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Banking the Unbanked is a $380B Opportunity

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Banking the Unbanked is a $380B Opportunity

Today’s infographic comes from Raconteur, and it looks at the opportunity of providing financial services to the population of unbanked people in emerging markets. View the full-size version of the graphic for better resolution.

For those of us living in North America or Europe, we generally take the near-universal access we have to financial services for granted.

Sure, there are many people that have questions or concerns about the way central banks and currencies operate, but even the most skeptical of these people likely keep some money in a bank or investment account. It’s convenient, easy, and it facilitates other economic transactions.

But, there are billions of people in the world that do not have such an opportunity. This “unbanked” population pays for rent and goods in cash, and they usually don’t have easy access to things like a bank account, insurance, investments, or pensions.

Where are the Unbanked?

The World Bank has data from 160 countries on this subject, and it’s clear that there are some pretty significant holes that can be filled – either by financial institutions, or fintech companies – that are willing to take the chance.

Most of the world’s unbanked population lives in highly rural, undeveloped areas such as sub-Saharan Africa and Central Asia. In countries in these regions, such as Turkmenistan (where only 1.8% have bank accounts) or Niger (3.5% have accounts), banking is largely unknown to the masses.

A Multi-Billion Dollar Opportunity

But is an unbanked country like Turkmenistan where the opportunity lies? Not really, because it only has five million people, close to 60% unemployment, and a particularly repressive regime. It’s a lot of risk to take on for an extremely low payoff.

However, emerging economies in the Asia-Pacific and Latin America/Caribbean seem like a much safer potential bet for would-be providers. While smaller proportions of their populations lack access to basic financial services, their higher overall populations and income levels make them a more feasible choice.

In the Asia-Pacific, the World Bank sees increased banking penetration as a $79 billion opportunity for personal banking of individuals with under $8k in annual income. Likewise, it sees a $95 billion opportunity in micro and small business banking in the region.

For Latin America and the Caribbean, the opportunity is similar: $34 billion for personal banking (less than $8k income) and $81 billion for micro and small banking business.

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Ranked: The Largest U.S. Corporations by Number of Employees

We visualized the top U.S. companies by employees, revealing the massive scale of retailers like Walmart, Target, and Home Depot.

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The Largest U.S. Corporations by Number of Employees

This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources.

Revenue and profit are common measures for measuring the size of a business, but what about employee headcount?

To see how big companies have become from a human perspective, we’ve visualized the top U.S. companies by employees. These figures come from companiesmarketcap.com, and were accessed in March 2024. Note that this ranking includes publicly-traded companies only.

Data and Highlights

The data we used to create this list of largest U.S. corporations by number of employees can be found in the table below.

CompanySectorNumber of Employees
WalmartConsumer Staples2,100,000
AmazonConsumer Discretionary1,500,000
UPSIndustrials500,000
Home DepotConsumer Discretionary470,000
ConcentrixInformation Technology440,000
TargetConsumer Staples440,000
KrogerConsumer Staples430,000
UnitedHealthHealth Care400,000
Berkshire HathawayFinancials383,000
StarbucksConsumer Discretionary381,000
Marriott InternationalConsumer Discretionary377,000
CognizantInformation Technology346,600

Retail and Logistics Top the List

Companies like Walmart, Target, and Kroger have a massive headcount due to having many locations spread across the country, which require everything from cashiers to IT professionals.

Moving goods around the world is also highly labor intensive, explaining why UPS has half a million employees globally.

Below the Radar?

Two companies that rank among the largest U.S. corporations by employees which may be less familiar to the public include Concentrix and Cognizant. Both of these companies are B2B brands, meaning they primarily work with other companies rather than consumers. This contrasts with brands like Amazon or Home Depot, which are much more visible among average consumers.

A Note on Berkshire Hathaway

Warren Buffett’s company doesn’t directly employ 383,000 people. This headcount actually includes the employees of the firm’s many subsidiaries, such as GEICO (insurance), Dairy Queen (retail), and Duracell (batteries).

If you’re curious to see how Buffett’s empire has grown over the years, check out this animated graphic that visualizes the growth of Berkshire Hathaway’s portfolio from 1994 to 2022.

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