50 Cognitive Biases in the Modern World
Cognitive biases are widely accepted as something that makes us human.
Every day, systematic errors in our thought process impact the way we live and work. But in a world where everything we do is changing rapidly—from the way we store information to the way we watch TV—what really classifies as rational thinking?
It’s a question with no right or wrong answer, but to help us decide for ourselves, today’s infographic from TitleMax lists 50 cognitive biases that we may want to become privy to.
In the name of self-awareness, here’s a closer look at three recently discovered biases that we are most prone to exhibiting in the modern world.
AI-infused applications are becoming incredibly good at “personalizing” our content, but will there come a time when we let algorithms make all of our decisions?
Automation bias refers to the tendency to favor the suggestions of automated systems.
Take Netflix, for example. Everything we see on the platform is the result of algorithms—even the preview images that are generated. Then, to harness the power of data and machine learning, Netflix categorizes its content into tens of thousands of micro-genres. Pairing these genre tags with a viewer’s history allows them to assign several of over 2,000 “taste profiles” to each user.
And while there’s nothing wrong with allowing Netflix to guide what we watch, there’s an enormous sea of content standing by. Estimates from 2015 claimed it would take nearly four years to watch all of Netflix’s content. Thousands more hours of content have since been added.
If we want to counter this cognitive bias, finding a new favorite series on platforms like Netflix may require some good old-fashioned human curiosity.
The Google Effect
Also known as “digital amnesia”, the aptly named Google Effect describes our tendency to forget information that can be easily accessed online.
First described in 2011 by Betsy Sparrow (Columbia University) and her colleagues, their paper described the results of several memory experiments involving technology.
In one experiment, participants typed trivia statements into a computer and were later asked to recall them. Half believed the statements were saved, and half believed the statements were erased. The results were significant: participants who assumed they could look up their statements did not make much effort to remember them.
Because search engines are continually available to us, we may often be in a state of not feeling we need to encode the information internally. When we need it, we will look it up.
– Sparrow B, et al. Science 333, 777 (2011)
Our modern brains appear to be re-prioritizing the information we hold onto. Notably, the study doesn’t suggest we’re becoming less intelligent—our ability to learn offline remains the same.
The IKEA Effect
Identified in 2011 by Michael Norton (Harvard Business School) and his colleagues, this cognitive bias refers to our tendency to attach a higher value to things we help create.
Combining the Ikea Effect with other related traits, such as our willingness to pay a premium for customization, is a strategy employed by companies seeking to increase the intrinsic value that we attach to their products.
For instance, American retailer Build-A-Bear Workshop is anchored around creating a highly interactive customer experience. With the help of staff, children (or adults) can assemble their stuffed animals from scratch, then add clothing and accessories at extra cost.
Nike also incorporates this bias into its offering. The footwear company offers a Nike By You line of customizable products, where customers pay a premium to design bespoke shoes with an extensive online configurator.
While there’s nothing necessarily wrong with our susceptibility to the Ikea Effect, understanding its significance may help us make more appropriate decisions as consumers.
What Can We Do?
As we navigate an increasingly complex world, it’s natural for us to unconsciously adopt new patterns of behavior.
Becoming aware of our cognitive biases, and their implications, can help us stay on the right course.
Sharpen Your Thinking with These 10 Powerful Cognitive Razors
Here are 10 razors, or rules of thumb, that help simplify decision-making, inspired by a list curated by the investor and thought leader Sahil Bloom.
Improve Your Decision-Making with These 10 Cognitive Razors
The average adult makes about 35,000 conscious decisions each day.
Given this sheer volume of choice, how do we ensure we’re making the right decisions, day in and day out, without becoming exhausted?
Using insights from investor and thought leader Sahil Bloom, this graphic shares 10 cognitive razors, or rules of thumb, that can help you simplify your decision-making.
We’ve organized Bloom’s favorite cognitive razors into three overarching categories, which we dive into in further detail below.
Location, Location, Location
The first theme is location, and the importance of being at the right place at the right time.
The Luck Razor falls into this category because it highlights the importance of putting yourself out there. According to the Luck Razor, when choosing between two paths, pick the one with the largest “luck surface area,” or the path that offers you the most opportunity to get lucky.
This is because when you’re networking, meeting people, and building new relationships, you’re much more likely to stumble upon an opportunity than if you were sitting on your couch, not taking action.
The Rooms Razor follows a similar theme because it emphasizes the importance of your surroundings. It stresses that, if you have a choice between two rooms to walk into, choose the one where you’re most likely to be the dumbest person in the room.
While it’s a bit of an uncomfortable situation, it provides a greater opportunity for growth, as long as you check your ego at the door and listen to what others have to say.
Lastly, the Arena Razor reminds us that when we want something, we need to take the necessary steps to make it happen.
For instance, if you want to become a social media influencer, you need to start creating content and posting it online. It’s not easy to put yourself out there and take action, but if you want to play the game, you need to be in the arena.
The Power of Positive Thinking
The next theme is the power of mindset and positive thinking. This relates to how you view your life, the people you choose to surround yourself with, and how you interpret the actions and opinions of others.
According to the Gratitude Razor, when in doubt, don’t hesitate to show your gratitude to people who have supported you, or given you advice or opportunities.
Research studies have shown that expressing gratitude and giving thanks can be correlated with greater happiness, improved health, and stronger more meaningful relationships. So make sure to say thank you regularly, and tell your loved ones how much you appreciate their support.
It’s not just your mindset that’s important, though. The Optimist Razor recommends surrounding yourself with optimists, rather than pessimists. Pessimists may point out everything that could go wrong in a scenario, which might discourage you to break out of your comfort zone.
Optimism, on the other hand, will emphasize everything that could go right—and may even help you problem solve if you encounter problems along the way.
Keep Decision-Making Simple, Silly
The last one is quite simple, really: don’t overcomplicate things.
Occam’s Razor, which is named after the 14th-century scholar Franciscan friar William of Ockham, is generally interpreted as the following: when faced with a decision between two competing theories that generate the same outcome, the simplest theory is often the best one.
As Bloom says in this blog post, “simple assumptions [over] complex assumptions. If you have to believe a complex, intertwined series of assumptions in order to reach one specific conclusion, always ask whether there is a simple alternative assumption that fits.”
The ability to make things simple is also a good indicator of how deeply you understand something. According to the Feynman Razor, if you can’t explain a concept simply, then you don’t really understand it. So, if someone uses a ton of jargon or complexity to explain something, they could be masking a lack of deeper knowledge on the topic.
Editor’s note: For more information on cognitive razors and simplifying your decision-making, check out Sahil Bloom’s newsletter, or listen to his podcast episode where he talks about the most powerful razors he’s discovered so far in life.
Every Mission to Mars in One Visualization
This graphic shows a timeline of every mission to Mars since 1960, highlighting which ones have been successful and which ones haven’t.
Timeline: A Historical Look at Every Mission to Mars
Within our Solar System, Mars is one of the most similar planets to Earth—both have rocky landscapes, solid outer crusts, and cores made of molten rock.
Because of its similarities to Earth and proximity, humanity has been fascinated by Mars for centuries. In fact, it’s one of the most explored objects in our Solar System.
But just how many missions to Mars have we embarked on, and which of these journeys have been successful? This graphic by Jonathan Letourneau shows a timeline of every mission to Mars since 1960 using NASA’s historical data.
A Timeline of Mars Explorations
According to a historical log from NASA, there have been 48 missions to Mars over the last 60 years. Here’s a breakdown of each mission, and whether or not they were successful:
|1||1960||Korabl 4||USSR (flyby)||Failure|
|2||1960||Korabl 5||USSR (flyby)||Failure|
|3||1962||Korabl 11||USSR (flyby)||Failure|
|4||1962||Mars 1||USSR (flyby)||Failure|
|5||1962||Korabl 13||USSR (flyby)||Failure|
|6||1964||Mariner 3||US (flyby)||Failure|
|7||1964||Mariner 4||US (flyby)||Success|
|8||1964||Zond 2||USSR (flyby)||Failure|
|11||1969||Mariner 6||US (flyby)||Success|
|12||1969||Mariner 7||US (flyby)||Success|
|15||1971||Mars 2 Orbiter/Lander||USSR||Failure|
|16||1971||Mars 3 Orbiter/Lander||USSR||Success/Failure|
|20||1973||Mars 6 Orbiter/Lander||USSR||Success/Failure|
|21||1973||Mars 7 Lander||USSR||Failure|
|22||1975||Viking 1 Orbiter/Lander||US||Success|
|23||1975||Viking 2 Orbiter/Lander||US||Success|
|24||1988||Phobos 1 Orbiter||USSR||Failure|
|25||1988||Phobos 2 Orbiter/Lander||USSR||Failure|
|27||1996||Mars Global Surveyor||US||Success|
|31||1998||Mars Climate Orbiter||US||Failure|
|32||1999||Mars Polar Lander||US||Failure|
|33||1999||Deep Space 2 Probes (2)||US||Failure|
|35||2003||Mars Express Orbiter/Beagle 2 Lander||ESA||Success/Failure|
|36||2003||Mars Exploration Rover - Spirit||US||Success|
|37||2003||Mars Exploration Rover - Opportunity||US||Success|
|38||2005||Mars Reconnaissance Orbiter||US||Success|
|39||2007||Phoenix Mars Lander||US||Success|
|40||2011||Mars Science Laboratory||US||Success|
|42||2013||Mars Atmosphere and Volatile Evolution||US||Success|
|43||2013||Mars Orbiter Mission (MOM)||India||Success|
|44||2016||ExoMars Orbiter/Schiaparelli EDL Demo Lander||ESA/Russia||Success/Failure|
|45||2018||Mars InSight Lander||US||Success|
|47||2020||Tianwen-1 Orbiter/Zhurong Rover||China||Success|
|48||2020||Mars 2020 Perseverance Rover||US||Success|
The first mission to Mars was attempted by the Soviets in 1960, with the launch of Korabl 4, also known as Mars 1960A.
As the table above shows, the voyage was unsuccessful. The spacecraft made it 120 km into the air, but its third-stage pumps didn’t generate enough momentum for it to stay in Earth’s orbit.
For the next few years, several more unsuccessful Mars missions were attempted by the USSR and then NASA. Then, in 1964, history was made when NASA launched the Mariner 4 and completed the first-ever successful trip to Mars.
The Mariner 4 didn’t actually land on the planet, but the spacecraft flew by Mars and was able to capture photos, which gave us an up-close glimpse at the planet’s rocky surface.
Then on July 20, 1976, NASA made history again when its spacecraft called Viking 1 touched down on Mars’ surface, making it the first space agency to complete a successful Mars landing. Viking 1 captured panoramic images of the planet’s terrain, and also enabled scientists to monitor the planet’s weather.
Vacation to Mars, Anyone?
To date, all Mars landings have been done without crews, but NASA is planning to send humans to Mars by the late 2030s.
And it’s not just government agencies that are planning missions to Mars—a number of private companies are getting involved, too. Elon Musk’s aerospace company SpaceX has a long-term plan to build an entire city on Mars.
Two other aerospace startups, Impulse and Relativity, also announced an unmanned joint mission to Mars in July 2022, with hopes it could be ready as soon as 2024.
As more players are added to the mix, the pressure is on to be the first company or agency to truly make it to Mars. If (or when) we reach that point, what’s next is anyone’s guess.
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