Markets
Are American Consumers Taking On Too Much Debt?
How much consumer debt is too much?
Today’s infographic uses extensive data from Equifax to try and answer this question.
We put consumer debt in a historical context, while providing an in-depth look at the latest numbers on different categories of debt such as student loans, credit cards, and mortgages to see how they compare.
In the United States, there are three broad types of debt in the spectrum: government, corporate, and consumer debt.
Government debt consists of federal, state, and municipal debt, and adds to a total of 136% of GDP. Meanwhile, corporate and consumer debt, which together constitute private debt, amount to 197% of GDP.
The History of Consumer Debt
Before diving into the numbers, there are two historical developments worth mentioning that have greatly influenced consumer debt.
The first is the rise of consumer credit through the 20th century.
If you go back to the 1800s, it was a different place:
- Information moved as fast as a boat.
- 90% of Americans lived in rural areas.
- 75% of Americans were involved with agricultural production.
- There was a stigma around borrowing to buy luxury items, and some saw it as immoral.
- Credit was only used in essential cases, such as borrowing money to buy seeds for farming.
- Credit history was oral and based on personal reputation.
Today is vastly different. Information travels instantaneously, the economy is diversified, computers are everywhere, and factories pump out cheap goods that people want to buy. Credit history is universal, and 72% of Americans have at least one credit card.
For more information about the development of credit in the 20th century, check out this motion graphic video on the history of credit cards.
The second factor that greatly influenced today’s consumer debt situation was government intervention in the mortgage markets between 1949 and 2000.
Agencies such as the Federal Housing Administration (FHA), Ginnie Mae, Fannie Mae, and Freddie Mac were active with the following objectives:
- Insuring mortgages
- Providing liquidity to the mortgage finance system
- Stabilizing the mortgage market
- Expanding the secondary market for mortgages
Between 1949 and 2000, home ownership increased from 54% to 64.7%.
However, that coincided with increases in debt-to-income ratios (20% to 73%) and mortgage debt to household assets (15% to 41%).
The Composition of Consumer Debt
According to Equifax, U.S. consumer debt is at $12.44 trillion. Here’s how it breaks down:
Type | Debt | Percentage |
---|---|---|
Mortgage | $8.96 trillion | 72.0% |
Student Loans | $1.27 trillion | 10.2% |
Auto Loans | $1.14 trillion | 9.2% |
Credit Card | $0.74 trillion | 6.0% |
Other | $0.33 trillion | 2.6% |
Total Consumer Debt | $12.44 trillion | 100.0% |
Consumer Debt Trends
1. Mortgage Debt
Mortgage debt, by far the largest category of consumer debt, peaked during the 2008 Financial Crisis at close to $10 trillion. Today, however, it makes up 72% of total consumer debt at $8.96 trillion.
This debt has been partially fueled by the lowest interest rates in history, which have put mortgage rates at all-time lows.
Since 2010, mortgage defaults and delinquencies have both trended down back towards normal levels.
2. Student Loans
For the first time in history, consumers are more in debt to student loans than any other type of non-mortgage debt.
The amount of student debt per person has steadily increased each year – especially for young people. For 18-25 year olds, student loan debt per person has increased from $4,637 in 2005 to $10,552 in 2015. The average young millennial now owes over 60% of of their non-mortgage debt to student loans.
In total, Americans now have $1.3 trillion in student debt, spread between 44 million people.
3. Credit Cards and Private Label Cards
Credit card spending has been steadily increasing since the Financial Crisis, but it has not yet hit pre-crisis levels yet. As it stands, Americans have $665.8 billion in credit card debt spread between 391.9 million cards.
Debt from private label cards, on the other hand, has surpassed pre-crisis levels. Private label cards are typically used to provide credit at department stores, furniture stores, and other retail locations. It is now at $77.4 billion, though this is relatively small compared to other credit card debt that exists.
4. Auto Loans
Total outstanding balances on auto loans and leases have increased 9.3% year-over-year to $1.14 trillion – putting it at all-time highs and making it the third largest consumer debt market overall.
However, auto loan delinquencies have been generally trending down over recent years.
Putting it All Together
As far as non-mortgage debt goes, consumers have never been more indebted.
However, mortgage debt is what really moves the needle for total debt numbers – and that is still not near levels seen during the Financial Crisis.
Type | Amount | All-time Highs? |
---|---|---|
Mortgage | $8.96 trillion | No |
Student Loans | $1.27 trillion | Yes |
Auto Loans | $1.14 trillion | Yes |
Credit Card | $0.67 trillion | No |
Private Label Cards | $0.08 trillion | Yes |
Other | $0.33 trillion | n/a |
Markets
3 Reasons Why AI Enthusiasm Differs from the Dot-Com Bubble
Valuations are much lower than they were during the dot-com bubble, but what else sets the current AI enthusiasm apart?

3 Reasons Why AI Enthusiasm Differs from the Dot-Com Bubble
Artificial intelligence, like the internet during the dot-com bubble, is getting a lot of attention these days. In the second quarter of 2023, 177 S&P 500 companies mentioned “AI” during their earnings call, nearly triple the five-year average.
Not only that, companies that mentioned “AI” saw their stock price rise 13.3% from December 2022 to September 2023, compared to 1.5% for those that didn’t.
In this graphic from New York Life Investments, we look at current market conditions to find out if AI could be the next dot-com bubble.
Comparing the Dot-Com Bubble to Today
In the late 1990s, frenzied optimism for internet-related stocks led to a rapid rise in valuations and an eventual market crash in the early 2000s. By the time the market hit rock bottom, the tech-heavy Nasdaq 100 Index had dropped 82% from its peak.
The growing enthusiasm for AI has some concerned that it could be the next dot-com bubble. But here are three reasons that the current environment is different.
1. Valuations Are Lower
Stock valuations are much lower than they were at the peak of the dot-com bubble. For example, the forward price-to-earnings ratio of the Nasdaq 100 is significantly lower than it was in 2000.
Date | Forward P/E Ratio |
---|---|
March 2000 | 60.1x |
November 2023 | 26.4x |
Lower valuations are an indication that investors are putting more emphasis on earnings and stocks are less at risk of being overvalued.
2. Investors Are More Hesitant
During the dot-com bubble, flows to equity funds increased by 76% from 1999 to 2000.
Year | Combined ETF and Mutual Fund Flows to Equity Funds |
---|---|
1997 | $231B |
1998 | $163B |
1999 | $200B |
2000 | $352B |
2001 | $63B |
2002 | $14B |
Source: Investment Company Institute
In contrast, equity fund flows have been negative in 2022 and 2023.
Year | Combined ETF and Mutual Fund Flows to Equity Funds |
---|---|
2021 | $295B |
2022 | -$54B |
2023* | -$137B |
Source: Investment Company Institute
*2023 data is from January to September.
Based on fund flows, investors appear hesitant of stocks, rather than overly exuberant.
3. Companies Are More Established
Leading up to the internet bubble, the number of technology IPOs increased substantially.
Year | Number of Technology IPOs | Median Age |
---|---|---|
1997 | 174 | 8 |
1998 | 113 | 7 |
1999 | 370 | 4 |
2000 | 261 | 5 |
2001 | 24 | 9 |
2002 | 20 | 9 |
Many of these companies were relatively new and, at the peak of the bubble in 2000, only 14% of them were profitable.
In recent years, there have been far fewer tech IPOs as companies wait for more positive market conditions. And those that have gone public, the median age is much higher.
Year | Number of Technology IPOs | Median Age |
---|---|---|
2020 | 48 | 12 |
2021 | 126 | 12 |
2022 | 6 | 15 |
Ultimately, many of the companies benefitting from AI are established companies that are already publicly traded. New, unproven companies are much less common in public markets.
Navigating Modern Tech Amid Dot-Com Bubble Worries
Valuations, equity flows, and the shortage of tech IPOs all suggest that AI isn’t shaping up to be the next dot-com bubble.
However, risk is still present in the market. For instance, only 33% of tech companies that went public in 2022 were profitable. Investors can help manage their risk by keeping a diversified portfolio rather than choosing individual stocks.

Explore more insights from New York Life Investments.

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