Misc
7 Techniques to Help Improve Your Memory
Smartphones and the internet have changed just about everything, including our brains.
With limitless information at our fingertips, it’s no surprise that our ability to store and recall information has begun to atrophy. This mental reliance on technology is often referred to as the Google Effect.
A recent report suggested that 50% of people make no effort to recall information or seek answers from those around them before searching online. Also, two-thirds of consumers say that by letting their devices do the mental legwork, it enables them to achieve more.
How to Remember Anything
If devices are so good at storing our information and answering questions, why bother trying to remember anything at all? Experts warn that by not actively recalling information, we’re dooming ourselves to a future with fewer long-term memories and more difficulty retaining information in the short term.
Today’s infographic, from QuidCorner, lists some practical techniques to help you reclaim your short-term memory.
Whether you’re learning a new language or just trying to remember the access code to your office door, there are a few tricks that can help you more effectively remember information.
Memorization Techniques
LOCI
For more demanding memory tasks like speeches, visualize portions of information along a path you know well (e.g. the rooms of your home). This technique uses your navigation and spatial memory skills to help you recall pieces of information in a linear way.
LINKING
One technique that can help you memorize lists is called linking, or visualization and association. Linking plays to our natural inclination for understanding the world through storytelling. By mentally linking line items to one another in a creative way, you’ll be more likely to remember than if you simply tried to memorize the list.
CHUNKING
More complex pieces of information – long numbers, for example – are easier to remember when we break them into pieces.
A familiar example of “chunking” is the way telephone numbers are formatted. In the 1950s, Bell Laboratories teamed up with professor George A. Miller of Harvard University to gain insight into how we encode information into our long-term memory. In short, Miller’s research determined that the (555) 555-5555 format for displaying phone numbers was the most effective at allowing our brains to store contact information.
By organizing [information] into several dimensions and successively into a sequence or chunks, we manage to break (or at least stretch) this informational bottleneck.
-George A. Miller
A key takeaway to remember
Many of the techniques described above suggest triggering other parts of your brain to help form stronger memories. In this age of digital distraction, simply repeating information a few times is no match for mental visualization and adding meaningful context to information.
Remember that, and you’ll be able to remember almost anything.
Misc
Charted: Car Brand Loyalty in 2024
This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle.
Car Brand Loyalty in 2024
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.
Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.
Car Brands With the Most Loyal Customers
Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.
Company | % who would buy again |
---|---|
🇺🇸 Rivian | 86 |
🇩🇪 Mini | 77 |
🇩🇪 BMW | 76 |
🇩🇪 Porsche | 76 |
🇺🇸 Tesla | 74 |
🇰🇷 Genesis | 73 |
🇯🇵 Lexus | 73 |
🇯🇵 Subaru | 70 |
It’s interesting to note that Tesla held the #1 spot in last year’s ranking.
Car Brands With the Least Loyal Customers
At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.
Company | % who would buy again |
---|---|
🇺🇸 Cadillac | 61 |
🇺🇸 Chrysler | 60 |
🇩🇪 Mercedes-Benz | 59 |
🇩🇪 Audi | 59 |
🇺🇸 Jeep | 58 |
🇯🇵 Nissan | 55 |
🇩🇪 Volkswagen | 51 |
🇯🇵 Infiniti | 43 |
At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.
Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”
Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.
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