Markets
5 Undeniable Long-Term Trends Shaping Society’s Future
We’re living in a world of rapid change, where disruption is the norm and innovation is the only way to stay relevant.
The dynamic nature of society makes it difficult to decipher. However, despite the world’s complexity, there are some long-term trends that have emerged among the chaos. These help us make sense of the world today, and can give us an idea of what to expect in years ahead.
Here’s a look at five long-term trends that are set to transform society as we know it.
#1: Aging World
With every successive year, our global population is skewing older.
Since 1970, our worldwide median age has grown by almost a decade. By 2100, it’s projected to increase by another 10 years.
Of course, not all countries are aging at the same rate.
Using data from the UN, the graph below covers the old-age dependency ratios (OADR) of different regions, showing the proportion of working-age citizens versus the percentage of older people, who are less likely to remain in the workforce.
What’s the economic impact of an aging population? Some potential risks include rising healthcare costs, a shrinking workforce, and even economic slowdowns.
To mitigate some of these risks, it’s crucial that countries build solid pension systems to support their aging citizens. Other potential solutions include increasing the age of retirement, enforcing mandatory retirement plans, and limiting early access to benefits.
Aging populations are also influencing the make-up of households in many countries. In the U.S., the share of multigenerational family households has been rising steadily since the 1970s.
At a societal level, people in the oldest age groups often play a different role in society than working age people. Many seniors engage in volunteerism and play a pivotal role in childcare for their families–activities that fall outside traditional measures of economic activity.
#2: Urban Evolution
Another macro trend that’s set to transform many regions of the world is rapid urbanization.
Currently, more than half of the global population lives in urban areas, and this influx of city-dwellers is expected to grow even more in the years ahead.
While urbanization may seem like an long-established phenomenon, it’s actually a relatively new trend, historically speaking.
Throughout human history, populations have typically lived in small villages. All the way up to the early 1800s, close to 90% of the global population still lived in rural areas. Urbanization didn’t take off on a widespread scale until the 20th century.
But once urban migration started, it snowballed, and since then it’s shown no signs of slowing down. By 2050, over two-thirds of the global population is expected to live in urban settings.
The Rise of Megacities
Even in developing countries, urban life is becoming the norm – a shift that is causing a boom in megacity growth.

The median population size of the world’s top 100 cities has been growing steadily too – from eight million in 2000 to a projected 12 million in 2035.
Why is this happening? People tend to migrate to urban areas for socioeconomic reasons, and these economic pull-factors are particular strong in the developing world. Over time, this migration and increase in the standard of living is lifting millions of people out of poverty. This brings us to our third trend.
If you like this post, find hundreds of charts
like this in our new book “Signals”:
#3: Rising Middle Class
While poverty is far from eradicated, the global middle class is growing, and fewer people are living in extreme poverty than ever before.
As the above graph shows, there was an overall increase in daily income from 1971 to 1995. By 2019, income levels had increased even further.
According to Brookings, an average of five people are entering the global middle class per second, and by 2030, the worldwide middle class population is expected to reach 5.3 billion.

As the global middle class grows, so does the market for products and services around the world. And as the middle class has more disposable income to spend, these developing markets can create new opportunities for companies and investors alike.
In fact, according to MSCI, although global equity markets are dominated by North American companies (61.5%) in terms of market capitalization, the vast majority of revenues (70.1%) come from outside North America. As the rest of the developing world gets richer, this trend is likely to accelerate.
#4: Rising Wealth inequality
People in lower-income economies aren’t the only people generating more wealth—the richer are also increasing their net worth. By a lot.
Over the last few decades, the wealth of America’s top 10% has increased by billions of dollars, while the middle and bottom wealth groups have stayed relatively stagnant.

What’s driving this wealth inequality? One key factor is the different types of assets each wealth group owns. While the top 10% invest heavily in the stock market, other wealth groups rely on real estate as their main form of investment.

Historically, equities have had higher returns than real estate—making the rich richer and leaving the bottom 90% behind.
#5: Environmental Pressures
So far, we’ve touched on four demographic shifts that are transforming society as we know it. But these changes in our global population size, wealth, and consumption habits have had far-reaching consequences. This last trend touches on one of those consequences—increased environmental pressure.
Since the year 1850, the global average temperature of land areas has risen twice as fast as the global average.

Various factors have contributed to increasing temperatures, but one major source stems from human-produced greenhouse gas emissions.
What human activities contribute to global emissions the most? The biggest culprit is industrial activity—32% of total emissions, while energy use in buildings comes in second at 17%.
Our Warmer World
Why is this significant? Rising temperatures pose a risk to our ecosystems and livelihood by changing weather patterns and putting the global food supply at risk.

The past half-decade is likely to become the warmest five-year stretch in recorded history, underscoring the rapid pace of climate change. On a global scale, even a small increase in temperature can have a big impact on climate and our ecosystems.
For example, air can hold approximately 7% more moisture for every 1ºC increase, leading to an uptick in extreme rainfall events. These events can trigger landslides, increase the rate of soil erosion, and damage crops – just one example of how climate change can cause a chain reaction.
For the billions of people who live in “drylands”, climate change is serving up a completely different scenario of increased intensity and duration of drought. This is particularly worrisome as 90% of people in these arid or semiarid regions live in developing economies that are still very reliant on agriculture.
As a society, we will need to take a hard look at the way we consume in order to begin mitigating these risks. Will we rise to the challenge?
If you like this post, find hundreds of charts
like this in our new book “Signals”:
Technology
Ranked: America’s 20 Biggest Tech Layoffs Since 2020
How bad are the current layoffs in the tech sector? This visual reveals the 20 biggest tech layoffs since the start of the pandemic.

Ranked: America’s 20 Biggest Tech Layoffs This Decade
The events of the last few years could not have been predicted by anyone. From a global pandemic and remote work as the standard, to a subsequent hiring craze, rising inflation, and now, mass layoffs.
Alphabet, Google’s parent company, essentially laid off the equivalent of a small town just weeks ago, letting go of 12,000 people—the biggest layoffs the company has ever seen in its history. Additionally, Amazon and Microsoft have also laid off 10,000 workers each in the last few months, not to mention Meta’s 11,000.
This visual puts the current layoffs in the tech industry in context and ranks the 20 biggest tech layoffs of the 2020s using data from the tracker, Layoffs.fyi.
The Top 20 Layoffs of the 2020s
Since 2020, layoffs in the tech industry have been significant, accelerating in 2022 in particular. Here’s a look at the companies that laid off the most people over the last three years.
Rank | Company | # Laid Off | % of Workforce | As of |
---|---|---|---|---|
#1 | 12,000 | 6% | Jan 2023 | |
#2 | Meta | 11,000 | 13% | Nov 2021 |
#3 | Amazon | 10,000 | 3% | Nov 2021 |
#4 | Microsoft | 10,000 | 5% | Jan 2023 |
#5 | Salesforce | 8,000 | 10% | Jan 2023 |
#6 | Amazon | 8,000 | 2% | Jan 2023 |
#7 | Uber | 6,700 | 24% | May 2020 |
#8 | Cisco | 4,100 | 5% | Nov 2021 |
#9 | IBM | 3,900 | 2% | Jan 2023 |
#10 | 3,700 | 50% | Nov 2021 | |
#11 | Better.com | 3,000 | 33% | Mar 2022 |
#12 | Groupon | 2,800 | 44% | Apr 2020 |
#13 | Peloton | 2,800 | 20% | Feb 2022 |
#14 | Carvana | 2,500 | 12% | May 2022 |
#15 | Katerra | 2,434 | 100% | Jun 2021 |
#16 | Zillow | 2,000 | 25% | Nov 2021 |
#17 | PayPal | 2,000 | 7% | Jan 2023 |
#18 | Airbnb | 1,900 | 25% | May 2020 |
#19 | Instacart | 1,877 | -- | Jan 2021 |
#20 | Wayfair | 1,750 | 10% | Jan 2023 |
Layoffs were high in 2020 thanks to the COVID-19 pandemic, halting the global economy and forcing staff reductions worldwide. After that, things were steady until the economic uncertainty of last year, which ultimately led to large-scale layoffs in tech—with many of the biggest cuts happening in the past three months.
The Cause of Layoffs
Most workforce slashings are being blamed on the impending recession. Companies are claiming they are forced to cut down the excess of the hiring boom that followed the pandemic.
Additionally, during this hiring craze competition was fierce, resulting in higher salaries for workers, which is now translating in an increased need to trim the fat thanks to the current economic conditions.
Of course, the factors leading up to these recent layoffs are more nuanced than simple over-hiring plus recession narrative. In truth, there appears to be a culture shift occurring at many of America’s tech companies. As Rani Molla and Shirin Ghaffary from Recode have astutely pointed out, tech giants really want you to know they’re behaving like scrappy startups again.
Twitter’s highly publicized headcount reduction in late 2022 occurred for reasons beyond just macroeconomic factors. Elon Musk’s goal of doing more with a smaller team seemed to resonate with other founders and executives in Silicon Valley, providing an opening for others in tech space to cut down on labor costs as well. In just one example, Mark Zuckerberg hailed 2023 as the “year of efficiency” for Meta.
Meanwhile, over at Google, 12,000 jobs were put on the chopping block as the company repositions itself to win the AI race. In the words of Google’s own CEO:
“Over the past two years we’ve seen periods of dramatic growth. To match and fuel that growth, we hired for a different economic reality than the one we face today… We have a substantial opportunity in front of us with AI across our products and are prepared to approach it boldly and responsibly.”– Sundar Pichai
The Bigger Picture in the U.S. Job Market
Beyond the tech sector, job openings continue to rise. Recent data from the Bureau of Labor Statistics (BLS) revealed a total of 11 million job openings across the U.S., an increase of almost 7% month-over-month. This means that for every unemployed worker in America right now there are 1.9 job openings available.
Additionally, hiring increased significantly in January, with employers adding 517,000 jobs. While the BLS did report a decrease in openings in information-based industries, openings are increasing rapidly especially in the food services, retail trade, and construction industries.
-
Datastream4 days ago
Ranked: The Top Online Music Services in the U.S. by Monthly Users
-
Automotive2 weeks ago
The Most Fuel Efficient Cars From 1975 to Today
-
Datastream1 day ago
Super-Sized Bets for Football’s Big Game (2013-2022)
-
Technology4 weeks ago
Prediction Consensus: What the Experts See Coming in 2023
-
VC+2 weeks ago
Get VC+ Before Prices Increase on February 1st
-
Technology10 hours ago
Ranked: America’s 20 Biggest Tech Layoffs Since 2020
-
Energy4 weeks ago
Mapped: Biggest Sources of Electricity by State and Province
-
Economy2 weeks ago
The $16 Trillion European Union Economy