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Charted: Tesla’s Unrivaled Profit Margins



Tesla's profit margins per car

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Chart: Tesla’s Unrivaled Profit Margins

In January this year, Tesla made the surprising announcement that it would be cutting prices on its vehicles by as much as 20%.

While price cuts are not new in the automotive world, they are for Tesla. The company, which historically has been unable to keep up with demand, has seen its order backlog shrink from 476,000 units in July 2022, to 74,000 in December 2022.

This has been attributed to Tesla’s robust production growth, which saw 2022 production increase 41% over 2021 (from 930,422 to 1,313,851 units).

With the days of “endless” demand seemingly over, Tesla is going on the offensive by reducing its prices—a move that puts pressure on competitors, but has also angered existing owners.

Cranking up the Heat

Tesla’s price cuts are an attempt to protect its market share, but they’re not exactly the desperation move some media outlets have claimed them to be.

Recent data compiled by Reuters shows that Tesla’s margins are significantly higher than those of its rivals, both in terms of gross and net profit. Our graphic only illustrates the net figures, but gross profits are also included in the table below.

CompanyGross profit per carNet profit per car
🇺🇸 Tesla$15,653$9,574
🇺🇸 GM$3,818$2,150
🇨🇳 BYD$5,456$1,550
🇯🇵 Toyota$3,925$1,197
🇩🇪 VW$6,034$973
🇰🇷 Hyundai$5,362$927
🇺🇸 Ford$3,115-$762
🇨🇳 Xpeng$4,565-$11,735
🇨🇳 Nio$8,036-$19,141

Data from Q3 2022

Price cutting has its drawbacks, but one could argue that the benefits for Tesla are worth it based on this data—especially in a critical market like China.

Tesla has taken the nuclear option to bully the weaker, thin margin players off the table.
– Bill Russo, Automobility

In the case of Chinese EV startups Xpeng and Nio, net profits are non-existent, meaning it’s unlikely they’ll be able to match Tesla’s reductions in price. Both firms have reported year-on-year sales declines in January.

As for Tesla, Chinese media outlets have claimed that the firm received 30,000 orders within three days of its price cut announcement. Note that this hasn’t been officially confirmed by anyone within the company.

Tit for Tat

Ford made headlines recently for announcing its own price cuts on the Mustang Mach-E electric SUV. The model is a direct competitor to Tesla’s best-selling Model Y.

Chevrolet and Hyundai have also adjusted some of their EV prices in recent months, as listed in the following table.

ModelOld PriceNew PriceDiscount
Tesla Model Y Long Range$65,990$53,49018.9%
Chevrolet Bolt EUV 2023$33,500$27,20018.8%
Tesla Model Y Performance$69,990$56,99018.6%
Chevrolet Bolt 2023$31,600$26,50016.1%
Tesla Model 3 Performance$62,990$53,99014.3%
Hyundai Kona Electric 2022$37,390$34,0009.1%
Ford Mustang Mach-E GT Extended Range$69,900$64,0008.4%
Tesla Model 3 Long Range$46,990$43,9906.4%
Ford Mustang Mach-E Premium AWD$57,675$53,9956.4%
Ford Mustang Mach-E RWD Standard Range$46,900$46,0001.9%

Source: Observer (Feb 2023)

Volkswagen is a noteworthy player missing from this table. The company has been gaining ground on Tesla, especially in the European market.

We have a clear pricing strategy and are focusing on reliability. We trust in the strength of our products and brands.
– Oliver Blume, CEO, VW Group

This decision could hamper Volkswagen’s goal of becoming a dominant player in EVs, especially if more automakers join Tesla in cutting prices. For now, Tesla still holds a strong grip on the US market.

tesla US market share

Thanks, Elon

Recent Tesla buyers became outraged when the company announced it would be slashing prices on its cars. In China, buyers even staged protests at Tesla stores and delivery centers.

Recent buyers not only missed out on a better price, but their cars have effectively depreciated by the amount of the cut. This is a bitter turn of events, given Musk’s 2019 claims that a Tesla would be an appreciating asset.

I think the most profound thing is that if you buy a Tesla today, I believe you are buying an appreciating asset – not a depreciating asset.
– Elon Musk, CEO, Tesla

These comments were made in reference to Tesla’s full self-driving (FSD) capabilities, which Elon claimed would enable owners to turn their cars into robotaxis.

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Ranked: The World’s Top Diamond Mining Countries, by Carats and Value

Who are the leaders in rough diamond production and how much is their diamond output worth?



A cropped chart showing the leaders in rough diamond mining and how much their diamond output is worth.

Ranked: World Diamond Mining By Country, Carat, and Value

Only 22 countries in the world engage in rough diamond production—also known as uncut, raw or natural diamonds—mining for them from deposits within their territories.

This chart, by Sam Parker illustrates the leaders in rough diamond production by weight and value. It uses data from Kimberly Process (an international certification organization) along with estimates by Dr. Ashok Damarupurshad, a precious metals and diamond specialist in South Africa.

Rough Diamond Production, By Weight

Russia takes the top spot as the world’s largest rough diamond producer, mining close to 42 million carats in 2022, well ahead of its peers.

ℹ️ Carat is the unit of measurement for the physical weight of diamonds. One carat equals 0.200 grams, which means it takes over 2,265 carats to equal 1 pound.

Russia’s large lead over second-place Botswana (24.8 million carats) and third-ranked Canada (16.2 million carats) indicates that the country’s diamond production is circumventing sanctions due to the difficulties in tracing a diamond’s origin.

Here’s a quick breakdown of rough diamond production in the world.

RankCountryRough Diamond
Production (Carats)
1🇷🇺 Russia41,923,910
2🇧🇼 Botswana24,752,967
3🇨🇦 Canada16,249,218
4🇨🇩 DRC9,908,998
5🇿🇦 South Africa9,660,233
6🇦🇴 Angola8,763,309
7🇿🇼 Zimbabwe4,461,450
8🇳🇦 Namibia2,054,227
9🇱🇸 Lesotho727,737
10🇸🇱 Sierra Leone688,970
11🇹🇿 Tanzania375,533
12🇧🇷 Brazil158,420
13🇬🇳 Guinea128,771
14🇨🇫 Central
African Republic
15🇬🇾 Guyana83,382
16🇬🇭 Ghana82,500
17🇱🇷 Liberia52,165
18🇨🇮 Cote D'Ivoire3,904
19🇨🇬 Republic of Congo3,534
20🇨🇲 Cameroon2,431
21🇻🇪 Venezuela1,665
22🇲🇱 Mali92

Note: South Africa’s figures are estimated.

As with most other resources, (oil, gold, uranium), rough diamond production is distributed unequally. The top 10 rough diamond producing countries by weight account for 99.2% of all rough diamonds mined in 2022.

Diamond Mining, by Country

However, higher carat mined doesn’t necessarily mean better value for the diamond. Other factors like the cut, color, and clarity also influence a diamond’s value.

Here’s a quick breakdown of diamond production by value (USD) in 2022.

RankCountryRough Diamond
Value (USD)
1🇧🇼 Botswana$4,975M
2🇷🇺 Russia$3,553M
3🇦🇴 Angola$1,965M
4🇨🇦 Canada$1,877M
5🇿🇦 South Africa$1,538M
6🇳🇦 Namibia$1,234M
7🇿🇼 Zimbabwe$424M
8🇱🇸 Lesotho$314M
9🇸🇱 Sierra Leone$143M
10🇹🇿 Tanzania$110M
11🇨🇩 DRC$65M
12🇧🇷 Brazil$30M
13🇱🇷 Liberia$18M
14🇨🇫 Central
African Republic
15🇬🇾 Guyana$14M
16🇬🇳 Guinea$6M
17🇬🇭 Ghana$3M
18🇨🇲 Cameroon$0.25M
19🇨🇬 Republic of Congo$0.20M
20🇨🇮 Cote D'Ivoire$0.16M
21🇻🇪 Venezuela$0.10M
22🇲🇱 Mali$0.06M

Note: South Africa’s figures are estimated. Furthermore, numbers have been rounded and may not sum to the total.

Thus, even though Botswana only produced 59% of Russia’s diamond weight in 2022, it had a trade value of nearly $5 billion, approximately 1.5 times higher than Russia’s for the same year.

Another example is Angola, which is ranked 6th in diamond production, but 3rd in diamond value.

Both countries (as well as South Africa, Canada, and Namibia) produce gem-quality rough diamonds versus countries like Russia and the DRC whose diamonds are produced mainly for industrial use.

Which Regions Produce the Most Diamonds in 2022?

Unsurprisingly, Africa is the largest rough diamond producing region, accounting for 51% of output by weight, and 66% by value.

RankRegionShare of Rough
Diamond Production (%)
Share of Rough
Diamond Value (%)
3North America13.5%52.8%
4South America0.2%2.4%

However diamond mining in Africa is a relatively recent phenomenon, fewer than 200 years old. Diamonds had been discovered—and prized—as far back as 2,000 years ago in India, later on spreading west to Egyptian pharaohs and the Roman Empire.

By the start of the 20th century, diamond production on a large scale took off: first in South Africa, and decades later in other African countries. In fact between 1889–1959, Africa produced 98% of the world’s diamonds.

And in the latter half of the 20th century, the term blood diamond evolved from diamonds mined in African conflict zones used to finance insurgency or crime.

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