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America’s Bourbon Boom

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Bourbon, America’s only homegrown spirit, holds a special place in the country’s history. In fact, George Washington ran the nation’s largest distillery in the early 1800s.

Today’s infographic comes from WebstaurantStore, and it digs into whiskey’s history, production, market shares, and more. Even seasoned fans will likely pick up some new facts to share over that next dram of bourbon.

America's Bourbon Boom

American whiskey is experiencing an impressive resurgence, but the road to the current bourbon boom hasn’t always been smooth.

Grandpa’s Drink

In the 1960s, white spirits such as vodka were experiencing a big boost in sales. Inspired by James Bond, younger consumers were imbibing martinis and mixed drinks like highballs and Bloody Marys. As a result, American whiskey brands were beginning to see their market shares erode.

In an effort to reinvigorate sales, distillers shifted down-market to create lighter, cheaper whiskeys that were designed for cocktail mixing. Bourbon’s image – and bottom line – took a huge hit as young consumers saw the spirit as “grandpa’s drink”.

Back from the dead

There were a few factors that brought bourbon back into the mainstream.

First, the spirit got a big boost from Japanese companies. Both Kirin and Suntory are heavily invested in bourbon production, and their wide reach helped spark global demand, particularly in Australia and New Zealand:

Top American Whiskey Consumers

American Whiskey has also received a boost from hipster culture and the popularity of shows such as Mad Men and House of Cards, where heavyweight characters are fans of the spirit. Ultra-premium and craft batches are generating a lot of excitement, and there is still plenty of room for the category to continue growing.

In short, bourbon is having a moment.

Kentucky is winning big

Thanks to surging demand for American whiskey domestically and abroad, Kentucky’s economy is also profiting from the bourbon boom. The distilling industry now has an annual economic impact of $8.5 billion. As well, the industry is in the midst of a $1.2 billion construction boom as distillers reinvest capital into expansion projects (fueled by recent tax cuts).

The bourbon boom is benefiting employees as well. Average salaries in the industry have nearly doubled since 2001:

Kentucky Bourbon Boom wages

The Future

With brisk demand and expanding production, the bourbon boom is showing no signs of slowing down. For investors looking to capitalize on the trend, there’s even a whiskey-oriented ETF: WSKY.

This truly is the golden age of bourbon

– Eric Gregory, President, Kentucky Distillers’ Association

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Ranked: The World’s Top Flight Routes, by Revenue

In this graphic, we show the highest earning flight routes globally as air travel continued to rebound in 2023.

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The World’s Top Flight Routes, by Revenue

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

In 2024, a record 4.7 billion people are projected to travel by air—200 million more than in 2019.

While revenues surged to an estimated $896 billion globally last year, airlines face extremely slim margins. On average, they made just $5.44 in net profit per passenger in 2023. Today, the industry faces pressures from high interest rates, supply chain woes, and steep infrastructure costs.

This graphic shows the highest earning flight routes worldwide, based on data from OAG.

The Top Revenue-Generating Routes in 2023

Below, we show the airline routes with the highest revenues in the first half of 2023:

Route Airport CodesRevenue H1 2023
Sydney to MelbourneSYD-MEL$1.21B
New York to LondonJFK-LHR$1.15B
Riyadh to JeddahRUH-JED$1.03B
Dubai to RiyadhDXB-RUH$990M
Los Angeles to New York LAX-JFK$801M
San Francisco to NewarkSFO-EWR$722M
Newark to Los AngelesEWR-LAX$682M
Singapore to SydneySIN-SYD$650M
New York to Paris JFK-CDG$647M
Perth to MelbournePER-MEL$642M

As we can see, domestic flights comprised six of the 10 largest revenue-generating flights, with Sydney to Melbourne ranking first overall, at $1.21 billion.

In fact, this route is earning more than twice that of pre-pandemic levels, even as the number of passengers declined. The flight route is largely dominated by Qantas and Virgin Australia, with Qantas achieving record-breaking domestic earnings margins of 18% in the fiscal year ending in June 2023. Lower fuel costs and soaring ticket prices were key factors in driving revenues.

Furthermore, Qantas and Virgin Australia are major carriers for flights between Melbourne and Perth, another top-earning route.

New York to London, one of the busiest and most profitable routes globally, generated $1.15 billion in revenues, representing a 37% increase compared to the same period in 2019. Overall, the flight route had 3.88 million scheduled airline seats for the full year of 2023.

The highest revenue increase over this period was for flights from Dubai to Riyadh, with revenues surging 416% year-over-year. This two-hour flight, a highly lucrative route between major financial centers, is one of the busiest in the Middle East.

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