The Native Advertising Revolution
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The Advertising Revolution: How Native Ads Have Changed the Game

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How Native Have Changed the Game

The Advertising Revolution

Sponsored by: Market One Media Group

Many decades ago, the world was much simpler for advertisers.

Buying a ½ page newspaper ad or a 30-second television spot reached thousands of people, and consumers weren’t oversaturated with ads.

Today, we are bombarded with over 5,000 brand exposures each day. Of those, 362 are advertisements with only 12 of them “making an impression” on us.

Here’s a breakdown of average exposure per day:

  • Average number of advertisement and brand exposures per day per person: 5,000+
  • Average number of “ads only” exposures per day: 362
  • Average number of “ads only” noted per day: 153
  • Average number of “ads only” that we have some awareness of per day: 86
  • Average number of “ads only” that made an impression (engagement): 12

With this oversaturation of the traditional ad market, the concept of “native ads” has emerged.

Native Ads

Native advertising is paid content that is created to fit the same format as a publisher’s organic content. In other words, it shows up to regular viewers as “sponsored” or “paid” posts in the same streams as regular content.

Native ad spending has exploded, and from 2013 to 2018, the industry is expected to quadruple in size.

There are compelling statistics for both the audience and advertisers on native ads:

Audience:

  • 70% of individuals want to learn about products or content through content rather than traditional advertising.
  • 32% of consumers said, when given a choice, that they would rather share a native ad with friends and family vs 19% for banner ads.
  • 57% of publishers have a dedicated editorial team to create content readers will care about, leaving publishers in full control, not brands, which ultimately benefits readers.

Advertisers:

  • People view native ads 53% more than banner ads.
  • Native advertising generates up to an 82% increase in brand lift.
  • Native ads that include rich media boost conversion rates by up to 60%.
  • Purchase intent is 53% higher with native ads (vs. 34%)
  • 49x higher clickthrough rate, 54% lower cost-per-click

New Media

Native ads are also being used by many of the “new media” and adtech companies that have had very successful fundraising rounds:

Vice
Latest raise: $250 million (2014)
Led by: A+E Networks
Valuation: $2.5 billion

AppNexus
Latest raise: $62.7 million (2015)
Valuation: $1.2 billion

Vox
Latest raise: $200 million (2015)
Led by: NBC Universal
Valuation: $850 million

Buzzfeed
Latest raise: $200 million (2015)
Led by: NBC Universal
Valuation: $1.5 billion

The Future of Native Advertising?

Right now 41% of brands use native advertising as part of their marketing mix, but the shift is only beginning. Here’s what experts think the future of native holds:

Tessa Gould, Director of Native Ads Products, The Huffington Post

“Next for native is being able to use other ad technologies to make native smarter. At the moment everyone is creating content and talking about social actions. But how do you go about retargeting the people who view the native ad elsewhere with banner ads and actually converting them into customers?”

Audra Martin, VP of Advertising, The Economist Group

“As publishers start to educate brands more and agencies more, the content will just get better. Then distribution, in terms of getting more sophisticated, not in terms of fooling readers but making it relevant to readers in the right place at the right time.”

Steve Edwards, Digital Sales Director, Hearst UK
“My main thing is about control. Native will continue to develop along the lines it has. Increasingly it’s about publishers taking control of the message and advertisers and brands coming along with us. Getting distribution right and getting measurement metrics right, how we actually measure success. How we can create work that is as good as the editorial that surrounds it. Take the logo off it, does it still work? That’s really interesting for us, and we’ve still got a way to get there.”

Sebastian Tomich, VP of Advertising, The New York Times
“Brands are jumping into native because they feel like they should be.”

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Misc

This Giant Map Shows All the Metropolitan Areas in the U.S.

Fitting a complex population center into a tidy statistical box is no easy feat. Thankfully, this U.S. Census Bureau map is up to the challenge.

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Metropolitan and Micropolitan Statistical Areas of the United St

This Giant Map Shows All the Metropolitan Areas in the U.S.

The United States is the third most populous country in the world, made up of close to 20,000 cities and towns, and 333 million individuals.

Dividing these population clusters into a coherent framework of statistical areas is no small feat, and the U.S. Census Bureau’s latest map shows just how complex of a task it is.

This enormous map—which covers the entire country, including Puerto Rico—includes 392 metropolitan statistical areas and 547 micropolitan statistical areas.

For reference, here are all the current metropolitan statistical areas in the United States, organized by population:

RankMetropolitan statistical areaPopulation (2020)Change since 2010
1New York-Newark-Jersey City, NY-NJ-PA MSA20,140,4706.58%
2Los Angeles-Long Beach-Anaheim, CA MSA13,200,9982.90%
3Chicago-Naperville-Elgin, IL-IN-WI MSA9,618,5021.66%
4Dallas-Fort Worth-Arlington, TX MSA7,637,38719.96%
5Houston-The Woodlands-Sugar Land, TX MSA7,122,24020.30%
6Washington-Arlington-Alexandria, DC-VA-MD-WV MSA6,385,16213.02%
7Philadelphia-Camden-Wilmington, PA-NJ-DE-MD MSA6,245,0514.69%
8Miami-Fort Lauderdale-West Palm Beach, FL MSA6,138,33310.31%
9Atlanta-Sandy Springs-Alpharetta, GA MSA6,089,81515.19%
10Boston-Cambridge-Newton, MA-NH MSA4,941,6328.55%
11Phoenix-Mesa-Chandler, AZ MSA4,845,83215.57%
12San Francisco-Oakland-Berkeley, CA MSA4,749,0089.54%
13Riverside-San Bernardino-Ontario, CA MSA4,599,8398.88%
14Detroit–Warren–Dearborn, MI MSA4,392,0412.23%
15Seattle-Tacoma-Bellevue, WA MSA4,018,76216.83%
16Minneapolis-St. Paul-Bloomington, MN-WI MSA3,690,26110.26%
17San Diego-Chula Vista-Carlsbad, CA MSA3,298,6346.57%
18Tampa-St. Petersburg-Clearwater, FL MSA3,175,27514.09%
19Denver-Aurora-Lakewood, CO MSA2,963,82116.53%
20Baltimore-Columbia-Towson, MD MSA2,844,5104.94%
21St. Louis, MO-IL MSA2,820,2531.17%
22Orlando-Kissimmee-Sanford, FL MSA2,673,37625.25%
23Charlotte-Concord-Gastonia, NC-SC MSA2,660,32918.56%
24San Antonio-New Braunfels, TX MSA2,558,14319.40%
25Portland-Vancouver-Hillsboro, OR-WA MSA2,512,85912.89%
26Sacramento-Roseville-Folsom, CA MSA2,397,38211.55%
27Pittsburgh, PA MSA2,370,9300.62%
28Austin-Round Rock-Georgetown, TX MSA2,283,37133.04%
29Las Vegas-Henderson-Paradise, NV MSA2,265,46116.10%
30Cincinnati, OH-KY-IN MSA2,256,8845.58%
31Kansas City, MO-KS MSA2,192,0359.09%
32Columbus, OH MSA2,138,92612.46%
33Indianapolis-Carmel-Anderson, IN MSA2,111,04011.82%
34Cleveland-Elyria, OH MSA2,088,2510.53%
35San Juan-Bayamón-Caguas, PR Metropolitan Statistical Area2,002,906-14.77%
36San Jose-Sunnyvale-Santa Clara, CA MSA2,000,4688.90%
37Nashville-Davidson–Murfreesboro–Franklin, TN MSA1,989,51920.86%
38Virginia Beach-Norfolk-Newport News, VA-NC MSA1,799,6745.00%
39Providence-Warwick, RI-MA MSA1,676,5794.73%
40Jacksonville, FL MSA1,605,84819.34%
41Milwaukee-Waukesha, WI MSA1,574,7311.21%
42Oklahoma City, OK MSA1,425,69513.78%
43Raleigh-Cary, NC MSA1,413,98225.08%
44Memphis, TN-MS-AR MSA1,337,7791.65%
45Richmond, VA MSA1,314,43410.78%
46Louisville/Jefferson County, KY-IN MSA1,285,4396.88%
47New Orleans-Metairie, LA MSA1,271,8456.89%
48Salt Lake City, UT MSA1,257,93615.63%
49Hartford-East Hartford-Middletown, CT MSA1,213,5310.09%
50Buffalo-Niagara Falls, NY MSA1,166,9022.76%
51Birmingham-Hoover, AL MSA1,115,2895.11%
52Rochester, NY MSA1,090,1350.97%
53Grand Rapids-Kentwood, MI MSA1,087,5929.45%
54Tucson, AZ MSA1,043,4336.44%
55Urban Honolulu, HI MSA1,016,5086.64%
56Tulsa, OK MSA1,015,3318.30%
57Fresno, CA MSA1,008,6548.40%
58Worcester, MA-CT MSA978,5296.71%
59Omaha-Council Bluffs, NE-IA MSA967,60411.82%
60Bridgeport-Stamford-Norwalk, CT MSA957,4194.43%
61Greenville-Anderson, SC MSA928,19512.63%
62Albuquerque, NM MSA916,5283.32%
63Bakersfield, CA MSA909,2358.29%
64Albany-Schenectady-Troy, NY MSA899,2623.28%
65Knoxville, TN MSA879,7737.96%
66McAllen-Edinburg-Mission, TX MSA870,78112.39%
67Baton Rouge, LA MSA870,5695.41%
68El Paso, TX MSA868,8598.05%
69New Haven-Milford, CT MSA864,8350.27%
70Allentown-Bethlehem-Easton, PA-NJ MSA861,8894.96%
71Oxnard-Thousand Oaks-Ventura, CA MSA843,8432.49%
72North Port-Sarasota-Bradenton, FL MSA833,71618.72%
73Columbia, SC MSA829,4708.06%
74Dayton-Kettering, OH MSA814,0491.85%
75Charleston-North Charleston, SC MSA799,63620.32%
76Stockton, CA MSA779,23313.71%
77Greensboro-High Point, NC MSA776,5667.29%
78Boise City, ID MSA764,71824.03%
79Cape Coral-Fort Myers, FL MSA760,82222.96%
80Colorado Springs, CO MSA755,10516.96%
81Little Rock-North Little Rock-Conway, AR MSA748,0316.90%
82Lakeland-Winter Haven, FL MSA725,04620.42%
83Des Moines-West Des Moines, IA MSA709,46616.98%
84Akron, OH MSA702,219-0.14%
85Springfield, MA MSA699,1620.90%
86Poughkeepsie-Newburgh-Middletown, NY MSA697,2214.02%
87Ogden-Clearfield, UT MSA694,86316.36%
88Madison, WI MSA680,79612.45%
89Winston-Salem, NC MSA675,9665.52%
90Provo-Orem, UT MSA671,18527.41%
91Deltona-Daytona Beach-Ormond Beach, FL MSA668,92113.32%
92Syracuse, NY MSA662,057-0.08%
93Durham-Chapel Hill, NC MSA649,90315.18%
94Wichita, KS MSA647,6103.94%
95Toledo, OH MSA646,604-0.74%
96Augusta-Richmond County, GA-SC MSA611,0008.17%
97Palm Bay-Melbourne-Titusville, FL MSA606,61211.64%
98Jackson, MS MSA591,9780.97%
99Harrisburg-Carlisle, PA MSA591,7127.69%
100Spokane-Spokane Valley, WA MSA585,78413.80%
101Scranton–Wilkes-Barre, PA MSA567,5590.70%
102Chattanooga, TN-GA MSA562,6476.53%
103Lancaster, PA MSA552,9846.46%
104Modesto, CA MSA552,8787.47%
105Portland-South Portland, ME MSA551,7407.32%
106Fayetteville-Springdale-Rogers, AR MSA546,72524.22%
107Lansing-East Lansing, MI MSA541,2971.24%
108Youngstown-Warren-Boardman, OH-PA MSA541,243-4.34%
109Fayetteville, NC MSA520,3788.17%
110Lexington-Fayette, KY MSA516,8119.47%
111Pensacola-Ferry Pass-Brent, FL MSA509,90513.57%
112Huntsville, AL MSA491,72317.75%
113Reno, NV MSA490,59615.32%
114Santa Rosa-Petaluma, CA MSA488,8631.03%
115Myrtle Beach-Conway-North Myrtle Beach, SC-NC MSA487,72229.46%
116Port St. Lucie, FL MSA487,65714.98%
117Lafayette, LA MSA478,3842.49%
118Springfield, MO MSA475,4328.87%
119Killeen-Temple, TX MSA475,36717.29%
120Visalia, CA MSA473,1177.00%
121Asheville, NC MSA469,01510.39%
122York-Hanover, PA MSA456,4384.94%
123Vallejo, CA MSA453,4919.71%
124Santa Maria-Santa Barbara, CA MSA448,2295.74%
125Salinas, CA MSA439,0355.78%
126Salem, OR MSA433,35310.91%
127Mobile, AL MSA430,197-0.09%
128Reading, PA MSA428,8494.23%
129Manchester-Nashua, NH MSA422,9375.54%
130Corpus Christi, TX MSA421,9334.17%
131Brownsville-Harlingen, TX MSA421,0173.64%
132Fort Wayne, IN MSA419,6017.97%
133Salisbury, MD-DE MSA418,04611.84%
134Gulfport-Biloxi, MS MSA416,2597.15%
135Flint, MI MSA406,211-4.60%
136Savannah, GA MSA404,79816.45%
137Peoria, IL MSA402,391-3.33%
138Canton-Massillon, OH MSA401,574-0.70%
139Anchorage, AK MSA398,3284.60%
140Beaumont-Port Arthur, TX MSA397,5652.27%
141Shreveport-Bossier City, LA MSA393,406-1.30%
142Trenton-Princeton, NJ MSA387,3405.68%
143Montgomery, AL MSA386,0473.07%
144Davenport-Moline-Rock Island, IA-IL MSA384,3241.22%
145Tallahassee, FL MSA384,2984.60%
146Eugene-Springfield, OR MSA382,9718.89%
147Ocala, FL MSA375,90813.47%
148Naples-Marco Island, FL MSA375,75216.87%
149Ann Arbor, MI MSA372,2587.97%
150Hickory-Lenoir-Morganton, NC MSA365,276-0.06%
151Huntington-Ashland, WV-KY-OH MSA359,862-2.98%
152Fort Collins, CO MSA359,06619.84%
153Lincoln, NE MSA340,21712.60%
154Gainesville, FL MSA339,24711.20%
155Rockford, IL MSA338,798-3.04%
156Boulder, CO MSA330,75812.29%
157Greeley, CO MSA328,98130.12%
158Columbus, GA-AL MSA328,8836.85%
159Green Bay, WI MSA328,2687.19%
160Spartanburg, SC MSA327,99715.37%
161South Bend-Mishawaka, IN-MI MSA324,5011.65%
162Lubbock, TX MSA321,36810.51%
163Clarksville, TN-KY MSA320,53517.01%
164Roanoke, VA MSA315,2512.12%
165Evansville, IN-KY MSA314,0490.80%
166Kingsport-Bristol, TN-VA MSA307,614-0.62%
167Kennewick-Richland, WA MSA303,62219.85%
168Olympia-Lacey-Tumwater, WA MSA294,79316.86%
169Hagerstown-Martinsburg, MD-WV MSA293,8449.18%
170Utica-Rome, NY MSA292,264-2.38%
171Duluth, MN-WI MSA291,6380.34%
172Crestview-Fort Walton Beach-Destin, FL MSA286,97321.67%
173Longview, TX MSA286,1842.21%
174Aguadilla-Isabela, PR Metropolitan Statistical Area286,064-15.72%
175Wilmington, NC MSA285,90512.17%
176San Luis Obispo-Paso Robles, CA MSA282,4244.74%
177Merced, CA MSA281,2029.93%
178Waco, TX MSA277,5479.80%
179Sioux Falls, SD MSA276,73021.23%
180Cedar Rapids, IA MSA276,5207.20%
181Bremerton-Silverdale-Port Orchard, WA MSA275,6119.75%
182Atlantic City-Hammonton, NJ MSA274,534-0.01%
183Erie, PA MSA270,876-3.45%
184Santa Cruz-Watsonville, CA MSA270,8613.23%
185Amarillo, TX MSA268,7616.68%
186Tuscaloosa, AL MSA268,67412.32%
187Norwich-New London, CT MSA268,555-2.01%
188College Station-Bryan, TX MSA268,24817.31%
189Laredo, TX MSA267,1146.72%
190Kalamazoo-Portage, MI MSA261,6704.53%
191Lynchburg, VA MSA261,5933.55%
192Charleston, WV MSA258,859-6.89%
193Yakima, WA MSA256,7285.55%
194Fargo, ND-MN MSA249,84319.67%
195Binghamton, NY MSA247,138-1.82%
196Fort Smith, AR-OK MSA244,310-1.57%
197Appleton, WI MSA243,1477.75%
198Prescott Valley-Prescott, AZ MSA236,20911.93%
199Macon-Bibb County, GA MSA233,8020.65%
200Tyler, TX MSA233,47911.33%
201Topeka, KS MSA233,152-0.31%
202Daphne-Fairhope-Foley, AL MSA231,76727.16%
203Barnstable Town, MA MSA228,9966.07%
204Bellingham, WA MSA226,84712.78%
205Rochester, MN MSA226,3299.40%
206Burlington-South Burlington, VT MSA225,5626.77%
207Lafayette-West Lafayette, IN MSA223,7166.38%
208Medford, OR MSA223,2599.87%
209Champaign-Urbana, IL MSA222,5382.17%
210Lake Charles, LA MSA222,40211.42%
211Charlottesville, VA MSA221,5249.91%
212Las Cruces, NM MSA219,5614.94%
213Hilton Head Island-Bluffton-Beaufort, SC MSA215,90815.45%
214Athens-Clarke County, GA MSA215,41511.88%
215Lake Havasu City-Kingman, AZ MSA213,2676.53%
216Chico, CA MSA211,632-3.80%
217Ponce, PR Metropolitan Statistical Area211,465-19.48%
218Columbia, MO MSA210,86410.76%
219Springfield, IL MSA208,640-0.73%
220Johnson City, TN MSA207,2854.31%
221Houma-Thibodaux, LA MSA207,137-0.50%
222Monroe, LA MSA207,1041.31%
223Elkhart-Goshen, IN MSA207,0474.80%
224Jacksonville, NC MSA204,57615.08%
225Yuma, AZ MSA203,8814.15%
226Gainesville, GA MSA203,13613.05%
227Florence, SC MSA199,964-2.73%
228St. Cloud, MN MSA199,6715.59%
229Bend, OR MSA198,25325.69%
230Racine, WI MSA197,7271.19%
231Warner Robins, GA MSA191,61414.33%
232Saginaw, MI MSA190,124-5.02%
233Punta Gorda, FL MSA186,84716.80%
234Terre Haute, IN MSA185,031-2.49%
235Billings, MT MSA184,16710.17%
236Redding, CA MSA182,1552.78%
237Dover, DE MSA181,85112.04%
238Kingston, NY MSA181,851-0.35%
239Joplin, MO MSA181,4093.36%
240Yuba City, CA MSA181,2088.58%
241Jackson, TN MSA180,5040.45%
242St. George, UT MSA180,27930.53%
243El Centro, CA MSA179,7022.96%
244Bowling Green, KY MSA179,63913.27%
245Abilene, TX MSA176,5796.85%
246Muskegon, MI MSA175,8242.11%
247Iowa City, IA MSA175,41914.96%
248Midland, TX MSA175,22023.68%
249Panama City, FL MSA175,2163.77%
250Auburn-Opelika, AL MSA174,24124.24%
251Arecibo, PR Metropolitan Statistical Area173,218-13.16%
252Hattiesburg, MS MSA172,2316.05%
253Eau Claire, WI MSA172,0076.74%
254Oshkosh-Neenah, WI MSA171,7302.84%
255Burlington, NC MSA171,41513.42%
256Coeur d'Alene, ID MSA171,36223.73%
257Bloomington, IL MSA170,9540.81%
258Greenville, NC MSA170,2431.25%
259Waterloo-Cedar Falls, IA MSA168,4610.38%
260East Stroudsburg, PA MSA168,327-0.89%
261Pueblo, CO MSA168,1625.72%
262Wausau-Weston, WI MSA166,4282.22%
263Blacksburg-Christiansburg, VA MSA166,3782.10%
264Odessa, TX MSA165,17120.45%
265Kahului-Wailuku-Lahaina, HI MSA164,7546.41%
266Janesville-Beloit, WI MSA163,6872.09%
267Bloomington, IN MSA161,0390.93%
268Jackson, MI MSA160,3660.07%
269Sebastian-Vero Beach, FL MSA159,78815.76%
270State College, PA MSA158,1722.72%
271Idaho Falls, ID MSA157,42918.13%
272Decatur, AL MSA156,4941.73%
273Madera, CA MSA156,2553.57%
274Chambersburg-Waynesboro, PA MSA155,9324.22%
275Grand Junction, CO MSA155,7036.12%
276Elizabethtown-Fort Knox, KY MSA155,5724.88%
277Santa Fe, NM MSA154,8237.39%
278Monroe, MI MSA154,8091.83%
279Niles, MI MSA154,316-1.59%
280Vineland-Bridgeton, NJ MSA154,152-1.75%
281Homosassa Springs, FL MSA153,8438.93%
282Hanford-Corcoran, CA MSA152,486-0.32%
283Bangor, ME MSA152,199-1.12%
284Alexandria, LA MSA152,192-1.12%
285Dothan, AL MSA151,0073.69%
286Florence-Muscle Shoals, AL MSA150,7912.48%
287Jefferson City, MO MSA150,3090.34%
288Sioux City, IA-NE-SD MSA149,9404.43%
289Albany, GA MSA148,922-3.21%
290Wichita Falls, TX MSA148,128-2.10%
291Valdosta, GA MSA148,1266.12%
292Texarkana, TX-AR MSA147,519-1.13%
293Logan, UT-ID MSA147,34817.46%
294Flagstaff, AZ MSA145,1017.95%
295Rocky Mount, NC MSA143,870-5.59%
296Lebanon, PA MSA143,2577.25%
297Dalton, GA MSA142,8370.43%
298Morristown, TN MSA142,7094.47%
299Winchester, VA-WV MSA142,63211.02%
300Morgantown, WV MSA140,0387.96%
301La Crosse-Onalaska, WI-MN MSA139,6274.46%
302Wheeling, WV-OH MSA139,513-5.70%
303Rapid City, SD MSA139,07410.04%
304Napa, CA MSA138,0191.12%
305Sumter, SC MSA136,700-4.02%
306Springfield, OH MSA136,001-1.69%
307Harrisonburg, VA MSA135,5718.26%
308Sherman-Denison, TX MSA135,54312.13%
309Battle Creek, MI MSA134,310-1.35%
310Jonesboro, AR MSA134,19610.88%
311Manhattan, KS MSA134,0465.48%
312Bismarck, ND MSA133,62620.79%
313Johnstown, PA MSA133,472-7.10%
314Carbondale-Marion, IL MSA133,435-4.11%
315Hammond, LA MSA133,1579.96%
316The Villages, FL MSA129,75238.89%
317Mount Vernon-Anacortes, WA MSA129,52310.80%
318Pittsfield, MA MSA129,026-1.67%
319Albany-Lebanon, OR MSA128,61010.23%
320Glens Falls, NY MSA127,039-1.46%
321Lawton, OK MSA126,652-2.79%
322Cleveland, TN MSA126,1648.96%
323Sierra Vista-Douglas, AZ MSA125,447-4.49%
324Staunton, VA MSA125,4335.85%
325Ames, IA MSA125,2528.12%
326Mansfield, OH MSA124,9360.37%
327San Angelo, TX MSA122,8888.78%
328Altoona, PA MSA122,822-3.36%
329New Bern, NC MSA122,168-3.65%
330Wenatchee, WA MSA122,01210.04%
331Farmington, NM MSA121,661-6.45%
332Owensboro, KY MSA121,5595.93%
333St. Joseph, MO-KS MSA121,467-4.60%
334San Germán, PR Metropolitan Statistical Area120,280-12.50%
335Lawrence, KS MSA118,7857.18%
336Sheboygan, WI MSA118,0342.19%
337Missoula, MT MSA117,9227.89%
338Goldsboro, NC MSA117,333-4.31%
339Weirton-Steubenville, WV-OH MSA116,903-6.07%
340Watertown-Fort Drum, NY MSA116,7210.42%
341Anniston-Oxford, AL MSA116,441-1.80%
342Beckley, WV MSA115,079-7.86%
343Twin Falls, ID MSA114,28314.74%
344Williamsport, PA MSA114,188-1.66%
345California-Lexington Park, MD MSA113,7778.20%
346Brunswick, GA MSA113,4951.00%
347Michigan City-La Porte, IN MSA112,4170.85%
348Muncie, IN MSA111,903-4.90%
349Lewiston-Auburn, ME MSA111,1393.19%
350Longview, WA MSA110,7308.12%
351Kankakee, IL MSA107,502-5.24%
352Ithaca, NY MSA105,7404.11%
353Grand Forks, ND-MN MSA104,3625.99%
354Fond du Lac, WI MSA104,1542.48%
355Decatur, IL MSA103,998-6.11%
356Bay City, MI MSA103,856-3.63%
357Gettysburg, PA MSA103,8522.41%
358Mankato, MN MSA103,5667.06%
359Gadsden, AL MSA103,436-0.95%
360Lima, OH MSA102,206-3.88%
361Sebring-Avon Park, FL MSA101,2352.48%
362Cheyenne, WY MSA100,5129.56%
363Hot Springs, AR MSA100,1804.33%
364Dubuque, IA MSA99,2665.99%
365Rome, GA MSA98,5842.35%
366Victoria, TX MSA98,3314.60%
367Cape Girardeau, MO-IL MSA97,5171.29%
368Fairbanks, AK MSA95,655-1.97%
369Ocean City, NJ MSA95,263-2.06%
370Corvallis, OR MSA95,18411.22%
371Cumberland, MD-WV MSA95,044-7.99%
372Pocatello, ID MSA94,8964.68%
373Mayagüez, PR Metropolitan Statistical Area93,412-19.62%
374Parkersburg-Vienna, WV MSA89,490-3.43%
375Grants Pass, OR MSA88,0906.50%
376Pine Bluff, AR MSA87,751-12.47%
377Great Falls, MT MSA84,4143.80%
378Elmira, NY MSA84,148-5.27%
379Yauco, PR Metropolitan Statistical Area84,112-21.63%
380Kokomo, IN MSA83,6581.09%
381Midland, MI MSA83,494-0.16%
382Bloomsburg-Berwick, PA MSA82,863-3.15%
383Columbus, IN MSA82,2087.05%
384Hinesville, GA MSA81,4244.50%
385Casper, WY MSA79,9555.97%
386Grand Island, NE MSA77,0385.93%
387Danville, IL MSA74,188-9.11%
388Guayama, PR Metropolitan Statistical Area72,240-14.22%
389Lewiston, ID-WA MSA64,3755.73%
390Enid, OK MSA62,8463.74%
391Walla Walla, WA MSA62,5846.47%
392Carson City, NV MSA58,6396.09%

From Metro to Micro

The wide variety of population patterns around the country can make it tricky to divide regions up into uniform units. There are two main divisions to consider when viewing this map:

  1. Metropolitan Areas (metro areas) have at least one urban core area of at least 50,000 population. These are the largest population centers, sometimes encompassing many counties. In some instances, these metro areas are further subdivided into Metropolitan Divisions.
  2. Micropolitan Areas are the smallest areas measured on this map (indicated by a lighter shade of green). These smaller regions, which are generally located further away from large cities, have at least one urban core area of at least 10,000 but fewer than 50,000 people.

One thing to note about all of these definitions is that the cities in these regions must have significant ties to a neighboring region—usually in the form of commuting ties. This is what warrants binding adjacent counties into a measurable area.

Another unique layer of data on this map is the shading that indicates the actual urbanized area within metro areas. In the example of Atlanta-Sandy Springs-Alpharetta, it’s easy to see how urban sprawl has expanded the urban area into a number of neighboring counties.

With this context in mind, we’ll take a closer look at three points of interest on the map that show this concept at work with varying degrees of complexity.

Level One: The Central City

The Texas Triangle offers what is perhaps the most straightforward example of metro areas.

central texas metro areas

As seen above, Houston, Austin, and San Antonio anchor their respective regions, and surrounding counties are bundled into a metro area. The surrounding counties have all been identified as having ties to the central county, and, in some cases, the urban area has spread into the neighboring county over time.

Level Two: The City Cluster

The region anchored by Salt Lake City requires more thought to divide into statistical areas.

salt lake city metro area

While there are a number of population centers in the area, including Salt Lake City, Provo, and Ogden, they all have enough of an economic “magnetic pull” to warrant splitting the region into distinct statistical areas.

Of course, regions are always evolving, and occasionally these areas are updated. Salt Lake City and Ogden were previously combined into a single metro area, but were separated in 2005.

Level Three: The Megaregion

New York City is the ultimate challenge for planners looking to categorize population centers into a neat and tidy statistical box.

For one, the contiguous urban area is massive, stretching from the west side of Long Island out to the east side of New Jersey. In addition to New York City itself, the metro area includes 19 other municipalities with over 100,000 people.

Next, NYC is an unparalleled economic magnet. Measuring commuting activity is a challenge because a wide variety of people visit the city for so many different reasons. The interconnectedness of the Northeast Megaregion also adds to the complexity.

new york city metro area

New York-Newark-Jersey City is such a big pie to carve up, that four of the country’s 11 metro divisions (as indicated by the italicized text and dotted lines) occur in this one area.

Blurring the Lines

Population patterns are constantly changing across the country, so the next version of this map may have a number of changes on it. Our “straightforward” Texas Triangle example may become tougher to divide up as the population boom continues in the region.

Here’s how the population of U.S. countries changed over the past decade:

population change U.S. 2010-2020

Further complicating matters is the rapid move to remote work and distributed teams. A key element of these census divisions are commuting ties. With work increasingly not bound by geographic limitations, it remains unclear how that trend will impact this type of statistical exercise in the future.

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Markets

The Best Selling Vehicles in America, By State

From Fords in the Midwest to Toyotas on the coasts, here are the best selling vehicles in America, visualized by state.

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The Best Selling Cars in America, By State Shareable

The Best Selling Vehicles in America, By State

From Ford trucks in the Midwest to Toyotas on the coasts, the best selling vehicles in America reveal a lot about the country.

Compared to other countries with fewer highways or narrower roads, the U.S. is very much a truck-friendly country. Across the U.S., the most sold vehicle in 2019 was the Ford F-Series of trucks, primarily the F-150.

As the home of the world’s pioneer automotive manufacturers, including Ford and GM, consumers primarily purchase local brands. But that hasn’t stopped Toyota, the largest foreign manufacturer in the world, from also gaining a foothold.

This graphic uses 2020 sales data from automotive information resource Edmunds.com, breaking down the best selling vehicles in each state through new vehicle retail registration.

What Are the Best Selling Vehicles in Each State?

Despite a slowdown in vehicle sales due to the COVID-19 pandemic and a global chip shortage, Americans still bought plenty of trucks last year.

In fact, 48 out of the 50 states had a truck or SUV as the top selling vehicle in 2020—and most states actually had trucks taking all of the top three spots. The only two with a car topping the leaderboard were California and Florida.

Top Selling Vehicle By State (2020)#1#2#3
AlabamaFord F-SeriesChevrolet SilveradoToyota Camry
AlaskaRam 1500-3500Ford F-SeriesChevrolet Silverado
ArizonaRam 1500-3500Ford F-SeriesChevrolet Silverado
ArkansasRam 1500-3500Ford F-SeriesChevrolet Silverado
CaliforniaHonda CivicToyota RAV4Toyota Camry
ColoradoFord F-SeriesRam 1500-3500Toyota RAV4
ConnecticutHonda CR-VToyota RAV4Subaru Forester
D.C.Toyota RAV4Honda CR-VSubaru Forester
DelawareFord F-SeriesChevrolet SilveradoRAM 1500-3500
FloridaToyota CorollaFord F-SeriesToyota RAV4
GeorgiaFord F-SeriesChevrolet SilveradoRAM 1500-3500
HawaiiToyota TacomaToyota 4RunnerToyota RAV4
IdahoFord F-SeriesRAM 1500-3500Chevrolet Silverado
IllinoisFord F-SeriesHonda CR-VChevrolet Silverado
IndianaChevrolet SilveradoFord F-SeriesChevrolet Equinox
IowaChevrolet SilveradoFord F-SeriesRAM 1500-3500
KansasFord F-SeriesChevrolet SilveradoRAM 1500-3500
KentuckyChevrolet SilveradoFord F-SeriesRAM 1500-3500
LouisianaFord F-SeriesChevrolet SilveradoRAM 1500-3500
MaineFord F-SeriesChevrolet SilveradoRAM 1500-3500
MarylandToyota RAV4Ford F-SeriesHonda CR-V
MassachusettsToyota RAV4Honda CR-VFord F-Series
MichiganFord F-SeriesChevrolet EquinoxRAM 1500-3500
MinnesotaChevrolet SilveradoFord F-SeriesRAM 1500-3500
MississippiFord F-SeriesChevrolet SilveradoRAM 1500-3500
MissouriFord F-SeriesChevrolet SilveradoRAM 1500-3500
MontanaFord F-SeriesRAM 1500-3500Chevrolet Silverado
NebraskaFord F-SeriesChevrolet SilveradoRAM 1500-3500
NevadaRam 1500-3500Ford F-SeriesToyota RAV4
New HampshireFord F-SeriesChevrolet SilveradoToyota RAV4
New JerseyHonda CR-VHonda CivicToyota RAV4
New MexicoFord F-SeriesRAM 1500-3500Chevrolet Silverado
New YorkHonda CR-VToyota RAV4Jeep Cherokee
North CarolinaFord F-SeriesChevrolet SilveradoRAM 1500-3500
North DakotaFord F-SeriesChevrolet SilveradoRAM 1500-3500
OhioFord F-SeriesRAM 1500-3500Chevrolet Silverado
OklahomaFord F-SeriesRAM 1500-3500Chevrolet Silverado
OregonToyota RAV4Ford F-SeriesRAM 1500-3500
PennsylvaniaFord F-SeriesRAM 1500-3500Honda CR-V
Puerto RicoToyota RAV4Toyota YarisToyota Corolla
Rhode IslandToyota RAV4Honda CR-VFord F-Series
South CarolinaFord F-SeriesChevrolet SilveradoRAM 1500-3500
South DakotaFord F-SeriesRAM 1500-3500Chevrolet Silverado
TennesseeFord F-SeriesChevrolet SilveradoRAM 1500-3500
TexasFord F-SeriesChevrolet SilveradoRAM 1500-3500
UtahFord F-SeriesRAM 1500-3500Chevrolet Silverado
VermontFord F-SeriesToyota RAV4RAM 1500-3500
VirginiaFord F-SeriesToyota RAV4Honda CR-V
WashingtonToyota RAV4Ford F-SeriesRam 1500-3500
West VirginiaFord F-SeriesChevrolet SilveradoRam 1500-3500
WisconsinFord F-SeriesChevrolet SilveradoRam 1500-3500
WyomingRam 1500-3500Ford F-SeriesChevrolet Silverado

The Ford F-Series was the clear leader in sales, primarily in the Midwest. With a top-selling spot in 60% of U.S. states, the F-Series was the best selling vehicle in America.

Combined with the Chevrolet Silverado and Ram 1500-3500 series, the big three American truck brands accounted for 73% of the top three selling vehicles across all American states and territories.

Japanese Automakers in the Mix

Though American manufacturers had the best selling cars in most states, they had some overseas competition.

Japanese manufacturers Toyota and Honda had the top-selling vehicle in 11 states (and D.C.). They primarily captured car sales along the coastlines, including in California, Florida, New York and Washington, some of the most populated states in the country.

America's Best Selling Vehicles (2020)Type# Times in Top 3
Ford F-SeriesTruck45
Ram 1500-3500Truck36
Chevrolet SilveradoTruck33
Toyota RAV4SUV18
Honda CR-VSUV10
Chevrolet EquinoxSUV2
Honda CivicCar2
Subaru ForesterSUV2
Toyota CamryCar2
Toyota CorollaCar2
Jeep CherokeeSUV1
Toyota 4RunnerSUV1
Toyota TacomaTruck1
Toyota YarisCar1

Despite many cars being available for sale in the U.S., only seven manufacturers made the top-selling vehicles list in 2020.

  • Ford
  • Ram
  • Chevrolet
  • Toyota
  • Honda
  • Subaru
  • Jeep

With the full effects of the COVID-19 pandemic yet to be reflected in the sales, and electric vehicle manufacturers like Tesla on the rise, how will the best selling vehicles in America evolve?

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