Animated: The Most Valuable Brands From 2000–2022
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Animated: The Most Valuable Brands From 2000–2022

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The Most Valuable Brands From 2000–2022

How much money is a brand truly worth?

For some companies, a brand is something that helps slightly boost customer engagement and sales. But for others, including some of the largest companies in the world, a strong brand is one of their most valuable assets.

This animated graphic by James Eagle uses the annual brand rankings from Interbrand to track the world’s most valuable brands from 2000 to 2022.

Measuring Brand Value

One of the difficulties of brand valuation is its subjectivity.

In accounting, the value of a brand is sometimes represented as an intangible asset called goodwill on the balance sheet. That’s because the brand power associated with a company (i.e. brand recognition, brand loyalty, customer base, reputation, etc.) often makes a company more valuable than just the sum of its tangible assets like land, buildings, or product inventory.

This works for accounting purposes but is still a rough estimation, and doesn’t precisely quantify a brand’s true value.

For Interbrand’s studies, a consistent formula for brand strength was utilized which is based on a company’s financial forecast, brand role, and brand strength. It uses estimates of the present value of earnings a brand is forecasted to generate in the future.

The Top 10 Most Valuable Brands Since 2000

When the 2000s started, the internet was top-of-mind in terms of both markets and customer perception. The Dotcom bubble was driving the world’s largest companies, and brand value at the time reflected tech’s popularity:

RankBrandValue (2000)Industry
1Coca-Cola$72.5BBeverages
2Microsoft$70.2BTech
3IBM$53.2BTech
4Intel$39.1BTech
5Nokia$38.5BTech
6General Electric$38.1BEnergy
7Ford$36.4BAutomotive
8Disney$33.6BMedia
9McDonald's$27.9BRestaurants
10AT&T$25.6BTelecom

Half of the top 10 most valuable brands at the time were in tech or telecom, including Microsoft, IBM, and Nokia.

Others were classic American brands and companies at the top of their fields, including Coca-Cola, General Electric, Ford, and McDonald’s.

But over the next 20 years, much of the old guard was replaced by new and rising brands. By 2022, only three of the top 10 most valuable brands from 2000 remained at the top:

RankBrandValue (2022)Industry
1Apple$482.2BTech
2Microsoft$278.3BTech
3Amazon$274.8BConsumer
4Google$251.8BTech
5Samsung$87.7BTech
6Toyota$59.8BAutomotive
7Coca-Cola$57.5BBeverages
8Mercedes-Benz$56.1BAutomotive
9Disney$50.3BMedia
10Nike$50.3BConsumer

Apple’s brand is now worth an estimated $482 billion, even though the company didn’t even crack the top 10 list back in the year 2000.

In fact, four of the top five brands on the 2022 list are directly in tech, and even Amazon (#3) is often considered a tech giant. Not surprisingly, brand value in the top 10 has grown almost across the board, though Coca-Cola is a notable exception, dropping $15 billion in estimated brand value over 22 years.

How will the most valuable brands continue to evolve over the coming decades?

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Brands

Visualizing Uber’s Surge in Rides and Users (2015-2024)

Uber’s global user base climbed to 156 million in 2024, an increase of 14 times since 2015 and roughly 58% higher than its IPO year in 2019.

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A chart showing the rise in Uber users and trips from 2015 to 2024.

Charted: Uber’s Decade of Growth in Users and Rides

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Over the past decade, Uber has quickly become a fixture of urban mobility, seeing rapid growth in both its user base and number of trips taken annually.

This chart visualizes Uber’s users and trips figures from 2015 to 2024. Users are shown with the black line and labels with the y-axis on the left side while trips are shown with the light blue bars with the y-axis on the right side.

Data for trips is unavailable for 2015 and 2016. Company data comes from Business of Apps.

Uber Has Been Growing Significantly

Below, we show the number of Uber users in millions and Uber trips in billions from 2015 to 2024.

YearUber users (millions)Uber trips (billions)
201511n/a
201637n/a
2017583.8
2018765.2
2019996.9
2020555.0
20211016.4
20221227.6
20231379.4
202415611.3

Uber’s global user base climbed to 156 million in 2024, an increase of 14 times since 2015 and roughly 58% higher than its IPO year in 2019.

Meanwhile, annual rides hit 11.3 billion in 2024, equivalent to an average of 72 rides per use throughout the year.

After a sharp dip in 2020 due to the COVID-19 pandemic, when users dropped to 55 million and trips to 5 billions, Uber rebounded swiftly.

By 2022, both metrics had recovered to surpass pre-pandemic levels, continuing their upward trajectory into 2024.

Uber’s global presence and commitment to innovation are stronger than ever, with the company ranking among the leaders in R&D spending growth.

As part of its push into autonomous mobility it recently launched ride-hailing services with Waymo’s self-driving vehicles in Atlanta and Austin directly through the Uber app.

Learn More on the Voronoi App

To learn more about Uber’s performance against similar companies, check out this graphic comparing Uber and Lyft’s shares since their respective IPOs.

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