Misc

Calculating the Lifetime Value of a Customer

Published

8 years ago

January 27, 2016

Jeff Desjardins

Calculating the Lifetime Value of a Customer

What is one customer worth to a business, and what should a business be willing to pay to acquire the said customer?

It all comes down to a concept called “customer lifetime value”, which is used to describe the approximate value of one customer to a business. It is essentially the average amount of money made over the lifespan of an average customer, discounted by future cash flows.

The higher the value, the higher the marketing budget can be to acquire each customer. This is not only a key concept to understand in business, but also for investors that are looking to put money in consumer-oriented companies.

Original graphic by: KISSmetrics

Misc

How Hard Is It to Get Into an Ivy League School?

We detail the admission rates and average annual cost for Ivy League schools, as well as the median SAT scores required to be accepted.

Published

1 day ago

April 17, 2024

Marcus Lu

Graphic showing the admission rates and average annual tuition for Ivy League schools, as well as the median SAT scores required to be accepted.

How Hard Is It to Get Into an Ivy League School?

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Ivy League institutions are renowned worldwide for their academic excellence and long-standing traditions. But how hard is it to get into one of the top universities in the U.S.?

In this graphic, we detail the admission rates and average annual cost for Ivy League schools, as well as the median SAT scores required to be accepted. The data comes from the National Center for Education Statistics and was compiled by 24/7 Wall St.

Note that “average annual cost” represents the net price a student pays after subtracting the average value of grants and/or scholarships received.

Harvard is the Most Selective

The SAT is a standardized test commonly used for college admissions in the United States. It’s taken by high school juniors and seniors to assess their readiness for college-level academic work.

When comparing SAT scores, Harvard and Dartmouth are among the most challenging universities to gain admission to. The median SAT scores for their students are 760 for reading and writing and 790 for math. Still, Harvard has half the admission rate (3.2%) compared to Dartmouth (6.4%).

School	Admission rate (%)	SAT Score: Reading & Writing	SAT Score: Math	Avg Annual Cost*
Harvard University	3.2	760	790	$13,259
Columbia University	3.9	750	780	$12,836
Yale University	4.6	760	780	$16,341
Brown University	5.1	760	780	$26,308
Princeton University	5.7	760	780	$11,080
Dartmouth College	6.4	760	790	$33,023
University of Pennsylvania	6.5	750	790	$14,851
Cornell University	7.5	750	780	$29,011

*Costs after receiving federal financial aid.

Additionally, Dartmouth has the highest average annual cost at $33,000. Princeton has the lowest at $11,100.

While student debt has surged in the United States in recent years, hitting $1.73 trillion in 2023, the worth of obtaining a degree from any of the schools listed surpasses mere academics. This is evidenced by the substantial incomes earned by former students.

Harvard grads, for example, have the highest average starting salary in the country, at $91,700.