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How Amazon Prime Day Compares to Other Shopping Bonanzas

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How Amazon Prime Day Compares to Other Shopping Bonanzas

How Amazon Prime Day Compares to Other Shopping Bonanzas

The Chart of the Week is a weekly Visual Capitalist feature on Fridays.

Earlier this week, products were flying off their figurative shelves at a pace that is pretty unusual for the summer. That’s because July 11, 2017 was the third-ever Amazon Prime Day – and in just a 30-hour period, the online retailer was able to offload close to $1 billion of merchandise.

The biggest seller of the day was the Amazon Echo Dot, an entry-level product that allows customers to access the company’s personal voice assistant, Amazon Alexa. With a 30% discount, it outsold thousands of other heavily discounted items, propelling Amazon to a 60% increase in revenue over the previous Prime Day in 2016.

At triple the sales of a normal day, it’s fair to say Amazon Prime Day is big – but just how big, exactly?

How Does Amazon Prime Day Compare?

Set up to reward Amazon’s roughly 80 million Prime subscribers once a year, the $1 billion number is pretty impressive even on a grander scale.

Here are the e-commerce numbers for Black Friday and Cyber Monday for all U.S. retailers in 2016:

Shopping DayRetailerE-commerce sales% Increase (from prev. year)
Amazon Prime Day (2017)Amazon$1 billion (est.)60%
Black Friday (2016)All U.S. Retailers$3.3 billion22%
Cyber Monday (2016)All U.S. Retailers$3.5 billion12%

The fact that Prime Day revenue comes from only one retailer makes it quite impressive – especially considering the day falls in the heat of summer, rather than the holiday shopping season. The 60% growth figure is compelling as well, showing that Prime Day could eventually be the biggest U.S. shopping day of the year.

Singled Out by Alibaba

While Amazon Prime Day favors comparably in the U.S. market, it doesn’t even close when looking at single-day events abroad. That’s because since 2009, Chinese e-commerce leader Alibaba has used the Singles’ Day “holiday” to promote sales during the slow period leading up to the Lunar New Year season.

In 2016, Alibaba raked in a whopping $17.8 billion of revenue from Singles’ Day alone.

See the steady growth of the event below:

Alibaba Singles' Day Revenues over time

The concept of setting a global record for e-commerce sales on Singles’ Day sounds a bit strange to us Westerners, but the hype around Singles’ Day is no joke.

The holiday is now a full-on festival in China, with star-studded ceremonies kicking off the 24-hour sales period. For last year’s event, even Kobe Bryant, David and Victoria Beckham, and band OneRepublic made appearances to help ring it in.

A Prime Opportunity

During just the first five minutes of Singles’ Day in 2016, shoppers spent as much money ($1 billion) as Amazon’s entire 30-hour event in 2017.

While that may seem daunting to match, Jeff Bezos has built his tech empire from taking advantage of big opportunities such as this. As a result, it’s likely that Bezos and Amazon both see Singles’ Day as something to emulate – a full-blown festival that could ring in over $10 billion in revenue in one day for Amazon.

After all, it’s already been done once by Jack Ma, so why can’t it be done again in North America?

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The World’s 100 Most Valuable Brands in 2019

Technology brands account for 20 of the world’s 100 most valuable brands in 2019, combining for a whopping 43% of total brand value.

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The World’s 100 Most Valuable Brands in 2019

Brand equity can be a challenging thing to build.

Even with access to deep pockets and an innovative product, it can take decades of grit to scrape your way into the mainstream consciousness of consumers.

On the path to becoming established as a globally significant brand, companies must fight through fierce competition, publicity scandals, changing regulations, and rapidly-evolving consumer tastes – all to take a bite from the same piece of pie.

Cream of the Crop

Today’s visualization comes to us from HowMuch.net, and it showcases the 100 most valuable brands in the world, according to Forbes.

Here are the powerful brands that sit at the very top of the list:

RankBrandBrand Value ($B)1-Yr Value ChangeIndustry
#1Apple$205.5+12%Technology
#2Google$167.7+27%Technology
#3Microsoft$125.3+20%Technology
#4Amazon$97.0+37%Technology
#5Facebook$88.9-6%Technology
#6Coca-Cola$59.2+3%Beverages
#7Samsung$53.1+11%Technology
#8Disney$52.2+10%Leisure
#9Toyota$44.6+0%Automotive
#10McDonald's$43.8+6%Restaurants

It should be noted that the list is ordered by brand value, a measure that tries to calculate each brand’s ultimate contribution in financial terms to the parent company. You can see that full methodology here.

Finally, it’s also worth mentioning that brands with only a token representation in the United States have been excluded from the rankings. This means companies like Alibaba or Vodafone are not represented in this particular visualization.

Tech Rules Again in 2019

For another straight year, technology dominates the list of the 100 most valuable brands in 2019 – this time, with six of the top seven entries.

Most of these brands saw double-digit growth in value from the previous year, including Apple (12%), Google (27%), Amazon (37%), Microsoft (20%), and Samsung (11%). The one notable exception here is Facebook, which experienced a 6% drop in value attributed to various struggles around the company’s reputation.

Here’s a look at how industries break down more generally on the list:

Industry# of BrandsBrand Value ($B)
Total100$2,231.9
Technology20$957.6
Financial Services13$198.1
Automotive11$208.9
Consumer Goods10$123.8
Retail8$133.0
Luxury6$124.1
Beverages4$49.3
Diversified4$56.8
Alcohol3$69.8
Apparel3$34.7
Business Services3$33.5
Restaurants3$73.0
Telecom3$24.3
Heavy Equipment2$36.7
Leisure2$19.8
Media2$34.8
Transportation2$41.1
Tobacco1$12.6

As you can see, technology brands make up 20% of the list in terms of the number of entries – and a whopping 43% of the list’s cumulative valuation.

In total, technologies brands combined for $957.6 billion in value. Even when including Facebook’s recent drop, this is an impressive 9.7% increase on last year’s numbers.

Will the double-digit increases for the world’s largest tech giants continue into 2020, or are brands such as Amazon and Google going to start seeing the same type of pushback that Facebook has grappled with among consumers and regulators?

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Cannabis

The Allure of Craft Cannabis to Investors

Craft products are taking the retail world by storm. Find out why investors should be paying close attention to craft cannabis and its potential impact.

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The Investor Appeal in Craft Cannabis

They say if you do what you love, then the money will follow. In the multi-billion dollar cannabis business, that has certainly proved true for those who have been passionate about the plant for decades — otherwise known as craft growers.

Today’s infographic from Pasha Brands dives into the huge consumer demand for craft products, and why investors should pay attention to this trend as it extends into cannabis.

The Perfect Craft Product

Chances are, you may have encountered any of the following at least once: microbrewed beer, specialty coffee, premium wine, or organic food. They’ve become so popular, that craft versions of all these are steadily carving a valuable niche in their original markets.

 U.S. Market Size, 2017Craft Market Size, 2017Share of total
Beer vs Microbrew Beer$111B$26B23%
Coffee vs Specialty Coffee$32B$10B31%
Wine vs Premium Wine$80B$44.8B56%
Food vs Organic Food$898B$49.4B5.5%

Whether it’s introducing flavors into brews, slow-roasting beans, producing wine in small lots, or using a conscious “farm to table” label — what they have in common is the careful attention that’s paid to the process from start to end.

Craft cannabis bears a strong resemblance to all of these in that way, as growing it involves extra care, compared to large-scale producers. For example, hand-trimming is more labor intensive than using machines, but results in products with superior quality.

What are some other characteristics of craft cannabis?

  • Attention to detail
    A hands-on approach allows growers to personally ensure each cannabis plant is healthy.
  • Sustainable practices
    The use of organic farming to save energy, creating a smaller environmental footprint.
  • Social responsibility
    Smaller growers typically leverage local connections, creating employment opportunities.
  • Artisanal branding
    Sophisticated and modern packaging helps appeal to different types of craft cannabis consumers.

It’s clear why consumers care about craft cannabis. But what does it offer investors?

Making the Case for Craft

Investors should be paying close attention to craft cannabis for three key reasons: a higher price point, a focus on quality, and access to the retail market.

Upscale Price Tag

On average, organic cannabis has a higher price point attached to it, compared to regular grade cannabis.

  • Industry average: $9.02/ gram
  • Organic average: $11.40/ gram

Using organic methods to grow cannabis means that the final product on shelves boast an enhanced potency and effect. Since craft cannabis is also grown organically, it’s clear that consumers are willing to spend more to secure a premium product.

Promise of Quality

It might not come as a surprise that the most famous craft cannabis regions are also where the biggest volume of legal cannabis sales come from. California and Canada accounted for nearly 38% in global market share in 2017:

  • Worldwide sales: $9.5 billion
  • California sales: $3 billion
  • Rest of U.S. sales: $5.5 billion
  • Canada sales: $0.6 billion
  • Rest of world: $0.4 billion

These two areas have a foothold in cannabis sales, and with recreational legalization unfolding in both – and 75 million people living between the two jurisdictions – it will only continue to grow.

Opening the Doors

Following nation-wide legalization in Canada and an increasing number of states in the U.S., the continent is facing a cannabis shortage. Why? As it turns out, while craft growers are abundant, they still face regulatory hurdles in order to move from the “gray” underground market into launching legal operations.

Craft cannabis could be a cornerstone for industry growth, but its growers have been in the shadows for a long time. As cannabis gains momentum, tapping into the huge network of craft growers will be key for success.

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