Infographic: 31 Quotes on How to Launch a Startup
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31 Quotes on How to Launch a Startup

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Startup culture has captured our collective imaginations, and today there are more people dabbling in entrepreneurship than ever before.

The fast pace, the pivots, and the setbacks involved in a new venture all make for an exciting day-to-day where anything can happen. And at the end of the road, with a little luck and some hard work, there is even potential to make a significant return on investment: a take-out offer, or an IPO can be a life changing event for one’s career and financial security.

But the startup life is also grueling and unforgiving. To achieve success, an entrepreneur needs have an incredible amount of perseverance and resolve – the fact is that there is no shortage of obstacles that can threaten to instantly bankrupt or disempower any new venture.

How to Launch a Startup, in Quotes

Today’s infographic from Wrike serves as a guide to help those aspiring entrepreneurs that aim to go down this challenging but potentially rewarding path.

See all 31 quotes on how to launch a startup, from notable founders and financiers, in the infographic below:

31 Quotes on How to Launch a Startup

The experts make clear that to launch a startup requires deep thought and action in the following areas:

Courage and Confidence
Taking a chance can be scary, but don’t be afraid to take the leap of faith on a good idea.

Solve a Problem
Don’t start a company just to be an entrepreneur – but instead solve a real problem. If your product helps to improve other people’s lives, you will always have a market.

Build Your Product
Anyone can come up with an idea to launch a startup, but when it comes to building a product it is all about the execution. The aptitude for translating a mere concept to a physical reality is paramount. Put more succinctly, as Michael Dell says: “Ideas are a commodity. Execution of them is not.”

The Customer is Right
Henry Ford and Steve Jobs have shown us that the average customer cannot always envision the future, whether it is the automobile or the iPhone. However, once you have a product solidified, testing it with customers will give you a wealth of feedback that could change the entire course of product development. Be responsive to this feedback.

Iterate
Make sure everything that can be measured is properly tracked. Update your approach based on this data until it’s clear that the product is a winner.

The Merits of Bootstrapping
Bootstrapping is often underrated. Smart bootstrapping allows you to address big problems without the distractions or opinions of investors.

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Ranked: America’s 20 Biggest Tech Layoffs Since 2020

How bad are the current layoffs in the tech sector? This visual reveals the 20 biggest tech layoffs since the start of the pandemic.

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layoffs in tech

Ranked: America’s 20 Biggest Tech Layoffs This Decade

The events of the last few years could not have been predicted by anyone. From a global pandemic and remote work as the standard, to a subsequent hiring craze, rising inflation, and now, mass layoffs.

Alphabet, Google’s parent company, essentially laid off the equivalent of a small town just weeks ago, letting go of 12,000 people—the biggest layoffs the company has ever seen in its history. Additionally, Amazon and Microsoft have also laid off 10,000 workers each in the last few months, not to mention Meta’s 11,000.

This visual puts the current layoffs in the tech industry in context and ranks the 20 biggest tech layoffs of the 2020s using data from the tracker, Layoffs.fyi.

The Top 20 Layoffs of the 2020s

Since 2020, layoffs in the tech industry have been significant, accelerating in 2022 in particular. Here’s a look at the companies that laid off the most people over the last three years.

RankCompany# Laid Off% of WorkforceAs of
#1Google12,0006%Jan 2023
#2Meta11,00013%Nov 2021
#3Amazon10,0003%Nov 2021
#4Microsoft10,0005%Jan 2023
#5Salesforce8,00010%Jan 2023
#6Amazon8,0002%Jan 2023
#7Uber6,70024%May 2020
#8Cisco4,1005%Nov 2021
#9IBM3,9002%Jan 2023
#10Twitter3,70050%Nov 2022
#11Better.com3,00033%Mar 2022
#12Groupon2,80044%Apr 2020
#13Peloton2,80020%Feb 2022
#14Carvana2,50012%May 2022
#15Katerra2,434100%Jun 2021
#16Zillow2,00025%Nov 2021
#17PayPal2,0007%Jan 2023
#18Airbnb1,90025%May 2020
#19Instacart1,877--Jan 2021
#20Wayfair1,75010%Jan 2023

Layoffs were high in 2020 thanks to the COVID-19 pandemic, halting the global economy and forcing staff reductions worldwide. After that, things were steady until the economic uncertainty of last year, which ultimately led to large-scale layoffs in tech—with many of the biggest cuts happening in the past three months.

The Cause of Layoffs

Most workforce slashings are being blamed on the impending recession. Companies are claiming they are forced to cut down the excess of the hiring boom that followed the pandemic.

Additionally, during this hiring craze competition was fierce, resulting in higher salaries for workers, which is now translating in an increased need to trim the fat thanks to the current economic conditions.

layoffs in the tech sector

Of course, the factors leading up to these recent layoffs are more nuanced than simple over-hiring plus recession narrative. In truth, there appears to be a culture shift occurring at many of America’s tech companies. As Rani Molla and Shirin Ghaffary from Recode have astutely pointed out, tech giants really want you to know they’re behaving like scrappy startups again.

Twitter’s highly publicized headcount reduction in late 2022 occurred for reasons beyond just macroeconomic factors. Elon Musk’s goal of doing more with a smaller team seemed to resonate with other founders and executives in Silicon Valley, providing an opening for others in tech space to cut down on labor costs as well. In just one example, Mark Zuckerberg hailed 2023 as the “year of efficiency” for Meta.

Meanwhile, over at Google, 12,000 jobs were put on the chopping block as the company repositions itself to win the AI race. In the words of Google’s own CEO:

“Over the past two years we’ve seen periods of dramatic growth. To match and fuel that growth, we hired for a different economic reality than the one we face today… We have a substantial opportunity in front of us with AI across our products and are prepared to approach it boldly and responsibly.”– Sundar Pichai

The Bigger Picture in the U.S. Job Market

Beyond the tech sector, job openings continue to rise. Recent data from the Bureau of Labor Statistics (BLS) revealed a total of 11 million job openings across the U.S., an increase of almost 7% month-over-month. This means that for every unemployed worker in America right now there are 1.9 job openings available.

Additionally, hiring increased significantly in January, with employers adding 517,000 jobs. While the BLS did report a decrease in openings in information-based industries, openings are increasing rapidly especially in the food services, retail trade, and construction industries.

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