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Charted: America’s Most Popular Baby Names in 2023

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See this visualization first on the Voronoi app.

A chart with the top 10 male and female names of 2023, according to the U.S. Social Security Administration.

Charted:America’s Most Popular Baby Names in 2023

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

“What’s in a name? That which we call a rose by any other name would smell as sweet.” — William Shakespeare

Most parents disagree with Shakespeare of course, and there are entire forums dedicated to baby name discussions. With concerns ranging from appropriateness, to “right fits”, to honoring heritage and legacies, what are the most popular baby names right now?

We chart the top 10 male and female names of 2023, according to the U.S. Social Security Administration. Data is based on Social Security card applications for births that occurred in the United States.

Ranked: America’s Top Baby Boy Names in 2023

“Liam” is not only America’s most popular baby boy name in 2023 (nearly 21,000 babies named) but has been America’s most popular baby boy name since 2017.

Here’s a list of America’s top 20 most popular male baby names in 2023.

RankMale nameBoys Named (2023)
1Liam20,802
2Noah18,995
3Oliver14,741
4James11,670
5Elijah11,452
6Mateo11,229
7Theodore11,041
8Henry10,941
9Lucas10,842
10William10,598
11Benjamin10,172
12Levi9,347
13Sebastian8,865
14Jack8,683
15Ezra8,437
16Michael8,383
17Daniel8,356
18Leo8,120
19Owen7,985
20Samuel7,973

Going back even further through the records however, there’s been a clear upward trend in “Liam’s” popularity since 1992. Between 2008 and 2012, it leapt from 75th to 6th most popular name in the country. As it happens, the massively popular Taken franchise was released in the same time period—starring Irish actor Liam Neeson.

Meanwhile, second place “Noah” has already enjoyed being the most popular name in the U.S. for a boy, reigning between 2013–2016.

Ranked: America’s Most Popular Baby Girl Names in 2023

For baby girls, “Olivia” is the most popular name in America in 2023. Like its male counterpart, “Olivia” has been the top pick for parents since 2019, and has been present in the top 10 since 2002.

Here’s a list of America’s top 20 most popular female baby names in 2023.

RankFemale nameGirls Named (2023)
1Olivia15,270
2Emma13,527
3Charlotte12,596
4Amelia12,311
5Sophia11,944
6Mia11,359
7Isabella10,808
8Ava9,682
9Evelyn9,082
10Luna7,811
11Harper7,769
12Sofia7,641
13Camila7,565
14Eleanor6,739
15Elizabeth6,566
16Violet6,342
17Scarlett6,288
18Emily6,154
19Hazel6,154
20Lily6,146

Relatedly, hit makers One Direction released a song titled Olivia in 2015. Four years later, Olivia became the most popular name for girls in America.

Second place “Emma” has previously ranked at first place not once but twice, first in 2008 and then again between 2014-2018.

It broke into the top five in 2002, the same year where the character Rachel Greene from sitcom series Friends, has a baby—and names her Emma.

Learn More About Names from Visual Capitalist

If you liked this article, check out Charted: Gender-Neutral Names which examines the most popular names given to both boys and girls in America.

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Brands

Ranked: Gen Z’s Favorite Brands in 2023

What are Gen Z’s favorite brands? Here are the top 5 brands for apparel, footwear, and handbags, according to U.S. teens in September 2023.

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chart showing Gen Z's favorite brands in 2023

Ranked: Gen Z’s Favorite Brands in 2023

People have a lot of choice when it comes to shopping brands, but Gen Z’s favorite brands may surprise you.

From leisure to luxury brands, and from sporty to socially conscious (or both), a variety of brands have become more readily available thanks to online shopping. But trends, especially for younger people, remain king.

What brands do today’s teens like? This graphic uses data from Piper Sandler to rank Gen Z teens’ favorite brands of clothing, shoes, and handbags. The September 2023 study surveyed 9,193 U.S. teens across a geographically diverse set of high schools.

One Company Tops Gen Z’s Favorite Brands

The study found that Nike dominated the rankings by a landslide. It was the runaway favorite brand for all teens in both clothing and shoes.

RankCategoryBrandGen Z Popularity
(Sept. 2023)
1👕ClothingNike35%
2👕ClothingLululemon6%
3👕ClothingAmerican Eagle4%
4👕ClothingPacsun3%
5👕ClothingShein3%
1👟FootwearNike61%
2👟FootwearConverse9%
3👟FootwearAdidas7%
4👟FootwearNew Balance3%
5👟FootwearVans3%
1👜HandbagsCoach19%
2👜HandbagsLouis Vuitton11%
3👜HandbagsKate Spade10%
4👜HandbagsMichael Kors8%
5👜HandbagsChanel6%

In clothing, Nike was the preferred brand for 35% of those polled, followed by Lululemon and American Eagle at 6% and 4% respectively. Inclusivity and diversity-focused brand Pacsun ranked fourth at 3%, further highlighting Gen Z’s preference for socially conscious and authentic brands.

Together, the top five brands in clothing made up 51% of preferred Gen Z teen brands. Comparatively, the top brands had a significantly stronger hold of the market in shoes, with Nike the overwhelming favorite at 61%. Converse (9%) and Adidas (7%) ranked second and third, but again attracted a fraction of Nike’s popularity.

Meanwhile, luxury brands have maintained a hold on the handbag market, with many using TikTok and other social media tools to attract Gen Z customers. Louis Vuitton (11%) and Kate Spade (10%) both had strong brand loyalty, but Coach took the top spot at 19%. Indeed, Gen Z is said to be responsible for “bringing Coach back.”

What’s Next for the Top Brands?

Piper Sandler’s survey also revealed a slight fall in overall teen spending, the first decrease seen since before the COVID-19 pandemic. Down 1% year-over-year, it has mainly been attributed to inflation and environmental concerns.

The decrease came primarily from female spending, as male fashion spending actually increased. In the female categories, apparel and shoes spending were down by 9% and 5% year-over-year, but increased by 8% in accessories spending.

As Gen Z deals with economic worries and sifts through trendy thrift stores, social media posts, and the values of companies, the onus falls increasingly to the brands themselves to attract greater followings.

If Nike can do it, so can the rest.

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