions.

In fact, The Journal of Experimental Social Psychology published an in-depth study on brilliance bias in 2020. It suggests that a likely source of this bias is in the uneven distribution of men and women across careers typically associated with higher level intelligence.

While this distribution is a remnant of historical factors that limited access to education and career choices for women in the past, its presence has made us (wrongly) conclude that women are less brilliant instead. Naturally, as the cycle perpetuates the uneven distribution of women in these careers, it only reinforces this bias.

Other Cognitive Bias Examples

These few examples from Jono Hey give a good overview of some of the biases we face when trying to understand the data given to us, but they are just the tip of the iceberg.

It is important to be cognizant of these biases in an era where we are constantly engaging with information, especially if we want to combat some of the harmful consequences they entail.

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Visualized: The 4 Billion Year Path of Human Evolution

From single cells to bipedalism, humans have come a long way. Explore the fascinating journey of human evolution in this infographic.

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The 4 Billion Year Path of Human Evolution

The story of human evolution is a fascinating one, stretching back in an unbroken chain over millions of years.

From the tiniest protocells to modern humans, our species has undergone a remarkable journey of adaptation, innovation, and survival.

In this article, we take a look at the key developmental stages in the evolution of life on Earth that led to the emergence of Homo sapiens—us!

From Protocells to People

Evolution is the result of millions of minute mutations over millions of years, but the evolutionary process that created us can bucketed into a few key categories.

Key Evolutionary Stages of Human Evolution

1. Protocells and Early Microorganisms

The first life forms on Earth were simple, single-celled microorganisms known as protocells. These precursor cells lacked a nucleus or other membrane-bound organelles, and they had simple genetic proteins called RNA.

Over time, RNA complexified into the more stable DNA. Protocells slowly developed specialized organelles, becoming more complex microbes that would eventually form eukaryotes – the complex, unicellular organisms that would birth a diverse array of life forms, from simple sponges to complex animals.

2. The First Animals

Dickinsonia is the earliest example of an animal we know of. Though it was a simple, flat creature that lacked a mouth or digestive system, it symbolizes the first multicellular organism of substantial complexity.

Over time, the first sophisticated organ systems began to arise. Bilateral symmetry emerged, as well as early versions of the nervous and circulatory systems. Simple eyes, called eyespots, also appeared around the time that spinal cords and vertebrate creatures began to emerge.

3. Fish and Tetrapods

One of the most significant developments in the evolution of life was the transition from marine to terrestrial environments.

Up until 500 million years ago, all life was sequestered in the sea. Fish were the first vertebrates and introduced additional organs like stomachs, spleens, and body components like scales, teeth, blood, and more. Bony fish arose, and over time their development brought about sophisticated changes to the skeletal system, eventually producing “proto-limbs” that would enable organisms to walk on land.

Researchers are still unsure which specific organism might have first crawled on land, but candidates share these pre-limb characteristics. Tiktaalik is one popular candidate because it had specialized bones that suggest it could support its own weight while moving out of shallow waters.

These creatures eventually became the tetrapods (“four-footed”), and they had features like four-legs, a backbone, and lungs which could absorb oxygen from air. All the amphibians, reptiles, birds, and mammals that followed are descendants of the original tetrapods.

4. The First Mammals

Around 200 million years ago, the first mammals emerged. These early mammals were small, shrew-like creatures that lived alongside the dinosaurs. Over time, however, mammals evolved hair, specialized teeth, sweat glands to regulate body temperature, and a more efficient circulatory system.

Mammals also brought about features like nocturnality, mammary glands, external genitalia, and a variety of other features that distinguished them from other living species at the time, like birds or reptiles.

5. The Great Apes and First Homo Species

Around 7 million years ago, the first great apes emerged in Africa. These apes, such as orangutans, gorillas, and chimpanzees, were highly intelligent and social creatures that lived in complex communities. Over time, one lineage of apes would give rise to the first members of the genus Homo, which includes our own species.

The main developmental changes during this time were the full-time bipedalism of apes, increasing brain size, and advanced bone development that enabled dexterity for tool construction and hunting. Inventions like fire and clothing arose early in the Homo genus, and eventually complex language, hair loss, and dramatic facial changes would evolve.

Researchers struggle with resolving the exact progression of the Homo species. Many Homo species existed at the same time, and since many fossil records overlap, resolving which ones came first is an area of intense focus.

The Future of Human Evolution

As humans continue to evolve, we can expect to see significant changes in our physical and cognitive abilities over the next 10,000 years.

With the rise of technology and the increasing interconnectedness of the world, we may see a shift towards a more globalized and homogeneous human population, with less genetic diversity.

This has been described as “The Great Averaging”, where genetic diversity minimizes and we start to become more alike.

Other theories suggest that we might develop features like a taller, lighter build, with smaller brains and a less aggressive personality.

However, as with all evolution, these changes will be shaped by a complex interplay of genetic, environmental, and cultural factors. It is impossible to predict exactly how humans will evolve over the next 10,000 years, but one thing is certain: the future of human evolution will be shaped by the choices we make today.

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