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Ranked: America’s Most Searched and Visited News Sites by State

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America's Most Searched News Sites

Ranked: America’s Most Searched News Sites by State

America is known to have significant distinctions at the state-by-state level, and data suggests this trend extends to popular news sources. To learn more, this infographic from SEMRush ranks U.S. news websites by search volume and popularity across U.S. states.

Here’s how the top 15 news sites compare when ranked by monthly visitors, as well as the number of states the news source is most searched for in:

News SiteMonthly VisitorsState Search PopularityTop Metro Area
1Yahoo! News175 million12Eureka, California (CA)
2Google News 150 million3Eureka, California (CA)
3Huff Post110 million1Eureka, California (CA)
4CNN95 million7Bend, Oregon (OR)
5The New York Times70 million1Charlottesville, Virginia (VA)
6Fox News65 million11Glendive, Montana (MT)
7NBC News63 million3Charlottesville, Virginia (VA)
8MailOnline53 million1West Palm Beach and Fort Pierce, Florida (FL)
9The Washington Post47 million1Washington, DC and Hagerstown, Maryland (MD)
10The Guardian42 million1Juneau, Alaska (AK)
11The Wall Street Journal40 million1Charlottesville, Virginia (VA)
12ABC News36 million5Columbia and Jefferson City, Missouri (MO)
13BBC News35 million2Eureka, California (CA)
14USA Today34 million10Wausau and Rhinelander, Wisconsin (WI)
15Los Angeles Times32 million1Palm Springs, California (CA)

Political affiliation plays a large role in determining each state’s favored news sites. Blue states lean towards Google News and CNN, while red states overwhelmingly choose Fox News.

The Most Popular News Sites

Yahoo News is the most popular news website in America, bringing in a massive 175 million monthly visitors. In addition, they’re the most searched for news site in 12 states—the highest of any website. The company’s history has been a roller coaster ride and at different times Yahoo intended to acquire Google and Facebook. Both companies went on to be worth over $1 trillion each, while Yahoo shrank some 90% from when it was once worth $125 billion.

The New York Times has 60 million monthly visitors, but in recent years, has pivoted towards the coveted and trending paid subscription model. This decision is paying off well, as the site now has 6.1 million paid subscribers—more than any of its competitors. Consequently, the New York Times’ share price hit a record high in December 2020.

HuffPost, and their audience of 110 million, were bought by BuzzFeed from Verizon in November of 2020. The two organizations have some history together, as BuzzFeed co-founder Jonah Peretti was also one of the early founders of HuffPost.

CNN is seeing a fall in ratings ever since Donald Trump left office. By some measures has witnessed a 36% decline in primetime viewers in the new year.

Google News experiences 125 million visitors a month, ranking second overall. That said, they stand tall relative to their competitors by overall visits to their main site. Here, Google hits 92.5 billion monthly visits, while Yahoo experiences a more modest 3.8 billion. Unlike legacy media news companies, Google has managed to increase their market share of U.S. advertising revenues, due to more ads going digital.

The Modern News Landscape

Overall, the modern news industry has been a tough landscape to operate in. Here are some of the reasons why:

First, the internet has removed barriers to where people obtain information, and revenue streams have been disrupted in the process. The advertising business model of news organizations is cutthroat to compete in, and there has been plenty of consolidation and layoffs.

Lastly, trust in traditional news and media organizations has been declining amongst Americans, from nearly 60% to 46% since 2019.

YearA lot of Trust (%)Some Trust (%)Very Little/ No Trust (%)
1994353727
1996363924
1998344025
2000364023
2002354321
2004304029
2006314028
2008244331
2010224136
2012213938
2014184239
2016213840
2018203445
2020183349

To add to this, on a global basis, the U.S. ranks well below most major countries based on trust in news media.

Some organizations like The Washington Post and The New York Times have opted out of the advertising model, moving towards the direction of premium subscriptions. But only 20% of the Americans pay for their news, which could lead to stiff competition down the road.

The Future Of News

There are serious concerns about the future of news in the era of spreading misinformation. Up to 43% of Americans say the media are doing a very “poor/poor job” in supporting democracy. But despite this waning trust, 84% of Americans view news media as “critical” or “very important”.

What will the future of media look like throughout the 21st century and how will this impact the most popular news sites of today?

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War

Visualized: Top 15 Global Tank Fleets

Heavily armed and armored, the modern tank is a versatile and mobile weapons platform, and a critical piece of contemporary warfare. 

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Teaser image for an dot matrix chart of the top 15 global tank fleets, broken down by main battle tanks, armored fighting vehicles, and storage, showing that the U.S. is number one, by a wide margin.

The Top 15 Global Tank Fleets

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Heavily armed and armored, the modern tank is a versatile and mobile weapons platform, and a critical piece of contemporary warfare.

This visualization shows the top 15 global tank fleets, using data from the 2024 Military Balance report from the International Institute for Strategic Studies (IISS).

Let’s take an in-depth look at the top three fleets:

1. United States

As the world’s pre-eminent military power, it’s perhaps no surprise that the United States also has the largest tank fleet, by a wide margin.

In total, they have just over 45,000 armored fighting vehicles in operation, along with 2,640 main battle tanks (MBTs), and 12,800 vehicles in storage, of which 2,000 are main battle tanks.

CategoryVehiclesGlobal rank
Main battle tanks2,6404
Armored reconnaissance1,7451
Infantry fighting vehicles3,2623
Armored personnel carriers10,6441
Amphibious assault vehicles1,4011
Armored utility vehicles28,4451
Storage12,8001
Total60,9371

The U.S. is internalizing the lessons from the ongoing invasion of Ukraine, where Western-supplied anti-tank weapons and massed Ukrainian artillery have been cutting Russian tanks to pieces. As a result, the U.S. recently canceled an upgrade of the M1 Abrams in favor of a more ambitious upgrade.

Meanwhile, the U.S. is nervously eyeing a more confident China and a potential clash over Taiwan, where air and naval forces will be critical. However, a recent war game showed that Taiwanese mechanized ground forces, kitted out with American-made tanks and armored fighting vehicles, were critical in keeping the island autonomous.

2. Russia

According to Oryx, a Dutch open-source intelligence defense website, at time of writing, Russia has lost almost 2,800 main battle tanks since invading Ukraine. Considering that in the 2022 edition of the Military Balance, Russia was estimated to have 2,927 MBTs in operation, those are some hefty losses.

Russia has been able to maintain about 2,000 MBTs in the field, in part, by increasing domestic production. Many defense plants have been taken over by state-owned Rostec and now operate around the clock. Russia is also now spending a full third of their budget on defense, equivalent to about 7.5% of GDP.

At the same time, they’ve also been drawing down their Soviet-era stockpiles, which are modernized before being sent to the front. Just how long they can keep this up is an open question; their stockpiles are large, but not limitless. Here is what their storage levels look like:

Category20232024YOY change
Main battle tanks5,0004,000-20.0%
Armored reconnaissance1,000100-90.0%
Infantry fighting vehicles4,0002,800-30.0%
Armored personnel carriers6,0002,300-61.7%
Total16,0009,200-42.5%

3. China

China holds the third overall spot and top place globally for the number of main battle tanks in operation. Untypically, the People’s Liberation Army has no armored vehicles in storage, which perhaps isn’t surprising when you consider that China has been rapidly modernizing its military and that stockpiles usually contain older models.

China also has one of the world’s largest fleets of armored fighting vehicles, second only to the United States. Breaking down that headline number, we can also see that they have the largest number of light tanks, wheeled guns, and infantry fighting vehicles. 

CategoryVehiclesGlobal rank
Main battle tanks4,7001
Light tanks1,3301
Wheeled guns1,2501
Infantry fighting vehicles8,2001
Armored personnel carriers3,6045
Airborne combat vehicles1802
Amphibious assault vehicles9902
Total20,2543

This is equipment that would be integral if China were to make an attempt to reunify Taiwan with the mainland by force, where lightly armored mechanized units need to move with speed to occupy the island before Western allies can enter the fray. It’s worth noting that China also has one of the world’s largest fleets of amphibious assault vehicles.

End of the Tank?

Many commentators at the outset of Russia’s invasion of Ukraine, were quick to predict the end of the tank, however, to paraphrase Mark Twain, reports of the tank’s demise are greatly exaggerated.

With the U.S. and China both developing remote and autonomous armored vehicles, tanks could be quite different in the future, but there is nothing else that matches them for firepower, mobility, and survivability on the modern battlefield today.

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