Ranked: America’s Most Searched and Visited News Sites By State
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Ranked: America’s Most Searched and Visited News Sites by State

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America's Most Searched News Sites

Ranked: America’s Most Searched News Sites by State

America is known to have significant distinctions at the state-by-state level, and data suggests this trend extends to popular news sources. To learn more, this infographic from SEMRush ranks U.S. news websites by search volume and popularity across U.S. states.

Here’s how the top 15 news sites compare when ranked by monthly visitors, as well as the number of states the news source is most searched for in:

 News SiteMonthly VisitorsState Search PopularityTop Metro Area
1Yahoo! News175 million12Eureka, California (CA)
2Google News 150 million3Eureka, California (CA)
3Huff Post110 million1Eureka, California (CA)
4CNN95 million7Bend, Oregon (OR)
5The New York Times70 million1Charlottesville, Virginia (VA)
6Fox News65 million11Glendive, Montana (MT)
7NBC News63 million3Charlottesville, Virginia (VA)
8MailOnline53 million1West Palm Beach and Fort Pierce, Florida (FL)
9The Washington Post47 million1Washington, DC and Hagerstown, Maryland (MD)
10The Guardian42 million1Juneau, Alaska (AK)
11The Wall Street Journal40 million1Charlottesville, Virginia (VA)
12ABC News36 million5Columbia and Jefferson City, Missouri (MO)
13BBC News35 million2Eureka, California (CA)
14USA Today34 million10Wausau and Rhinelander, Wisconsin (WI)
15Los Angeles Times32 million1Palm Springs, California (CA)

Political affiliation plays a large role in determining each state’s favored news sites. Blue states lean towards Google News and CNN, while red states overwhelmingly choose Fox News.

The Most Popular News Sites

Yahoo News is the most popular news website in America, bringing in a massive 175 million monthly visitors. In addition, they’re the most searched for news site in 12 states—the highest of any website. The company’s history has been a roller coaster ride and at different times Yahoo intended to acquire Google and Facebook. Both companies went on to be worth over $1 trillion each, while Yahoo shrank some 90% from when it was once worth $125 billion.

The New York Times has 60 million monthly visitors, but in recent years, has pivoted towards the coveted and trending paid subscription model. This decision is paying off well, as the site now has 6.1 million paid subscribers—more than any of its competitors. Consequently, the New York Times’ share price hit a record high in December 2020.

HuffPost, and their audience of 110 million, were bought by BuzzFeed from Verizon in November of 2020. The two organizations have some history together, as BuzzFeed co-founder Jonah Peretti was also one of the early founders of HuffPost.

CNN is seeing a fall in ratings ever since Donald Trump left office. By some measures has witnessed a 36% decline in primetime viewers in the new year.

Google News experiences 125 million visitors a month, ranking second overall. That said, they stand tall relative to their competitors by overall visits to their main site. Here, Google hits 92.5 billion monthly visits, while Yahoo experiences a more modest 3.8 billion. Unlike legacy media news companies, Google has managed to increase their market share of U.S. advertising revenues, due to more ads going digital.

The Modern News Landscape

Overall, the modern news industry has been a tough landscape to operate in. Here are some of the reasons why:

First, the internet has removed barriers to where people obtain information, and revenue streams have been disrupted in the process. The advertising business model of news organizations is cutthroat to compete in, and there has been plenty of consolidation and layoffs.

Lastly, trust in traditional news and media organizations has been declining amongst Americans, from nearly 60% to 46% since 2019.

YearA lot of Trust (%)Some Trust (%)Very Little/ No Trust (%)
1994353727
1996363924
1998344025
2000364023
2002354321
2004304029
2006314028
2008244331
2010224136
2012213938
2014184239
2016213840
2018203445
2020183349

To add to this, on a global basis, the U.S. ranks well below most major countries based on trust in news media.

Some organizations like The Washington Post and The New York Times have opted out of the advertising model, moving towards the direction of premium subscriptions. But only 20% of the Americans pay for their news, which could lead to stiff competition down the road.

The Future Of News

There are serious concerns about the future of news in the era of spreading misinformation. Up to 43% of Americans say the media are doing a very “poor/poor job” in supporting democracy. But despite this waning trust, 84% of Americans view news media as “critical” or “very important”.

What will the future of media look like throughout the 21st century and how will this impact the most popular news sites of today?

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Politics

A Century of Unions in Europe (1920-2022)

This year marks 100 years since the birth of the Soviet Union. How have countries in and near Europe aligned themselves over the last century?

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the ussr and the eu

Timeline: A Century of Unions in Europe (1920-2022)

On February 24th, Russia invaded Ukraine launching one of the biggest wars on European soil since World War II. The invasion reflects a longstanding belief of Russia’s that Ukraine—and much of the Soviet Union’s former republics and satellite states—is still their territory to claim. But what is the “former glory” of Russia?

Of the USSR’s former republics and satellite states, many have moved on to join the European Union, and in Putin’s eyes have become more “Westernized” and further from Russian values. In fact, Ukraine recently had its candidacy status approved with the EU.

It’s now been a full century since the formation of the USSR. Much has changed since then, and this visual timeline breaks down how countries within and near Europe have aligned themselves over those 100 years.

ℹ️ In the above visual, Soviet satellite states are not shown as a part of the USSR, as they were never formal republics. Candidate countries still in process to join the EU are not shown.

The USSR / Soviet Union

The Soviet Union—officially titled the Union of Soviet Socialist Republics (USSR)—was formed 100 years ago in 1922 and was dissolved in 1991 almost 70 years later. At its height it was home to 15 republics, over 286 million people, and stretched from the Pacific Ocean to Ukraine, with virtual control and influence in countries as far west as East Germany.

Notable leaders characterized both the rise and fall of the USSR, starting with its establishment under Vladimir Lenin until the union’s dissolution under Mikhail Gorbachev. Latvia and Lithuania were among the first republics to make the move for sovereignty, beginning the demise of the Soviet Union.

Here’s a look at which modern day countries were a part of the USSR.

Modern Day CountryName Under USSRDate JoinedDate Gained Independence
🇬🇪 GeorgiaGeorgian Soviet Socialist Republic19221991
🇺🇦 UkraineUkrainian Soviet Socialist Republic19221991
🇦🇲 ArmeniaArmenian Soviet Socialist Republic19221991
🇦🇿 AzerbaijanAzerbaijan Soviet Socialist Republic19221991
🇧🇾 BelarusByelorussian Soviet Socialist Republic19221991
🇷🇺 RussiaRussian Soviet Federative Socialist Republic19221991
🇺🇿 UzbekistanUzbek Soviet Socialist Republic19241991
🇹🇲 TurkmenistanTurkmen Soviet Socialist Republic19241991
🇹🇯 TajikistanTajik Soviet Socialist Republic19291991
🇰🇬 KyrgyzstanKirghiz Soviet Socialist Republic19361991
🇰🇿 KazakhstanKazakh Soviet Socialist Republic19361991
🇱🇹 Lithuania Lithuanian Soviet Socialist Republic19401990
🇪🇪 EstoniaEstonian Soviet Socialist Republic19401991
🇱🇻 LatviaLatvian Soviet Socialist Republic19401990
🇲🇩 MoldovaMoldavian Soviet Socialist Republic19401991

Additionally, there were multiple satellite states, which were not formally joined with the USSR, but operated under intense Soviet influence.

Modern Day Country Country Name at the Time
🇦🇱 AlbaniaPeople's Republic of Albania
🇵🇱 PolandPolish People's Republic
🇧🇬 BulgariaPeople's Republic of Bulgaria
🇷🇴 RomaniaRomanian People's Republic
🇨🇿 CzechiaCzechoslovak Socialist Republic
🇸🇰 SlovakiaCzechoslovak Socialist Republic
🇩🇪 Germany East Germany (German Democratic Republic)
🇭🇺 HungaryHungarian People's Republic
🇸🇮 SloveniaFederal People's Republic of Yugoslavia
🇭🇷 CroatiaFederal People's Republic of Yugoslavia
🇷🇸 SerbiaFederal People's Republic of Yugoslavia
🇧🇦 Bosnia & HerzegovinaFederal People's Republic of Yugoslavia
🇲🇪 MontenegroFederal People's Republic of Yugoslavia
🇲🇰 North MacedoniaFederal People's Republic of Yugoslavia
🇲🇳 MongoliaMongolian People's Republic

Today, there are still some countries that align themselves with Putin and Russia over the EU.

Belarus, sometimes called Europe’s “last dictatorship”, shares a border with both Ukraine and Russia and facilitated the entry of Russian soldiers into Ukraine. Furthermore, according to the Pentagon, Russian missiles have been launched from Belarus.

The European Union

The European Union was officially formed in 1993 and has 27 member states. Some former USSR republics are now a part of the union including Estonia, Latvia, and Lithuania. The most recent member to join was Croatia in 2013.

The EU has its roots in the European Coal & Steel Community which was formed in 1952 with Italy, France, West Germany and a few other countries comprising its first members. There are currently six candidate countries on track to join the EU — all but one were either former Soviet satellite states or formal republics:

  • 🇦🇱 Albania
  • 🇲🇪 Montenegro
  • 🇲🇰 North Macedonia
  • 🇷🇸 Serbia
  • 🇹🇷 Turkey
  • 🇺🇦 Ukraine
  • 🇲🇩 Moldova

There are many reasons countries opt to join the EU: a common currency, easier movement of goods and people between national borders, and, of course, military protection.

However, in 2020 the UK formally left the union, making it the first country in history to do so. Here’s a look at every EU member state.

EU Member StatesYear JoinedFormer USSR Republic?Former USSR Satellite State?
🇦🇹 Austria1995NoNo
🇧🇪 Belgium1952NoNo
🇧🇬 Bulgaria2007NoYes
🇭🇷 Croatia2013NoYes
🇨🇾 Cyprus2004NoNo
🇨🇿 Czechia2004NoYes
🇩🇰 Denmark1973NoNo
🇪🇪 Estonia2004Yes--
🇫🇮 Finland1995NoNo
🇫🇷 France1952NoNo
🇩🇪 Germany1952NoYes (East Germany)
🇬🇷 Greece1981NoNo
🇭🇺 Hungary2004NoYes
🇮🇪 Ireland1973NoNo
🇮🇹 Italy1952NoNo
🇱🇻 Latvia2004Yes--
🇱🇹 Lithuania2004Yes--
🇱🇺 Luxembourg1952NoNo
🇲🇹 Malta2004NoNo
🇳🇱 Netherlands1952NoNo
🇵🇱 Poland2004NoYes
🇵🇹 Portugal1986NoNo
🇷🇴 Romania2007NoYes
🇸🇰 Slovakia2004NoYes
🇸🇮 Slovenia2004NoYes
🇪🇸 Spain1986NoNo
🇸🇪 Sweden1995NoNo

Ukraine’s Outlook

The iron curtain that was draped across Europe, which used to divide the continent politically and ideologically, has since been drawn back. But the war in Ukraine is a threat to many in Europe, and countries such as Poland have voiced fears about the spillover of conflict.

In late June, the European Council approved Ukraine’s bid for expedited candidacy to the EU, but the process will still likely be lengthy—for example, it took Croatia 10 years to formally join at the normal pace.

Beyond other needs such as military support, joining the union would allow refugees from Ukraine the freedom to migrate and work in other EU countries with ease.

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Misc

Missing Migrants: Visualizing Lost Lives Along the Mediterranean Sea

Each year, thousands of migrants take the journey along the Eastern Mediterranean to get to the EU. Some never make it to their destination.

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Map of Missing Migrants along the Eastern Mediterranean

Missing Migrants: Lost Lives Along the Mediterranean Sea

Each year, thousands of migrants flee war-torn countries in search of asylum.

Even before the migrant crisis caused by the Russo-Ukrainian War, Europe has been the focal point in the past decade. Many refugees from conflicts in Africa and Asia, including those from Syria, Afghanistan, and Iraq, and have traveled to Europe along the Eastern Mediterranean migration route—a dangerous passage across the Aegean Sea that weaves along the coastlines of Greece and Turkey.

The journey to reach Europe is risky, and some of the migrants who attempt the crossing never make it. Using data from the International Organization for Migration (IOM), this map by Elbie Bentley visualizes the reported deaths and disappearances along the Eastern Mediterranean from 2014 to 2021.

Inspired by Levi Westerveld’s Those Who Did Not Cross, each lost life is captured with its own dot, in an effort to humanize the data.

The 2015 European Crisis

1,863 deaths and disappearances were reported along the Eastern Mediterranean between the years of 2014 and 2021.

Almost half of those recordings came from 2015 during the European migrant crisis, when a record-breaking one million people sought asylum in the EU.

About 800,000 of the one million migrants traveled to Greece through Turkey, with many of the refugees escaping Syria’s civil war.

European Migrant Crisis by YearReported deaths and disappearances
2014101
2015804
2016434
201762
2018174
201971
2020106
2021111

In an attempt to control the situation, the EU and Turkey signed a migration deal in March 2016 that agreed to send back migrants who did not receive official permission to enter the EU.

Though the agreement drastically reduced the number of people traveling through Turkey to Greece, thousands still make the dangerous journey across the Aegean Sea each year. In 2021, 111 people were reported dead or missing along the Eastern Mediterranean.

The Dangerous Journey

According to the International Organization for Migration, the most common cause of death along the Eastern Mediterranean is drowning.

While the journey is only 5.4 nautical miles or less, transportation conditions to Greece are not always safe. Boats are sometimes forced into tumultuous waters, according to migrants who’ve experienced the journey firsthand.

And these boats are often severely underequipped and overcrowded—rubber dinghies designed to carry a dozen people are sometimes loaded with up to 60 passengers.

Safer means of transportation are available, but the costs are steep. According to Frontex, the European Border and Coast Guard Agency, it could cost a family an average of €10,000 to travel by yacht.

Rescue Efforts for Migrants is Needed

Further complicating the dangerous journey is a lack of rescue resources.

According to a 2021 report by IOM, the EU does not currently have a dedicated search and rescue team. Instead, the onus is on individual states to patrol their own waters.

Until the crisis is better addressed or local conflicts begin to resolve, there will be an urgent need for increased rescue operations and a standardized migration protocol to help mitigate the number of migrant deaths and disappearances each year.

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