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Brightest Millennials in Business: Here’s What They Think

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Investors, advertisers, and business leaders around the world are still trying to understand millennials, the generational group that will shape commerce for the foreseeable future. In the past, that’s why we’ve looked at millennial investing and banking preferences, their favorite brands, and even what real estate professionals need to understand about the generation.

Today’s infographic from Adweek is specifically of interest, because it focuses on a very particular subset of millennials. The data in the graphic is from a survey of nearly 500 nominees for the Forbes 30 Under 30 list. While the subject range is broad, it’s a good snapshot of how some of the brightest millennials in business think.

A survey of the brightest millennial business minds

What’s interesting is that there on some topics there was a surprising consensus, while others had a diversity in responses.

In terms of consensus, 97% of the brightest millennials agreed that they were optimistic about the future, and 80% said they still believed in the “American Dream”. In a less surprising consensus, a mere 10% of the group preferred a smartphone brand other than Apple.

The question that had the most diverse answers asked respondents about the biggest challenge facing the world today. The division here was substantial, with the following breakdown in answers: climate change (27%), terrorism (24%), and economic growth (22%), and other (27%).

As a final point, it was also interesting that only 32% of respondents were looking to start their own company. Millennials are often characterized as an entrepreneurial generation, so we were surprised that the majority of this select group was not actively looking to go in that direction.

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Who Owns the Most Vehicles per Capita, by Country?

Here are the highest vehicles per capita by country as a growing global middle class is fueling car ownership rates around the world.

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This bar graph shows the number of vehicles per 1,000 people around the world.

Who Owns the Most Vehicles per Capita, by Country?

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

In 2020, there were 289 million vehicles in use in America, or about 18% of the global total.

With one of the largest car ownership rates worldwide, the number of U.S. cars on the road have more than doubled since the 1960s. But how does ownership compare to other countries, and who is seeing the fastest growth rates amid a rising global middle class?

This graphic shows vehicles per capita by country, based on data from the International Organization of Motor Vehicle Manufacturers (OICA).

Highest Car Ownership Rates Worldwide

Below, we rank countries based on the number of registered vehicles in use per 1,000 people, including both passenger cars and commercial vehicles as of 2020:

CountryNumber of Vehicles in Use
per 1000 Inhabitants
Average Annual Growth Rate
2015-2020
🇳🇿 New Zealand8693%
🇺🇸 U.S.8602%
🇵🇱 Poland7614%
🇮🇹 Italy7561%
🇦🇺 Australia7372%
🇨🇦 Canada7073%
🇫🇷 France7041%
🇨🇿 Czechia6583%
🇵🇹 Portugal6402%
🇳🇴 Norway6351%
🇦🇹 Austria6322%
🇬🇧 UK6322%
🇩🇪 Germany6272%
🇪🇸 Spain6272%
🇬🇷 Greece6171%
🇯🇵 Japan6120%
🇨🇭 Switzerland6041%
🇧🇪 Belgium5901%
🇳🇱 Netherlands5882%
🇫🇮 Finland5771%
🇸🇪 Sweden5441%
🇩🇰 Denmark5402%
🇮🇪 Ireland5403%
🇲🇾 Malaysia5356%
🇸🇰 Slovakia5133%
🇱🇾 Libya4904%
🇧🇬 Bulgaria485-1%
🇭🇷 Croatia4743%
🇸🇾 Syria4727%
🇭🇺 Hungary4634%
🇰🇷 South Korea4582%
🇷🇴 Romania4387%
🇮🇱 Israel4044%
🇷🇺 Russia3892%
🇧🇾 Belarus3871%
🇲🇽 Mexico3584%
🇹🇼 Taiwan3441%
🇦🇪 UAE3438%
🇷🇸 Serbia3304%
🇦🇷 Argentina3110%
🇹🇭 Thailand2775%
🇨🇱 Chile2461%
🇰🇿 Kazakhstan226-1%
🇨🇳 China22314%
🇹🇷 Türkiye2204%
🇧🇷 Brazil2141%
🇺🇦 Ukraine192-1%
🇮🇷 Iran1832%
🇿🇦 South Africa1761%
🇪🇨 Ecuador1523%
🇻🇪 Venezuela149-1%
🇩🇿 Algeria1443%
🇲🇦 Morocco1124%
🇨🇴 Colombia1111%
🇮🇶 Iraq1114%
🇵🇪 Peru884%
🇮🇩 Indonesia785%
🇪🇬 Egypt644%
🇳🇬 Nigeria565%
🇻🇳 Vietnam5017%
🇵🇭 Philippines383%
🇮🇳 India3310%
🇵🇰 Pakistan207%

Clinching top spot is New Zealand, a country known for its love of cars.

With nearly nine cars on the road to every 10 people, this figure is notably high considering that children make up about 20% of the population. The majority of cars are imported second hand from Japan thanks to a wave of deregulation in the 1980s along with the country being a major producer of right-hand drive cars.

The U.S. falls close behind, with a clear preference for trucks and SUVs. In fact, the Ford F-1 Series has been the best-selling vehicle in America for 42 consecutive years.

In Europe, Poland has the highest number of vehicles per person, but one of the lowest share of electric vehicles (EVs). While EVs make up nearly 16% of all cars in top-ranking country Norway, they comprise 0.1% in Poland. On average, EVs account for 0.8% of passenger cars in the European Union.

Driven by an expanding middle class, Vietnam has seen the fastest growth in ownership. Between 2015 and 2020, the motorization rate grew by an astonishing 17% each year. Additionally, China witnessed 14% growth while India’s vehicles per 1,000 people increased 10% annually over the period.

The Top EV Markets, by Country

As EV sales gain momentum, here are the biggest markets worldwide, based on the number of all-EV cars in use as of 2022:

CountryEstimated Number of EVs in Use
2022
🇨🇳 China11,000,000
🇺🇸 U.S.2,100,000
🇩🇪 Germany1,000,000
🇫🇷 France620,000
🇳🇴 Norway590,000
🇬🇧 UK550,000
🇳🇱 Netherlands340,000
🇰🇷 South Korea300,000
🇨🇦 Canada250,000
🇯🇵 Japan210,000

Source: IEA Global EV Outlook 2023

China is home to over half of the world’s EVs.

Its foothold on the global EV market can be explained by its close proximity to the raw materials used in EV batteries. In fact, China produces roughly 70% of the world’s rare earth metals and has more battery production capacity than all other countries combined.

Adding to this, China developed key government policies that specifically tackled operational hurdles, such as battery constraints, leading to innovation in core technologies. In 2023, EVs made up 31% of all car sales in China, boosted by government incentives and strong consumer demand.

Norway is another leader in the EV market, whose government began introducing EV policies as early as 1990. By 2025, the country aims to phase out internal combustion engine vehicle sales completely. About 80% of all vehicles sales in Norway were EVs in 2022, the highest in the world.

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