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Animated: The Most Valuable Brands From 2000–2022

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The Most Valuable Brands From 2000–2022

How much money is a brand truly worth?

For some companies, a brand is something that helps slightly boost customer engagement and sales. But for others, including some of the largest companies in the world, a strong brand is one of their most valuable assets.

This animated graphic by James Eagle uses the annual brand rankings from Interbrand to track the world’s most valuable brands from 2000 to 2022.

Measuring Brand Value

One of the difficulties of brand valuation is its subjectivity.

In accounting, the value of a brand is sometimes represented as an intangible asset called goodwill on the balance sheet. That’s because the brand power associated with a company (i.e. brand recognition, brand loyalty, customer base, reputation, etc.) often makes a company more valuable than just the sum of its tangible assets like land, buildings, or product inventory.

This works for accounting purposes but is still a rough estimation, and doesn’t precisely quantify a brand’s true value.

For Interbrand’s studies, a consistent formula for brand strength was utilized which is based on a company’s financial forecast, brand role, and brand strength. It uses estimates of the present value of earnings a brand is forecasted to generate in the future.

The Top 10 Most Valuable Brands Since 2000

When the 2000s started, the internet was top-of-mind in terms of both markets and customer perception. The Dotcom bubble was driving the world’s largest companies, and brand value at the time reflected tech’s popularity:

RankBrandValue (2000)Industry
1Coca-Cola$72.5BBeverages
2Microsoft$70.2BTech
3IBM$53.2BTech
4Intel$39.1BTech
5Nokia$38.5BTech
6General Electric$38.1BEnergy
7Ford$36.4BAutomotive
8Disney$33.6BMedia
9McDonald's$27.9BRestaurants
10AT&T$25.6BTelecom

Half of the top 10 most valuable brands at the time were in tech or telecom, including Microsoft, IBM, and Nokia.

Others were classic American brands and companies at the top of their fields, including Coca-Cola, General Electric, Ford, and McDonald’s.

But over the next 20 years, much of the old guard was replaced by new and rising brands. By 2022, only three of the top 10 most valuable brands from 2000 remained at the top:

RankBrandValue (2022)Industry
1Apple$482.2BTech
2Microsoft$278.3BTech
3Amazon$274.8BConsumer
4Google$251.8BTech
5Samsung$87.7BTech
6Toyota$59.8BAutomotive
7Coca-Cola$57.5BBeverages
8Mercedes-Benz$56.1BAutomotive
9Disney$50.3BMedia
10Nike$50.3BConsumer

Apple’s brand is now worth an estimated $482 billion, even though the company didn’t even crack the top 10 list back in the year 2000.

In fact, four of the top five brands on the 2022 list are directly in tech, and even Amazon (#3) is often considered a tech giant. Not surprisingly, brand value in the top 10 has grown almost across the board, though Coca-Cola is a notable exception, dropping $15 billion in estimated brand value over 22 years.

How will the most valuable brands continue to evolve over the coming decades?

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Markets

Charted: Inflation Across U.S. Fast Food Chains (2014-2024)

Even fast food restaurants have seen their prices surge this past decade. Which ones lead in terms of fast food inflation?

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Cropped chart of fast food inflation across 10 restaurant chains

Inflation Across Fast Food Chains from 2014 to 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Fast food joints were once the go-to option for quick, cost-friendly meals, but now, they’re starting to pinch the budget.

Inflation has hit fast food chains hard in the past decade, with many restaurants seeing an average price increase on menu items of more than 50%.

This graphic visualizes the average price increase of 10 core menu items from select American fast food chains, as well as the change in the consumer price index (U.S. city average) for food away from home, from 2014 to 2024.

Fast food chain data comes from Finance Buzz and the food away from home figure comes from the Federal Reserve’s March 2024 Consumer Price Index data.

The Rising Costs of Dining Out

On average, eating at these 10 fast food restaurants has gotten 63% more expensive since 2014, as shown in the table below.

RestaurantAverage price increase of 10 different menu items (2014-2024)
McDonald's100%
Popeye's86%
Taco Bell81%
Chipotle75%
Jimmy John's62%
Wendy's55%
Arby's55%
Chick-fil-A55%
Burger King55%
Panera Bread54%
Food Away from Home Inflation49%
Starbucks39%
Subway39%

McDonald’s leads the pack in term of fast food inflation, with some of its food items doubling in price since 2014. The company likely took notice of complaints of its rising prices, and is preparing to roll out a month-long, affordable $5 combo meal deal this summer.

While not visualized on the graphic above, Subway and Starbucks were the only two restaurants that had average price increases that were lower than food away from home inflation, at 39% for both restaurants.

As the cost of dining out has increased across the board, with even fast food options surpassing overall inflation, consumers are running out of cheaper alternatives when it comes to having food away from home.

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