Misc
50 Cognitive Biases in the Modern World
50 Cognitive Biases in the Modern World
Cognitive biases are widely accepted as something that makes us human.
Every day, systematic errors in our thought process impact the way we live and work. But in a world where everything we do is changing rapidly—from the way we store information to the way we watch TV—what really classifies as rational thinking?
It’s a question with no right or wrong answer, but to help us decide for ourselves, today’s infographic from TitleMax lists 50 cognitive biases that we may want to become privy to.
In the name of self-awareness, here’s a closer look at three recently discovered biases that we are most prone to exhibiting in the modern world.
Automation Bias
AI-infused applications are becoming incredibly good at “personalizing” our content, but will there come a time when we let algorithms make all of our decisions?
Automation bias refers to the tendency to favor the suggestions of automated systems.
Take Netflix, for example. Everything we see on the platform is the result of algorithms—even the preview images that are generated. Then, to harness the power of data and machine learning, Netflix categorizes its content into tens of thousands of micro-genres. Pairing these genre tags with a viewer’s history allows them to assign several of over 2,000 “taste profiles” to each user.
And while there’s nothing wrong with allowing Netflix to guide what we watch, there’s an enormous sea of content standing by. Estimates from 2015 claimed it would take nearly four years to watch all of Netflix’s content. Thousands more hours of content have since been added.
If we want to counter this cognitive bias, finding a new favorite series on platforms like Netflix may require some good old-fashioned human curiosity.
The Google Effect
Also known as “digital amnesia”, the aptly named Google Effect describes our tendency to forget information that can be easily accessed online.
First described in 2011 by Betsy Sparrow (Columbia University) and her colleagues, their paper described the results of several memory experiments involving technology.
In one experiment, participants typed trivia statements into a computer and were later asked to recall them. Half believed the statements were saved, and half believed the statements were erased. The results were significant: participants who assumed they could look up their statements did not make much effort to remember them.
Because search engines are continually available to us, we may often be in a state of not feeling we need to encode the information internally. When we need it, we will look it up.
– Sparrow B, et al. Science 333, 777 (2011)
Our modern brains appear to be re-prioritizing the information we hold onto. Notably, the study doesn’t suggest we’re becoming less intelligent—our ability to learn offline remains the same.
The IKEA Effect
Identified in 2011 by Michael Norton (Harvard Business School) and his colleagues, this cognitive bias refers to our tendency to attach a higher value to things we help create.
Combining the Ikea Effect with other related traits, such as our willingness to pay a premium for customization, is a strategy employed by companies seeking to increase the intrinsic value that we attach to their products.
For instance, American retailer Build-A-Bear Workshop is anchored around creating a highly interactive customer experience. With the help of staff, children (or adults) can assemble their stuffed animals from scratch, then add clothing and accessories at extra cost.
Nike also incorporates this bias into its offering. The footwear company offers a Nike By You line of customizable products, where customers pay a premium to design bespoke shoes with an extensive online configurator.
While there’s nothing necessarily wrong with our susceptibility to the Ikea Effect, understanding its significance may help us make more appropriate decisions as consumers.
What Can We Do?
As we navigate an increasingly complex world, it’s natural for us to unconsciously adopt new patterns of behavior.
Becoming aware of our cognitive biases, and their implications, can help us stay on the right course.
Maps
The Largest Earthquakes in the New York Area (1970-2024)
The earthquake that shook buildings across New York in April 2024 was the third-largest quake in the Northeast U.S. over the past 50 years.
The Largest Earthquakes in the New York Area
This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources.
The 4.8 magnitude earthquake that shook buildings across New York on Friday, April 5th, 2024 was the third-largest quake in the U.S. Northeast area over the past 50 years.
In this map, we illustrate earthquakes with a magnitude of 4.0 or greater recorded in the Northeastern U.S. since 1970, according to the United States Geological Survey (USGS).
Shallow Quakes and Older Buildings
The earthquake that struck the U.S. Northeast in April 2024 was felt by millions of people from Washington, D.C., to north of Boston. It even caused a full ground stop at Newark Airport.
The quake, occurring just 5 km beneath the Earth’s surface, was considered shallow, which is what contributed to more intense shaking at the surface.
According to the USGS, rocks in the eastern U.S. are significantly older, denser, and harder than those on the western side, compressed by time. This makes them more efficient conduits for seismic energy. Additionally, buildings in the Northeast tend to be older and may not adhere to the latest earthquake codes.
Despite disrupting work and school life, the earthquake was considered minor, according to the Michigan Technological University magnitude scale:
Magnitude | Earthquake Effects | Estimated Number Each Year |
---|---|---|
2.5 or less | Usually not felt, but can be recorded by seismograph. | Millions |
2.5 to 5.4 | Often felt, but only causes minor damage. | 500,000 |
5.5 to 6.0 | Slight damage to buildings and other structures. | 350 |
6.1 to 6.9 | May cause a lot of damage in very populated areas. | 100 |
7.0 to 7.9 | Major earthquake. Serious damage. | 10-15 |
8.0 or greater | Great earthquake. Can totally destroy communities near the epicenter. | One every year or two |
The largest earthquake felt in the area over the past 50 years was a 5.3 magnitude quake that occurred in Au Sable Forks, New York, in 2002. It damaged houses and cracked roads in a remote corner of the Adirondack Mountains, but caused no injuries.
Date | Magnitude | Location | State |
---|---|---|---|
April 20, 2002 | 5.3 | Au Sable Forks | New York |
October 7, 1983 | 5.1 | Newcomb | New York |
April 5, 2024 | 4.8 | Whitehouse Station | New Jersey |
October 16, 2012 | 4.7 | Hollis Center | Maine |
January 16, 1994 | 4.6 | Sinking Spring | Pennsylvania |
January 19, 1982 | 4.5 | Sanbornton | New Hampshire |
September 25, 1998 | 4.5 | Adamsville | Pennsylvania |
June 9, 1975 | 4.2 | Altona | New York |
May 29, 1983 | 4.2 | Peru | Maine |
April 23, 1984 | 4.2 | Conestoga | Pennsylvania |
January 16, 1994 | 4.2 | Sinking Spring | Pennsylvania |
November 3, 1975 | 4 | Long Lake | New York |
June 17, 1991 | 4 | Worcester | New York |
The largest earthquake in U.S. history, however, was the 1964 Good Friday quake in Alaska, measuring 9.2 magnitude and killing 131 people.
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