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The Battle of Smartphone Assistants: Siri vs. Google Assistant

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Until recently, Siri remained the undisputed champion in the battle of smartphone personal assistants.

Siri was first introduced on mobile via the iPhone 4S in 2011, and it has remained a staple of Apple products for years. Over this span of time, Siri has been able to understand more commands through better voice recognition, while also integrating into additional apps and products.

Today, you can even use Siri to queue up your next Uber, transfer money to a friend through Square, or help navigate new shows on Apple TV.

The Challenger: Google Assistant

With the roll out of the new Google Pixel phone, a new challenger to Siri has emerged: Google Assistant.

In the following infographic from Zlated, both Google Assistant and Siri are tested against each other to find the true victor in the battle for personal assistant supremacy:

The Battle of Smartphone Assistants: Siri vs. Google Assistant

The overall winner? Google Assistant.

It makes sense that Google would only formally introduce a competitor to Siri if it knew that the potential to be the best was there. For Google, the stakes were high as Eric Schmidt previously admitted that Siri could be a threat to Google’s lucrative search business.

At the end of the day, Google Assistant acts less like a robot, while remembering your information and preferences better. This makes Google Assistant easier and more natural to converse with, giving it the edge overall.

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Ranked: America’s Largest Semiconductor Companies

This graphic visualizes the market capitalizations of America’s 15 largest semiconductor companies.

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Ranking America’s Largest Semiconductor Companies

As our world moves further into an era of widespread digitization, few industries can be considered as important as semiconductors.

These components are found in almost everything we use on a daily basis, and the ability to produce them domestically has become a topic of national security. For example, in 2022 the Biden administration announced the CHIPS and Science Act, which aims to strengthen America’s position in everything from clean energy to artificial intelligence.

With this in mind, we’ve ranked the top 15 U.S. semiconductor companies by their market capitalizations.

Data and Highlights

The data we used to create this infographic is listed in the table below. Year-to-date (YTD) returns were included for additional context. Both metrics are as of May 30, 2023.

RankCompanyTickerMarket Cap (USD billions)YTD Return
1NvidiaNVDA$992180.2%
2BroadcomAVGO$33545.1%
3AMDAMD$20295.7%
4Texas InstrumentsTXN$1608.2%
5QualcommQCOM$1298.2%
6IntelINTC$12512.2%
7Applied MaterialsAMAT$11541.2%
8Analog DevicesADI$899.2%
9Lam ResearchLRCX$8552.1%
10Micron TechnologyMU$7842.3%
11SnyopsysSNPS$7145.4%
12KLAKLAC$6321.8%
13Marvell Technology GroupMRVL$5476.2%
14Microchip TechnologyMCHP$4211.2%
15ON SemiconductorON$3636.3%

At the top is Nvidia, which became America’s newest $1 trillion company on Tuesday, May 30th. Shares pulled back slightly over the day and Nvidia closed at $992 billion. Over the past decade, Nvidia has transformed from a gaming-focused graphics card producer to a global leader in AI and data center chips.

In third and sixth place are two of America’s most well known chipmakers, AMD and Intel. These longtime rivals are moving in opposite trajectories, with AMD shares climbing 770% over the past five years, and Intel shares falling 47%. One reason for this is the data center segment, in which AMD appears to be stealing market share from Intel.

Further down the list we see Applied Materials in seventh, and Lam Research in ninth. Both firms specialize in semiconductor manufacturing equipment and thus play an important role in the industry’s supply chain.

Trade War Impacts

As tensions between the U.S. and China escalate, chipmakers are becoming increasingly entangled in geopolitical conflict.

In October 2022, the Biden administration introduced new export controls aimed at blocking China’s access to semiconductors produced with U.S. equipment. This impacted several companies in our top 15 list, including Lam Research and Applied Materials.

Shortly after the export controls were announced, Lam Research said it expected to lose upwards of $2.5 billion in annual revenues.

We lost some very profitable customers in the China region, and that’s going to persist, obviously.
– Doug Bettinger, CFO, Lam Research

In response, China announced in May 2023 that it would no longer allow America’s largest memory chipmaker, Micron, to sell its products to “critical national infrastructure operators”.

This is not the first time Micron has been involved in a controversy with China. In 2018, the firm alleged that Fujian Jinhua Integrated Circuit, a Chinese state-owned company, had solicited a Micron employee to steal specifications for memory chips. The U.S. Department of Commerce imposed export restrictions on Fujian Jinhua as a result.

Chipmakers on both sides of the Pacific will be closely watching as competition between these two countries heats up.

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