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Animated: The Most Valuable Brands From 2000–2022

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The Most Valuable Brands From 2000–2022

How much money is a brand truly worth?

For some companies, a brand is something that helps slightly boost customer engagement and sales. But for others, including some of the largest companies in the world, a strong brand is one of their most valuable assets.

This animated graphic by James Eagle uses the annual brand rankings from Interbrand to track the world’s most valuable brands from 2000 to 2022.

Measuring Brand Value

One of the difficulties of brand valuation is its subjectivity.

In accounting, the value of a brand is sometimes represented as an intangible asset called goodwill on the balance sheet. That’s because the brand power associated with a company (i.e. brand recognition, brand loyalty, customer base, reputation, etc.) often makes a company more valuable than just the sum of its tangible assets like land, buildings, or product inventory.

This works for accounting purposes but is still a rough estimation, and doesn’t precisely quantify a brand’s true value.

For Interbrand’s studies, a consistent formula for brand strength was utilized which is based on a company’s financial forecast, brand role, and brand strength. It uses estimates of the present value of earnings a brand is forecasted to generate in the future.

The Top 10 Most Valuable Brands Since 2000

When the 2000s started, the internet was top-of-mind in terms of both markets and customer perception. The Dotcom bubble was driving the world’s largest companies, and brand value at the time reflected tech’s popularity:

RankBrandValue (2000)Industry
1Coca-Cola$72.5BBeverages
2Microsoft$70.2BTech
3IBM$53.2BTech
4Intel$39.1BTech
5Nokia$38.5BTech
6General Electric$38.1BEnergy
7Ford$36.4BAutomotive
8Disney$33.6BMedia
9McDonald's$27.9BRestaurants
10AT&T$25.6BTelecom

Half of the top 10 most valuable brands at the time were in tech or telecom, including Microsoft, IBM, and Nokia.

Others were classic American brands and companies at the top of their fields, including Coca-Cola, General Electric, Ford, and McDonald’s.

But over the next 20 years, much of the old guard was replaced by new and rising brands. By 2022, only three of the top 10 most valuable brands from 2000 remained at the top:

RankBrandValue (2022)Industry
1Apple$482.2BTech
2Microsoft$278.3BTech
3Amazon$274.8BConsumer
4Google$251.8BTech
5Samsung$87.7BTech
6Toyota$59.8BAutomotive
7Coca-Cola$57.5BBeverages
8Mercedes-Benz$56.1BAutomotive
9Disney$50.3BMedia
10Nike$50.3BConsumer

Apple’s brand is now worth an estimated $482 billion, even though the company didn’t even crack the top 10 list back in the year 2000.

In fact, four of the top five brands on the 2022 list are directly in tech, and even Amazon (#3) is often considered a tech giant. Not surprisingly, brand value in the top 10 has grown almost across the board, though Coca-Cola is a notable exception, dropping $15 billion in estimated brand value over 22 years.

How will the most valuable brands continue to evolve over the coming decades?

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Sports

Ranked: The 10 Most Valuable Football Club Brands in 2024

Football clubs are some of the most valuable and recognizable sports teams worldwide. Which team was the most valuable in 2024?

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Most Valuable Football Club Brands 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Football, with its rich history and international appeal, features some of the most lucrative and recognizable brands in sports.

In this graphic, we show the brand value in U.S. dollars of the 10 most valuable football brands in the world, as of 2024.

The data comes from Brand Finance’s Football 50 2024 report on the most valuable and strongest football brands.

Brand Finance defines brand value as the estimated capital value of the economic benefits generated by a brand, usually calculated as the net present value of future cash flows attributable specifically to the brand.

European Football Clubs are the Most Valuable

European football clubs playing in England’s Premier League, Spain’s La Liga, Germany’s Bundesliga, and France’s Ligue 1 were the most valuable football brands in 2024.

RankBrandBrand ValueCountry
1Real Madrid CF$1.80B🇪🇸 Spain
2Manchester City FC$1.72B🇬🇧 UK (England)
3FC Barcelona$1.65B🇪🇸 Spain
4Manchester United FC$1.49B🇬🇧 UK (England)
5Liverpool FC$1.47B🇬🇧 UK (England)
6FC Bayern Munich$1.32B🇩🇪 Germany
7Paris Saint-Germain$1.29B🇫🇷 France
8Arsenal FC$1.06B🇬🇧 UK (England)
9Tottenham Hotspur FC$0.93B🇬🇧 UK (England)
10Chelsea FC$0.90B🇬🇧 UK (England)

This year, Real Madrid, home to superstar players like Jude Bellingham and Kylian Mbappé, surpassed Manchester City as the most valuable football brand globally.

The team was the top revenue earner in Europe, according to UEFA, and also won their 36th La Liga championship title in the 2023-24 season.

Real Madrid is also among the most valuable sports teams in the world in 2024, and one of two football teams including Manchester City.

In general, England’s Premier League teams make up a majority of the most valuable football brands worldwide.

Second-place Manchester City also saw record-breaking revenues in the past year, and were the first English club to hold the Premier League, FA Cup, UEFA Champions League, UEFA Super Cup, and FIFA Club World Cup titles.

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