Infographic: America's Bourbon Boom
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America’s Bourbon Boom

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Bourbon, America’s only homegrown spirit, holds a special place in the country’s history. In fact, George Washington ran the nation’s largest distillery in the early 1800s.

Today’s infographic comes from WebstaurantStore, and it digs into whiskey’s history, production, market shares, and more. Even seasoned fans will likely pick up some new facts to share over that next dram of bourbon.

America's Bourbon Boom

American whiskey is experiencing an impressive resurgence, but the road to the current bourbon boom hasn’t always been smooth.

Grandpa’s Drink

In the 1960s, white spirits such as vodka were experiencing a big boost in sales. Inspired by James Bond, younger consumers were imbibing martinis and mixed drinks like highballs and Bloody Marys. As a result, American whiskey brands were beginning to see their market shares erode.

In an effort to reinvigorate sales, distillers shifted down-market to create lighter, cheaper whiskeys that were designed for cocktail mixing. Bourbon’s image – and bottom line – took a huge hit as young consumers saw the spirit as “grandpa’s drink”.

Back from the dead

There were a few factors that brought bourbon back into the mainstream.

First, the spirit got a big boost from Japanese companies. Both Kirin and Suntory are heavily invested in bourbon production, and their wide reach helped spark global demand, particularly in Australia and New Zealand:

Top American Whiskey Consumers

American Whiskey has also received a boost from hipster culture and the popularity of shows such as Mad Men and House of Cards, where heavyweight characters are fans of the spirit. Ultra-premium and craft batches are generating a lot of excitement, and there is still plenty of room for the category to continue growing.

In short, bourbon is having a moment.

Kentucky is winning big

Thanks to surging demand for American whiskey domestically and abroad, Kentucky’s economy is also profiting from the bourbon boom. The distilling industry now has an annual economic impact of $8.5 billion. As well, the industry is in the midst of a $1.2 billion construction boom as distillers reinvest capital into expansion projects (fueled by recent tax cuts).

The bourbon boom is benefiting employees as well. Average salaries in the industry have nearly doubled since 2001:

Kentucky Bourbon Boom wages

The Future

With brisk demand and expanding production, the bourbon boom is showing no signs of slowing down. For investors looking to capitalize on the trend, there’s even a whiskey-oriented ETF: WSKY.

This truly is the golden age of bourbon

– Eric Gregory, President, Kentucky Distillers’ Association

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Science

The Elemental Composition of the Human Body

Of the 118 chemical elements found on Earth, only 21 make up the human body. Here we break down the elemental composition of the average human.

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The Elemental Composition of a Human Body

This was originally posted on Elements. Sign up to the free mailing list to get beautiful visualizations on natural resource megatrends in your email every week.

The human body is a miraculous, well-oiled, and exceptionally complex machine. It requires a multitude of functioning parts to come together for a person to live a healthy life—and every biological detail in our bodies, from the mundane to the most magical, is driven by just 21 chemical elements.

Of the 118 elements on Earth, just 21 of them are found in the human body. Together, they make up the medley of divergent molecules that combine to form our DNA, cells, tissues, and organs.

Based on data presented by the International Commission on Radiological Protection (ICRP), in the above infographic, we have broken down a human body to its elemental composition and the percentages in which they exist.

These 21 elements can be categorized into three major blocks depending on the amount found in a human body, the main building block (4 elements), essential minerals (8 elements), and trace elements (9 elements).

The Elemental Four: Ingredients for Life

Four elements, namely, oxygen, carbon, hydrogen, and nitrogen, are considered the most essential elements found in our body.

Oxygen is the most abundant element in the human body, accounting for approximately 61% of a person’s mass. Given that around 60-70% of the body is water, it is no surprise that oxygen and hydrogen are two of the body’s most abundantly found chemical elements. Along with carbon and nitrogen, these elements combine for 96% of the body’s mass.

Here is a look at the composition of the four elements of life:

ElementWeight of Body Mass (kg)Percentage of Body Mass (%)
Oxygen43 kg61.4%
Carbon16 kg22.9%
Hydrogen7.0 kg10.0%
Nitrogen1.8 kg2.6%

Values are for an average human body weighing 70 kg.

Let’s take a look at how each of these four chemical elements contributes to the thriving functionality of our body:

Oxygen

Oxygen plays a critical role in the body’s metabolism, respiration, and cellular oxygenation. Oxygen is also found in every significant organic molecule in the body, including proteins, carbohydrates, fats, and nucleic acids. It is a substantial component of everything from our cells and blood to our cerebral and spinal fluid.

Carbon

Carbon is the most crucial structural element and the reason we are known as carbon-based life forms. It is the basic building block required to form proteins, carbohydrates, and fats. Breaking carbon bonds in carbohydrates and proteins is our primary energy source.

Hydrogen

Hydrogen, the most abundantly found chemical element in the universe, is present in all bodily fluids, allowing the toxins and waste to be transported and eliminated. With the help of hydrogen, joints in our body remain lubricated and able to perform their functions. Hydrogen is also said to have anti-inflammatory and antioxidant properties, helping improve muscle function.

Nitrogen

An essential component of amino acids used to build peptides and proteins is nitrogen. It is also an integral component of the nucleic acids DNA and RNA, the chemical backbone of our genetic information and genealogy.

Essential and Supplemental Minerals

Essential minerals are important for your body to stay healthy. Your body uses minerals for several processes, including keeping your bones, muscles, heart, and brain working properly. Minerals also control beneficial enzyme and hormone production.

Minerals like calcium are a significant component of our bones and are required for bone growth and development, along with muscle contractions. Phosphorus contributes to bone and tooth strength and is vital to metabolizing energy.

Here is a look at the elemental composition of essential minerals:

ElementWeight of Body Mass (g)Percentage of Body Mass (%)
Calcium1000 g1.43%
Phosphorus780 g 1.11%
Potassium140 g0.20%
Sulphur140 g0.20%
Chlorine100 g0.14%
Sodium95 g0.14%
Magnesium19 g0.03%
Iron4.2 g0.01%

Values are for an average human body weighing 70 kg.

Other macro-minerals like magnesium, potassium, iron, and sodium are essential for cell-to-cell communications, like electric transmissions that generate nerve impulses or heart rhythms, and are necessary for maintaining thyroid and bone health.

Excessive deficiency of any of these minerals can cause various disorders in your body. Most humans receive these minerals as a part of their daily diet, including vegetables, meat, legumes, and fruits. In case of deficiencies, though, these minerals are also prescribed as supplements.

Biological Composition of Trace Elements

Trace elements or trace metals are small amounts of minerals found in living tissues. Some of them are known to be nutritionally essential, while others may be considered to be nonessential. They are usually in minimal quantities in our body and make up only 1% of our mass.

Paramount among these are trace elements such as zinc, copper, manganese, and fluorine. Zinc works as a first responder against infections and thereby improves infection resistance, while balancing the immune response.

Here is the distribution of trace elements in our body:

ElementWeight of Body Mass (mg)Percentage of Body Mass (%)
Fluorine2600 mg0.00371%
Zinc2300 mg0.00328%
Copper72 mg0.00010%
Iodine13 mg0.00002%
Manganese12 mg0.00002%
Molybdenum9.5 mg0.00001%
Selenium8 mg0.00001%
Chromium6.6 mg0.00001%
Cobalt1.5 mg0.000002%

Values are for an average human body weighing 70 kg.

Even though only it’s found in trace quantities, copper is instrumental in forming red blood cells and keeping nerve cells healthy. It also helps form collagen, a crucial part of bones and connective tissue.

Even with constant research and studies performed to thoroughly understand these trace elements’ uses and benefits, scientists and researchers are constantly making new discoveries.

For example, recent research shows that some of these trace elements could be used to cure and fight chronic and debilitating diseases ranging from ischemia to cancer, cardiovascular disease, and hypertension.

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Misc

Iconic Infographic Map Compares the World’s Mountains and Rivers

This iconic infographic map is an early and ambitious attempt to compare the world’s tallest mountains and longest rivers.

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Today, highly detailed maps of our planet’s surface are just a click away.

In times past, however, access to information was much more limited. It wasn’t until the 1800s that comparison diagrams and maps became widely accessible, and people found new ways to learn about the world around them.

The image above, published by J.H. Colton in 1849, is believed to be the first edition of the iconic mountains and rivers infographic map. This comparison chart concept would see a number of iterations over the years as it appeared in Colton’s world atlases.

Inspiring a Classic Infographic Map

A seminal example of this style of infographic was produced by Alexander von Humboldt in 1805. The diagram below is packed with information and shows geographical features in a way that was extremely novel at the time.

Alexander von Humboldt mountain diagram

In 1817, the brothers William and Daniel Lizars produced the first comparative chart of the world’s mountains and rivers. Breaking up individual natural features into components for comparison was a very innovative approach at that time, and it was this early French language prototype that lead to the Colton’s versions we’re familiar with today.

Digging into the Details

As is obvious, even at first glance, there is a ton of detail packed into this infographic map.

Firstly, rivers are artificially straightened and neatly arranged in rows for easy comparison. Lakes, mountain ranges, and cities are all labeled along the way. This unique comparison brings cities like New Orleans and Cairo side by side.

detailed view of longest rivers visualization

Of course, this visualization was based on the best available data at the time. Today, the Nile is widely considered to be the world’s longest river, followed by the Amazon and Yangtze.

Over on the mountain side, there are more details to take in. The visualization includes volcanic activity, notes on vegetation, and even the altitude of selected cities and towns.

detailed view of tallest mountains visualization

Above are a few of South America’s high-altitude population centers, including La Paz, which is the highest-elevation capital city in the world.

In the legend, many of the mountains are simply named “peak”. While this generic labeling might seem like a throwback to a time when the world was still being explored, it’s worth noting that today’s second tallest mountain is still simply referred to as K2.

What details do you notice while exploring this iconic infographic map?

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