Advertising

Which brands are winning the hearts of consumers the quickest? Today's charts look at trends in brand value, showing the fastest growing brands globally.

In a connected world with so many product options at our fingertips, is the marketing concept of brand loyalty still relevant?

Traditional media is having a tough time keeping up, as Google, Facebook, and Chinese search giant Baidu lead the tech takeover of advertising.

Usually with very limited resources, the marketing team is expected to maximize ROI for a company. Here's the big marketing budget mistakes that must be avoided.

Disappearing web pages are creating an 'informational black hole'. How bad is digital decay, and what are we doing to combat it today?

Every minute, 4.1 million videos are viewed on Youtube, nearly 1 million people log into Facebook, and $750.000 is spent on e-commerce.

Tech titans like Google and Apple now dominate the list of the most valuable brands in the world. See how much all of these brands are...

Brands are increasingly turning to social media celebs to move the needle on their sales numbers. Here's what you need to know about influencer marketing.

Here are the technologies that Facebook is working on to try and transform the company into a $1 trillion behemoth over the next 10 years.

Acquiring a new customer is 500% more expensive than keeping an old one. Here's five ways to build customer loyalty, based on behavioral psychology.