5 Trends Shaping the Future of eCommerce
The global eCommerce market is growing at a rapid pace.
By 2025, it’s expected to reach $4.2 trillion in revenue. But the fast-growing eCommerce market is evolving just as quickly as it’s expanding. And because of rapid innovation in this space, tomorrow’s eCommerce landscape could look vastly different from today’s.
While we can’t predict the future, there are some telling signs of what’s to come. This graphic sponsored by Logiq explores five emerging trends that are transforming the future of eCommerce.
#1: Omnichannel Shopping
These days, a majority of consumers research a brand online before they set foot in a physical store. Because the customer journey now has a myriad of touchpoints across various devices, it’s important that businesses fully integrate their channels to provide a frictionless, holistic shopping experience.
That’s what omnichannel shopping aims to do—seamlessly integrate a company’s physical and online channels. When done correctly, omnichannel strategies can be valuable revenue drivers. In fact, according to research by Google, omnichannel strategies can help generate an estimated 80% of a business’s in-store visits.
#2: AI and AR
Artificial intelligence (AI) and Augmented Reality (AR) are transforming the online shopping experience, with things like:
- AI-enabled chatbots
- Virtual assistants
- AI-enabled personalized shopping
- AR-apps that help replicate the physical world online
Ideally, these applications provide an easier, more enjoyable shopping experience for consumers. AI and AR technologies are impressive on their own, but when combined, they leverage each other’s strengths to provide an elevated shopping experience.
For instance, an AI and AR-enabled app could use speech recognition to listen to what you’re saying, and then render an image right in front of your eyes.
#3: New Payment Options
In general, technological innovation is aimed at making the online shopping experience as seamless as possible. And payment is an important part of that process, which is why it’s crucial that businesses provide customers a variety of payment options at checkout, to reduce cart abandonment. Some payment options include:
- Digital wallets
- Mobile payments
Cryptocurrency is especially trendy, as companies become increasingly more open to blockchain tech and cryptocurrency as payment.
#4: Rise of Visual Commerce
We’re living in a world of information overload, meaning brands are constantly competing for consumers’ attention. That’s why visual communication is more important than ever.
Businesses are using visual tactics like high-quality photography, videos, and AR to keep customers engaged.
Just like omnichannel strategies, visual commerce can help significantly increase revenue. According to research by Shopify, customers that viewed a product in AR were 65% more likely to make a purchase.
#5: Data-Driven, Dynamic Pricing
Dynamic pricing is when businesses adjust pricing to reflect consumer demand. While it’s not a new phenomenon, AI and new technology have made it more accurate, and accessible.
Companies like Amazon have already implemented tech that helps the company optimize its pricing strategies, and other businesses that follow suit could see a boost in earnings.
How Companies Can Stay Competitive
The eCommerce market is rapidly growing, and changing just as quickly. Because of this, companies don’t always have the resources to stay ahead of the curve. But Logiq can help.
Logiq is an American-based global provider of eCommerce solutions, helping companies step up their eCommerce offerings. Click here to learn more about Logiq.
Ranked: Emissions per Capita of the Top 30 U.S. Investor-Owned Utilities
Roughly 25% of all GHG emissions come from electricity production. See how the top 30 IOUs rank by emissions per capita.
Emissions per Capita of the Top 30 U.S. Investor-Owned Utilities
Approximately 25% of all U.S. greenhouse gas emissions (GHG) come from electricity generation.
Subsequently, this means investor-owned utilities (IOUs) will have a crucial role to play around carbon reduction initiatives. This is particularly true for the top 30 IOUs, where almost 75% of utility customers get their electricity from.
This infographic from the National Public Utilities Council ranks the largest IOUs by emissions per capita. By accounting for the varying customer bases they serve, we get a more accurate look at their green energy practices. Here’s how they line up.
Per Capita Rankings
The emissions per capita rankings for the top 30 investor-owned utilities have large disparities from one another.
Totals range from a high of 25.8 tons of CO2 per customer annually to a low of 0.5 tons.
|Utility||Emissions Per Capita (CO2 tons per year)||Total Emissions (M)|
|Berkshire Hathaway Energy||14.0||57.2|
|American Electric Power||9.2||50.9|
|Florida Power and Light||8.0||41.0|
|Portland General Electric||7.6||6.9|
|Pacific Gas and Electric||0.5||2.6|
|Next Era Energy Resources||0||1.1|
PNM Resources data is from 2019, all other data is as of 2020
Let’s start by looking at the higher scoring IOUs.
TransAlta emits 25.8 tons of CO2 emissions per customer, the largest of any utility on a per capita basis. Altogether, the company’s 630,000 customers emit 16.3 million metric tons. On a recent earnings call, its management discussed clear intent to phase out coal and grow their renewables mix by doubling their renewables fleet. And so far it appears they’ve been making good on their promise, having shut down the Canadian Highvale coal mine recently.
Vistra had the highest total emissions at 97 million tons of CO2 per year and is almost exclusively a coal and gas generator. However, the company announced plans for 60% reductions in CO2 emissions by 2030 and is striving to be carbon neutral by 2050. As the highest total emitter, this transition would make a noticeable impact on total utility emissions if successful.
Currently, based on their 4.3 million customers, Vistra sees per capita emissions of 22.4 tons a year. The utility is a key electricity provider for Texas, ad here’s how their electricity mix compares to that of the state as a whole:
|Energy Source||Vistra||State of Texas|
Despite their ambitious green energy pledges, for now only 1% of Vistra’s electricity comes from renewables compared to 24% for Texas, where wind energy is prospering.
Based on those scores, the average customer from some of the highest emitting utility groups emit about the same as a customer from each of the bottom seven, who clearly have greener energy practices. Let’s take a closer look at emissions for some of the bottom scoring entities.
Utilities With The Greenest Energy Practices
Groups with the lowest carbon emission scores are in many ways leaders on the path towards a greener future.
Exelon emits only 3.8 tons of CO2 emissions per capita annually and is one of the top clean power generators across the Americas. In the last decade they’ve reduced their GHG emissions by 18 million metric tons, and have recently teamed up with the state of Illinois through the Clean Energy Jobs Act. Through this, Exelon will receive $700 million in subsidies as it phases out coal and gas plants to meet 2030 and 2045 targets.
Consolidated Edison serves nearly 4 million customers with a large chunk coming from New York state. Altogether, they emit 1.6 tons of CO2 emissions per capita from their electricity generation.
The utility group is making notable strides towards a sustainable future by expanding its renewable projects and testing higher capacity limits. In addition, they are often praised for their financial management and carry the title of dividend aristocrat, having increased their dividend for 47 years and counting. In fact, this is the longest out of any utility company in the S&P 500.
A Sustainable Tomorrow
Altogether, utilities will have a pivotal role to play in decarbonization efforts. This is particularly true for the top 30 U.S. IOUs, who collectively serve 60 million Americans, or one-fifth of the U.S. population.
Ultimately, this means a unique moment for utilities is emerging. As the transition toward cleaner energy continues and various groups push to achieve their goals, all eyes will be on utilities to deliver.
The National Public Utilities Council is the go-to resource to learn how utilities can lead in the path towards decarbonization.
The Road to Decarbonization: How Asphalt is Affecting the Planet
The U.S. alone generates ∼12 million tons of asphalt shingles tear-off waste and installation scrap every year and more than 90% of it is dumped into landfills.
The Road to Decarbonization: How Asphalt is Affecting the Planet
Asphalt, also known as bitumen, has various applications in the modern economy, with annual demand reaching 110 million tons globally.
Until the 20th century, natural asphalt made from decomposed plants accounted for the majority of asphalt production. Today, most asphalt is refined from crude oil.
This graphic, sponsored by Northstar Clean Technologies, shows how new technologies to reuse and recycle asphalt can help protect the environment.
The Impact of Climate Change
Pollution from vehicles is expected to decline as electric vehicles replace internal combustion engines.
But pollution from asphalt could actually increase in the next decades because of rising temperatures in some parts of the Earth. When subjected to extreme temperatures, asphalt releases harmful greenhouse gases (GHG) into the atmosphere.
|Emissions from Road Construction (Source)||CO2 equivalent (%)|
|Excavators and Haulers||16%|
Asphalt paved surfaces and roofs make up approximately 45% and 20% of surfaces in U.S. cities, respectively. Furthermore, 75% of single-family detached homes in Canada and the U.S. have asphalt shingles on their roofs.
Reducing the Environmental Impact of Asphalt
Similar to roads, asphalt shingles have oil as the primary component, which is especially harmful to the environment.
Shingles do not decompose or biodegrade. The U.S. alone generates ∼12 million tons of asphalt shingles tear-off waste and installation scrap every year and more than 90% of it is dumped into landfills, the equivalent of 20 million barrels of oil.
But most of it can be reused, rather than taking up valuable landfill space.
Using technology, the primary components in shingles can be repurposed into liquid asphalt, aggregate, and fiber, for use in road construction, embankments, and new shingles.
Providing the construction industry with clean, sustainable processing solutions is also a big business opportunity. Canada alone is a $1.3 billion market for recovering and reprocessing shingles.
Northstar Clean Technologies is the only public company that repurposes 99% of asphalt shingles components that otherwise go to landfills.
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