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The Business of eSports

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For decades, the world’s top athletes have competed in illustrious tournaments such as The Masters or the Tour de France.

People tune in from all over to see these athletes in peak form, and tournaments rake in cash from media rights, advertisements, sponsorships, merchandise, and also the live event itself. In turn, these competitions offer millions of dollars in prize pools for the participants.

But what if there was a new type of sport that upped the ante?

While sport purists might scoff at the idea of any type of competition involving video games – the numbers speak for themselves. The realm of eSports already has tournaments that pack stadiums, offering bigger prize pools than either the Tour de France or The Masters.

And soon, eSports will be a billion dollar business with a global audience of over 300 million fans.

The Booming Business of eSports

Today’s infographic comes to us from Moneypod, and it dives right into the interesting and possibly unfamiliar arena of eSports, which is seeing double-digit growth in all revenue categories from media rights to merchandise sales.

The Business of eSports

Gaming has always been popular, but the rise of eSports is something new.

The excitement around these competitions pairs the popularity of gaming with changing demographics, growing buying power for consumers in Asia (where the sport is the most popular), increased levels of connectivity, and new technological advancements.

Perhaps even more interesting is that the business of eSports is flourishing as a result – and with packed stadiums, deals with media giants like ESPN, double-digit revenue growth rates, and hundreds of millions of fans, it has been said that this is the year that eSports hits the mainstream.

Latest Market Projections

In the last few months, new market projections on the business of eSports have come out from NewZoo, a market intelligence company focused on games, eSports, and mobile.

Here are their latest projections for audience growth:

eSports Audience Growth

There are 215 million fans today, including 165 million hardcore enthusiasts. The majority of this group, about 53%, resides in the Asia-Pacific region.

Lastly, here is a breakdown of projected revenue streams for 2018:
eSports Revenue

Impressively, media rights is the fastest growing segment at 72.1% growth. The sponsorship segment isn’t far behind at a 53.2% growth rate.

In total, the market is expected to be worth $906 million this year, a solid 38.2% higher than in 2017. This expansion is not expected to stop anytime soon, and in 2019 eSports will be a market in excess of $1 billion in size – a figure that will surely put this emerging space in an even bigger spotlight.

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What Laptop Brands do Americans Use in 2024?

Statista surveyed nearly 7,000 American adults aged 18–64 asking them what laptop brands were in their households. These are the results.

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A cropped chart with the market share of commonly used laptop brands in the U.S., per Statista survey data current up to March, 2024.

What Laptop Brands do Americans Use in 2024?

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

We chart the market share of commonly used laptop brands in the U.S., per Statista survey data. Multiple responses were allowed, and percentages do not sum to 100.

ℹ️ Survey details: Between April, 2023 and March 2024, 6,843 American adults aged 18–64 were asked: “What brands are the laptops in your households?” The “don’t know” responses have not been visualized.

The U.S. Laptop Market Landscape

HP emerges as the preferred choice for laptops, present in 32% of surveyed households.

Meanwhile, Apple’s dominance in America’s smartphone segment isn’t quite matched in the laptop market with their Macbooks, trailing HP at 28% of households.

Here’s the full survey data.

BrandShare of Respondents
HP32%
Apple28%
Dell24%
Acer14%
Lenovo12%
Samsung12%
Microsoft10%
ASUS9%
Toshiba5%
Alienware4%
DigitalStorm2%
Falcon Northwest2%
Huawei2%
MSI2%
Vaio1%
Other6%
Don't know2%

Note: DigitalStorm, Falcon Northwest, Huawei, MSI, and Vaio’s share of respondents were combined into the “Other” category in the graphic. “Don’t know” responses were not visualized.

Another well-known manufacturer, Dell, comes in at 24%, rounding out the top three by household share.

Other big laptop brands, Acer, Lenovo, Samsung, and Microsoft all range between 10–15% of surveyed households.

For a broader picture, market research firm, Technavio, predicts a 3.2% combined average growth rate for the global laptop market from 2024–28. A lion’s share of that growth (42%) is expected to come from North America. Rising popularity of gaming laptops will be a key tailwind.

Interestingly, thanks to their graphics processing units, gaming laptops are also in demand for AI/machine-learning work. Some companies have already started releasing models catering to this specific audience.

Learn More About Tech From Visual Capitalist

If you enjoyed this post, check out The Top 100 Most Valuable Brands in 2024 where technology companies make up nearly one-fifth of the list by themselves.

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