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A Visual Breakdown of Global Music Consumption

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This image shows a breakdown of platforms music listeners prefer to use.

A Visual Breakdown of Global Music Consumption

To maximize any chance of success in the music business, aspiring artists must gain an understanding of how music is consumed and how that is changing alongside technology.

This graphic from Athul Alexander highlights global music consumption habits. Data is from 2022 and is sourced from a survey of over 44,000 people from 22 countries by IFPI that asked people their primary mode for consuming music.

As of 2022, paid subscription services (i.e. Apple Music, Spotify) are the most preferred option for listeners, accounting for nearly one-fourth of main platform share.

RankServiceShareExamples
1Paid Audio Streaming24%Spotify, Apple Music
2Video Streaming19%YouTube
3Radio17%
4Purchased Music10%Vinyls, CDs, purchased digital albums
5Ad-Supported Audio Streaming8%Amazon, Deezer
6Short-form Videos8%TikTok
7Social Media Videos5%Facebook, Instagram
8Live Music4%concerts, livestreams
9Other6%music on TV, phone-to-phone transfers

Short-form video platforms like TikTok, with an 8% share of primary music listeners, are a fast-growing medium. Several young artists have found initial success and traction using these platforms over the past few years.

And though video “killed the radio star,” it hasn’t killed listening to music on the radio. A healthy, 17% of respondents picked radio as their primary avenue for listening to music.

Streaming Supremacy and Virality

There’s no doubt that the internet has revolutionized how music is being consumed.

Including all video and music streaming, internet-based music consumption was the primary choice for 64% of respondents. That’s not even accounting for livestreams or music purchased through the internet.

PlatformShare
Internet-based64%
Non-Internet Based37%

This internet-heavy metric is being reflected on the business side as well, with 75% of the music industry’s revenues in the U.S. coming from streaming.

However, for artists, streaming revenue is usually the third-biggest earner after live performances and sales.

But utilizing streaming to its fullest potential keeps modern artists in the loop. For example, Beyoncé was one of the first artists to utilize streaming platforms to release an album completely unannounced in 2013, a marketing move that has been replicated many times since.

Where does this data come from?

Source: IFPI

Data note: IFPI surveyed over 44,000 people from 22 countries, asking them about their primary mode of consuming music. They exclude India and China from their global figures to prevent the size of the population from influencing the global weighted average. Percentages may also not add up to 100 because of rounded figures.

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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What Would $5,000 Invested in Nvidia Be Worth Today?

Small fortunes have been made for those investing in Nvidia stock. But how much would have they earned if they bought before it skyrocketed?

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What Would $5,000 Invested in Nvidia Be Worth Today?

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Investing in Nvidia has been highly lucrative, especially for investors who got in early.

As America’s largest chipmaker, its stock price has soared given its critical role in powering AI. Last year alone, its share price jumped 272%, vaulting it into becoming one of the world’s most valuable companies.

This graphic shows how much a $5,000 investment in Nvidia would have grown over time, based on data from Yahoo Finance.

Investing in Nvidia Before the AI Boom

Below, we show how much an investment in Nvidia would have increased in value over the last several decades:

Year Invested (January 1st)Stock PriceStarting ValueValue Today (as of Feb 15, 2024)
2000$0.77$5,000$4,718,052
2010$3.85$5,000$943,610
2015$4.80$5,000$756,854
2020$59.11$5,000$61,460
2023$195.37$5,000$18,595

For those who bought in 2000, a $5,000 investment would be worth over $4.7 million today, with Nvidia’s stock price rising 94,261% over the time period.

At the time, Nvidia had just invented its graphics processing unit (GPU), which allowed computer graphics to render more seamlessly in video games and video editing. These high-performance units complete complex computing tasks, and Nvidia was creating leading technology at the time.

Over the last decade, Nvidia has increasingly focused on AI technology, with key developments launching as early as 2012. Yet it was not until 2020 when its share price really began to soar as the company’s end customer segments increasingly became data centers and cloud computing, alongside video games.

In fact, since 2020 alone, its share price has soared 1,129%—making a $5,000 investment worth twelve times as much today.

So far this year, its stock price shows no sign of stopping, driven by its outsized role in the AI chipmaking market. Roughly 70% of all chips are sold by Nvidia, outpacing key competitor AMD by a landslide.

The company’s Q4 revenues topped $22 billion, setting another historical record, amounting to a 265% year-over-year increase in revenues. In 2023, Nvidia sold 2.5 million chips with customers including OpenAI, Microsoft, Meta Platforms, and Alphabet. The price range for these chips can span anywhere from $16,000 to $100,000.

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