Animated Chart: America's Demographics Over 100+ Years
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Demographics

Animated Chart: America’s Demographics Over 100+ Years

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Animated: America’s Demographics Over 100+ Years

The United States has famously been called a melting pot, due its demographic makeup of various cultures, races, religions, and languages. But what shape does that mixture take? And how has it changed over time?

Beginning over 100 years ago, this video from Kaj Tallungs assesses how America’s demographics have changed from 1901 to 2020. It uses data from multiple sources including the U.S. Census Bureau, the National Center for Health Statistics, and the Human Mortality Database.

A Look at the Total Population

The most obvious takeaway from this animation is that America’s population has soared over the last century. America’s population grew from 77 million in 1901 to over 330 million in 2020—or total growth of 330% over the 119 years.

And the U.S. has continued to add to its population totals. Here’s a brief look at at the population in 2021 by regional breakdowns:

RegionPopulation (2021)Share of Total Population
South127,225,32938.3%
West78,667,13423.7%
Midwest68,841,44420.7%
Northeast57,159,83817.2%

And here’s a glance at how some of the population shakes out, across the top 10 most populous states in the country:

RankStatePopulation (2021)
#1California39,237,836
#2Texas29,527,941
#3Florida21,781,128
#4New York19,835,913
#5Pennsylvania12,964,056
#6Illinois12,671,469
#7Ohio11,780,017
#8Georgia10,799,566
#9North Carolina10,551,162
#10Michigan10,050,811

Demographic Breakdowns

Diving a little deeper, the country’s demographic breakdowns have also changed significantly over the last 100+ years. While the share of men and women is an obvious near-even split, age and race distributions have changed drastically.

For starters, though birth rates have remained fairly strong in the U.S., they have been slowing over time. This is similar to many other Western countries, and can eventually result in a larger share of elderly people as well as an increased financial cost of subsidizing their care. Additionally, fewer births results in a depleting workforce as the young population shrinks.

The shares of Black, Asian, Hispanic, and people of two or more races have also been growing. In fact, between 2010–2020 the population of people identifying as two races or more increased by a whopping 276%.

Here’s a glance at some of the other demographic growth rates over the 2010-2020 period:

  • Black or African American alone population: +5.6%
  • Asian alone population: +35.5%
  • Hispanic or Latino alone population: +23%
  • White population: -9%

Looking Ahead

Like many countries, a “graying” of the population will become a concern in the United States.

By 2060, it is expected that 95 million Americans will be over 65. But the share of those 18 and under will also continue to grow (albeit at a much slower pace) from 74 million people in 2020 to 80 million in 2060.

Another interesting insight from the Census Bureau is that from 2016–2060, the American-born population is expected to grow by only 20%, whereas the foreign-born population—the share of population who will immigrate to the U.S.—is expected to rise 58%.

True to the melting pot moniker, America’s demographics will continue to change dramatically over the coming decades.

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Countries with the Highest (and Lowest) Proportion of Immigrants

Here, we highlight countries that are magnets for immigration, such as UAE and Qatar, as well as nations with very few foreign born residents.

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countries with the highest proportion of immigrants

Countries with the Highest Proportion of Immigrants

For people living in cosmopolitan urban centers, it’s easy to overestimate the prevalence of immigrants around the world.

The median proportion of foreign-born people in all countries is just over 5%. In countries with a population greater than one million, only four are majority foreign-born, and only eight surpass the one-third mark.

Here are the top 20 countries with the highest proportion of immigrants in their populations:

CountryImmigrants as a percentage of population
🇦🇪 United Arab Emirates88%
🇶🇦 Qatar77%
🇰🇼 Kuwait73%
🇧🇭 Bahrain55%
🇴🇲 Oman46%
🇸🇬 Singapore43%
🇸🇦 Saudi Arabia39%
🇯🇴 Jordan34%
🇦🇺 Australia30%
🇨🇭 Switzerland29%
🇳🇿 New Zealand29%
🇱🇧 Lebanon25%
🇮🇱 Israel23%
🇨🇦 Canada21%
🇰🇿 Kazakhstan20%
🇸🇪 Sweden20%
🇦🇹 Austria19%
🇩🇪 Germany19%
🇬🇦 Gabon19%
🇮🇪 Ireland18%

Source: UN via World Population Review. Note: Only countries with a population of greater than one million are included.

The United Arab Emirates comes out on top for the highest proportion of immigrants in its population. Impressively, the small Middle Eastern nation ranks sixth in the world for total immigrant population (8.7 million people).

Other countries on the Arabian Peninsula also rank at the top of this list. In Qatar, current host of the 2022 World Cup, 3-in-4 people are immigrants. The high proportion of foreign workers in the country also results in an extreme demographic skew—approximately 75% of the population of Qatar is male.

The one extreme outlier in the region is war-torn Yemen, where only 1.3% of the population are immigrants.

Outside the Middle East, Singapore (43%) takes top spot, followed by Australia (30%).

Spotlight on U.S. Immigration

Although the United States is outside the top 20, it still has by far the most immigrants of any other country (50 million vs. 16 million in second-place Germany).

About 15% of people in the U.S. are immigrants—numbers which are comparable to the historic high in the late 19th century. The proportion of foreign-born people in the country has been on the rise since the 1970s, and is projected to continue rising in coming decades. Around 2030, immigration is expected to surpass natural increases as a driver of population growth.

Countries with the Lowest Proportion of Immigrants

A few countries are magnets for immigration, while a great many more receive very little immigration. This can simply be due to lack of demand, or because of more extreme circumstances such as war or a failing economy. In other cases, immigration policies may limit the number of people who can migrate to a country.

Here are the top 20 countries with the lowest proportion of immigrants in their populations:

CountryImmigrants as a percentage of population
🇨🇺 Cuba0.03%
🇨🇳 China0.07%
🇻🇳 Vietnam0.08%
🇮🇩 Indonesia0.13%
🇲🇬 Madagascar0.13%
🇲🇲 Myanmar0.14%
🇭🇹 Haiti0.17%
🇰🇵 North Korea0.19%
🇱🇰 Sri Lanka0.19%
🇵🇭 Philippines0.21%
🇲🇦 Morocco0.28%
🇮🇳 India0.35%
🇵🇬 Papua New Guinea0.35%
🇦🇫 Afghanistan0.37%
🇸🇴 Somalia0.37%
🇪🇷 Eritrea0.39%
🇭🇳 Honduras0.40%
🇬🇹 Guatemala0.47%
🇰🇭 Cambodia0.47%
🇹🇳 Tunisia0.51%

Cuba has the lowest level of foreign-born people in its population. The Caribbean nation makes it very difficult for foreign nationals obtain permanent residency.

China comes in second last. In absolute terms, the million or so immigrants living in China may sound like a lot, but pales in comparison to the overall population of 1.4 billion.

Interestingly, Japan–which is the poster child for low immigration–isn’t on the list above. The country’s foreign-born population sits at just over 2%.

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Demographics

Ranked: Gen Z’s Favorite Brands, Compared with Older Generations

Which brands win the most with Gen Z compared to older generations? From TikTok to Capri Sun, this ranking looks at Gen Z’s favorite brands.

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Gen Z’s Favorite Brands, Compared with Older Generations

Generation Z’s favorite brands, in absolute terms, aren’t wildly different from preferences of other generations, with Walmart, Google, and Netflix ranking high. But when it comes to the brands that do the best with Gen Z compared to their elders, the list shakes up dramatically.

This ranking uses consumer preference data from Morning Consult to show which brands are favored considerably more by Gen Z when compared to the general public. A brand’s rank is determined by the difference in favorability between Gen Z’s survey responses and the average of all U.S. adult respondents.

Note: Gen Z is the generation born between 1997-2012. Favorability in this ranking is measured using the share of a generation who said they have a “very” or “somewhat” favorable opinion of said brand.

Brands Preferred by Gen Z

Compared to Millennials, Gen X, and Boomers, who may not care as much for these 20 brands, Gen Z—currently between 9-25 years old—loves them. Let’s dive in:

RankBrandFavorability Difference U.S. Adult FavorabilityGen Z Favorability
#1TikTok+3039%69%
#2Discord+2921%50%
#3Snapchat+2935%64%
#4Instagram+2548%73%
#5Cash App+2541%66%
#6Spotify+2347%70%
#7Shein+2222%44%
#8Trolli+2124%45%
#9Twitch+2121%42%
#10Apple Pay+2039%59%
#11DoorDash+18.746.7%65.5%
#12Fenty Beauty+18.617.1%35.7%
#13Reddit+17.833.0%50.7%
#14Twitter+17.333.7%50.9%
#15Epic Games+17.124.9%42.0%
#16Roblox+16.822.0%38.7%
#17Vans+16.551.7%68.2%
#18Xbox+16.448.4%64.8%
#19Capri Sun+16.260.4%76.6%
#20PlayStation+15.956.4%72.2%

Note: Differences may not add up exactly due to rounding.

Unsurprisingly, TikTok takes the top spot. The app that is frequently used to poke fun at older generations and that in many ways is a reflection of Gen Z culture, is 30 points more favorable with the young generation than others.

Members of Gen Z are the first true “digital natives”—meaning they were raised in the age of digital technology. As a result, many of their favorite brands are either some kind of social media platform and/or digital service, like Apple Pay, Snapchat, or Spotify. In fact, eight of Gen Z’s top 10 favorites on the above list are digital brands.

Another distinguishing feature of consumers in this generation is that they’re more likely to care about brand ethics and sustainable consumption than other generations.

However, one brand among their top 20 that defies that sentiment is the Chinese clothing company, Shein. This fast fashion company’s model promotes a culture of mass clothing hauls and thus, clothing waste—making it far from environmentally conscious. Shein has also come under fire recently for violating labor laws in its Chinese production facilities. And yet 44% of Gen Zs have a good impression of the brand, and it particularly does well with Gen Z women.

Interestingly, members of Gen Z in the U.S. are also the first cohort to have strong awareness of Chinese brands more generally.

Gen Z vs. Millennials

Two generations that are often lumped together, Gen Z and Millennials have some considerable differences when it comes to their favorite brands. Here’s a brief look at some of the brands that do better with Gen Z compared to Millennials specifically, using favorability difference:

  • TikTok: 14.2
  • Crocs: 13.4
  • Pixar: 8.1
  • Morphe: 6.1

Compared to their generational neighbors, one interesting standout is Crocs—the utilitarian, but highly-customizable foam clogs—which almost 60% of Gen Zs see as favorable compared to only 46% of Millennials.

Gen Z’s Favorite Brands Overall

While Gen Z differentiates itself from the older generations in many ways, a lot of the overall favorites still align with everyone else’s.

RankBrandFavorability
#1YouTube86.2%
#2Google83.9%
#3Netflix82.2%
#4Amazon80.3%
#5M&Ms79.8%
#6Walmart79.8%
#7Target79.7%
#8Doritos79.3%
#9Kit Kat79.0%
#10Oreo78.6%
#11Gatorade78.5%
#12Nike78.4%
#13Cheetos77.5%
#14Dollar Tree77.4%
#15Sprite77.4%
#16Pringles76.7%
#17Capri Sun 76.6%
#18Pixar76.6%
#19Skittles76.3%
#20Apple75.9%

Removing the favorability difference score reveals that many of the most popular brands overall still win out, such as Netflix, Google, and Amazon.

Gen Z Trends

Overall, the report found that it’s hard for brands to win with Gen Z. Across all brands that were scored, 33% of the general American public rated them as favorable, but for Gen Z respondents the number dropped to 27%.

In general, Gen Z tends to value conscious consumption and subsequently, brands that can meet those expectations. Digital services and products also do well with this generation that has never known a world without internet.

As more and more Gen Zers enter the labor market and grow their consumer power, they will be an important generation to watch.

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